ADEXCHANGER’S PROGRAMMATIC I/O – STILL THE ORIGINAL AND WORLD’S LARGEST CONFERENCE DEDICATED TO EDUCATING MARKETERS, PUBLISHERS, AGENCIES AND TECHNOLOGIES ON THE LATEST IN PROGRAMMATIC MEDIA MANAGEMENT WILL HOST MORE THAN 1,500 ATTENDEES IN A NEW VENUE DESIGNED TO MAXIMIZE THE INSIGHT, NETWORKING, AND ENERGY FOR ALL. JOIN US.
Stay ahead of programmatic trends and connect with peers and industry partners you won’t meet anywhere else.
Hear from innovators, industry leaders, researchers and analysts on both the buy and sell side of programmatic media and marketing.
Programmatic newcomers and experts find workshop content suited to their needs on Day 1. If your schedule is busy this October, attending on Day 2 only is also an option.
Learn about the latest programmatic trends, issues and best practices in presentations, panel discussions, workshops and one-on-one talks.
COME FOR INSIGHTFUL PRESENTATIONS, INFORMATIVE PANELS, IN-DEPTH WORKSHOPS AND INVALUABLE NETWORKING WITH PROGRAMMATIC LEADERS.
I’m new to programmatic and needed the basics on programmatic trends and products. I also gained a deeper understanding of the evolution of programmatic.
Senior Director of Global Digital and Marketing Development
I attended to learn more about current market trends and meet new companies. I came away with lots of best practices for addressable media.
Manager of Sales
Publishers Clearing House
AdExchanger conferences provide a great opportunity to hear from industry colleagues across a spectrum of topics, from macro industry trends to tactical and tangible day-to-day operations. The latter is a perspective that is typically lacking at many other events yet critical to have, as anchors to what teams are directly tackling every day.
VP of Digital Strategy
JOIN YOUR PEERS
In 2017, more than 1,300 digital marketing executives from top brands, advertising agencies, publishers and technology providers attended PROGRAMMATIC I/O in New York, making it the world’s largest
programmatic conference in the industry.
PROGRAMMATIC I/O 2017 VIDEOS
These sample videos show the quality and depth of content and experience you can expect at PROGRAMMATIC I/O 2018.
Highlights From 2017's Conference
EA's Programmatic Arts
Ad Quality: Who's Responsible?
The Agency Platform
90+ EXPERT SPEAKERS FROM INNOVATORS, INDUSTRY LEADERS, RESEARCHERS AND ANALYSTS ON BOTH THE BUY AND SELL SIDE OF PROGRAMMATIC MEDIA AND MARKETING.
Kelly Abcarian is a media research executive with more than 17 years of industry and technical leadership in aligning cross-product solutions for television, digital and cross-platform content and advertising. Kelly is currently Senior Vice President for Product Leadership at Nielsen. In this role, she is responsible for the strategic vision and roadmap for Nielsen’s National TV Ratings and Total Audience products, focused on the convergence of devices and cross platform audience measurement. Since joining Nielsen in 2005, Kelly has held numerous senior roles managing the company’s largest technology platforms and servicing clients in the Watch & Buy segments of Nielsen’s business. Kelly is frequent speaker at industry events and is a member of the IAB Advanced TV Advisory Board as well as being an active participant on the MRC Standards Committees.
Sara Badler is Head of Programmatic Revenue and Strategy at Dotdash and joined the company in February 2018.
Before joining Dotdash, Sara was head of Programmatic Advertising at The New York Times, where she managed a programmatic team globally, focusing on revenue working with direct clients, partners and exchanges.
Sara started her career in Shanghai, China, where she worked in in Ad Tech at JOININ Tech for more than three years specifically focused on programmatic TV. From there, she went on to manage programmatic at Forbes Media and Hearst Corporation. Sara’s focus has always been in Ad Tech both on the publishing side and technology side. She also worked at Turn where she led inventory partnerships across the east coast.
Sara holds a B.A. in American and Women’s Studies from Dickinson College.
Karthic Bala is the Chief Data Officer at Condé Nast. In his role, he is responsible for ensuring that at Condé Nast has a data driven culture, the products built enhance the company’s data asset, the customers get the best analytics in the industry to justify their investment and the users get the most relevant content. Karthic has created and supported the build of the most advanced team that uses the latest techniques to capture data, collect and aggregate all available data sets and build tools to access and visualize the insights generated by the team. The team is also responsible for using statistical modeling techniques to predict audience needs and to provide them with the most relevant products. Karthic has launched Condé Nast Spire, a game changing data platform that optimizes campaigns to improve outcomes using off-line transactions.
Prior to Condé Nast Karthic was the President at Everyday Health heading the Precision Health Data Institute. This division enabled the company’s biggest assets, people and data, work together to gain a competitive advantage and provide customers with the most effective solutions. At Everyday Health Karthic has built the most advanced ROI measurement technology in the pharma industry. The models find the right audience target, both consumers and HCP’s (Health Care Professionals), to build and execute an integrated solution that matches the content consumption to actual prescriptions and using personalization it enabled the company to grow it’s revenue by 12x. Karthic was a part of the team that built these solutions that took the company public in 2014.
Prior to joining Everyday Health, Karthic was leading the BI team at Viacom for ten years, supporting 27 television stations, 250 websites and a movie studio generating over 5 billion dollars in revenue.
His 20 years experience in handling data and creating data assets, with a focus on ensuring that corporations use data is that is actionable and provides insights that provide a competitive advantage. Karthic is a member of various academic advisory boards and corporate boards helping organizations leverage data to drive better outcomes.
Jasme Bantens leads the Audience Science practice for Wavemaker, a leading media, content and technology agency within WPP, where she works with clients to define audience management strategies and provides strategic guidance on Data Management Platform engagements.
Before joining Wavemaker, Jasme was the Head of DMP Strategy at Neustar, a global information service provider, driving best practices, customer advocacy and client vision. Prior, she held several senior digital positions at some of the leading advertising firms, across a variety of Fortune 500 companies. In her 20+ years, she has managed key clients, including Tiffany & Co., IKEA, GSK, CVSHealth, American Express, Kraft Foods, Bank of America, and Delta Air Lines.
Jasme has over 20 years of marketing experience, spanning across digital strategy, research, and analytics. Her focus has been to spearhead integration and innovation in digital ROI and brand measurement. This has included building a proprietary iGRP tool and pioneering the use of tools to address the impact of engagement on sales and customer brand value, across media channels.
She holds a Master’s degree in Marketing from The New School and a Bachelor’s Degree in Communications from Hunter College.
Matthew Barnes is Senior Director, Platform Programmatic Sales & Strategy. In this role, he is responsible for driving all programmatic revenue offerings and partnerships across ESPN’s portfolio. In addition to his programmatic sales role, Barnes leads strategic digital initiatives across the company. He joined the company in 2010.
Before joining ESPN, Barnes spent six years at various media agencies focused around roles in strategic planning and digital activation.
Matthew holds a B.A. in Communications and Minor in Business from University of Scranton.
Jonathan Bellack is Director, Product Management for publisher ad platforms at Google. He and his team help publishers of all sizes build sustainable advertising businesses with AdSense and Google Ad Manager. Jonathan has over 20 years of experience working for and with online publishers (including SmartMoney.com, Consumer Reports Magazine, and departments of the British Government) on content management and advertising systems. Jonathan has a BA from Yale University and an MBA from the NYU Stern School of Business.
James Beveridge is Product Director for D&B’s Audience Solutions, where he manages data-related initiatives and develops data-and modeling-intensive client solutions for B2B advertisers. Prior to D&B, James developed social ROI tools within Salesforce’s Marketing Cloud and analytical/financial client models for Performics, a performance marketing agency within Publicis.
Krishan Bhatia serves as EVP, Business Operations & Strategy for NBCUniversal’s Advertising Sales division,
reporting to Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships. Bhatia oversees the division’s
product capabilities, technology platforms and operations as well as the strategy, insights, measurement and
analytics functions — spanning its TV and digital portfolio.
Bhatia leads the company's digital and data-driven advertising offerings, under the Audience Studio umbrella,
including NBCUniversal’s programmatic, addressable, linear optimization, and social advertising capabilities. He also
manages the company’s advertising partnerships, including with Comcast, Amazon, Apple, Buzzfeed, Oath, Google,
Hulu, Snap, Twitter and Vox.
Bhatia took on his role at NBCUniversal after Comcast acquired the company in 2011 and initially led the integration
of Comcast's and NBCUniversal's digital advertising businesses. He joined Comcast in 2005 as a founding executive
team member of Comcast Interactive Media, where he played an instrumental role in creating and growing the digital
media business for Comcast through acquisitions and partnerships.
Prior to Comcast, Bhatia was a Principal with Booz Allen Hamilton’s Global Media & Entertainment Practice in New
York, advising many of the world's leading media and technology companies.
Bhatia serves as a board member of OpenAP, TrustX, Digital Content Next (DCN) and the Trustworthy Accountability
Jordan is responsible for bringing the high growth areas of Cloud and Artificial Intelligence to market through digital channels. In his tenure at IBM, he has served as chief marketing officer for The Weather Company & The Weather Channel overseeing consumer marketing, ad sales marketing, business solutions and corporate communications.
Previously, Jordan was most recently chief strategy officer at Mindshare, where he developed The Loop, the company’s real-time marketing “war room,” which became a differentiator for the agency. At Digitas, Jordan was senior vice president of media, social, mobile & content for North America. While there, he co-created the industry’s NewFronts. Prior, he held media and marketing roles at Foote Cone & Belding, Modem Media, AltaVista and Ammirati Puris Lintas.
Jordan received his bachelor’s degree in marketing from George Washington University, during which he also served as an intern in the White House Office of Press Advance.
Marc has spent the last 10 years helping consumer and B2B media and information companies transform their business models and operations through digital technologies and advanced analytics. With extensive knowledge of advertising and marketing technologies and data science, he helps leading video, audio, and editorial content owners, distributors, and intermediaries strengthen their existing advertising-supported models and create entirely new businesses.
Amit Chaturvedi is the executive vice president of revenue operations and product management at Turner. In this role, Chaturvedi leads the teams responsible for the oversight, direction, and management of Turner’s ad operations divisions, as well as ad products and product strategy across the Turner portfolio.
In partnership with Turner’s sales and technology leadership teams, Chaturvedi helps define, prioritize and standardize new ad products that will drive revenue growth. He also works closely with Turner’s network brands to support and execute key consumer digital product initiatives across the company.
Based in New York City, Chaturvedi reports to Lenny Daniels, president of Turner Sports.
