PROGRAMMATIC I/O San Francisco 2018 PHOTO GALLERY
PROGRAMMATIC I/O San Francisco 2018 VIDEOS
These sample videos show the quality and depth of content and experience you can expect at PROGRAMMATIC I/O San Francisco 2019.
Digitization Of TV
Facebook On Mobile Ad Trends
The Hidden Secrets Of Your Log Files
Bridging The Online To Offline Divide
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JOIN 1,200+ ATTENDEES AT ADEXCHANGER’S PROGRAMMATIC I/O CONFERENCE IN SAN FRANCISCO — THE ORIGINAL AND WORLD’S LARGEST CONFERENCE FOCUSED ON PROGRAMMATIC MEDIA AND MARKETING.
Stay ahead of programmatic trends and connect with peers and industry partners you won’t meet anywhere else.
Hear from innovators, industry leaders, researchers and analysts on both the buy and sell side of programmatic media and marketing.
Meet programmatic professionals and executives from top brands, agencies, publishers, media companies and technology providers.
Programmatic newcomers and experts find workshop content suited to their needs on Day 1. Your all-access two-day pass allows you to attend sessions spanning tracks aligned to pressing verticals and topics.
Learn about the latest programmatic trends, issues and best practices in presentations, panel discussions, workshops and one-on-one talks.
100+ EXPERT SPEAKERS FROM INNOVATORS, INDUSTRY LEADERS, RESEARCHERS AND ANALYSTS ON BOTH THE BUY AND SELL SIDE OF PROGRAMMATIC MEDIA AND MARKETING.
Jesse Angelo is the Publisher and CEO of The New York Post. He is also Chief of Digital Advertising Solutions for parent company News Corp. Jesse joined The Post in 1999 as a reporter and was appointed Metropolitan Editor in 2001 at age 27, overseeing the Post’s news coverage for almost a decade. In 2009, he became Executive Editor, with additional responsibility overseeing The Post’s digital products. In 2011, he founded The Daily, News Corporation’s bold experiment in tablet-native publishing, and served as Editor-in-Chief. In 2017, Jesse created Page Six TV, a daily syndicated entertainment show airing in 98% of the US television market. A native New Yorker, Angelo worked as a reporter for The Sun in London and The Daily Telegraph in Sydney before joining the Post. He graduated magna cum laude from Harvard College.
Amy Ball is the Senior Program Manager of Advertising at REI, where she leads the paid media, paid content, and performance marketing team in conceptualizing, building, and executing multichannel acquisition marketing plans. Her expertise focuses on optimizing media spend and standardizing metrics across channels by analyzing attribution data to develop reporting criteria that delivers value for clients. Since joining REI in 2008, Amy has played a critical role in developing the award winning #OptOutside and Force of Nature campaigns. In addition, she spearheaded the creation of a new product carousel that utilizes dynamic weather ads—resulting in a 40 percent increase in CTR and 80 percent increase in revenue.
Before REI, Amy served as Product/Project Manager at Waggener Edstrom where she oversaw new product launches and business proposals, working with clients such as T-Mobile, HTC, Amazon, and Microsoft.
Amy received a Bachelors of Science degree in Marketing from Northwest Nazarene University and Masters degree in Communication in Digital Media from the University of Washington.
A resident of Seattle, Washington, she enjoys cheering for the Seahawks, riding her mountain bike, and traveling the world.
Paul Bannister is the EVP, Strategy at CafeMedia, the largest women’s lifestyle digital media company, #1 in comScore for Food, Parenting and Home/DIY. Paul oversees business development, video monetization, programmatic sales, and new product development. He works with clients, internal editorial teams and independent publishers to create platforms and solutions that maximize value across them all. Since 2014, Paul has played a major role in CafeMedia’s industry-leading push into programmatic via our advanced approach to header bidding, transparency and scaled private marketplaces. Over the past 10 years, Paul has had the unique experience of running all teams across the company, including sales, marketing, editorial, technology and product development. A 20-plus year veteran of digital media, Paul was the founder of one of the first sites to run banner ads back in 1995.
Jacob is a programmatic media specialist at media and marketing agency DWA, where he works across many of the company’s largest B2B technology accounts. Prior to his role at DWA he was a media planner at DigitasLBi. He also held previous positions at the independent advertising agency Allen and Gerritsen. Jacob graduated with a degree in Economics from Boston University.
For over 9 years, Rob Beeler has been responsible for developing and executing a comprehensive content strategy for AdMonsters' industry-leading conferences, forums, and website. He's been in the digital media industry for over 20 years. Previous to AdMonsters, Rob worked at Advance Digital, starting as the only Ad Operations person and developing a department of 15 people in 8 locations across the country responsible for operations, project management, business development, web analytics and financial reporting.
Brennan Beyer is an accomplished and strategic media executive who has over twenty years of experience in digital advertising. At dataxu, Brennan is Vice President of Sales and is responsible for all sales and operations in the Western Region. He also leads company initiatives for B2B, AI, and Adveanced TV products at dataxu. His career has led his involvement in every evolution of digital marketing, including the formative years of search, ad tech, social, mobile and influencer marketing, and now programmatic TV. Prior to holding the role of Vice President at DataXu, he has held leadership roles at RadiumOne, True[X] Media and AOL/Advertising.com. Brennan holds a Bachelor’s degree from the University of Illinois.
Maria Breza is the Senior Director of Platform Operations at Pandora leading ad measurement strategy. Maria is currently responsible for the end-to-end development of advertising technology platforms that support Pandora's brand safety and ad verification capabilities. Previously, Maria was Regional Vice President of Client Services for the East. In that role she oversaw the teams responsible for end to end campaign management, responsible for developing solutions that increase client spend and drive revenue growth.
Prior to her roles at Pandora, Maria was global head of digital revenue operations at Bloomberg Media. Maria was responsible for inventory, pricing, media planning, ad technology and ad trafficking for the mobile and web business teams in addition to the business development effort on Bloomberg.com and BusinessWeek.com.
Previously, Maria held numerous roles in ad operations at BusinessWeek Digital, culminating in the Director of Ad Operations role overseeing ad trafficking and inventory.
Maria is a graduate of St. Olaf College.
As General Manager, FreeWheel Markets, Hervé Brunet oversees global Sales, Client Services, Engineering and Product for FreeWheel’s Markets Business, comprised of our Premium Digital Video Marketplace and Advanced Linear TV solutions that enable automated, market based monetization across all screens including Linear TV. FreeWheel Markets is leading the way of TV transformation to a world linear TV/digital video convergence world.
Previously, Hervé served as CEO and co-founder of StickyADS.tv. StickyADS.tv helps premium Publishers embrace programmatic video in a controlled, and totally transparent manner. Herve and his co-founder Gilles Chetelat successfully drove the global expansion of the StickyADS.tv SSP, while overseeing the company and product strategy. StickyADS.tv was acquired by Comcast / FreeWheel in May 2016.
Hervé is a well-rounded international manager having lived on 3 continents and managed multinational teams in both sales and product capacities. He began his career in the media industry within the Bertelsmann Group in Munich, Germany. He then joined Redback Networks, a start-up in the telecommunications industry – today a subsidiary of Ericsson. During his 10-year tenure there, he contributed to the international development of the company in Europe and in Asia. Based in Hong Kong, he successfully built and managed teams that achieved hundreds of millions of dollars of revenue.
Hervé holds a Master’s degree in Engineering from University Paris VI.
Melissa Cartagena leads the development and execution of Paid Search and Digital Advertising for AutoNation.com. She has over 15 years of digital media experience managing large scale revenue generating programs in the CPG, Telecommunications and Automotive industries. Her specialties include Paid Search marketing, Display Advertising, Social Media (earned and paid), with a focus on leveraging consumer data, technology and analytics to drive insights, decisions and results. Melissa holds her BA degree from Florida International University and her MBA from the University of Phoenix.
Stacy is the Senior Director of Programmatic Solutions and Regional Programmatic Discipline lead for Resolution Media. She manages and influences key partnerships across publishers, advertising technologies, and vendors to drive curated client results and success. During her tenure, she has worked on Audi, Bleecker Street Media, Newell, MailChimp and HBO.
Prior to joining the Resolution family, she worked on a variety of accounts including, H&R Block, Dominos, McDonalds, Royal Caribbean, Jaguar, Land Rover, and Bacardi.
With a passion for volunteering and charity work, Stacy is an active member of Project by Project and Hope For New York. Feeding the local community through The Bowery Mission is one of her favorite weekly activities to give back. Stacy holds an Economics and International Studies degree from the University of California Irvine. In her free time, she enjoys travelling and cooking.
Vivian leads RetailMeNot’s efforts to grow traffic and members through multi-channel media strategies channels for the U.S. brand. RetailMeNot is a leading savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. A marketing leader with over 10 years of experience in data-driven marketing, Vivian has been key to shaping the company's programmatic media and app acquisition strategies.
Julie is currently the Head of Programmatic, Americas at Spotify, responsible for programmatic sales and strategy across the US, Canada and LatAm. Before joining Spotify, Julie served as Vice President, Global Programmatic Sales & Strategy at Hearst Core Audience. The Hearst Exchange (HX) portfolio was brought to market from conception to maturity under Julie's management. Before Hearst, Julie was Vice President, East Agency & Enterprise Sales at Rocket Fuel. She began her time at Rocket Fuel in the Central region as VP, Central Region & Canada before relocating to the East Coast. During her tenure at Rocket Fuel at Julie received her Executive MBA from the Kellogg School of Management at Northwestern University. She started her career at Accenture after graduating from the University of Notre Dame. She pivoted from consulting to media when moving to a small independent media agency (CIA) that was subsequently acquired by WPP and filled out her initial "traditional roots" in national cable at Scripps Networks Interactive.
Cheryl Dahlquist is Executive Director, Data Targeting and Privacy for Meredith Corporation. Dahlquist, and the broader Meredith Data team, are responsible for the multi-million dollar direct and advertising revenues generated through Meredith’s data and insights. The business unit works across clients and internal stakeholders to leverage the billions of first-party datasets generated from Meredith’s relationship with nearly 200 million cross-platform consumers. The data team of marketers, research insights and business intelligence, data scientists and CRM experts develop and execute data-driven, cross-platform marketing programs for clients in many vertical markets, including food, packaged goods, retail, healthcare, and financial services. In addition, Dahlquist serves as the business-side representative on the Meredith Privacy Team, overseeing data use and advising users on Meredith data policies and privacy questions. She has earned the Certified Information Privacy Manager (CIPM) designation through the International Association of Privacy Professionals. Prior to her career at Meredith, Dahlquist was an executive with CDS.
Dahlquist has served on the Direct Marketing Association’s Committee for Social and Environmental Responsibility and with Marketing Edge, the education arm of the DMA.
Dahlquist is currently board President of the Iowa International Center, a non-profit leading international understanding and civic diplomacy to build pathways to prosperity for Iowa citizens and its global neighbors.