Prior to joining Turner, Chaturvedi held nearly two decades of leadership experience running ad sales, product management and development, marketing, operations, and business and corporate development teams. He served in senior management capacity at leading publicly traded companies (aQuantive and IAC/InterActiveCorp), as well as held the role of chief operating officer for several venture-backed companies in the ad tech, mobile, social, healthcare and e-commerce spaces. Most recently, Chaturvedi was the chief operating officer of Taykey, a leading provider of trend-based audience solutions for marketers.
Chaturvedi earned his bachelor’s degree from New York University and completed graduate work at UC Berkeley Haas School of Business with a focus on strategic planning and product management.
Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data driven insights and industry leading technology. Turner owns and operates some of the most valuable brands in the world including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, TCM, TNT, truTV, and Turner Sports. To learn more about Turner visit www.Turner.com.
Paul Cimino – merchant turned internet entrepreneur – is a 20-year veteran, pioneer and innovator of digital marketing and e-commerce. As Prohaska Consulting’s Global Head of Data Strategy, Paul helps clients become ‘data first’ companies, so that they can make more informed decisions via employing better approaches and tactics to protect, govern and leverage data for programmatic segment and attribution models. Paul co-founded Brilig in 2009, creating a powerful cooperative DMP/Data Exchange, which bridged direct marketing and digital marketing. Brilig’s success is evident in its being acquired by Merkle in 2012. Before founding Brilig, Paul served as CTO at QualityHealth.com, a digital health media company, where he conceived and patented Healthographic targeting. Prior to that he was co-founder/CEO of Snickelways Interactive, a 300 person, leading e-commerce solutions provider, where he created the first B2B Extranet. Previously Paul worked at AT&T/Downtown Digital, a Bell Labs ITV think-tank producing the first interactive television e-commerce programs.
Committed to fostering the continued evolution of programmatic, Michael Chock serves as EVP of US for MiQ, where he has been instrumental in establishing the North American offices, growing the US sales team, and expanding MiQ's presence across five regional markets. He oversees and manages sales and operations in the US and is laser-focused on growth, increasing revenue for the self-funded company from a $5m run rate to more than $100m in less than two years.
Michael’s diverse background spans digital technology as well as business development, operations, and sales, allowing him to understand and address clients’ analytical and commercial ad tech needs and priorities. His diverse portfolio of clients includes brands such as: Coca Cola, Sprint, Volvo, The U.S. Department of Homeland Security, IPG and Unilever.
Michael began his career in operations and development at Adconion Direct, where he built his expertise in ad tech landscape and helped to launch the company’s first supply-side platform.
Kerel is the Senior Vice President of Product Marketing at LiveIntent. He leads the product marketing team and works closely with sales, product, customer success and marketing to drive awareness and adoption of key products and features LiveIntent customers need to be successful. Kerel has 20 years of digital media experience building and leading Advertising Operations, Account Management, Partnerships & Product Marketing Teams. Prior to LiveIntent, Kerel Cooper held positions at Advance Digital as the Senior Director Ad Platform Strategies and JupiterMedia as Director of Advertising Operations.
Kerel is also the co-founder/host of Minority Report Podcast which highlights people of color, diverse backgrounds, women & LGBTQ community within media, ad tech, advertising and marketing. Kerel has his Bachelor’s degree in Management Science/Marketing from Kean University and an MBA from Regis University.
As the Head of Data Operations at Reuters, Thea Corona works across teams to drive audience growth and development across Reuters Consumer properties – Reuters TV, Retuers.com, Reuters News. Her primary focus is cultivating strong go-to-market audience strategies and optimization tactics across direct and programmatic revenue streams. Thea also oversees the data management platform, analytics and cloud processes.
Before joining Reuters, Thea worked with the Data and Platforms team at VM1/Zenith, supporting the Verizon business and their robust platform, audience and data initiatives. Prior to that, Thea worked for Sony Pictures Account Services team with Sony PlayStation & Crackle.
Thea has a BA in Communications from Xavier University.
Tim Craycroft is Vice President of Multichannel Advertising at Amazon. He manages a global organization of product owners, engineers, and data scientists whose responsibilities include the Amazon DSP (demand side platform), video advertising products, advertising measurement and analytics, and Amazon Publisher Services, as well as the tools and technology infrastructure that power these offerings.
Tim started with Amazon in 2004 and worked on companywide, cross-functional efforts such as the launch of Amazon Seller programs in Europe and Asia before joining the advertising team in 2009. Tim started his career as an engineer at Apple and then Netscape, after which he co-founded and led I-drive.com, one of the biggest online storage companies during the dot-com era.
Tim holds a degree in Computer Science from Dartmouth College. He resides in Boulder, Colorado with his family.
With over a decade of digital industry experience, Jim Daily is an expert in video and TV advertising and one of the top media executives in the U.S. As Teads’ Global President, Daily oversees operations across 21 countries, while also driving the company’s global supply and demand strategies and relationships.
Emily Del Greco is a leader in the programmatic industry with a 16-year history of innovation in professional services and is President of the Americas at MightyHive, the authority on programmatic transformation and a leading media consultancy.
Prior, Emily founded Del Greco Solutions Inc, to provide independent advisory for marketers, media owners and investors and acted as Senior Advisor to McKinsey & Company’s Consumer Tech and Media practice.
Emily’s consulting approach is based upon her experience as an operator: as VP Sales & Operations at demand side platform Adelphic and nearly 8 years at Google in sales and strategy roles across YouTube, Invite Media and DoubleClick.
Ash is responsible for harnessing the power of big data and analytics to evolve mobile and cross-channel strategies. Ash oversees analytics, modeling and insights across all PCH business including Commerce, Digital Entertainment and PCH Media.
Ash is a 20-year veteran in the Analytics industry and has a deep passion for creating breakthrough and visionary analytics / analytic products which have changed how business is done across Retailing, Advertising and Digital Marketing.
John Ebbert is publisher of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven digital advertising and marketing and enables the exchange of ideas between all members of the ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium and ContextWeb and as an entrepreneur.
Angelina Eng – a seasoned executive with 23+ years of digital media, marketing and operations experience. Angelina currently oversees the media and data solutions at Morgan Stanley. Angelina has previously worked at Merkle Inc, Dentsu Aegis, Publicis Modem, Integrated Media Solutions, J. Walter Thompson and Young & Rubicam. She can often be found at major industry conferences as speaker or a panel member at events such as for the IAB, AdMonsters, Digiday, AdExchanger, etc.
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2015.
Associate Director for Advertising Practices Bureau of Consumer Protection
Federal Trade Commission
Mary K. Engle directs the Federal Trade Commission’s Division of Advertising Practices. The Division is responsible for enforcing truth-in-advertising principles for national advertising matters, including claims about food, dietary supplements, and medical devices, as well as social media and digital technology marketing practices. Ms. Engle joined the FTC as a staff attorney in 1990, has held a number of management positions in the FTC’s Bureau of Consumer Protection, and has served as an advisor to a Commissioner. Before joining the FTC, Ms. Engle practiced law with a firm in Washington, D.C. She received a J.D. from the University of Virginia School of Law and an A.B. from Harvard University.
As an analyst at eMarketer, Lauren Fisher’s primary area of focus is on advertising technology trends and platforms including programmatic advertising, cross-device targeting, attribution, data management platforms and marketing automation. Lauren also writes about the broader digital display advertising landscape.
Prior to eMarketer, Lauren worked at Business.com managing events and all agency-facing marketing initiatives. Lauren has BA in Journalism and a BA in Spanish from the Pennsylvania State University; she also has an MA in Journalism and Communication from the Ohio State University.
Joan FitzGerald has been at the forefront of advertising industry innovation throughout her career, specializing in advanced targeting, attribution analytics, and solutions that reduce friction to deliver more value to brands. Joan is senior vice president advanced TV global partnerships at PremiumMedia360, the leading advertising data automation company, providing seamless data synchronization and data connectivity between ad agencies and media company partners. Joan has held significant business development and product leadership roles, including vice president at TiVo Analytics, where she launched an advanced audience-targeting and media planning platform for national television. As senior vice president at comScore, where she pioneered comScore’s first cross platform measurement solution. Joan is a sought-after industry expert, a frequent speaker at industry conferences and published in many trade magazines. Joan was awarded a David Ogilvy Award by Walmart and was awarded a patent on media measurement techniques.
Seth Forman is Head Of Sales, Q For Publishers at Quantcast, a suite of audience-intelligence applications that empower publishers to grow their business through AI-powered insights. Prior to this, he spent six years in sales and business development leadership roles at Travelzoo, a global media commerce publisher of travel deals.
Seth was co-founder and advisor of the New York City Travel Massive meetup group, a networking community of over one thousand local New York City based online travel professionals. He was named to the 2011 Phocuswright Conference Young Leaders Summit and selected to the Samsung Mobile White Glove Program as a key influencer in travel and technology.
Seth holds a bachelor’s degree in business and marketing from Syracuse University. He resides with his wife and two sons in Armonk, NY.
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals. He also focuses on emerging marketing technology and trends, including marketing applications of artificial intelligence (AI) and machine learning, algorithmic marketing, and marketing among Internet of Things (IoT). Mr. Frank also specializes in advertising technology and business trends. His research focuses on new opportunities in digital advertising leveraging mobile, social, video, and advanced TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations.
Taylor Gobar is a lifelong digital marketer. She was raised on affiliate marketing, then tackled lead generation and content arbitrage before going full mobile at the MZ spin off known as Cognant. Now she happily leverages her performance marketing tactics at Hopper, where paid social is taking them to the top of the charts. The company is one of the world's fastest growing travel apps and just raised $100M Series D on the back of the app's success.
Jay Glogovsky is the Director of Yield & Programmatic at The New York Times, where he manages yield, revenue analytics, and programmatic responsibilities. Before that he led revenue and data operations at VICE Media LLC, managing a data science team and digital monetization strategies. He spent +5 years at The Weather Company, working in Digital Yield, Programmatic Operations, and Ad Operations. In that role, he oversaw revenue management and digital optimizations.
Matthew Scott Goldstein (msg) is a versatile and hands on, data-driven consultant with deep knowledge of the media business. He specializes in Digital Advertising from both a publisher and marketer perspective plus all companies in-between. He is fortunate to see a significant portion of the ecosystem which gives him deep insight into the ever changing advertising landscape.
His expertise includes revenue operations, sales planning, account management, pricing, yield management, inventory analysis, RTB strategy, ad product development, salesforce.com, partner management, coaching, M&A and strategic planning. He can both talk strategy and roll-up his sleeves and develop an excel model with the best of them.
Over the last seven years he has consulted over 45 different companies for extended periods, including AIG, American express, Birch Box, Disney, Forbes, Hearst, KPMG, Magnetic, NY Times, Xaxis and many others.
Mr. Goldstein is also a faculty member of the iab teaching a course on KPI’s and Data. He has just started to talk at conferences, OPS on publically traded companies in June 2017 and PMP “how to” at Programmatic IO in October 2017. He is also frequently quoted in ad technology publications.
Mr. Goldstein holds a BA in Finance from George Washington University and an MBA in Media Management from Fordham University. He lives in Lower Manhattan with his wife and three wonderful children.
Kristina joined Spark Foundry in 2015 and drove the development and launch of our Precision practice. Prior to joining Spark Foundry, Kristina served as COO of Buzzoola and earlier, Director of Publisher & Data Partnerships at Jumptap/Millennial Media. She uses her adtech expertise coupled with her passion for honest, real-talk conversations to help her team and our clients strategically navigate the marketplace beyond the scope of media buying.
Michael has led various sales and business development teams across the digital media, programmatic and performance marketing landscape. These positions have included sales and business development leadership roles at IAC properties as well supply partnership and programmatic sales roles at BrightRoll, Yahoo and Oath. Most recently, Michael joined FreeWheel, a Comcast company focused on building FreeWheel’s digital and CTV sales and account management teams. Michael received his MBA from the UCLA Anderson School of Management and MSc from the London School of Economics.
Chris Guenther is Senior Vice President and Global Head of Programmatic for News Corp, focused on driving programmatic and ad tech collaboration across the media and information company's global properties. Formerly, he was Vice President of Business Operations for Hearst Magazines International, working on sales operations and programmatic advertising across the digital businesses outside the United States. Mr. Guenther previously served as VP, Digital Operations & Monetization at Conde Nast. Prior to that, he was head of Business Development for the Wall Street Journal Digital Network, and worked in the Corporate Strategy and Franchise Development groups of Dow Jones. He was also an associate at the Jordan Edmiston Group, a boutique investment bank focused on media. He has a master’s degree in business from Columbia University and a bachelor’s degree from Colgate University.
Nuno is currently leading the global advertising agency practice at Datorama, enabling agency partners to integrate and empower their data initiatives worldwide, since joining in 2017.
In the past, Nuno also served in leadership roles at Google and DoubleClick. These ranged from the Adserving days, through the launch of programmatic practices to the evangelization of Data Management Platforms.
Nuno holds a degree in Computer Science and a dual executive Global MBA from London Business School and Columbia University.
Adam Heimlich is a media buyer who started in newspapers and went on to lead search marketing at Razorfish and programmatic at Horizon Media. The department he founded at Horizon, HX, was the first transparent, tech-agnostic trading desk within a major TV-buying agency. In his current role at Gale Partners, Adam helps big advertisers adopt ad tech and transition to data-driven strategy.
James joined AdExchanger in March, 2015, after a recent stint in communications for advertising technology companies. He spent two years in TV production, working for the NFL and then for the PBS NewsHour, where he covered the 2012 election and foreign affairs. At AdExchanger, he covers the ecommerce landscape, as well as innovations in digital marketing.
Max Jaffe is the Programmatic Practice Lead for the US at GroupM. In this role, he oversees the all, fully embedded, Programmatic teams across Mindshare, MediaCom & Wavemaker, focusing on developing best practices, innovation and overall expertise within the practice. Utilizing the power and sophistication of GroupM’s position in the marketplace, as well as his hands-on Programmatic knowledge, Max has developed strong partnerships with publishers, SSPs and DSPs focusing on topics such as advanced optimization techniques, transparency, supply chain optimization, to name a few. Max is a trusted partner to GroupM agencies, clients, and vendors thanks to his direct & honest approach to the landscape, upfront & transparent feedback to partners, and a constant push for greater knowledge & education, both internally and externally.
Max started his career, working at 24/7 Real Media. Prior to his role at GroupM, Max was the Senior Vice President of Trading & Operations at Xaxis. He holds a Bachelor of Arts in Business and Economics from Skidmore College.
Jaan Janes is a Regional Vice President, Customer Success, at PubMatic. He is responsible for growing the company’s customer relationships – and their revenue - with a current focus on header bidder wrappers and programmatic direct technologies. Jaan also provides strategic insights to the senior leadership teams of PubMatic’s publisher partners.
Jaan is a 20+ year veteran of digital media with extensive experience in sales, business development and strategy. He recently joined PubMatic from Yieldbot, where he was the SVP, Market Development. He joined the real-time consumer intent targeting start-up pre-revenue and led publisher sales and service efforts, later adding responsibilities for learning and development, plus product marketing. Jaan has held sales and sales strategy roles at AOL, sales management responsibilities at Showtime, was CEO of sponsored links ad network Pulse 360, launched the first major professional sports league website on the Internet in 1996 - NFL.com - and led business development efforts for sports broadcast technology provider Sportvision, whose innovations include the Emmy Award winning virtual first down "yellow line" for football. Jaan is a graduate of Cornell University and lives in Verona, NJ with his family.
As senior editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (i.e., contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.
Prof. Johnson’s research on Internet Marketing examines online display advertising: the medium's effectiveness and privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work. His privacy research quantifies the value of online behavioral ads to industry and considers the impact of policy & self-regulatory approaches. Prof. Johnson works with Internet companies—including Google, Yahoo! and Facebook—to answer these questions with Internet-scale data. Garrett Johnson is an Assistant Professor at the Questrom School of Business where he teaches "Digital Marketing Analytics." Prof. Johnson received his PhD from Northwestern University and BA from the University of British Columbia.
Chris Kane started Jounce Media in 2015 to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers. Jounce Media partners with advertisers, publishers and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems.
Chris was previously chief of staff to the CEO and CFO at AOL, where he was responsible for all day-to-day operations of the management team. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a leading demand-side platform and data management platform. He started his career as a management consultant at Oliver Wyman, where he focused on the converging media and technology sectors.
Terence “Terry” Kawaja, is Founder and CEO of LUMA Partners, a strategic advisory firm focused at the intersection of media, marketing and technology where he guides established firms and digital growth companies. He is a seasoned investment banker with more than 20 years’ experience and has advised on more than $300 billion in transactions. He is a recognized expert in the Internet and digital media sectors and is an outspoken Digital Evangelist. Hailed as the “Jon Stewart of Investment Bankers,” Terry has a reputation for prescient insights and radical candor and leverages this objective credibility for the benefit of clients.
Martin Kihn is SVP of Salesforce Marketing Cloud, helping to build a vision and roadmap for Salesforce's marketing and ad tech products. Formerly Research VP at Gartner, he led the data-driven marketing practice, focusing on marketing clouds, ad tech, identity and analytics. Before that he was VP and director of strategy and analytics at various Publicis Groupe agencies, specializing in website and digital marketing strategy and the optimization of display and social campaigns. After earning his MBA from Columbia Business School, he worked for a time as a management consultant – an experience described in his book House of Lies, which was the basis for a Showtime series of the same name that premiered in January 2012.
A highly influential figure in advertising technology, Pete has a decade of industry leadership experience, including his tenure at two of the world’s most renowned ad tech companies, Google and Yahoo!
As CEO and Co-Founder of MightyHive, the Programmatic Solutions Partner, Pete Kim continues to work with some of the world’s largest advertisers across every industry vertical to improve digital marketing strategies and help them harness the power of programmatic.
Previously, Pete was Head of Business Development for Google’s Media Platforms, including DoubleClick for Advertisers (DFA), DoubleClick Rich Media (DRM), Teracent, DoubleClick Ad Exchange (AdX), and Invite Media.
Prior to that role, he served as Director, Product Manager and GM of Dynamic Advertising at Yahoo! where he pioneered the use of dynamic creative for marketers.
Pete earned his undergraduate degree in Biomechanical Engineering at the UC Berkeley and his MBA from the Wharton School of the University of Pennsylvania. He also serves on the board of the Center for Investigative Reporting.
Yannis Kotziagkiaouridis has based his 20-year career on the fundamental principle that data can help brands build stronger relationships with people. As Wunderman’s Global Chief Analytics Officer, he uses this belief to enable brands to behave and communicate like humans—through listening, learning and understanding, earning trust and cultivating relationships.
Kotziagkiaouridis holds a Business Economics degree from Aristotle University in Thessaloniki, Greece, an MBA from the University of New Haven, and a Post-Master’s Advanced Certificate in Quantitative Analysis from Drexel University. He currently lives in Dallas with his family and cocker spaniel.
Coleen is a Senior executive with expertise in marketing, strategic planning, digital media & technology, with a strong track record of leading high performance teams. She is an MBA graduate with 15+ years’ experience, working on agency and client sides of the business, including marketing and new product development for three iconic brands: American Express, Coca-Cola and Intel. Prior to joining Merkle as Chief Media Officer, Coleen spent five years at Mediavest, part of Publicis Media. She began as President of Strategy & Planning and was responsible for developing the agency’s communications planning methodology as well as its proprietary tools. Given her strong client relationships and leadership skills, she went on to assume the role of President, Client Leadership at Mediavest. In this capacity, she was responsible for strategic oversight, talent management and product delivery for key clients such as Comcast, NBCUniversal, Walmart, Post Foods, Heineken, Bloomin’ Brands, Travelers Insurance and Yahoo!. She was also a member of Mediavest’s Executive Leadership team of eight that determined the vision and overall direction for the agency. Prior to joining Mediavest, Coleen was Chief Strategist at Havas|MPG and President of Digital & Emerging media at MediaCom. Her major clients included P&G, LVMH, Reckitt Benckiser, Sears, Mars, Dannon and Chase.
Jenny is seasoned digital strategist with 18+ years of experience in media agency and client side businesses. She has experience negotiating and managing US & global digital investment teams for clients across multiple categories including Entertainment, Tech, CPG, Auto, Government and Retail.
Jenny is focused on bringing emerging digital trends to clients that impact their business. She has helped clients create VR experiences, pushed publishers to create custom programs, partnered with TV teams to create digital integrations, and has been on the forefront of testing new social opportunities in Snapchat, Tumblr, Twitter and Facebook.
Jenny started her career in retail Marketing, then moved into the media agency world at Omnicom Media Group and Universal McCann. She has worked on a variety of clients including Cathay Pacific, Microsoft, Clorox, Warner Bros, Foot Locker, Eastbay, Shoebuy.com, CVS, Mini, BMW, USPS, Army, and Build-A-Bear. She has worked in Boston, San Francisco and New York.
Stephanie Layser is the VP of Advertising Technology & Operations at News Corp. Prior to News Corp, Layser founded a digital media consulting business to help publishers understand and utilize programmatic advertising effectively. She managed a variety of projects including full stack analysis, yield optimization best practices, proper reporting and analytics, go-to-market sales strategy and programmatic trainings. Prior to that, she worked for Ashton Kutcher's media start up, A Plus, where she ran programmatic strategy and became an early adopter in developing a complex header bidding solution using prebid.js. In her eight years in publisher-side advertising, Layser oversaw programmatic at Dailymail.com and New York Post.