Clare Dunnett joined Telaria, Inc. in 2016 to lead and grow the supply operations organization. Today she leads a Global Client Success team across supply and demand, supporting 500+ partners.
With 15+ years of digital media and publishing experience, Clare has held roles across sales and operations with a focus on strategic growth and partner success. Originally from the UK, Clare relocated to San Francisco in 2012 where she joined BrightRoll (acquired by Yahoo) to lead the Publisher Development group. Her team was responsible for signing, onboarding and driving revenue for 500+ video focused publisher partners. She grew the team and the partner base significantly over four years and expanded the group from one to four business pillars to support accelerated company and revenue growth, and a focus on programmatic buying.
Clare started her career in contract publishing, leading a team of Global sellers for British Airways Media. In 2005 she moved into digital Sales for AdLink Media and then to Glam Media in 2008, supporting their UK launch.
John Ebbert is publisher of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven digital advertising and marketing and enables the exchange of ideas between all members of the ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium and ContextWeb and as an entrepreneur.
As an analyst at eMarketer, Lauren Fisher’s primary area of focus is on advertising technology trends and platforms including programmatic advertising, cross-device targeting, attribution, data management platforms and marketing automation. Lauren also writes about the broader digital display advertising landscape.
Prior to eMarketer, Lauren worked at Business.com managing events and all agency-facing marketing initiatives. Lauren has BA in Journalism and a BA in Spanish from the Pennsylvania State University; she also has an MA in Journalism and Communication from the Ohio State University.
Oscar is the Global Head of Media Activation for Essence, a global data and measurement-driven agency that is part of GroupM. In this role, he is responsible for the overseeing all buying and optimization of the agency's media, which includes biddable, programmatic and reservation. He was formerly the agency's Global Director of Programmatic.
Prior to joining Essence, Oscar spent his career developing in-house media capabilities on the client side. Most recently, he was Director of Acquisition for Electronic Arts. There, he was charged with the design and development of EA’s performance advertising tracking, data housing and analysis. At Essence, Oscar has taken this custom, specialized approach and is applying it to clients desiring cutting-edge media capabilities.
As co-founder and principal of Unbound, Quentin is considered one of the pioneers of programmatic media. Unbound is the first and most experienced unbiased advisor focused on data and programmatic media trading.
Previously, Quentin served as the chief digital and innovation officer at IPG/Mediabrands, where he was responsible overseeing $2 billion in digital media spend across global media networks as well as specialist digital agencies for Fortune 500 brands.
In 2008, Quentin led the team that architected and built the industry’s first-ever stand-alone programmatic media-buying agency, Cadreon, driven by a manifest destiny to unite the talents of Silicon Valley and Madison Avenue to serve the greater good.
One of the most tenured leaders in the digital arena, Quentin has held senior leadership roles at digital agencies ranging from Razorfish to Organic. In 1994, Quentin co-founded one of the earliest digital agencies, Electric Ocean, which won the first Clio awarded for digital work.
Wine is one of Quentin’s lifelong passions. At George Family Winery, he currently produces 100 cases of Cabernet Sauvignon from Coombsville, Napa’s newest appellation.
Jeremy Gold is Vice President and Industry Lead for the CPG category at Oath. Previously, he was a senior director leading audience and programmatic sales for advertisers within the CPG, finance, automotive, and entertainment categories at Yahoo.
Prior to joining to Oath via the Yahoo acquisition, Jeremy spent over 12 years in the digital advertising industry, with extensive experience in programmatic advertising and ad networks. He served as the vice president of sales for interclick, which was acquired by Yahoo, in addition to roles at Advertising.com/AOL and Turn. He earned a B.S. in finance and MBA from the University of Maryland.
Nicole Gleason the Senior Director of Analytics Strategy & Development, where her job is to make the broad set of Merkle Analytics capabilities accessible and integral to everything that Merkle does for our clients.
Nicole joined Merkle through its acquisition of Comet Global Consulting, an organization specializing in the implementation and support of omni-channel customer decisioning programs. While at Comet, Nicole built and led the decisioning analytics practice in North America.
Prior to joining Comet in 2014, Nicole was the Sr. Director of Advanced Analytics for NCC Media. Previous experience includes Organon (a pharmaceutical company now a part of Merck & Co), Spotfire and Dendrite (a CRM company now a part of IQVIA).
She holds an M.S. in Social Psychology from Yale University, where her research concentration was on implicit attitudes and stereotypes.
Vivek Hariharan, is an advertising/data technologist working with Alphonso, a TV data company. Prior to Alphonso, Vivek worked as Engineering Director in Yahoo's ad platforms, built a data management platform for Yahoo's ad systems and headed engineering team at a mobile gaming ad platform company called Chartboost. As an engineer, Vivek built several teams at Yahoo and Charboost. At Alphonso, he is building data systems and integrating best of class TV data with Tremor Video DSP’s DSP for programmatic offering.
James joined AdExchanger in March, 2015, after a recent stint in communications for advertising technology companies. He spent two years in TV production, working for the NFL and then for the PBS NewsHour, where he covered the 2012 election and foreign affairs. At AdExchanger, he covers the ecommerce landscape, as well as innovations in digital marketing.
Over a 15-year career, Evan has been an active participant in the growth of programmatic media since its earliest days. His background includes account management, client strategy, operations, product development and sales, with tenure at agency-leading institutions like Xaxis,24/7 Real Media and Sizmek.
Evan has a passion for finding collaborative, process-led solutions to complex challenges. At Xaxis, he oversaw the relaunch of an enterprise-wide CMS including financial systems, 3rd party vendor integrations, and internal tools for reporting and campaign management. At the Media Innovation Group and 24/7 Real Media, he led the charge to deploy a publisher ad server to both enforce frequency capping and apply clients’ 1st, 2nd and 3rd party data across the spectrum of media buys. His background includes a decade-plus long track record of delivering growth rates for budgets and performance that beat industry benchmarks.
Evan has a Bachelor of Computer Engineering from the University of Delaware. Outside of work, he enjoys supporting New York City FC, showing off his mastery of useless knowledge at trivia night, playing his Alto Saxophone, and the zen of 18 holes on the golf course."
Tilde Herrera is the opinions editor at AdExchanger, where she oversees the publication of all op-ed columns, including Data-Driven Thinking and Sell Sider. Based in San Francisco, she has covered business, food and sustainability as a reporter and editor for a number of publications. Her work has appeared at the San Jose Mercury, San Francisco Chronicle, Associated Press, GreenBiz, Grist and KQED, among others.
As head of global automated monetization at IBM Watson Advertising, Jeremy Hlavacek oversees all programmatic monetization efforts globally as well as the partnerships team, which drives off-property data and inventory partnerships with platforms and other publishers.
Previously, Hlavacek was vice president of programmatic. In that role, he oversaw all domestic programmatic sales efforts, platform relationships and programmatic operations. Under his leadership, the programmatic business grew 500% over a 3 year period to become one of the largest and most sophisticated sell side programmatic businesses in the industry. In 2017, AdExchanger ranked The Weather Company’s programmatic business as #2 in the industry among all publishers in media and broadcasting.
Prior to Weather, Hlavacek was vice president of strategy and business operations at Varick Media Management, where he helped to build one of the first programmatic trading desks on the agency side. Hlavacek's previous experience includes roles at LEGO Toys, Dotmenu (an online food ordering startup acquired by GrubHub and now part of Seamless), CBS Television, Ogilvy, and Cadient Group.
Hlavacek holds a master’s degree in business administration from Cornell University, a master’s degree in media and communication from the London School of Economics and Political Science, and a bachelor’s degree from the College of William and Mary.
Allison Holbrook has worked in digital marketing for 8 years. She is currently a Digital Media Manager at DSW Designer Shoe Warehouse, where she focuses on using digital marketing tactics to drive customer acquisition. Prior to that, she worked in digital marketing at Bath & Body Works and digital marketing analytics at Ebay Enterprise. Allison lives in Columbus, Ohio and enjoys attending Ohio State Football games in the Fall.
As senior editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (i.e., contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.
Emily is a specialist data privacy and technology lawyer and head of Osborne Clarke’s office in Silicon Valley.
Emily has over 10 years’ experience advising on a range of data privacy issues and related contractual arrangements, including in the context of healthtech, telematics, smart meters, mobile payments, big data analytics, IoT and data monetisation projects. She works with clients to deliver a full range of data compliance strategies to ensure good data handling practices and procedures, global data transfers, security breach management and training, and is helping clients to prepare for the impact of the EU General Data Protection Regulation.
She also advises clients on technology transactions, including complex high-value IT procurements, IT outsourcing arrangements, cloud services agreements and in particular the related data privacy issues, such data transfers, cyber security and managing data processors effectively. She also advises on dual-use export control regulations. In the data centre sector, she brings together her expertise in IT, data security issues and outsourcing projects and works with the real estate team to negotiate arrangements and deliver strategic advice to clients who are using or providing data centre and colocation services.
Emily is recommended by Legal 500 as a technology and data privacy expert who is ‘approachable’ and offers ‘clear, concise and business-appropriate advice’. She regularly speaks externally on IT and data protection and privacy topics and is a board member of Eurocloud UK and member of the International Association of Privacy Professionals (IAPP).
Emily trained with Osborne Clarke and qualified in 2004. Emily also speaks Italian, having studied law at the Universita degli Studi di Parma, Italy, as part of her Law and Italian degree, and has also been on two secondments to OC’s Milan office.
Helen Juden is Director of Audience Science at Live Nation where she provides audience analytics and development for Media and Sponsorship.
After 8 years in advertising research and product management, she took the publisher side plunge. This experience mash up provides her the ability to bridge the understanding gap between what digital marketers want to happen and the technology and means through which they are achieved.
She previously worked at MasterCard and Nielsen in their media and advertising solutions groups, respectively. Helen graduated from Columbia University and can be found frequenting film and writing classes around NYC.
Chris Kane started Jounce Media in 2015 to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers. Jounce Media partners with advertisers, publishers and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems.
Chris was previously chief of staff to the CEO and CFO at AOL, where he was responsible for all day-to-day operations of the management team. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a leading demand-side platform and data management platform. He started his career as a management consultant at Oliver Wyman, where he focused on the converging media and technology sectors.
Fatima Khan is the Senior Director, Legal and Chief Privacy Officer for Demandbase where she is responsible for managing the company’s approach to privacy and scaling its marketing business, while ensuring compliance. Prior to Demandbase, Fatima was the VP, Legal at Airpush. She has extensive experience working on legal issues in the technology sector for e-commerce, online arbitration and mobile advertising companies, including Velti and Mobclix. Fatima has been published in several legal journals and is a frequent speaker on privacy, technology and startup law.