Will Luttrell is a pioneer in brand safety, fraud detection, viewability, and transparency in adtech. As the co-founder of Integral Ad Science, Will created a platform that identifies, stops, and prevents fraud. Amino is Will’s newest venture, adding payments to his efforts in making online advertising aboveboard and transparent. An expert in big data and computational technologies, Will is the leader and architect of Amino.
Will also cofounded Kali, an AI-powered scheduling service, and Disk11 Technology Solutions, which built and managed SaaS products for corporations like American Express. Will lives in Philadelphia, where he’s a strong supporter of the city’s growing tech community.
Oliver is a senior media/ marketing executive with 25+ years of U.S. and Global experience across marketing, strategic planning and digital media with a strong track record of leading teams to deliver results. His work experience crosses multiple categories from Automotive (with Volkswagen, GM US Cars & DaimlerChrysler) to beverages (with The Coca-Cola Co.) to packages goods (Gillette, J&J, L’Oreal) to retail (IKEA, ACE) as well as entertainment (Sony: Music, Movies, Electronics & Corporate). The past 5 years have been spent transforming Volkswagen Brand's global communications planning, advertising and media approach to significantly increase the ROI on our €2.0+bil. advertising investments across all 50+ countries.
His approach has evolved into one that can be best summarized in 3 words: PROVOKE – SUPPORT – CREATE
• Provoke –by asking & addressing the challenging questions
• Support – by ensuring all resources and assets are brought to bear to deliver the most effective and efficient thinking and execution
• Create – by developing and facilitating integrated and collaborative environments to generate creative and innovative thinking
Marc Mallett is Vice President, Advanced Advertising and Sales Operations. In this role Marc and his team works to bring customized linear and digital optimization opportunities to advertisers.
Marc previously led ESPN’s advertising efforts across Asia as the Director of Sponsorship and Advertising Sales, ESPN APAC. While based in Singapore, he focused on managing the Southeast Asia and North Asia sales teams, growing programmatic sales, establishing new programmatic partnerships and developing custom content advertising solutions for Asia based Clients and Agencies.
Kevin’s 20+-year career includes more than a decade at CMP, where he served as publisher of Computer Reseller News. Kevin also led the B2B national sales team for CNET Networks. He has written extensively for MediaPost’s Online Publishing Insider as well.
Kari Marshall is VP of Media at T-Mobile USA. In her current role, she is spearheading TMUS enterprise media strategy for both T-Mobile and MetroPCS brands, including all digital channels (brand and DR), paid social, search, traditional media channels and partner marketing programs. Kari is driving performance marketing for T-Mobile via measurement capabilities which includes marketing mix modeling and near time measurement tying back to business outcomes. She also leads strategic partnerships with key media companies (Google, Facebook, FOX, NBCU, Pandora, CNET) and agency partners. Prior to joining T-Mobile, Kari spent time at agencies including Publicis and Wieden + Kennedy.
Jana Meron is SVP of Programmatic & Data Strategy for Insider Inc. She played a pivotal role helping transform Insider Inc. into an industry pioneer that was early to embrace programmatic across its organization, and she oversees a sophisticated and singular private exchange. Previously, Jana worked at CBS Local Digital, where she was responsible for a majority of their indirect revenue, and an early employee at Google, working with publishers. Regarded as a programmatic thought-leader, Jana is a frequent speaker at industry events.
Rachel Mervis is the Global Programmatic Lead at Nestlé on the Sales & eBusiness team. She is responsible for end to end programmatic, leading and developing the foundation and the long term strategic framework for programmatic across the organization. Within her role, she helps to develop programmatic expertise within Nestlé as well as to drive operational efficiencies and effectiveness within programmatic.
Rachel has seven years of media experience, where she worked across multiple disciplines within programmatic. She brings experience from within publisher, agency, and ad tech. Prior to Nestlé, Rachel worked at Merkle, where she managed all aspects of programmatic media and strategy across both Nespresso and Nestlé Waters within the US market. She also brings unique expertise in Retail Media as she supported the launch of the programmatic eBay Audience Platform as well as in an innovative mobile SSP where she managed relationships with DSPs for their global campaigns.
In a newly created capacity at Land O’ Lakes, Brandon and his team are responsible for establishing and maintaining standards for safety, quality and effectiveness of media investments in partnership with the various businesses in the Land O’ Lakes portfolio. He had spent the previous decade on the agency side strategizing, planning and executing award-winning media plans on behalf of clients spanning several verticals including automotive, retail and CPG. Having grown up on a farm in rural Minnesota, Land O’ Lakes has represented an exciting opportunity to merge his divergent backgrounds: agriculture and digital media.
With over 20 years of experience in the business and technology space, Mor serves as CTO for Tremor Video DSP and its parent company, Taptica. In his role with Tremor Video DSP, Mor’s focus is on implementing the latest machine learning models in order to ensure campaigns demonstrate superior performance and provide actionable metrics.
At Taptica, Mor designed and launched the newest engine behind the Taptica Network, which distributes and tracks mobile ads to billions of users, helping to ensure the most efficient campaign delivery. The next generation engine leverages big data and applies AI to detect fraudulent clicks and ensure GDPR compliance. Mor also introduced advanced software engineering best practices and methodologies internally and created an agile team approach that made large strides in boosting quality and delivery time. Mor formerly held leadership positions with Spot.IM, Silo.co and BlueSnap.
Liane is VP/ Director of Programmatic at DigitasLBi, where she leads the Boston office in programmatic planning and execution. She has worked across multiple verticals including financial services, retail, education, and hospitality. Liane is an outspoken advocate for programmatic transparency initiatives such as supply path optimization, ad.txt, and blockchain, and has had articles published in Digiday and AdExchanger. Prior to Digitas, Liane spent many years at Hill Holliday, where she began her career in TV and radio planning, eventually expanding into digital and platform based media buying. Liane was recently named a 2017 Rising Star by Cynopsis Media, and is a part of the MITX Future Leaders group.
Joshua is VP of Digital Strategy and Platforms for Bayer Consumer US. His team is tasked with integrating digital across all channels to differentiate and deliver the best experiences throughout the consumer journey.
Prior to Bayer, he was the Sr. Director of Global Partnerships for Johnson & Johnson Consumer leading their media and creative partnerships. He’s also held senior roles as the VP of Marketing and e-commerce for Comcast and VP of Search Marketing at Razorfish.
In his spare time, he’s on the board of International School Services, an advisor for the Fox School of Business, but more importantly does fundraising for The St. Baldrick’s Foundation whose focus is funding research for childhood cancers.
Rae Paoletta is a senior editor at AdExchanger, covering advertising in TV and video. She previously served as senior editor at Inverse, where she managed the space science vertical. She was also the space writer at Gizmodo (yes, that was her actual title), and before that, a writer at MTV News. In college (how do you do, fellow NYU kids?), she worked as a production assistant on NBC Nightly News with Brian Williams and later, as a production intern for National Geographic Channel. You can catch her binging The Real Housewives with her two cats, for educational enrichment purposes
As co-founder of one2one Media, now part of Cadent, Jamie believes in the power of data to drive precision audience-targeting.
Before starting one2one Media, Jamie was Managing Partner at MODI Media, GroupM's Advanced Television group, where she led the buildout of the advertising platform/model at TouchTunes Interactive Networks, a digital music company. Jamie started her career more than a decade earlier at GroupM’s MEC. As a strategic planner across multiple fast-paced categories—including entertainment, retail, QSR, and consumer electronics—she worked for clients such as LG, Lionsgate, and Pizza Hut.
In 2017, Broadcast & Cable listed Jamie as a Multichannel News Wonder Woman and as a Digital All-Star. In 2018, she was named Media Executive of the Year by GABBCON and a Top Women in Digital by Cynopsis.
Jamie holds a BA from Siena College.
Matt Prohaska, CEO and Principal, Prohaska Consulting, is a 25-year media veteran and consultant to leading digital media and advertising technology firms and executives.
Matt has been a contributor to the growth of online advertising since its commercial inception in the early 1990s, first by creating the online media practice at BBDO (now part of Omnicom) in 1994 and later opening CNET’s New York sales office as its first Regional Sales Manager in 1996. In April, 2013, Matt became the Programmatic Advertising Director for The New York Times, where he led the most closed deals in programmatic direct sales than any publisher during his time there.
As head of Prohaska Consulting, Matt, with a leadership team of 10 executives and a network of more than 100 senior executives in 25 cities across the globe, works with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level by improving sales, marketing, operations, product, and/or tech. In less than three years, more than 150 clients – including top organizations such as Univision, Under Armour, Toyota and IAB – have chosen Prohaska Consulting for a variety of services, including strategic guidance, project leadership, training, and/or to supply operating street teams
Sharmin Rahman is the Director of Programmatic Operations at SheKnows Media. In her current role, she oversees the company’s programmatic strategy. She works extensively with ad tech, ad operations, publisher operations, and yield to drive revenue and provide the most value for publishers in the SheKnows portfolio.
Prior to joining SheKnows, she was a part of the Programmatic team at CBS Local Digital Media where she managed partner relationships and yield for CBS Local sites across 20+ markets.
As the CTO of Rakuten Marketing, Neal Richter globally manages the software used to optimize Rakuten Marketing business needs, such as applying data mining algorithms and scalable systems to create advanced software products. With 20 years of software experience, Neal is focused on optimizing business needs, leading tech teams to create relevant and effective data-driven products that build the bottom line and deliver client value. Prior to entering advertising technology, Neal worked at RightNow Technologies, an early CRM vendor that sold to Oracle in 2011. There Neal led a team of AI/ML engineers that pioneered the use of sentiment analysis, natural language processing and content search systems in over 36 languages within automated customer service systems. Neal currently serves as co-Chair of the OpenRTB protocol that standardized the process of RTB, the Deal-ID and the Native ads format and the new Ads.txt standard.
Danielle Rind joined Jounce Media in October 2016 as an Engagement Manager responsible for strategy, development, and education across a diverse set of accounts. Jounce Media partners with advertisers, publishers and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems.
Prior to Jounce, Danielle supported data products at Live Nation and programmatic products at GroupM Trade Desk: Xaxis. One such product included the launch of Xaxis premium, a custom private marketplace before PMPs became mainstream. Danielle started her career in ad tech almost 10 years ago with her role as a full-service digital media planner for direct response marketer, Amazon.
Brett Robinson is the Senior Director of Advertising Operations for National Public Media (NPM), NPR’s corporate sponsorship subsidiary. Robinson oversees the strategy, campaign execution and monetization of all NPR digital properties – including NPR.org, smart speakers, NPR mobile apps and podcasts, which have increased in revenue by 400% since 2015. Since joining NPM in 2007, Robinson has played a key role in the development of new digital revenue models, spearheaded the implementation of new ad serving technologies and inventory management strategies, and the establishment of client services standards. As a member of the IAB’s Podcast Working Group, Robinson has contributed to the development of industry standards and best practices in digital audio, and was part of the group that published the IAB “Podcast Playbook.” In 2018, Robinson was named in the AdMonsters Power List for his leadership in the industry. Robinson is a graduate of Cornell University, where he received a bachelor’s of arts in psychology, and holds a master’s degree from Georgetown University in sports industry management.
Zach Rodgers is the executive editor for AdExchanger, a digital advertising news and discussion site enabling the exchange of ideas among all members of the ecosystem, including agencies, advertisers, publishers and technology companies. He has covered digital media and advertising for 13 years, most recently as managing editor for ClickZ, where, under his guidance, the site won two national business media awards for editorial excellence by the American Society of Business Publication Editors. His work has been syndicated to Mashable and Kauffman Foundation and cited by major trade and consumer associations, such as the US Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com and Datamation, an enterprise technology publication.
Nick heads engineering at a4. He is responsible for the implementation of a4’s advertising planning, buying and reporting solutions. Previously Nick was the chief operating officer at Audience Partners; an innovator in audience targeted digital advertising which is now part of a4. Nick has a MS in computer science from the University of British Columbia.
Wael heads product and engineering at a4. He is responsible for addressable and multiscreen products servicing national and local brands. He previously led the advanced analytics products at Altice Media Solutions where he grew the product portfolio by 300% in annual revenues within 24 months while maintaining business margins. Prior to AMS, Wael oversaw addressable TV data operations and analytics. Wael has a BS in computer science and a MS in information strategy from Columbia University.
Richard Salazar is Global Lead, Programmatic at Anheuser-Busch InBev. In his current role, he is responsible for developing global in house media buying capabilities, and for designing the internal buying infrastructure across people, process and technology. Prior to joining Anheuser Busch InBev, Richard led teams of programmatic traders agency-side, planning, executing and evangelizing CPG and Technology client’s programmatic media.
As Vice President of Digital Marketing at Overstock, Kent Salisbury is responsible for retention channels including Email, Affiliates, Loyalty and Payments. In his role, he leverages data analytics and strategic analysis to build and execute a product marketing roadmap.
In his eight years at Overstock, Kent has worked in several different positions throughout the organization, including Director of Market Partners and Director of Email Marketing and CRM. His first roles were based in Branding and Merchandising Analytics.
With over 15 years in the industry, Justin works as the Programmatic Media Director for PMG. In his role, Justin oversees the agency’s programmatic media discipline, recognized by AdExchanger as one of the industry’s most savvy, across offices, responsible for evolving strategy, execution, tools and technology offerings for all PMG clients. Justin joined PMG from Dentsu Aegis' Accordant Media, where he was responsible for building and growing Accordant's programmatic capabilities. Prior to Accordant Media, Justin held management roles across both Search Marketing and Digital Strategy at Razorfish, BBDO, and Carat.
Chip Schenck is the SVP of Data and Programmatic Solutions at Meredith Corporation and responsible for leveraging
data, insights and ad technology to build successful client solutions across Meredith’s National Media Group, which
reaches 175 million unduplicated American consumers every month, including over 80 percent of U.S. millennial
women. In this position, Schenck has access to two of the largest and most powerful first-party data repositories about the
American female consumer, which enable Meredith to create and drive long term data-driven client partnerships.
Schenck joined Meredith Digital from Pubmatic where he served as VP/Publisher Development and was responsible for
overseeing sales and services for Platform clients for the company’s publisher-focused Strategic Sales Platform (SSP). His
background also includes serving as GM/Strategic Publisher Accounts for Krux Digital, a global leader in publisher
focused data management platform products and services.
In addition, Schenck has held senior leadership positions with a diverse range of media companies including serving as
VP/Integrated Sales & DevelopmeSnt for American Express Publishing; Associate Publisher for In Touch Weekly; and
Managing Director of Sales and Marketing for Hearst-Stratosfera, the largest lifestyle publisher in Central Europe.
Schenck holds a B.A. from Skidmore College, and resides with his family in Stamford, Conn. He is based in Meredith’s
New York City offices on Liberty Street.
Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.
Jay serves as Vice President of Advertiser Platforms for Oath, overseeing sales and service teams across the DSP platforms including video, mobile, display and programmatic TV.
In his previous role, Jay was Regional VP of advertising sales teams for AOL’s Central Region, representing the AOL-Verizon portfolio of content properties and platforms.
Prior to that, Jay oversaw Microsoft’s US Targeting & Exchange teams, leading both the Audience Targeting specialist teams and Microsoft’s programmatic sales efforts. Jay has also held positions at Vibrant Media, where he managed sales operations and evangelized the contextual space, and IDG, a premium trade publisher, where he sold branded advertising to leading technology agencies and marketers.
Jay has been a frequent speaker at OMMA, Digital Hollywood, Ad Club of New York and the IAB and his articles have been published in AdExchanger and Digiday.
Andrew Shebbeare is co-founder and chief product officer of the data-driven, global agency Essence. Shebbeare’s unique combination of analytical, marketing, and technical expertise has allowed him to build teams that bring together technology, data science, creativity, and business strategy to support the growth and marketing goals of some of the world’s largest companies and most forward-thinking marketing executives.
Since first establishing the agency in the UK, Shebbeare has played a critical role in turning Essence in one of the industry's fastest growing and most respected partners. Today, he oversees Essence’s product offering across all practices and disciplines, driving disruptive innovation for clients seeking to make advertising more valuable to the world.
Sir Martin Sorrell is Executive Chairman of S4Capital, a newly funded vehicle with the objective of building a new age, new era, digital advertising and marketing services platform for clients. S4Capital completed its first acquisition of MediaMonks very recently and is scheduled to be reversed into a UK-listed company, Derriston shortly.
Prior to S4Capital, Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the worlds largest advertising and marketing services company, with a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi Company plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that.
He supports a number of leading business schools and universities, including his alma mater, Harvard Business School and Cambridge University and a number of charities, including his family foundation. He is married to Lady Cristiana Falcone-Sorrell and has four children and seven grand-children
Sarah is a senior editor for AdExchanger.com, covering the publisher side of digital advertising, including publisher platforms. She has held editorial positions at Film Journal International and most recently CRM Magazine, where she focused on enterprise applications and strategy. Her first job was planning digital advertising in a pre-programmatic landscape. At Wesleyan University, she majored in Anthropology and Film Studies.
Dakota directs a cross-functional growth team and is responsible for aligning user growth with supply growth and business interests at Hopper. Under his leadership, Hopper has become one of the fastest growing travel apps ever with over 25 million installs since its launch in 2015. Hopper now sells over $1.5M of flights each day directly in the app and the company has raised $104M CAD in venture funding on the back of its success. Prior to joining Hopper, Dakota was working in the online travel space in Hong Kong.
Brad Stamulis is Director of Digital Marketing for Dish Network; overseeing strategy and execution for all display, paid and organic social media, and all of Dish.com. Prior to Dish Brad had a similar role leading digital marketing and ecommerce for Charter (Spectrum). Brad and team focus on high-converting end-to-end digital experiences for online shoppers in the TV industry. With an emphasis on visibility and omni-channel attribution, he values a data-centric ecosystem overlaid with creative concepts. He is passionate about driving business forward as efficiently as possible; and has most recently lead a transition to bringing digital media and creative execution in-house for Dish.
Santhosh heads the CRM and Digital Marketing Operations for Air Canada. He leads a team of passionate professionals driving engaging data driven digital experience for Air Canada’s extensive customer base.
Santhosh specializes in enterprise digital transformation (digital marketing, campaign and content management, social integration, DAM, eCommerce, loyalty), advanced data engineering (bigdata platforms and analytics, AI and machine learning, business intelligence and data science), cloud enablement and DevOps. In his 20+ years of progressive career he has worked with many digital transformation engagements leading and successfully delivering analytics and insights driven engaging customer experience gaining improved conversion, ROI, TTM, revenue and market share. His experience spans establishing vision and strategy, digital product development and management, enterprise and solution architecture, and operations management among others.
Kenneth Suh is currently COO for Unruly, where he leads all business operations from strategic partnerships, data, operations, to demand and supply relationships. Before joining Unruly, Kenneth led Business Development for Aol Advertising, where he helped deliver significant revenue growth through partnerships across programmatic display, video, and mobile platforms. He also formed strategic alliances with many global Fortune 500 companies, as well as top-tier advertising agencies. He brings over a decade of experience in digital media from serving in strategy and business development functions at major media companies to launching programmatic supply solutions through partnerships with demand-side platforms and real-time-bidding (RTB) exchanges.
Ben Tatta is Co-Founder and President of 605. He brings more than 25 years of media, technology and entertainment experience to his role at the company, where he leads strategy, business development, data and client solutions.
Most recently, Ben served as President of Cablevision Media Sales, the television and digital sales division of Cablevision Systems Corporation, where he led the company’s overall media sales vision, strategy and plan including advanced advertising, product development and technology.
During his tenure at Cablevision, Ben spearheaded the first system-wide deployment of household-level addressable advertising and pioneered breakthrough audience measurement and analytics solutions using census-level set-top box data.
Prior to Cablevision Ben held senior leadership positions at such companies as USA Networks, IBM, ABC, Lagardere Media and eBay Enterprise Marketing. He received a B.A. in Economics from Villanova University.
Anudit Vikram is the Sr. Vice President at Dun & Bradstreet’s Audience Solutions. Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.
In his role, Anudit is responsible for bringing to market solutions applying Dun & Bradstreet’s vast commercial and contact data assets to solve for Sales and Marketing use cases both in the physical and the digital world. He is an industry veteran with over 15 years of experience in advertising and digital media. Anudit has been involved with leading digital technologies from the inception of advertising exchanges and programmatic buying with Right Media/Yahoo! to the latest in big data and data management. He is an active member of the IAB and sits on the Ad Technology and the Data Council.
Paul is the Vice President of Media Solutions at VICE Media, managing Ad & Audience Products, Programmatic and Content Distribution Partnerships. Previously, Paul oversaw the Global Partnerships Group at Xaxis responsible for forging and managing strategic relationships with the leading AdTech and Media firms. In addition, Paul acts as a media advisor for several small cap brands and technology firms.
Brian Wallach brings over 20 years of sales, marketing and advertising experience to FreeWheel, A Comcast Company. He has worked for major brands in the media world such as NBCUniversal, Disney, Turner Broadcasting and AOL with responsibilities ranging from developing sales and marketing strategy, to revenue planning, compensation models, inventory management and business development. He has a deep passion for data and advertising technology platforms, and much of his experience is steeped in using both to creatively solve consumer and business partner challenges. Brian also has experience starting new business ventures inside of these companies, having done so at NBCUniversal and Disney.
Outside of the office, Brian enjoys all types of outdoor and sporting activities, as well as trying his hand at home renovations and remodeling. He holds a B.A. in Communications from Arizona State University.