Danny Khatib is the co-founder and CEO of Granite Media, a digital media publisher founded in 2017. Prior to Granite, he was the co-founder and COO of Livingly Media, a women’s lifestyle publisher that was started in 2005 and acquired by Aufeminin and Axel Springer in 2015. Prior to Livingly, which seems like a lifetime ago, he held various positions with Time Warner, Yahoo!, Skype, and UBS. He received an MBA from the Stanford Graduate School of Business and a BSE from Wharton. He grew up in Michigan, and is trying to learn piano with his kids.
Kolin has been with 360i for 13 years and leads the agency's Programmatic Buying Group, which he founded in 2012. He is responsible for setting the vision, overseeing operations, and establishing strategic technology, data, and publisher relationships.
Under Kolin’s leadership the programmatic capability has grown significantly, becoming a core function of 360i’s robust Media offering. In 2017 360i was recognized by AdExchanger as a top 10 programmatic agency.
Kolin has extensive experience in digital media strategy and activation, working across retail, finance, CPG, consumer electrons and entertainment verticals. He was an early pioneer in programmatic as an avid trader on the Right Media Exchange.
Prior to working at 360i he held positions at an affiliate marketing company and an entertainment street marketing firm. Kolin earned a B.S. in Media Management from Ithaca College and MBA in Marketing from Pace University.
David Kovall is Vice President of Sales and Innovation at ZOOM Media Corp. In this role, Dave oversees ZOOM’s programmatic business. Throughout Dave’s 12-year tenure at ZOOM, he has been a pivotal leader in ZOOM’s evolution.
While Dave is focused on the product side of the business today, his passion is working with client and agency partners to understand and improve their businesses. In Dave’s early days at ZOOM he was their top sales person breaking new accounts like Pepsico, Colgate-Palmolive, RB, J&J and Merck.
Prior to working at ZOOM, Dave worked for the NYC Department of Parks & Recreation. Dave holds a bachelor’s degree in Sociology from Skidmore College and he currently lives with his wife, Heather, and son, Henry, in Maplewood, NJ. Dave is an avid skier and fan of outdoor activities like hiking, biking and rock climbing.
Ashley Krammer is a Director at Starcom, currently managing a team dedicated to driving innovation and programmatic strategy for Kellogg’s. Ashley previously worked at Mindshare where she built programmatic trading desks from the ground up for multiple CPG companies. In addition, she worked at Neustar where she led data-driven strategies for fortune 500 clients. Ashley is a member of the Board for Chicago’s Women in Wireless organization which aims to inspire female leadership in advertising.
Global Chief Data & Marketing Technology Officer, IPG Mediabrands Global President
Arun continues to lead the industry in transforming the digital landscape, leveraging data and analytics to give both IPG Mediabrands and the Interpublic Group an edge over our competitors. To sustain our success in the space, and push the boundaries across our capabilities, Arun was appointed IPG Mediabrands’ first-ever Global Chief Data & Marketing Technology Officer in March 2017, overseeing Mediabrands Insights and technologies divisions.
Additionally, Arun oversees Reprise, IPG Mediabrands’ digital-performance agency, while serving as Cadreon’s Global President. In these roles, Arun pushes a data-driven marketing culture via the ad tech and digital agency’s suite of proprietary tools and platforms.
With oversight of global data and technology, along with two specialist units, Arun focuses on the integration of data, technology and media inventory in order to deliver business results for clients more efficiently and effectively.
With more than fifteen years of experience in driving digital development, Arun’s passion for digital found a home with his first role at UM India and later at Starcom as Planning Director and Digital Director working on P&G in China.
Prior to his current roles, Arun led MAP, IPG Mediabrands’ specialist digital arm across Western Europe, India, China, Japan, Brazil and Mexico. The Mediabrands Audience Platform (MAP) integrates diversified digital disciplines including programmatic media, search, social and mobile services.
Arun was Head of Digital for IPG Mediabrands in APAC, running its digital operations in the region. Before that he was Director of Digital Operations at Aegis Media, where he advised clients such as Sony, Nokia and P&G on their regional digital strategy and initiatives. He was also closely involved in developing Aegis’ Search offering, including its standardized digital tools and processes across the region.
Arun earned a Bachelor’s degree in Journalism from the University of Delhi. He completed his post-graduation in communications from the Mudra Institute of Communications Ahmedabad in Gujarat, India.
Jessica spearheads all product marketing initiatives for Tremor Video DSP and recently returned to the company after serving as Director, Product Marketing and Sales Enablement at Innovid, where she led the go-to-market strategy for all its video ad serving platform products. Before that, she spent six years at Tremor Video in the role of Director of Product Marketing.
Brian Leder is a digital media executive with more than 20 years of demonstrated success and a record of blending the art and science of marketing to deliver business goals, organizational needs, and strategic thinking. His in-depth expertise as a problem solver, innovator and entrepreneur spans a career at publishers, start-ups and advertising agencies successfully driving client growth and revenue.
Prior to joining Promatica in March, 2017, Brian was the Head of Investments & Partnerships leading a $1.5B media investment practice across all Publicis.Sapient agencies (DigitasLBi and SapientRazorfish), helping brands to re-focus their strategy, energy and investments around the new digital customer to drive sustainable business impact.
Before rejoining Publicis Groupe in 2014, Brian led the digital efforts for two GroupM divisions, including co-founding GroupM's fifth "M" agency MetaVision, launching their media, commerce, investment and programmatic trading desk practices for brands like Nestle. Brian spent 5 years leading the development of digital strategy and innovation at MediaVest for clients like Proctor & Gamble where he helped develop their ecommerce and programmatic practice, and held senior development and management positions at Omnicom.
Prior to his agency experience, Brian spent the first half of his career at publishers, including 6 years at Yahoo!, developing innovative media programs in the areas of video, search and local to drive profitable growth for brands.
Brian frequently speaks at industry conferences across the country and is often quoted in the press and analyst reports. He has recently served on the Smarties and Effies board as a juror, and has served on executive agency advisory councils for AOL, FourSquare, Millennial Media and Undertone Media.
Eric has spent his career at the intersection of marketing and technology. He leads product development and go-to-market strategy as the Director of Mobile & Emerging Products at ownerIQ, the leader the industry in second party data and the leading programmatic solution for digital advertisers, retailers, and brands. Prior to working at ownerIQ, he led product marketing at Skyhook Wireless, running lead generation campaigns, driving company positioning and taking Skyhook's many products to market. Eric has also been quoted as an expert in emerging technology by CNN, the Wall Street Journal and TechCrunch.
Danielle currently leads the research and analysis team at App Annie where she is a member of the executive team. She has over 20 years of experience as an industry analyst and market research executive working with many of the world’s leading technology companies advising on product development and marketing, consumer behavior, customer segmentation, and corporate strategy. Most recently, Danielle was the group vice president and GM of IDC’s Mobility, Digital Media & Consumer research team where she developed new research offerings, built analyst teams, and advised industry executives. Danielle graduated from the University of Massachusetts, Amherst with a bachelor’s degree in finance.
Alice Lincoln, CIPP/US, is Vice President of Data Policy & Governance at MediaMath, where she is responsible for defining strategic policies around data, privacy, and security. Alice’s team is charged with advising all internal teams on the development of products and business partnerships in compliance with global data protection laws and industry self-regulation and best practices. Responsible for MediaMath’s large global footprint, she has strong connections to self-regulatory groups around the world and a keen understanding of the challenges companies face when operating under a myriad of differing local codes. She works to establish internal procedures and ensure that data standards are communicated and adhered to. She is also responsible for cultivating MediaMath’s thought leadership in these areas and representing MediaMath on relevant committees and councils.
Alice has 15 years’ experience in digital marketing, data product development, and the protection of consumer privacy. In her career, Alice has led web development for a major international humanitarian relief charity and run a marketing and fundraising technology company serving national nonprofits and multiple presidential campaigns. A chemist in a former life, Alice holds a BS from UNC-Chapel Hill and an MS from Stanford University.
Kelly Liyakasa covers commerce, video, TV and marketing tech for AdExchanger. Previously, she was an associate editor for Information Today, where she reported on enterprise technology and strategy for its flagship publication, CRM magazine. Prior to that, she was a reporter for a New York metro business journal and luxury lifestyle magazine, profiling as diverse a set of individuals as Donald Trump and Academy Award–winning actor Jeff Bridges. Kelly holds a B.A. in multimedia journalism from Florida Atlantic University.
Paul Mander is Vice President of Professional Services at mParticle. He brings a decade of data integration experience to lead the mParticle professional services and support teams. Prior to mParticle, Paul led the Solutions Consulting team at BlueKai, where he implemented DMPs for Fortune 100 brands.
Kevin’s 20+-year career includes more than a decade at CMP, where he served as publisher of Computer Reseller News. Kevin also led the B2B national sales team for CNET Networks. He has written extensively for MediaPost’s Online Publishing Insider as well.
A noted expert on legal issues in adverting, Nicola McCormick is Global General Counsel for GroupM, the media investment group of WPP. GroupM is the world’s largest media investment group.
In this role she’s held since 2015, Nicola is a key partner to hundreds of regional businesses operating as part of GroupM, including global media agencies such as Mindshare, Mediacom, Wavemaker, Essence and media specialists such as Xaxis. She advises on all facets of GroupM’s business and operations the world over, from client/vendor contracting to regional and local regulatory requirements governing how advertisers may do business. Most recently, this includes the establishment of GroupM’s readiness program for the European Union’s General Data Protection Regulation (GDPR), and Nicola oversees a team that includes GroupM’s Data Privacy Officer.
Nicola has been advising WPP agencies since 1997. She studied Law at University College London (UCL), specialising in Media Law, and qualified at the firm, Edge Ellison (subsequently merged into Squire Patton Boggs), which was a firm delivering services to WPP. Nicola has also advised numerous internet start-ups including social platforms and ecommerce sites. Between 2005-2015, she was a partner at Simkins LLP, a specialist firm, where she led the firm’s advertising practice.
For many consecutive years, Nicola has been recognized by Chambers & Partner’s Legal Directory as an industry expert in advertising.
Scott Messer is VP & GM, Media at Leaf Group (NYSE: LFGR), a diversified consumer internet company that builds enduring, creator-driven brands that reach passionate audiences in large and growing lifestyle categories, including art and design, fitness and wellness, home and décor, do-it-yourself projects and crafts, amongst others.
Scott oversees a collection of owned and operated properties and a team providing custom editorial solutions to partners on a fully managed basis. Recently at Leaf Group, Scott led business development and ad-tech relationships for all media properties, establishing strong businesses and strategies in native advertising, international revenue, video, and first party audience data.
A Los Angeles native with over 10 years of digital experience, Scott has worked in business development for IMG Media, National Lampoon, private equity firms and the film industry. He holds a BA in English from Emory University and an MBA focused in creative industries and entrepreneurship from the University of Southern California.
Liane is VP/ Director of Programmatic at DigitasLBi, where she leads the Boston office in programmatic planning and execution. She has worked across multiple verticals including financial services, retail, education, and hospitality. Liane is an outspoken advocate for programmatic transparency initiatives such as supply path optimization, ad.txt, and blockchain, and has had articles published in Digiday and AdExchanger. Prior to Digitas, Liane spent many years at Hill Holliday, where she began her career in TV and radio planning, eventually expanding into digital and platform based media buying. Liane was recently named a 2017 Rising Star by Cynopsis Media, and is a part of the MITX Future Leaders group.
Sarah Nagle is an Executive Director, Enterprise Sales at Condé Nast, where she leads Programmatic & Data Sales for the CPG, Travel & Pharma categories across all 23 Conde Nast brands including Vogue, The New Yorker, Wired, GQ, Bon Appetit, Golf Digest, Vanity Fair and more. Before joining Condé Nast, Sarah was a Programmatic Sales Director at Tremor Video, where she helped launch the Tremor Video SSP (now Telaria) and developed and managed Tremor’s Demand Partnerships in the US and Australia. She originally joined Tremor Video as Director of Mobile & Connected TV Sales & Market Development, where she was responsible for Mobile & CTV Revenue Nationally. Sarah started her career in Ad Tech focused on Rich Media Sales at PointRoll, before heading to Medialets to specialize in Mobile Rich Media. Prior to jumping into the Ad Tech space, she held positions in Traditional, Experiential and OOH Media at Y&R, National CineMedia & AdWalker.
Well versed in large-scale data analysis, Andreas brings more than ten years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa. When he's not tracking down fraudsters, you can find him relaxing with his family and some good TV.
Diaz Nesamoney is an accomplished technology entrepreneur who founded three successful technology companies all harnessing the power of data to power enterprise and consumer applications.
Currently Diaz is Founder, President, and CEO of Jivox, a company that provides a technology platform for data-driven personalized advertising and marketing. He was previously Co-founder, President, and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999. Informatica pioneered data integration software as a category and is now the market leader with more than $1 billion in revenue and a $5 billion market capitalization.
Before founding Jivox, he founded Celequest and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Celequest introduced the market’s first business intelligence and analytics appliance, a disruptive innovation that led to its acquisition.
Diaz holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India and is the holder of seven technology patents. Diaz is also the author of the first book on using data and technology to personalize digital advertising.
Assistant Professor and Fellow, Centre for Business Analytics
Melbourne Business School
Nico Neumann is Asst. Professor and Fellow for the Centre for Business Analytics at Melbourne Business School. His expertise is in electronic marketplaces, data monetization and marketing analytics. Nico is a regular contributor to AdExchanger as well as other trade press columns and a member of the advisory board of the New Marketing Institute of MediaMath. Before joining the academic world, Nico worked for Accenture Management Consulting and IPG Mediabrands Australia, where he was the Lead Statistician for Product Development.
Pat O'Brien is responsible for all sales and business development activities of Dun & Bradstreet's innovative solutions for marketers and agencies in the advertising and media buying category known as Audience Solutions.
In his role, Pat is responsible for delivering solutions that apply Dun & Bradstreet's vast commercial and contact data assets to solve for Sales and Marketing use cases across the digital landscape.
Pat is an industry veteran with more than 20 years of experience in advertising and digital media. He began his career by transitioning a leading hi-tech publisher (Ziff Davis) into a digital pioneer (ZD Net, later purchased by CBSi). His first start-up created an interactive ad banner technology used by Volvo and New Balance, and was quickly sold to the nation's leading cable company. Most recently, he was on the start-up team of a leading B2B Marketing and Advertising Services company (Bizo, later purchased by LinkedIn).
Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.
Joanna serves B2C marketing professionals and is an industry expert on programmatic advertising. As vice president, principal analyst leading adtech coverage, Joanna explores the fast-evolving digital advertising ecosystem with a focus on helping marketers make the right organizational and technology decisions to power customer-obsessed marketing. Specifically, she covers several core components of a modern buy-side tech stack including demand side platforms (DSPs), ad servers, dynamic creative optimization (DCO), and the like, as well as looking at the intersection of service and technology in programmatic media management.
Joanna has nearly 20 years of digital marketing experience and has been a pioneer throughout her career. She began at digital agency Avenue A as a media planner and buyer in 2000 and, in 2008, launched Razorfish’s agency trading desk, ATOM Systems, to bring programmatic expertise to the agency and its clients. Joanna joined Forrester in 2010, serving interactive marketers and covering adtech and programmatic advertising as a principal analyst. In 2013, she moved to leading trade publication AdExchanger, which further deepened her adtech expertise, and in 2015, she joined programmatic tech company MediaMath as CMO, where she led a global marketing team for two years.
Industry recognized veteran with 20+ years of experience driving brand growth through innovative, data-driven media solutions. In his current role, Chris oversees Kellogg’s marketing operations team responsible for data-driven strategies, strategic partnerships and enterprise solutions.
Joshua is VP of Digital Strategy and Platforms for Bayer Consumer US. His team leads the end-to-end strategy, and execution of the brands objectives and providing subject matter expertise in Programmatic, Search and Analytics. In addition to this, his team is building in-house platforms that will inform plans and quantify impact across platforms, channels and campaigns to drive optimization.
Previously he’s held senior digital leadership roles at Johnson & Johnson’s, and Comcast and Razorfish. In his spare time, he’s an advisor for the Fox School of Business, and does fundraising for The St. Baldrick’s Foundation whose focus is funding research for childhood cancers…which is why his hair doesn’t look as good now as it does in his headshot.
Ari Paparo is the CEO of Beeswax, the industry's first Bidder-as-a-Service platform, based out of New York.
Ari has held a number of product leadership positions in the ad-tech and marketing tech sectors and is well regarded for his contribution to the advancement of programmatic advertising. Previously, he served as a VP at DoubleClick and a Director of Product Management at Google, where he led the buy-side product suite. More recently he was the SVP, Product Management at Appnexus and the EVP, Product Management at publicly-traded Bazaarvoice.
Ari is well known in the online advertising community for his authorship of the VAST (Video Ad Serving Template) specification for online video and his development of an online gross ratings point (GRP) model for Nielsen. He is a frequent contributor to AdExchanger and other industry publications.
Susan Parker has been an executive director of Ad Operations and Yield at The New York Times since January 2017. In this role, she oversees sales planning, ad operations and yield.
Previously, Ms. Parker was vice president of Digital Revenue and Analytics at Hearst Newspapers, where she led web analytics, audience insight, programmatic advertising, yield management and ad operations. Before that, she worked for Starwood Hotels, Jupiter Media Metrix and Honeywell. She graduated from New York University’s Tisch School of the Arts with a BFA in photography and a double major in computer science. She’s from New Jersey.
Rachel oversees CafeMedia’s programmatic media and audience targeting efforts, connecting brands with our audience at scale through private marketplaces offering access to our highly viewable inventory as well as our unparalleled capabilities to target women and moms. She draws on data covering every aspect of a woman's lifestyle to help brands develop the best strategy for reaching the right audience with the right message.
Over her career, Rachel has used analytics to help drive business decisions across a number of industries ranging from e-commerce to consumer products to media. Most recently, Rachel was SVP, Director of Global Brand Strategy at BAV Consulting where she led a client team in mapping out strategies to build brand equity. Her work covered the full spectrum of brand opportunities, including positioning, architecture, valuation, and consumer segmentation. Prior to joining BAV, Rachel was a Senior Associate at CRA International, where she evaluated the competitive effects of proposed mergers.
She graduated from Harvard University, with a PhD in Business Economics, and from the University of Virginia, with a BA in Economics.
With over 14 years of experience in marketing, digital sales, ad ops, solution architecture and product management, Brienna Pinnow has worked with some of the world's largest companies, including retail, financial services, automotive, CPG, & insurance brands and advertising agencies to implement effective cross-channel strategies that harness the power of audience data, addressable advertising, and analytics.
With a rich background in data, digital and TV, Pinnow has had the opportunity to impact organizations like Yahoo! and Acxiom. Most recently, she was Head of Marketing at Experian Marketing Services. While there, she built and evangelized omni-channel marketing solutions including the industry’s leading Addressable TV platform – the Audience Engine. In fact, her work was recognized by Forbes as a driving force behind Experian’s innovation.
Today, as the co-founder of Blinc Digital Group, she leads a consulting organization focused on helping companies across the marketing ecosystem, from solution providers to advertisers & agencies, fully leverage the power of data in advanced, cutting edge ways.
Her mission is to fundamentally change how marketers do their job and brands connect with consumers by building game changing products that solve problems and leverage assets and partnerships. Pinnow is a frequent contributor to industry publications and speaks at events about the power of 1-to-1 marketing.
Dave Pond is the General Manager of Display & Programmatic at Vox Media, the fastest growing modern media company known for its standout technology, high-fidelity advertising, and house of editorial brands that go deeper into topics passionate people care about most.
Pond oversees display and programmatic revenue operations, and products at Vox Media, while also pioneering the programmatic division at Concert, Vox Media’s sister ad technology company built in partnership with NBCU.
In 2017, he spoke about how Vox Media and Concert is building a programmatic marketplace for the future at Digiday’s Programmatic Media Summit in New Orleans, Folio Magazine’s Folio Show in New York, and at the MediaPost Publishing Insider Summit in Austin. He was just recently promoted to General Manager of Display & Programmatic.
He graduated from Moore School of Business at U. of South Carolina with degrees in Finance and Economics and lives in New York City.
Matt Prohaska, CEO and Principal, Prohaska Consulting, is a 25-year media veteran and consultant to leading digital media and advertising technology firms and executives.
Matt has been a contributor to the growth of online advertising since its commercial inception in the early 1990s, first by creating the online media practice at BBDO (now part of Omnicom) in 1994 and later opening CNET’s New York sales office as its first Regional Sales Manager in 1996. In April, 2013, Matt became the Programmatic Advertising Director for The New York Times, where he led the most closed deals in programmatic direct sales than any publisher during his time there.
As head of Prohaska Consulting, Matt, with a leadership team of 10 executives and a network of more than 100 senior executives in 25 cities across the globe, works with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level by improving sales, marketing, operations, product, and/or tech. In less than three years, more than 150 clients – including top organizations such as Univision, Under Armour, Toyota and IAB – have chosen Prohaska Consulting for a variety of services, including strategic guidance, project leadership, training, and/or to supply operating street teams.
Manny Puentes is an experienced executive leader in the digital advertising and software industries. He is the founder and CEO of Boulder-based startup Rebel AI. Rebel AI has brought together a team of product and engineering executives to address some of the digital advertising industry’s most pressing problems through a suite of products built to ensure quality in programmatic media trading.
With more than 20 years of experience in digital advertising, Manny has led engineering and product teams to build a number of enterprise-scaled platforms for digital media trading by leveraging specialties in real-time bidding, data pipeline architecture, natural language processing, and machine learning.