As a staff reporter at AdExchanger, Alison covers advertising agencies and the digital audio landscape. Previously a copywriter at MarketSmiths, she has written digital marketing copy and produced campaigns across multiple verticals. Prior to that Alison worked in editorial at award-winning travel journalism site Fathom. She has a B.A. in International Studies and Spanish from the University of Michigan.
Over the past 20 years, Doug Weaver has worked with over 600 leading companies including Facebook, BuzzFeed, Hulu, Viacom, LinkedIn, Turner, Apple, Twitter, Fox Sports, Refinery 29, Cars.com, Acxiom, USA TODAY, CBS Digital Media, The Wall Street Journal, NBC Universal, MediaMath and The New York Times. For these clients and many others, he’s trained thousands of Internet media and technology sellers through both public and private workshops focusing on sales strategy and digital landscape perspective.
Doug has been a frequent moderator, host and keynote speaker at leading conferences produced by the IAB, AdExchanger, iMedia, PubMatic and AdMonsters. For the past 15 years, he’s hosted Seller Forum, the industry’s only peer-to-peer networking and content event just for digital sales leaders. And each week he writes The Drift, a provocative industry blog that directly reaches nearly 5,000 top industry executives and is syndicated and referred to thousands more.
After a 15-year career in print advertising sales with companies like Hearst and Condé Nast, Doug became advertising director and east coast employee number one for Wired Magazine in 1994, and sold some of the Web’s first ads on the company’s Hot Wired site. He then served as vice president of sales for Firefly Network, a pioneering company in personalization, targeting and community.
Doug was elected to the Board of Directors for the Internet (now “Interactive”) Advertising Bureau in 1997 and managed the development of both the IAB Roadshow (the organization’s first omnibus presentation to marketers) and the IAB Professional Development Series (its first seller training initiative.) In 1999, he received the first IAB Service Award for commitment and contribution to the industry; In 2007 Doug received the “Oldtimers Award” from the Aspen Group, a gathering of top digital agencies; In 2011, ad:tech honored him with its Industry Achievement Award for lifetime service. In 2016, 212NYC presented Doug with its Thought Leadership Award, and the following year inaugurated the Weaver Award for Digital Sales Excellence which recognizes an outstanding digital sales manager and an individual contributor in the New York market.
Doug’s company, Upstream Group, Inc. is based near his home in Vermont, which he shares with his wife and partner of 30 years, Sharon Richards. They have two grown daughters, Lucy & Madeline. Doug is a grateful beneficiary of public education, and a proud graduate of both Long Beach City College and California State University, Fullerton.
As SVP, Enterprise Strategy for Publicis Media, Nicole Whitesel focuses on expanding omni-channel activation and specifically consults with clients to ensure an audience-first strategy can be achieved through the use of adtech. With nearly two decades of experience, Nicole is a strategy-led marketer with extensive experience in digital marketing, media strategy, advertising, brand strategy, strategic partnerships and analytics. She is passionate about connect customers and brands through innovative, data-driven marketing programs that achieve business goals.
Bryan Wiener is a 25-year advertising industry veteran who specializes in successfully growing companies in highly-disruptive environments.
Before joining comScore as Chief Executive Officer, Mr. Wiener served first as CEO and later as executive chairman of 360i, where he pioneered a new kind of agency designed to help brands capitalize on change, leveraging deep expertise in data, technology and innovation to drive measurable impact across all media platforms. While there, Mr. Wiener scaled the company from fewer than 40 to more than 1,000 employees worldwide, and partnered with some of the largest and most iconic brands in the world including Coca-Cola, Nestle, Mondelēz, Capital One, NBCUniversal and Pernod-Ricard at a critical moment when marketers were grappling to effectively reach their customers. In 2010, 360i’s position as a leader in the new media landscape led the company to be acquired by global advertising holding company Dentsu Inc. After almost a decade as CEO, Mr. Wiener became executive chairman of 360i in 2014.
From 2014 through 2015, Mr. Wiener concurrently served as chairman of Expion, a social content marketing software company that was successfully acquired by Sysomos. Mr. Wiener also previously held a series of senior management positions at public companies including serving as president of global services at the early VoIP software company Net2Phone, where he led a two-year, $75 million EBITDA turn-around. Prior to Net2Phone, Mr. Wiener served as general manager at TheGlobe.com, one the first-ever social media companies.
Mr. Wiener currently serves on the Agency Advisory Board for the Interactive Advertising Bureau (IAB) and the S.I. Newhouse School of Public Communications at Syracuse University, where he was inducted into the world-renowned media and communications school’s Hall of Fame. Mr. Wiener has been named a "Media Maven" by Advertising Age and to the "Mediaweek 50 List" (now part of Adweek).
JOIN US FOR A COMPREHENSIVE TWO-DAY EXPERIENCE THAT WILL LEAVE YOU READY TO DELIVER ON NEW PROGRAMMATIC OPPORTUNITIES.
The comprehensive two-day experience at PROGRAMMATIC I/O includes your choice of five learning options on Monday, plus Tuesday’s conference, access to attendee lounges, ample networking opportunities and complimentary refreshments throughout.
October 15, Monday
Day-1 Agenda – Open Access to all tracks:
Programmatic Essentials Buy-Side Workshops
Programmatic Essentials Sell-Side Workshops
The sell-side of programmatic has its own unique challenges and opportunities. Learn what matters most when putting together key strategic and tactical elements for a successful sell-side programmatic strategy.
Programmatic Ops Talks
Ready to get technical? The bubbling core of any programmatic ad strategy is rigorous operational strategy and the effective use of technology. If you are interested in refining your company’s “ops" excellence as it relates to programmatic – and getting much deeper into its technical aspects – this is for you.
Spotlight: TV Afternoon Only
A half-day-long immersion course in TV and video advertising. We will bring you the latest data on consumer behaviors, detailed presentations from the category experts who build addressable cross-device television campaigns every day, and key best practices for smarter planning, execution and measurement of TV media.
Sponsored by BidSwitch
Hosted by Fyber
Putting Ghost Ads To Work: Measuring Incrementality At Scale
Ad experiments are a pain, right? Wrong! Ghost ads is a new approach to running display ad experiments that precisely measures the incremental effect of ads freely to advertisers. Ghost ads and related approaches underlie Google’s “Conversion Lift" offering as well as other incrementality offerings like “AdRoll X". This session will explain how how ghost ads work and reveal new insights from 432 Google ad experiments. These experiments reveal how much ads work, how the effects persist after the campaign, and how well lifts up the funnel (site visits) predict lifts at the bottom of the funnel (conversions).
Garrett Johnson, Assistant Professor, Questrom School of Business, Boston University
The Human Side Of Programmatic
Everything in media has evolved. The way we buy, the platforms we use, the distribution methods but most importantly the creative aspect incorporated in an ad. Should the industry focus on programmatic or creativity, being safe or risky, data-based or intuitive? Or Both? A how-to on creativity and programmatic coexisting in the industry.
Jim Daily, Global President, Teads
Presented by Teads
Using A CDP To Maximize Your Data Assets
How can marketers incorporate a customer data platform into their strategy? This session will discuss how to get up and running with a CDP (Customer Data Platform), from onboarding your data assets to extracting the most relevant insights and taking action off of them.
Hosted by Fyber
What Marketer Problems Does A DSP Solve – And Who Does It Best?
What is a DSP (Demand Side Platform) for? The short answer would be something like “executing data-driven media buys at scale across a wide range of supply sources." But what do marketers really require from these platforms? To what extent are DSPs solving business problems? And how well are they facilitating the agency relationship versus attempting to replace it? In this session you will learn about recent findings addressing what marketers and agencies want from DSPs and which ones do it best.
Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions
Press Play: The Intricacies Behind Programmatic Video Specialization
With video representing 80% of internet traffic by 2019 and adults watching nearly 6 hours of video a day, brand advertisers are increasingly allocating budget toward programmatic video to find hard-to-reach consumers across devices and operating systems and achieve the right mix of audience targeting and creative messaging. In this session, you’ll learn about the intricacies that go into a video DSP’s optimization process before your video ever plays on the screen.
Tal Mor, CTO, Tremor Video DSP
Presented by Tremor Video DSP
Best Practices For Programmatic Brand Building
Even in 2018, there remains a wide misconception that Programmatic is best suited for lower-funnel media executions. Not true! In this session, we will offer clear guidance for those wishing to use automated, data-driven channels to drive upper-funnel awareness and branding goals. Among the information covered will be specific guidelines for identifying audiences, ensuring adequate reach, weighting for viewability and other metrics and measuring effectively.
Max Jaffe, Managing Partner, Programmatic Practice Lead, GroupM
Hosted by Beachfront Media
Choose Your Own Adventure: In-House Version
With all the headlines around growing internal services, companies are struggling to understand if it makes sense and what the right model is. In this session you’ll hear how Bayer is balancing resources, partners and technologies to manage this trend and drive performance.
Josh Palau, VP Digital Strategy and Platforms, Bayer Consumer Health
Where Do You Fall On The Spectrum Of Control?
Taking programmatic in-house can be a daunting prospect, but a little planning will make you look like a hero. Before jumping in, there’s a steep learning curve and some decisions to make – enter the spectrum of control. As a first step, evaluate where on the spectrum of control you’d like to land with your programmatic advertising. Do you want your org to be programmatic super-users, do you prefer to engage a partner to create efficiencies in other areas or do you fall somewhere in between? Next, assess software solutions, partners and hiring programs against your spectrum-of-control benchmark and create a plan for implementation. You will learn actionable strategies and insights that will ease the pain of in-house programmatic implementation.
Pete Kim, CEO, MightyHive
Presented by MightyHive
Ethical Advertising In The Intelligent Era
To date, much of the debate over ethical AI has focused on macro economic and public safety issues like employment and autonomous vehicles, but intelligent advertising promises to be an early flashpoint for the next generation of AI technologies. As it becomes apparent that intelligent technologies allow us to understand consumers better than they understand themselves, the debate over the use of AI in advertising will make the controversies over privacy and transparency look quaint. While AI researchers and public interest organizations have joined forces to develop principles to ensure the safe and ethical development of intelligent technologies, we have yet to grapple with this issue in the advertising industry. In this presentation, Andrew Shebbeare, co-founder and chief product officer at Essence will introduce a framework for thinking about ethical advertising in the intelligent era.
Andrew Shebbeare, Co-Founder & Chief Product Officer, Essence
Hosted by Fyber
How To Plan Media In An Era Of Banner Blindness
The display ad formats that defined the first wave of programmatic have lost their luster as consumers spend more time with video and app-based experiences. In this session, learn the best practices for not only identifying the right users, but also delivering meaningful creative via new and emerging media placements.