Mark Rabkin is the Vice President of the Ads & Business Platform team at Facebook, and has served in engineering and management roles at Facebook since 2007. Mark is responsible for the products and infrastructure that help the 2B people who use Facebook make meaningful connections with businesses. These products include Ads, Marketplace, Pages, and our Local efforts. Mark focuses on making every interaction people have with an ad or business better: more relevant, more satisfying, more convenient, and equally more measurably impactful for businesses. Mark is also deeply passionate about designing and developing a diverse organization that maintains the Facebook culture of speed, high personal impact, great management, and inclusive collaboration even as it grows rapidly.
As an engineer at Facebook, Mark worked on building distributed systems to solve problems of machine learning, world-class scale and reliability, realtime data storage and access, market modeling and prediction, and other problems inherent in complex advertising systems.
Prior to Facebook, Mark built core infrastructure as an engineer at Google for four years, leading a team focused on building distributed systems across many data centers. He helped teams launch dozens of new global services over his time there. In addition, Mark co-created the Google Movies search product. Before that, at Intel, Mark built software for every stage of chip design process from graphical CAD tools to complex physics modeling and routing.
Mark had the honor of representing Berkeley in the ACM ICPC programming competitions, advancing to the World Finals in 2001. He holds a BS in EE/CS from UC Berkeley, and an Masters in CS from Stanford.
Erik is the Vice President of Sales and Programmatic Strategy, responsible for partner development, programmatic strategy, and revenue at Intermarkets. Erik works directly with brands, agencies, trade desks, dsps, and exchanges. He is widely regarded as one of the top programmatic experts in the country. He’s a frequent contributor to publications like Beet.TV, The Drum, AdAge, AdExchanger and Digiday, and collaborates with industry groups and associations like the IAB MIXX, AAF DC and AdExchanger Programmatic IO workshops. Erik is affiliated with and active on many exchange advisory councils. He also serves as a strategic adviser to several top ad tech companies helping them to improve their tech for both buyers and publishers.
Bradon Rice is the Global Director of Quantcast Measure. The Quantcast Measure product has serviced the online media ecosystem for over a decade by providing uncommon insights about who your audience is, what they're interested in, and how they spend time across properties. Prior to this role, Bradon ran National Media sales organizations both at Quantcast and AdRoll.
Grant Ries is CEO of LiveRamp B2B, a global business unit he started upon joining LiveRamp via the acquisition of Pacific Data Partners, a company he co-founded. Pacific Data Partners was a leading digital advertising B2B data marketplace. Grant Ries was also co-founder, Board Member and CRO of BlueKai which built the world’s largest consumer data marketplace and DMP. Oracle acquired BlueKai in 2014 and Grant served as Vice President of the Oracle Data Cloud, a global business unit he co-launched. Grant is an active technology angel investor and has provided advisory and operating support at his various investments in the technology sector for over 15 years.
Danielle Rind joined Jounce Media in October 2016 as an Engagement Manager responsible for strategy, development, and education across a diverse set of accounts. Jounce Media partners with advertisers, publishers and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems.
Prior to Jounce, Danielle supported data products at Live Nation and programmatic products at GroupM Trade Desk: Xaxis. One such product included the launch of Xaxis premium, a custom private marketplace before PMPs became mainstream. Danielle started her career in ad tech almost 10 years ago with her role as a full-service digital media planner for direct response marketer, Amazon.
Zach Rodgers is the executive editor for AdExchanger, a digital advertising news and discussion site enabling the exchange of ideas among all members of the ecosystem, including agencies, advertisers, publishers and technology companies. He has covered digital media and advertising for 13 years, most recently as managing editor for ClickZ, where, under his guidance, the site won two national business media awards for editorial excellence by the American Society of Business Publication Editors. His work has been syndicated to Mashable and Kauffman Foundation and cited by major trade and consumer associations, such as the US Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com and Datamation, an enterprise technology publication.
Bennett is the Programmatic Display Lead for Uber’s Rider business. The first programmatic hire at Uber, Bennett drives strategic initiatives across campaign execution, creative vendor partnerships, and Uber’s ad-tech stack. Under his leadership, programmatic has become one of the largest and most strategic channels at Uber.
Prior to joining Uber, Bennett worked at MediaMath and Triggit, where he managed campaigns for Vistaprint, Rakuten, The Home Depot, Coach, Hotels.com, Gap, Uber, and many more.
Meg Runeari is the Vice President of Business Operations, North America at Teads, leading operational strategy and business efficiencies across a dedicated team of account and project managers. Meg's key focus is to bring quality advertising to engaged audiences in environments that are not only safe for brands but also respect the user. With ten years of experience in the digital space and deep-rooted industry relationships with leading verification vendors, Meg is doing her part to keep the digital ecosystem clean.
Trace Rutland has spent 20+ years at media agencies in various roles in both planning and buying across all media channels. She acted quickly on a fad called digital media and has been chasing that bright shiny object ever since. Jumping to the client side, she oversaw media buying across the Mars portfolio and then moved to Hershey to lead addressable media and technology. Recently, Trace joined Tyson Foods to help raise the world’s expectations for how much good food can do.
Patrick Salyer is chief executive officer of Gigya, driving the company’s vision, strategy, and operations. Patrick joined Gigya in 2007 as the company’s sixth employee, serving as vice president of business development and then vice president of strategy and operations, before becoming CEO in 2011. Prior to joining Gigya, Patrick was a consultant at L.E.K., a global strategy consulting firm. Patrick holds a bachelor's degree from Harvard University.
As Director of Advertising Product Technology, Madhura Sengupta has led the development of cutting-edge digital media and advertising platforms specializing in revenue growth and performance optimization. She has had extensive experience in programmatic and native advertising, yield management, and audience data strategy. Most recently, she has spearheaded the growth of audience extension as a new advertising opportunity and revenue channel for Edmunds’ clients. Prior to joining Edmunds, Madhura led the Revenue Operations department at a technology start-up that was acquired by Amazon. She has a strong strategic mindset and a penchant for analytics-driven execution.
Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.
Allison is the VP Product Activation for Amnet/Accordant Media – a part of Dentsu Aegis Network. She is responsible for Amnet/Accordant’s suite of ATSTM products, ensuring that the solutions built, solve specific and sophisticated client business problems. Allison has been with Amnet/Accordant for seven years, with several roles in client teams before coming to her current role in the Product Group. Prior to that, she was in the Media Planning group at Razorfish, based in San Francisco. She got her professional start in politics, working as part of Howard Dean’s web team in the 2004 Democratic Primary.
Michael Shaughnessy is currently the Vice President of Revenue of Bauer Xcel. At Bauer Xcel, Mike is responsible for the identification, implementation and optimization of all revenue partners. Prior to joining Bauer, Mike was the VP, Programmatic at Patch.com. Previous to his time at Patch, he was responsible for maximizing programmatic revenue and traffic acquisition strategies at About.com.
Sarah is a senior editor for AdExchanger.com, covering the publisher side of digital advertising, including publisher platforms. She has held editorial positions at Film Journal International and most recently CRM Magazine, where she focused on enterprise applications and strategy. Her first job was planning digital advertising in a pre-programmatic landscape. At Wesleyan University, she majored in Anthropology and Film Studies.
David Spitz is CMO of mParticle, the customer data platform for every screen. He's spent the better part of the past decade helping educate and inspire fellow marketers on how to overcome fragmented data and processes to win in key customer moments. Prior to mParticle, David was President of RebelMouse, the content distribution platform. Before that, he spent 8 years at the WPP parent company accelerating digital transformation and integration across its advertising, CRM, and marketing research businesses and served as Board Observer for WPP's investments in startups including Buddy Media, Jumptap, and Videoegg, among others.
As Chief Client Officer for The Trade Desk, Brian oversees all of the company’s relationships with brands, agencies and advertisers. Stempeck leads The Trade Desk’s New York City office and specializes in educating agencies about the evolving world of real-time bidding, and helping them develop and manage online marketing strategies for clients.
Stempeck has spent the majority of his career in online media. He started his career as a political journalist with E&E Publishing on Capitol Hill, and launched E&E’s online video division in 2006. While receiving an MBA degree from the Kenan-Flagler Business School at the University of North Carolina, Stempeck placed first out of 1,200 entrants worldwide in the 2007 Innovation Challenge, which presented American Express, Hilton and Shell with new marketing strategies.
Prior to joining The Trade Desk, Stempeck worked for Unilever in brand management on the Dove brand, and at Bain & Company, the strategy consulting firm. At Bain & Co., he advised Fortune 500 clients in the retail and pharmaceutical sectors on their online marketing strategies, and also worked for Bain’s private equity practice.
As Sr. Director of Strategic Services at the 614 Group, Jaclyn lends her expertise in operations and project management with a focus on business planning and support infrastructure. Jaclyn architects workflow, processes and business planning as it relates to systems and operations for publishers, agencies and technology services. While at the 614 Group, Jaclyn has lead engagements on workflow architecture, new technology implementations, and Master Data management and best practices for clients such as Univision, IBM, AFAR, and Conde Nast.
Jaclyn most recently served as the Director of Campaign Management at Condé Nast Media Group where she managed post-sale processes across the Conde Nast portfolio of premium brands as well as advised on special projects such as product implementation, systems migrations, and brand safety efforts. Prior to her role at Condé Nast, Jaclyn established a proven track record of building sales support infrastructure at start-up companies Shazam Entertainment, LTD and StyleCaster.
Dan Taylor leads the programmatic and display advertising platform strategy for Google’s global business organization, focused on product innovation, commercialization and advertiser engagement at scale across Google AdWords and Doubleclick Digital Marketing in all countries where Google operates.
Primary focus is on building and growing advertiser solutions and innovations in data strategy, audience targeting, inventory quality, ad formats, automated buying and measurement to power every ad experience and make the web and apps work better for advertisers, publishers and consumers across devices.
Prior to his current role, Dan led high performing sales and activation teams in Search, Display, Video and Mobile as well as a long career in broadcast media sales. Dan is based in New York.
Abbey Thomas is the chief marketing officer for Tremor Video DSP. She is responsible for linking the company’s product innovations to its customer-focused operations in order to build the brand, increase awareness and drive revenue for the organization. In her previous role, she oversaw the entertainment and automotive verticals for Tremor Video and was the founding member of the vertical strategy at the company. Thomas also spearheaded an exclusive category for TV retargeting, which allows brands to own the modern day living room by connecting their digital messages directly to the TV screen. She is based in Santa Monica, CA.
Elgin Thompson is a Managing Director at Digital Capital Advisors focusing on investments and advisory assignments at the intersection of information services, media and frontier technologies. Over the last 20+ years, Elgin has facilitated over 75 mergers and acquisitions and financing transactions resulting in $40+ billion of enterprise value for clients and participants including Google, Facebook, Intel, Disney, Time Warner, Groupon, Nielsen, AOL, Neustar, Catalina Marketing, Xerox, Level3 and EMC. Earlier in his career, Elgin led corporate development for GridNetworks (online video infrastructure provider) and was a member of the investment banking divisions of Bear Stearns and Merrill Lynch. Elgin began his career as a mergers and acquisitions lawyer with DLA Piper. He is a frequent commentator on the digital ecosystem in The Wall Street Journal, Private Equity Analyst, CNBC, Business Insider, AdExchanger and The Deal. Elgin holds a M.B.A. from The Kellogg School at Northwestern University, J.D. from Temple University School of Law and B.A. from Northern Illinois University.
Jason Tollestrup is vice president of programmatic strategy and yield at The Washington Post. In this role, he oversees strategy for programmatic advertising and core digital products. With a background in business intelligence, Tollestrup is focused on growing overall digital revenue at The Post by utilizing data to inform pricing strategies and optimal yield.
Prior to joining The Post in 2012, Tollestrup served as a BlueVolt solutions specialist at BlueTech LLC in Portland, Oregon, a provider of the BlueVolt online learning management system for companies in the building trade. In this capacity, Tollestrup worked across the sales, marketing and executive teams to analyze market data and trends, improve SEO and SEM and internal marketing materials.
Previously, Tollestrup was a sales representative for the Eastern region, working to grow BlueTech’s subscription revenue. He worked in close partnership with marketing to implement online marketing campaigns, drawing on his analytical experience from his prior role as webcast product coordinator. Tollestrup joined BlueTech as a product coordinator in 2007 where he drove the day-to-day strategy for FieldRanger, a wireless work order system. Tollestrup began his career in 2005 at Hewlett Packard as a sales architect in their Boise, Idaho office.
He graduated from the College of Idaho with a B.A. in History. He currently resides in Washington, DC.
Lindsay Van Kirk is the Sr. Director of Product Line Management for integrated partners at AppNexus. Lindsay is responsible for leading the end-to-end product management and strategy for SSPs, DSPs and Data Partners that create a thriving marketplace within the AppNexus exchange. Previously, Lindsay was a Sr. Director of Publisher Partnerships, overseeing a team that worked closely with digital publishers to maximize monetization through header bidding. Prior to that, she also held strategy and operations roles, including building out the strategy and operations function for the AppNexus publisher business and the sales operations function.
Before starting at AppNexus, Lindsay held client service and sales operations roles at appssavvy, a digital advertising network focused on in-app branded experiences.
Lindsay is a graduate of Georgtown Univeristy where she received her Bachelors of Science in Foreign Service, focused on the intersection of culture, politics, and media.
Mr. Weaver started Promatica Consulting in response to an unserved need for objective and independent advisory across the programmatic marketing landscape. Mr. Weaver assists brands, agencies, technology solutions, and publishers in building programmatic solutions that align with their business, drive revenue, and accelerate activation to achieve business goals. Weaver most recently held a brand strategy role at TubeMogul, a video ad-technology company where he educated brands on programmatic models, best practices, and to accelerate adoption of the platform.
Prior, Weaver was the Managing Director of the Mindshare Trading Desk (WPP). He was responsible for developing and activating the first transparent programmatic framework for enterprise brand marketers. He was responsible for client activation across many brands including Unilever, Kimberly-Clark, CVS, and more recently Johnson & Johnson and L'Oréal. He developed new products, revenue streams, and business models for the agency resulting in sustained growth and supplemental profit.
Mr. Weaver began his career in media by starting a media buying company while in college. During this time, he developed a passion for advertising technology and digital media while tech was booming in the late 90′s. In 2005, Mr. Weaver was brought to Media Storm to launch the digital investment group for the agency. He contributed to year over year client and revenue growth resulting in additional office expansion to New York City. After Media Storm, Weaver worked across several large holding companies.
His category experience includes CPG, Beauty, Retail, Luxury Goods, and Entertainment. Mr. Weaver has had the opportunity to work with Fortune 500 brands like Unilever, Kraft, Kimberly-Clark, Coca-Cola, Estee Lauder, Disney, CVS Pharmacy, FX Network, NFL Network, Food Network, Howard Stern onDemand, Johnson & Johnson, and FOX Broadcasting.
As a staff reporter at AdExchanger, Alison covers advertising agencies and the digital audio landscape. Previously a copywriter at MarketSmiths, she has written digital marketing copy and produced campaigns across multiple verticals. Prior to that Alison worked in editorial at award-winning travel journalism site Fathom. She has a B.A. in International Studies and Spanish from the University of Michigan.
Sacha joined Ubisoft’s media group in 2016 overseeing the paid media efforts for a suite of triple A titles. A pioneer in digital media, Sacha is an award winning marketing executive with over 15 years of experience at top ad agencies and ad tech startups. Sacha is an empathetic leader, having built and managed high-performing teams spanning time-zones and languages. She is a champion of innovation and diversity, having founded and led Neo@Ogilvy's Innovation team and Ogilvy Culture as well as trained Ogilvy and Grey across LatAm on Social and Mobile Innovation and the importance of quality digital content. Sacha is bilingual in English and Spanish.
Prior to Ubisoft and Ogilvy, she worked at, Publicis, Razorfish, MediaCom and Omnicom. She graduated with honors from Towson University in Maryland where she was named “The Most Promising Mass Communication Student”. Although she is a native New York, Xavier considers herself a change agent both professionally and personally. She recently moved to San Francisco with her family after a 3 year stint living and working in Mexico City. They are enjoying exploring everything the Bay area has to offer.
Global Practice Lead: Buyer Strategy, Programmatic and Marketing Technology, Data Management
Erin helps Prohaska clients navigate the complexities of the programmatic buying landscape— from assessing tech stack vendors and maximizing first party data to executing media buys and educating teams on current trends in advertising technology. Erin creates pioneering approaches to meet changing market needs, which enables her to create new ways of reaching today’s multi-screen, segmented audiences. At Live Nation, the world’s largest live event promoter, Erin implemented programmatic advertising and consumer data management systems to leverage consumer data across search, social, display, mobile and video advertising. She developed social analytics dashboard solutions for Lexus, Nike and The Grammys and built the first digital marketing department at Universal Music. A Connecticut native and graduate of Northeastern University, Erin now lives in Los Angeles, where she indulges her love of cooking with access to year-round farmer’s markets."
JOIN US IN SAN FRANCISCO FOR TWO DAYS AT THE WORLD'S LARGEST CONFERENCE FOCUSED ON PROGRAMMATIC MEDIA AND MARKETING.
The comprehensive two-day experience at PROGRAMMATIC I/O includes your choice of five learning options on Tuesday, plus Wednesday’s conference, access to attendee lounges, ample networking opportunities and complimentary refreshments throughout.
April 10, Tuesday
Day-1 Agenda – Open Access to all tracks:
Programmatic Essentials Buy-Side Workshops
Programmatic Essentials Sell-Side Workshops
The sell-side of programmatic has its own unique challenges and opportunities. Learn what matters most when putting together key strategic and tactical elements for a successful sell-side programmatic strategy.
Programmatic Ops Talks
Ready to get technical? The bubbling core of any programmatic ad strategy is rigorous operational strategy and the effective use of technology. If you are interested in refining your company’s “ops" excellence as it relates to programmatic – and getting much deeper into its technical aspects – this is for you.
Spotlight: Location & Apps Afternoon Only
Take a deeper look at the opportunities with apps and see how the effective use of location can drive exciting new engagement with the customer given the power of today's programmatic solutions.
April 11, Wednesday
Sponsored by BidSwitch
Hosted by InMobi
How To Personalize Social Advertising With Dynamic Creative
REI Co-op, the renowned specialty outdoor retailer, will be joined by Jivox, a personalized digital marketing technology leader, for an in-depth look at how dynamic ad creative and cutting-edge personalization can drive real-world success on social media channels. The two companies have worked together to leverage real-time triggers such as weather, location, temperature and more, in order to engage customers at the right time with the right message – and will share practical guidance on how brands can harness dynamic creative optimization (DCO) to their advantage.
Bridging The Online To Offline Divide – Faster, Smarter, Better.
As CPG brands extend their messaging throughout the digital ecosystem, having omnichannel, in-flight sales analysis has never been more important. Join the Kellogg Company and Oath as they share a new solution that leverages digital campaign data integrating Nielsen Catalina Solutions’ new Purchase Data Metrics that can optimize real-time signals to drive in-store sales.
Presented by Oath
What Does A Good DMP Look Like?
What does a leading data management platform (DMP) do in the minds of advertisers that others do not? What do even the leaders need to do better? In this session, Kevin Mannion of Advertiser Perceptions will look at market findings.
Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions
Hosted by InMobi
Programmatic: Key Numbers, Key Trends
With four of every five US digital display ad dollars transacting programmatically, automated ad buying and selling is clearly here to stay. This session will explore eMarketer's latest forecast for programmatic ad spending across channels (display, TV, mobile and more) and highlight the major factors expected to influence buyers and sellers in the next 24 months.
Lauren Fisher, Principal Analyst, eMarketer
How To Use Transparent Data To Reduce Programmatic Waste
Third-party data is costing marketers billions. Blind segments are the primary cause of data inaccuracy – a problem all advertisers are dealing with. Yet in 2017, US marketers spent over $10B with third-party data providers. This is unsustainable. Second-party data will save the entire data marketplace. Eric Leist from ownerIQ will explain how the growth of the second-party market spells the end to blind segmentation, and how data transparency will supercharge all your marketing and programmatic activity.
Eric Leist, Director of Mobile and Emerging Technology, ownerIQ
Presented by ownerIQ
Programmatic In-House: Best Practices In Agency/Marketer Relationships
Evaluating the necessary talent, tech, and targets can be a bigger challenge than what many brand marketers assume, with certain brands already giving some or all responsibility back to their agency partners. Nevertheless, other brand marketers feel more comfortable with their own teams – and with going direct with platform partners as well as relying more heavily on first-party data and immediate analysis. Which do you choose? Learn the best practices of this critical discovery process.
Jeff Bernstein, SVP Marketing, EHealthInsurance
Oscar Garza, Global Head of Media Activation, Essence
Matt Prohaska, CEO, Prohaska Consulting
Erin Yasgar, Global Practice Lead: Buyer Strategy, Programmatic and Marketing Technology, Data Management, Prohaska Consulting
Advanced Supply Path Optimization For Buyers
Vendor consolidation and education have pushed marketers to streamline their efforts for greater transparency and control from partners on the buy side. But what about the sell side? This session will cover how buyers can get greater insight into what is happening on the sell side of the supply chain and how to better streamline for the cleanest path to inventory.
Liane Nadeau, VP/Director, Programmatic Media, DigitasLBi
How-To Improve B2B Programmatic Through Data, Targeting And Sales
Almost two-thirds of B2B marketers said they plan to increase their spending on programmatic. Yet there are increasing concerns about the reliability of their programmatic buys and whether or not they’re reaching qualified buyers. There’s a clear consensus among B2B marketers about the importance of data-driven marketing, but the B2B customer journey is often more complicated with multiple decision makers spanning many levels of an organization. In this panel discussion with B2B marketing experts, learn best practices on furthering your programmatic strategy in the B2B space.