Justin Scarborough, Programmatic Media Director, PMG
What's Going On? The Future Of Data-Driven Marketing
Smart marketers always wanted to give power to the people: CRM, marketing automation, data lakes, DMP, CDPs and closed ecosystems — all seemed like panaceas. Yet as data’s volume soars, marketers and agencies still struggle to build personalized experiences across channels. Meanwhile, consumers and regulators provide new requirements and constraints. What’s going on? In this session, Martin Kihn, former Gartner analyst and futurist-turned-SVP of Product Strategy at Salesforce, breaks down what the future of data means for marketers. He shows how leading brands already use integration, AI, consumer consent and the right data architectures to build more effective connections with their people.
Martin Kihn, SVP Product Strategy, Salesforce Marketing Cloud
Presented by Salesforce
The Unabridged Atlas Of Programmatic Supply
If you’re planning to optimize your path to supply, you’re going to need a map. Get the insider’s guide to mapping the programmatic supply chain in this 30-minute talk and learn the state of the art for identifying cost efficient supply paths, avoiding unproductive ad tech intermediaries and achieving scaled inventory access.
Chris Kane, Founder, Jounce Media
Programmatic Essentials Buy-Side Workshops Conclude
5:00 – 7:00 PM
Enjoy great food and drink at the official PROGRAMMATIC I/O Welcome Party.
Complimentary admission for all PROGRAMMATIC I/O ticket holders.
Hosted by ownerIQ
Sponsored by BidSwitch
Hosted by Fyber
How To Make Data More Accessible Across Company Channels
Creating a company environment where insights are shared in real time is critical to keeping up with the quick pace of incoming data and to improve performance. Sorting and specializing the data gives teams the ability to get to the right person and quickly find answers. In this workshop, you will learn how Conde Nast beefed up its data science team to specialize in data-driven revenue streams and create new internal tools to better serve customers in a frictionless way.
Karthic Bala, Chief Data Officer, Condé Nast
A New Way Forward: Media Transactions In 2019
How can we improve the way media is transacted and valued? Privacy legislation, mergers and acquisitions and new consumer habits are changing at lightning speed, but are publishers and advertisers keeping up? Join News Corp and Quantcast to discuss the real value of data storytelling and the challenges in measurement and validation. Walk away with the knowledge of how prove to an advertising partner that your 1st party data is king.
Presented by Quantcast
Programmatic And Publishers: The Latest US Programmatic Forecast
With all the uncertainties surrounding digital advertising, especially programmatic, are you ready for what 2019 will bring? In this info-packed, data-driven session, eMarketer Principal Analyst Lauren Fisher walks through the firm’s latest US programmatic ad forecast and dissects the critical issues that will – and won’t – affect publishers in 2019 and beyond.
Lauren Fisher, Principal Analyst, eMarketer
Hosted by Fyber
The State Of Programmatic CPMs
This session will review programmatic CPMs from a benchmarking perspective across 15 to 20 US-based publishers and over $150 million in quarterly revenue. This is an exercise that has never been in the ecosystem until now.
Matthew Goldstein, Advisor & Consultant, .msg
‘Not Fraud’ Is Not Enough: The Evolution Of Inventory Quality
The floodgates on digital ad spend have opened, driven by a tide of brand dollars flowing through programmatic pipes. To capitalize on this shift, publishers must focus on the push to quality that has been demanded by marketers around the globe. Buyers want more than clicks in today’s digital economy, and the concept of ‘inventory quality’ has evolved beyond bots and IVT. This workshop will provide insight into what buyers are looking for and how publishers can leverage their content and audiences to benefit in the new programmatic world.
Jaan Janes, Regional VP Customer Success, PubMatic
Presented by PubMatic
Uncovering The Middle
Traditional media sales had a buyer and a seller. The reality is that it’s no longer that simple. Programmatic buying has introduced a sea of middlemen, and both brands and publishers find themselves trying to unpack what is happening in “the middle." This session will go through how brands, agencies and publishers can work together to better understand what’s happening between buyer and seller and how they can partner to streamline the path. It will cover the questions you need to be asking and the insights you can gain from building these partnerships.
Hosted by Beachfront Media
The New Ways Of Agencies
Agencies have substantially evolved their approach to media planning and activation. In this session, Dotdash head of programmatic revenue and strategy Sara Badler will offer a deep dive on how agencies are set up, who publishers should be talking to, and how to talk.
Sara Badler, Head of Programmatic Revenue and Strategy, Dotdash
Emotions In The Age Of Automated Video Advertising
Legislation is making it increasingly difficult to scale audience buying. With CCPA looming, publishers have more power than ever to leverage unique data. In this workshop, learn how the world’s biggest publishers can win the hearts and minds of consumers and drive real business impact using emotional and contextual targeting.
Kenneth Suh, COO, Unruly
Presented by Unruly
Speeding The Plow: Persuasion And Selling For Programmatic Media And Tech Teams
The idea that “this technology sells itself” was no doubt hatched by someone who didn’t have the job of selling it. A great algorithm and a smart plan is just the beginning. Sellers need to move decisions through the client pipeline faster, sell through better deal terms and speed up customer prioritization. Without great selling, great technology can too often end up withering on the vine. In this workshop, learn actionable strategies and manageable tactics that can take your sales team from passive describers to decisive persuaders.
Doug Weaver, Founder & CEO, Upstream Group, Inc.
How To Increase Insights And Revenue From Your Most Loyal Readers
Publishers are weaning themselves from social traffic and seeking ways to connect more deeply with readers. Email newsletters deliver content directly to users, presenting an opportunity for publishers to understand reader behavior better than they could on social media. With this new owned data, they can drive further engagement and create unique targeting opportunities for brands.
Hosted by Fyber
Best Practices For Achieving Scale & Efficiency In Podcasting
It’s a boom time for podcasting, and new data sources are helping publishers and advertisers do more with the medium. In this presentation, NPR’s head of digital ops will offer insight into where programmatic meets podcasting today, and where podcasting differs from display and video when it comes to achieving reach, audience targeting and creative efficiency.
Brett Robinson, Senior Director of Ad Operations, NPR
Better Header Bidding Through AI
The complexity of header bidding hinders a publisher’s ability to optimize CPMs. This session will detail how publishers can take control of their ad stacks with AI-based algorithms and let machine learning do the difficult work of identifying money left on the table due to the chaotic implementation process.
Ash Dhupar, Chief Analytics Officer, Publishers Clearing House
Post-GDPR/ePrivacy/California Bill – What Regulations Now And Pending Mean For Pubs
The buildup to GDPR’s deadline was a bit of a scramble for many publishers, in the EU and US. So how are they faring, now several months post-May 25, and what do we make of recent and pending additional legislation from California, Germany, and elsewhere around the world? In this session, you will learn about a publisher’s Tech, Targets, and Talent and chat with a couple leading publishers.
Programmatic Essentials Sell-Side Workshops Conclude
5:00 – 7:00 PM
Enjoy great food and drink at the official PROGRAMMATIC I/O Welcome Party.
Complimentary admission for all PROGRAMMATIC I/O ticket holders.
Hosted by ownerIQ
Sponsored by BidSwitch
Hosted by Fyber
How To Use Blockchain To Keep Your Supply Chain Clean
Amino Payments and Nestlé will deliver a presentation with concrete use cases for blockchain in the programmatic ecosystem. Specifically, they will talk about the key transparency issues brands face going into the back half of 2018 and how Nestlé has leveraged blockchain to address them. Hear how blockchain-based money transfers allow brands to isolate sources of fraud and waste and disincentivize such behaviors.
Best Practices For B2B Advertisers: Business Identity
B2B is complicated. Transaction cycles are long and complex. The buyer journey involves many people. Learn best practices for tying marketing and advertising technologies together with data to enable more effective campaign measurement and optimization for the B2B Advertiser.
Presented by Dun & Bradstreet
Streamlining The Ad Tech Stack, For OTT And Beyond
TV is evolving, with more and more video consumption happening on emerging platforms like over-the-top (OTT). Investments in content and distribution on OTT from major media companies like Turner have created new and interesting monetization opportunities. Amit Chaturvedi will present on Turner’s journey in architecting sustainable revenue operations for its house of premium digital content brands, and how the company evaluates and consolidates ad tech partners to support its interests in these new video environments.
Amit Chaturvedi, EVP, Revenue Operations & Product Management, Turner
Hosted by Fyber
How To Transition To Audience-First Media
Many brand advertisers have been testing ad tech for years without changing their media strategy or workflow. What is the best way to plan and execute full adoption of data-driven advertising? How can an org structure gradually change as new approaches prove out? What is required at each stage? This session will help you foresee the challenges marketers face as they consolidate and own their approach to tech and data.
Adam Heimlich, SVP Media, GALE Partners
Getting Your House In Order: Building Data Infrastructure To Solve Business Challenges
In this presentation, MiQ will discuss strategies for brands to step up their data game. From connecting data sources and breaking down silos to identifying the right partners and asking the right questions, you will learn about the different ways that brands can start the journey to turn unstructured data into real marketing intelligence.
Michael Chock, EVP, US, MiQ
Presented by MiQ
Bridging The Data Gap Between Media And Marketing
Aggregating and processing media data is in itself a challenge, with marketers asking the age-old question of how we attribute media data into our marketing data solutions. Learn some tips and solutions to help improve linking media data to a marketer’s mar tech platforms.
Angelina Eng, Executive Director, Media & Data Solutions, Morgan Stanley
Hosted by Beachfront Media
Ads.txt And, Now, Ads.cert – What's The Latest?
Ads.txt has been instrumental in helping the ad industry clean up its inventory. But while Ads.txt has helped authenticate inventory, it’s not fool-proof. Ads.cert is the next stage to properly ensure an inventory source is what it claims to be. Learn how Ads.cert is designed to work, what it can currently do and what still needs to happen in order to turn it into a reality.
Neal Richter, CTO, Rakuten
Targeting Audiences More Efficiently With Multi-Screen
In today’s connected world, marketers seek to capture device users’ attention, wherever it may be – on any screen and in any medium. It has become necessary to utilize better audience platforms that have the ability to link offline and online users and create a true single-user view that spans all screens. We need to move the industry conversation forward towards targeting across all screens using metrics that really matter like measurement, attribution and ROI. And it all starts with a superb understanding of the user. We must move from buying “many screens” to “multi-screens.” This session will cover how multi-screen advertising works and why it’s so important in today’s fast-paced media marketplace.
Sponsored by a4
Leveraging Revenue Data To Make Smarter Business Decisions
We consistently ask partners for log-level-data, but how do publishers properly use that information to create value? In an ad stack where challenges exist to maximize the monetization of each impression, learn how to use all the revenue data at your disposal to optimize campaigns and increase yield. Learn about other applications where this data can be used, including optimizing pay-walls, unlocking data driven audience development or creating value exchange across businesses.
Stephanie Layser, VP, Advertising Technology & Operations, News Corp
Hosted by Fyber
Best Practices For Data Integration
Data is everywhere, yet often it feels impossible to connect it to the departments and people who need it most. Learn some best practices that you can implement to organize your data so it’s ready for ETL (Extract Transform Load).
Nuno Guerreiro, Global Agency Strategy Lead, Datorama
Email’s Evolution: Beginning The Customer Journey
The biggest problem companies have with audience management is customer ID mapping - that is, finding a known user across channels. Customer data platforms can help. In this presentation Overstock’ will share clear pointers so you’ll know exactly how many customers came in through which marketing event and what actions they took. And, you’ll learn how to apply these sharper insights to build more effective email campaigns or enable site or app personalization.
Kent Salisbury, Vice President of Digital Marketing, Overstock
Navigating Third Party Data
With the industry shift toward buying audiences, third party data has become vital. Yet agencies and publishers have struggled to establish best practices for vetting, buying and activating the infinite data sources available. This session will help you clear the haze around third party data sources and achieve superior transparency and results.
Thea Corona, Head of Data Operations, Reuters
Programmatic Ops Talks Conclude
5:00 – 7:00 PM
Enjoy great food and drink at the official PROGRAMMATIC I/O Welcome Party.
Complimentary admission for all PROGRAMMATIC I/O ticket holders.
Hosted by ownerIQ
How To Review The "Full Funnel" Of TV Advertising
Walmart recently sought to measure the full impact of TV advertising on both brand favorability and customer shopping behavior, in addition to studying the correlation between the two. Take an inside look at what matters when reviewing the “full-funnel” effect of TV advertising and how to identify the most TV-responsive audiences and customer segments that garner maximum ROI.
Ben Tatta, President & Co-Founder, 605
Connecting The Dots For Over-The-Top
Today’s fragmented and opaque media ecosystem has caused the pendulum to swing back to tried and true platforms like television. Yet, consumers are watching TV content differently than before, and OTT represents the best of TV and the best of digital. In this session, FreeWheel will connect the dots and the screens so you have a better understanding of how you can find quality audience at scale across connected inventory. We’ll discuss who should use it, how to leverage it, and what’s coming next to help you drive results.
Michael Goodman, Senior Director Demand Sales, FreeWheel
Presented by FreeWheel
Best Practices For Addressable Advertising In Cross-Screen TV
Bringing data to television allows advertisers to reach beyond demo-based targeting and send messages only to their high-value audiences. This session will explore how brands can identify high-value households, IP addresses and device IDs in addressable TV and leverage new data sets to reach these audiences. In addition we will identify addressable applications beyond the traditional TV screen and explain how true cross-screen attribution is already possible.
Jamie Power, COO, one2one Addressable, Cadent
Hosted by Fyber
Beyond TV With Instagram Stories And Snapchat
TV isn’t viable for everybody for a number of reasons – lack of measurement or cost of production and ad placement to name a few. But that doesn’t keep you from wanting to reach a TV audience. How do you do that? In this presentation, a sophisticated app marketer will detail how they found their coveted audience in digital channels, and the lessons they learned along the way.
Taylor Gobar, Sr. Manager, User Acquisition, Hopper
The Advanced TV Ecosystem Map
What we now call “advanced TV” follows few of the rules associated with today’s ad tech. In fact, advanced TV has an ecosystem all its own, with unique technology, principles and market leadership. This session offers a new approach to visualizing this landscape, from rabbit ear antennas to addressable TV, and will break down the key components of the ecosystem relative to their relationship with the end viewer in the hopes of unlocking greater insight for both buyers and sellers.
How To Incorporate Connected TV In Media Planning
Connected-TV inventory is available and in demand. Yet the fragmented ecosystem has made adding it to the media-buying process an ordeal. What factors should marketers consider as they look to push their budget into this growing channel?
Jasme Bantens, Managing Partner, Audience Science Lead, Wavemaker
Joan FitzGerald, SVP Advanced TV Global Partnerships, PremiumMedia360
Brian Wallach, SVP/Chief Revenue Officer, FreeWheel Markets
Nicole Whitesel, SVP of Enterprise Strategy, Publicis Media
Moderator: James Hercher, Reporter, AdExchanger
Spotlight: TV Concludes
5:00 – 7:00 PM
Enjoy great food and drink at the official PROGRAMMATIC I/O Welcome Party.
Complimentary admission for all PROGRAMMATIC I/O ticket holders.
Hosted by ownerIQ
9:00 AM –
Networking Break (hosted by InMobi):
10:30 – 11 am
Programmatic 101 Workshop
Step up your programmatic expertise in this three-hour crash course. Chris Kane, founder of ad tech consultancy Jounce Media, will lead an interactive workshop that describes the “how it works" of programmatic advertising. Specifically, this session will cover auction dynamics, data management and campaign optimization. Attendees will receive printed copies of Jounce Media’s “Little Black Book of Ads."
Sponsored by BidSwitch
Hosted by Fyber
John Ebbert, Founder & Publisher, AdExchanger
Advertiser Opportunities And Challenges Within Programmatic
Volkswagen will discuss its journey in programmatic, including its efforts to operationalize its data-driven marketing activities across media and services partners.
Oliver Maletz, Head of Int’l. Communications and Media Planning, Volkswagen AG
Building The Publishing Platform Of The Future
It’s been six months since Meredith Corp. acquired Time Inc., bringing together two giant publishers serving hundreds of millions of users. In this session, Meredith’s head of data and programmatic offers insights into the integration. He will discuss how Meredith Corp. brought these two giants together and what lessons can be learned from the complex process of integrating their data and technology.
Chip Schenck, SVP, Data & Programmatic Solutions, Meredith Digital
Untangling Video Measurement
Will there ever be a common measurement currency to measure TV, OTT (over-the-top) and online video across numerous publishers – one that absorbs the demands of multiple industry stakeholders? Is such a common currency even necessary? Our panel of key industry leaders will discuss.
Kelly Abcarian, SVP Product Leadership, Nielsen
Jamie Auslander, SVP Research, true[x]
Krishan Bhatia, EVP, Business Operations & Strategy, NBCUniversal
Bryan Wiener, CEO, Comscore
Moderator: Ryan Joe, Managing Editor, AdExchanger
Hosted by Fyber
How GDPR, Blockchain, And The Trust Crisis Are Shaping Ad Tech’s Next Wave
Walls are going up around personal data. New privacy laws, eroding trust in data security and media, and the growing dominance of walled garden platforms over every aspect of our digital lives are making it hard for marketers to get personal. Find out how decentralized technologies like blockchain are inspiring innovators to disrupt the digital marketing ecosystem and return power to consumers and brands. We’ll cover:
– How GDPR and privacy concerns are impacting marketing and identity management
– What problems blockchain-based identity, authenticity and advertising models address
– How marketers and ad tech providers can participate in these new models
Andrew Frank, VP, Distinguished Analyst, Gartner
Artificial Intelligence: How We Got Here, Where We Are & What Comes Next
We hear the term all the time: artificial intelligence. But, if you ask 10 people to define it, you are likely to get 11 different answers. AI isn’t taking place in the future – it’s already here. The very way we communicate, transact and organize ourselves is changing rapidly. So what is artificial intelligence? And, in what ways are we already interacting with it? Come hear how AI is a game changer for people and brands across the globe, and takeaway some new thoughts about how to apply it to your world
Jordan Bitterman, VP, Digital Strategy & Sales, IBM
Presented by IBM Cloud
A To Z With Amazon
Amazon’s advertising business has grown by leaps and bounds. In this fireside chat, VP of Multichannel Advertising Tim Craycroft will discuss the company’s ongoing investments in its ad offerings, the work it’s doing on behalf of brands and what’s on the roadmap.
The Disney Audience Platform
Disney Media Networks are making strides as powerful tech-enabled ad platforms. Join ESPN and ABC Television for an inside look at how Disney and its brands are going to market with programmatic solutions, including how we are harnessing the power of live television to create more impactful buys.
Hosted by Beachfront Media
Brand Safe Or Cheap. Take Your Pick?
Ad buyers have fought a tough, uphill battle to secure marketer access to brand-safe inventory at scale. Now that they have it, will they pay for it? Our panelists will discuss the ad quality revolution and how advertisers and publishers get to a fair value exchange.
Coleen Kuehn, Chief Media Officer, Merkle
Jenny Lang, SVP, Managing Partner, Integrated Investment, UM Worldwide
Brandon Miller, Digital Marketing Lead, Land O’ Lakes
Paul Wallace, VP Media Solutions, Vice Media
Moderator: James Hercher, Reporter, AdExchanger
Prediction, Prospecting And Premium: The New Era Of Programmatic
The industry has reached a turning point, where AI technology is turning big data into smart data opening the door to a new era of programmatic possibility. Oath’s, Jay Seideman, will lead a discussion with Spark Foundry’s Kristina Goldberg, to uncover key ways brands can leverage machine learning to better predict consumer behavior, drive more profitable media decisions and optimize key areas in the marketing lifecycle.
Presented by Oath
Brand View: Advancing The Art Of Attribution
What you can’t see can hurt you. Viewability measurement, though prevalent, is still not being used to its potential. In fact, non-viewable impressions are holding back effective measurement for the majority of marketers. In this presentation, Dish Networks’ Brad Stamulis will describe the yin and yang of viewability and attribution, and propose a better way.
Brad Stamulis, Director Digital Marketing, Dish Network
The New School Of In-Housing
It’s indisputable that marketers are taking a more active role in programmatic strategy and execution. But it’s up to each brand to determine the right model. In this session, a panel of brands will parse the crucial decisions marketers must make around talent, tech, data strategy and partner mindset and discuss their own journeys.
Hosted by Fyber
Problematic I/O - A Study Of The Investment Market For Ad Tech
LUMA Partners takes a comprehensive look at the inputs and outputs of investment dollars in the marketing and advertising technology ecosystem. LUMA examines the data around investment activity and exits to discern patterns and prospects for existing participants.
Terence Kawaja, Founder & CEO, LUMA Partners
The FTC's View
Mary Engle, who oversees the Federal Trade Commission’s Division of Advertising Practices, will discuss how her agency is supporting transparent disclosure, adequate permission for data-collection and other aspects of the marketer-consumer value proposition in digital channels.
Closing Fireside With Sir Martin Sorrell
Martin Sorrell has taken a markedly different approach with his new company, S4, than he did with WPP, a reflection of the dramatic changes in marketing services. Economies of scale are out. Data and advisory services are in. In this fireside interview, Sorrell will discuss his new venture as well as the macro-economic factors that are transforming the marketing discipline as a whole.
Hosted by Telaria
VENUE AND ACCOMMODATIONS
NEW YORK HILTON MIDTOWN
1335 Avenue of the Americas
New York, New York 10019
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