Presented by Dun & Bradstreet
As programmatic evolves so too does the world of artificial intelligence across all industries, including advertising. In this workshop, you'll learn what AI means for advertising as well as the basics on how you can use AI today – and what to look for when evaluating tools offering the AI “edge".
Quentin George, Co-Founder, Unbound
Hosted by InMobi
Using Programmatic To Amplify Influencer Marketing
Women's fashion retailer DSW works with some 287 social influencers to get the word out. To make that content work as hard as possible, the retailer and its agency, 360i, used programmatic ads to extend the campaign to environments where its target audience already existed. By setting up an architecture system to track and tag this content across platforms, they were able to determine what impressions and clicks converted to revenue and prove a positive return on investment for DSW.
Advanced TV: From Programmatic To Addressable For B2C And B2B
For over 70 years, the TV advertising industry has remained the same – until now. New technology, data and consumer habits are driving the TV revolution and opening up advertising opportunities for both B2C and B2B marketers. In this session, we’ll break down the fundamentals of Advanced TV, share advertiser success stories and provide you with five action steps to build your TV strategy.
Brienna Pinnow, Co-Founder, Principal Consultant, Blinc Digital Group
How To Train Your DSP
Your demand-side platform (DSP) does what you tell it to do, so tell it to do what you want it to do. A standard conversion pixel teaches a DSP to chase consumers with high purchase intent, steering campaigns toward consumers who are already likely to buy the brand's product. As marketers shift their focus away from raw conversion rates and toward incrementality, they need to retrain their DSPs. Join Chris Kane, founder of ad tech consultancy Jounce Media, to learn about emerging techniques for training DSPs to optimize toward custom brand objectives.
Chris Kane, Founder, Jounce Media
Programmatic Essentials Buy-Side Workshops Conclude
5:00 – 7:00 PM
Enjoy great food and drink at the official PROGRAMMATIC I/O Welcome Party.
Complimentary admission for all PROGRAMMATIC I/O ticket holders.
Hosted by Salesforce
Sponsored by BidSwitch
Hosted by InMobi
How To Understand Differences Between Data Types Of Usage
Pulsing within the publisher's ad tech stack is the data, which can drive yield while making the difference between a successful client campaign and a complete flop. Learn about the publisher's data and best practices on putting a data strategy into place from a seller perspective.
Don’t You Dare Ignore Publisher's 1st Party Data
For years, brands and buyers have yearned for “truth” in targeting data, often choosing knowingly nebulous 3rd party data over publisher’s 1st party sets, so why are there still data disconnects? As the clamor for transparency and consent grows and data tech enables us, publishers hold the keys for brands through their own data. A majority of 3rd party data is collected directly from publishers, so why not leverage the source when considering modeling, content creation, targeting and reporting? Come join us for a working session as we help publishers unlock this opportunity and help brands see how close they are to reconnecting with the data they seek. Are you ready to connect your data?
Presented by Quantcast
Demystifying The Publisher DMP
Data management platforms (DMPs) might sound like a great investment, but extracting value from them can sometimes be a challenge. Expertise and resources can be hard to find while navigating key differences in technologies can be complex. Learn how to establish the right criteria in selecting a platform, apply data-driven best practices to maximize your revenue, increase the value of your inventory and leverage data for greater insights from your web properties and assets.
Hosted by InMobi
Best Practices For Audience Extension
Audience extension is a great way for publishers to “create inventory” and give advertisers more of what they crave – a publisher’s dedicated audience – all over the web. However, execution has often run into issues when clients see lower performance as they expand reach through traditional demand-side platforms (DSPs). In this workshop, we will discuss strategies around social extension and ways to increase performance through dynamic creative, click-to-message, local awareness and other native advertising formats. We will also discuss leveraging first-party data and co-branding for advertisements as a way to break through banner blindness and attract qualified consumers to partners' sites.
Madhura Sengupta, Director, Ad Product Technology, Edmunds
From Start To Success: Planning For A CTV World
CTV represents the best of both digital video and TV – precision targeting in a premium video environment. With consumers redefining what it means to ‘watch TV’, advertisers have a large and growing appetite for CTV. This workshop, grounded in proprietary global CTV research conducted by Telaria, examines the mechanics and workings of the CTV ecosystem, with the goal of advancing an understanding of how to best transact in this environment.
Clare Dunnett, VP, Client Success, Telaria
Presented by Telaria
How To Stand Up A Publisher Ad Stack
The connective tissue of an effective digital monetization strategy is a system of connected advertising technology products that's known as the “ad stack." In this workshop, you'll learn The Washington Post's approach and best practices for building your own sell-side “stack."
Jason Tollestrup, Vice President of Programmatic Strategy and Yield, The Washington Post
Private Marketplace (PMP) Master Class
Guaranteed deals continue to gain prominence in the programmatic arena. This “301" level session will give attendees tools to advance private marketplace strategies that increase fill rates for publishers at advantageous yields while delivering powerful results for buyers.
Dave Pond, GM, Display & Programmatic, Vox Media
Best Practices & Power Of Audio For Programmatic
Consumer adoption of streaming and voice-activated devices has brought audio into the advertising spotlight. The power of audio as a medium, and the opportunity to bring it into a programmatic strategy is often misunderstood. In this 30-minute workshop, Spotify’s Julie Clark breaks down audio's role in the modern media mix, Spotify's journey to programmatic and best practices for embracing this growing format.
Julie Clark, Head of Programmatic, Americas, Spotify
How To Power-Up With A Programmatic Agency
As publishers join forces with agencies in programmatic, they must face the challenging tasks of navigating the relationship and capability to power-up results. However, it doesn’t need to be difficult. In this panel workshop led by Resolution Media, learn how publishers can best work with agencies, what is most important to agencies and their brands, from viewability to formats, and how agencies can help boost a publisher's potential impression and audience value while maximizing a brand's results.
Hosted by InMobi
Understanding How DSPs See Your Inventory
A media owner's reputation in the market is critical in driving success, yet publishers are flying blind. Whitelists, blacklists, brand safety, contextual categories and more can determine which sites a campaign runs on, and only buyers can see the scorecard. Rachel Parkin and Paul Bannister from CafeMedia unpack how demand side platforms (DSPs), agencies and buyers use these technologies and what publishers can do to proactively manage their reputations with buy-side partners and win more business.
How To Build And Leverage A Unified Data Stack
Publishers who are motivated to stay ahead of the data-driven curve are investing in a unified data stack across previously siloed revenue, engagement and audience systems. During this presentation, we will go into details around how to build a data stack and how data is used to gain new insights and drive innovation on a day-to-day basis.
Danny Khatib, CEO & Co-Founder, Granite Media
How To Use Programmatic For Content Strategy
Programmatic delivers more than just ad revenue, it provides real time and granular insights that publishers can use to develop much more effective audience and content strategies. Fusing programmatic with editorial speeds up your feedback loop. You can test different UX designs for ROI potential, or decide what evergreen content drives the most profitable traffic from organic or social channels, and a lot more.
Michael Shaughnessy, Vice President, Revenue, Bauer Xcel Media
Programmatic Essentials Sell-Side Workshops Conclude
5:00 – 7:00 PM
Enjoy great food and drink at the official PROGRAMMATIC I/O Welcome Party.
Complimentary admission for all PROGRAMMATIC I/O ticket holders.
Hosted by Salesforce
Sponsored by BidSwitch
Hosted by InMobi
Can We Trust Third-Party Data Segments?
Brands spend millions on third-party audiences sold by data brokers in data management platforms (DMPs) and demand-side platforms (DSPs). In a series of tests, researcher Nico Neumann examined the accuracy of programmatic targeting and validated user attributes from leading data aggregators. The results suggest that ad spend losses due to incorrect targeting may be larger than ad fraud losses. In this talk, Nico will present test findings and share what managers should look for when selecting vendors for third-party targeting.
Nico Neumann, Assistant Professor and Fellow, Centre for Business Analytics at Melbourne Business School
A Road Map To Premium Scale
Best practices for navigating the intersection of scale, quality and ensuring brand safety in the digital ecosystem.
Meg Runeari, Vice President of Business Operations, North America, Teads
Presented by Teads
Blockchain: Beyond The Buzzword
With its promise of increased transparency and security, blockchain has been hailed as a potential savior to the industry's brand safety issues. While the hype may be high, the technology will absolutely transform the advertising industry. In his hands-on tutorial, learn the fundamentals behind blockchain —including identity, smart contracts and currency — and how they will be essential to succeed within this new paradigm.
Manny Puentes, Founder & CEO, Rebel AI
Hosted by InMobi
How Ops Should Be Organized
There hasn't been a blueprint on how to organize an operations team – until now. Rob Beeler has surveyed companies big and small, both direct and programmatic-only, and he will share what the ad operations org chart should look like today and in the future. Learn who you should be looking to hire and who will need to learn new skills to continue in an ad operations role.
Rob Beeler, Chairman, AdMonsters; Founder of Beeler.Tech
Video Bidder Best Practices: How To Supercharge Your Algorithm With Accurate Data & Advanced Creative
Video bidders and algorithms are only as effective as the data and creative that drive them. In this session, you will learn how accurate real-time TV data combined with advanced creative delivers optimal video performance and generates lift in key brand KPIs, while offering all of the benefits of self-service programmatic activation.
Presented by Tremor Video DSP
Implementing GDPR Requirements
“EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years" – so says the European Union Parliament about the new regulation coming in May. What can the advertising operations and development ecosystem do to prepare? A leading industry agency takes the stage to tell you what they're doing with clients and partners.
Nicola McCormick, Global General Counsel, GroupM
How To Leverage Demand Path Optimization To Improve Yield And Long-Term Success
With demand-path optimization, the flip side of supply-side optimization, publishers are optimizing the path from exchanges and ad networks to trade desks, demand-side platforms and brands that have taken their buying in-house. Demand path optimization (DPO) helps sellers understand which partners best connect them directly with buyers. By optimizing the buying process, publishers and media companies stand to gain revenue and long-term success. This session will help attendees understand DPO and use it to their advantage.
Erik A. Requidan, Vice President of Sales and Programmatic Strategy at Intermarkets, Inc.
The Hidden Secrets Of Your Log Files
Everyone wants the raw data from log files, but what exactly do you do with them once you've got them? This talk will explore some of the detailed ways in which programmatic Jedi extract meaningful insights from raw data.
Ari Paparo, CEO, Beeswax
Best Practices On AI & Personalization For B2B Marketing
Although machine learning has been a buzzword in the advertising industry for a while, we’re only now beginning to scratch the surface of what’s possible when artificial intelligence (AI) is combined with media buying. In this presentation from a technical perspective, you’ll learn what marketers should consider when leveraging AI in their media campaigns and how AI’s future dictates that ad technology process vast amounts of data differently than ever before.
Hosted by InMobi
How To Stand Up A Multi-Touch Attribution System
One of the heftier marketing challenges in 2018 properly assigning credit to media impressions across digital channels. Multi-touch attribution software is key. In this session, RetailMeNot director of digital marketing Vivian Chang will offer guidelines and tips, including setting requirements, selecting technology and training your MTA software to properly ingest data and interoperate with DSPs and media buyers.
Vivian Chang, Director of Digital Marketing, RetailMeNot
Publisher Yield Management For Performance Currencies
Publisher monetization has always been based around the impression, rewarding volume but not necessarily quality. Something is wrong with this picture. In this session we’ll walk through the nuts and bolts of new exchange technologies that help buyers optimize toward outcomes like viewability, engagement, and video views, reward quality content, and what publishers can do to leverage this shift to their advantage.
Lindsay Van Kirk, Senior Director of Product Line Management, AppNexus
How To Get More Out Of Your Data
What challenges can data help you solve, beyond just targeting? In this session, Meredith Corp's Executive Director of Data Targeting and Privacy Cheryl Dahlquist will share the questions and conversations you should be having with your partners to make the most of your data.
Cheryl Dahlquist, Executive Director, Data Targeting and Privacy, Meredith Corporation
Programmatic Ops Talks Conclude
5:00 – 7:00 PM
Enjoy great food and drink at the official PROGRAMMATIC I/O Welcome Party.
Complimentary admission for all PROGRAMMATIC I/O ticket holders.
Hosted by Salesforce
A Market Perspective On Apps
We kick off our Location & Apps track with a deep dive on app trends from one of the key indexers of app consumption behaviors. How are users consuming apps this year, and which categories are showing the fastest growth? Find out here.
Danielle Levitas, Senior Vice President, Research & Professional Services, App Annie
Best Practices For Implementing A CDP
In today’s multi-device world, Customer Data Platforms have become the secret weapon for people-based marketing, privacy compliance, and more. This presentation will explore the different types of CDPs, how to build a business case for a CDP, and steps you’ll need to take before implementing one.
Presented by mParticle
Fraud is still prevalent in mobile media. This presentation educates attendees on how to screen user acquisition campaigns for signs of ad-fraud using the most widely available data points to calculate actionable KPIs.
Andreas Naumann, Fraud Specialist, Adjust
Hosted by InMobi
Making In-App Measurement Work
Measurement in the In-App ecosystem varies greatly from traditional desktop, both in terms of what is possible and how it is accomplished. And more and more, programmatic spend can’t be unlocked unless buyers are sure the ad is meeting minimum quality standards. We’ll explore what challenges you are likely to encounter and discuss strategies for overcoming them.
Maria Breza, Sr. Director, Platform Operations, Pandora
Programmatic DOOH: Activating Audiences By Location
Today, digital out-of-home (DOOH) is far more than a roadside billboard. Screens are in health clubs, elevators and malls. Video is everywhere, and distinct audience targeting is commonplace. DOOH operators have shifted from selling screens or boards to audiences and impressions. In this session, we will review the state of programmatic DOOH and what exactly it is.
Dave Kovall, Vice President of Sales & Innovation, ZOOM Media
Localization + Personalization + Scale
Accordant Media handles all programmatic spend for more than 150 AutoNation dealerships across the country. Learn how they built a local programmatic strategy that utilizes AutoNation’s own data to drive business results, by applying first-party data assets to a programmatic strategy that includes personalized, tailored messaging at scale.
Spotlight: Location & Apps Concludes
5:00 – 7:00 PM
Enjoy great food and drink at the official PROGRAMMATIC I/O Welcome Party.
Complimentary admission for all PROGRAMMATIC I/O ticket holders.
Hosted by Salesforce
9:00 AM –
Networking Break (hosted by InMobi):
10:30 – 11 am
Programmatic 101 Workshop
Step up your programmatic expertise in this three-hour crash course. Chris Kane, founder of ad tech consultancy Jounce Media, will lead an interactive workshop that describes the “how it works" of programmatic advertising. Specifically, this session will cover auction dynamics, data management and campaign optimization. Attendees will receive printed copies of Jounce Media's Little Black Book of Ads.
Sponsored by BidSwitch
Hosted by InMobi
John Ebbert, Founder & Publisher, AdExchanger
Exploring Blockchain With The Marketer
Blockchain technology has seized the imagination of the digital ad community. If buyers, sellers and tech companies adopt blockchain technology, its potential to support a transparent supply chain could fend off fraud and increase the financial visibility that marketers have into their buys. Still, questions remain whether blockchains can handle the velocity of real-time advertising. Tracy Rutland, Tyson Foods' director of media innovation, describes the opportunity inherent in blockchain tech.
Trace Rutland, Director of Media Innovation, Tyson Foods
Facebook On Mobile Ad Trends
Facebook continues to innovate on ads. The company is helping marketers understand how people view ads across a number of different platforms and experiences. Learn the latest from Facebook executive Mark Rabkin, who is leading the charge as the company works to distill consumer behavior to create the best ad experiences.
Why 2018 Is The Year Connected TV Goes Primetime
Consumers are streaming more television than ever before, which opens the door to 1:1 advertising. Meantime, marketers are seeing the benefits of bringing advanced targeting – and better valuation – to their biggest ad dollars. Learn more about what marketers are doing to buy, measure and analyze Connected TV, and why the upfronts will never be the same.
Brian Stempeck, Chief Client Officer, The Trade Desk
Presented by The Trade Desk
Shades Of In-Housing
It's indisputable that marketers are taking a more active role in programmatic strategy and execution. But it's up to each brand to determine the right model. This discussion will address how today's marketers are approaching vendor contracts, agency partnerships and talent management.
Hosted by InMobi
News Corp’s Platform Approach
News Corp’s newly-minted chief of digital advertising solutions will take audience members through the company's construction of a programmatic stack while carefully considering key issues like brand safety and data integrity.
Jesse Angelo, Publisher/CEO, NY Post; Chief of Digital Ad Solutions, News Corp
A Disruptive Approach To Programmatic Success
Programmatic success relies many factors but one of the more overlooked ones is how you structure for success. Josh Palau will discuss how self-evaluation, structured partnerships, and ownership can yield tremendous results.
Josh Palau, VP, Digital Strategy and Platforms, Bayer Consumer Health
Digitization Of TV: Convergence And Culture Shock
Consumers have changed the way they watch TV and video, but the ad ecosystem has been built on a foundation that treats screens, buying models and transaction types in silos. FreeWheel, A Comcast Company is on a mission to break down these silos and converge the video ecosystem for the betterment of publishers, advertisers and consumers alike. In this session Hervé Brunet, GM of FreeWheel Markets, will discuss how a converged digital video and TV ecosystem will optimize value for both the sell-side and buy-side while ensuring seamless and relevant consumer experiences in a programmatic video world.
Hervé Brunet, General Manager, FreeWheel Markets, FreeWheel
Presented by FreeWheel
Omnichannel Buying Remains More Promise Than Reality
Programmatic has become a critical part of many leading brands’ advertising mix, and the technology has evolved. But it still needs to develop to deliver on the promise of “omnichannel” advertising execution. This presentation uses data collected during the Q2 2017 Omnichannel DSP Wave to assess how programmatic buyers are using demand side platforms (DSPs), discusses what it means in the context of omnichannel digital media buying and offers advice to marketers looking to develop their own omnichannel advertising capabilities in the pursuit of customer centricity.
Joanna O'Connell, VP, Principal Analyst Serving B2C Marketing Professionals, Forrester
The Final Countdown: GDPR In Focus
It's go time for Europe's new data regulation. Are you ready? Our panel will convene legal and data experts from the ecosystem discuss compliance and GDPR's likely impact on the programmatic marketing discipline.
Emily Jones, Head of Silicon Valley Office, Data Privacy and Technology Partner, Osborne Clarke LLP
Fatima Khan, Chief Privacy Officer, Demandbase
Alice Lincoln, CIPP/US, VP, Data Policy and Governance, MediaMath
Patrick Salyer, CEO, Gigya
Interviewed by: Kelly Liyakasa, Senior Editor, AdExchanger
Today's Data Is Tomorrow's AI
Our industry is at a pivotal crossroads where data represents both big challenges and big opportunities. AI has the power to unlock big data and bring key transformations to marketers across a variety of areas. In this session, Jeremy Hlavacek, head of global automated monetization at IBM Watson Advertising, will address the different ways AI can be applied to digital marketing. Hear real world examples of how brands are using AI-powered ads to achieve deeper customer engagement, and leveraging the latest advancements in AI to optimize bidding and save time and money in the process.
Jeremy Hlavacek, Head of Global Automated Monetization, IBM Watson Advertising
Presented by IBM
Staying With The Times
Buying ads from trusted sources – like The New York Times – has gotten easier over the last year, thanks to innovations like ads.txt, and the news publisher has seen its subscriptions boom post-election as it pursues multiple revenue sources to fund its journalism. Susan Parker talks about how The Times is driving revenue as buyers demand both data and premium contexts.
Susan Parker, Executive Director, Ad Operations and Yield, The New York Times
Hosted by InMobi
Investor And Acquirer Perspectives On Programmatic
Investment bankers offer a unique view on the money flows into innovation. Learn how the investing and strategic acquirer community views the programmatic space in the context of putting capital to work and/or augmenting their existing operations via M&A.
Elgin Thompson, Managing Director, Digital Capital Advisors
Fine Tuning The Agency
As chief data and marketing technology officer at IPG Mediabrands, Arun Kumar has built processes that boost the performance and measurement of client campaigns across Facebook, Google, Amazon and other platforms. In this fireside he will discuss his agency group's efforts in areas like data quality, unified identities and measurement.
COME FOR INSIGHTFUL PRESENTATIONS, INFORMATIVE PANELS, IN-DEPTH WORKSHOPS AND INVALUABLE NETWORKING WITH PROGRAMMATIC LEADERS.
Caliber of speakers and panels was excellent.
–Glenn Roginski, Director Media & Connections, Johnson & Johnson
PROGRAMMATIC I/O does a great job keeping its thumb on the pulse of the industry and making sure the content is as relevant as possible to everything I am dealing with in my day-to-day. Pretty much everyone I work with–from vendors to tech partners to current and former colleagues–attends this event.
–Erika Lamoreaux, The Clorox Company
Always very content rich but also rich in 1:1 and networking time, with breaks and casual vibe despite the events’ growth. One of my favorites. I like the focus on panels–feels like we get honest answers.
–Brian Nash, Booking.com
WHO ATTENDS PROGRAMMATIC I/O?
In 2017, more than 1,000 digital marketing executives from top brands, advertising agencies, publishers and technology providers attended PROGRAMMATIC I/O in San Francisco, making it the world's largest
programmatic conference in the industry.
Last year's attendees came from these leading organizations:
EVENT LOCATION AND ACCOMMODATIONS
SAN FRANCISCO MARRIOTT MARQUIS
780 Mission St
San Francisco, CA 94103
Special hotel room rate $299 is sold out. Please contact the hotel directly for alternate options.