ADEXCHANGER’S PROGRAMMATIC I/O – STILL THE ORIGINAL AND WORLD’S LARGEST CONFERENCE DEDICATED TO EDUCATING MARKETERS, PUBLISHERS, AGENCIES AND TECHNOLOGIES ON THE LATEST IN PROGRAMMATIC MEDIA MANAGEMENT WILL HOST MORE THAN 1,500 ATTENDEES IN A NEW VENUE DESIGNED TO MAXIMIZE THE INSIGHT, NETWORKING, AND ENERGY FOR ALL. JOIN US.
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Stay ahead of programmatic trends and connect with peers and industry partners you won’t meet anywhere else.
Hear from innovators, industry leaders, researchers and analysts on both the buy and sell side of programmatic media and marketing.
Programmatic newcomers and experts find workshop content suited to their needs on Day 1. If your schedule is busy this October, attending on Day 2 only is also an option.
Learn about the latest programmatic trends, issues and best practices in presentations, panel discussions, workshops and one-on-one talks.
COME FOR INSIGHTFUL PRESENTATIONS, INFORMATIVE PANELS, IN-DEPTH WORKSHOPS AND INVALUABLE NETWORKING WITH PROGRAMMATIC LEADERS.
I’m new to programmatic and needed the basics on programmatic trends and products. I also gained a deeper understanding of the evolution of programmatic.
Senior Director of Global Digital and Marketing Development
I attended to learn more about current market trends and meet new companies. I came away with lots of best practices for addressable media.
Manager of Sales
Publishers Clearing House
AdExchanger conferences provide a great opportunity to hear from industry colleagues across a spectrum of topics, from macro industry trends to tactical and tangible day-to-day operations. The latter is a perspective that is typically lacking at many other events yet critical to have, as anchors to what teams are directly tackling every day.
VP of Digital Strategy
JOIN YOUR PEERS
In 2017, more than 1,300 digital marketing executives from top brands, advertising agencies, publishers and technology providers attended PROGRAMMATIC I/O in New York, making it the world’s largest
programmatic conference in the industry.
PROGRAMMATIC I/O 2017 VIDEOS
These sample videos show the quality and depth of content and experience you can expect at PROGRAMMATIC I/O 2018.
Highlights From 2017's Conference
EA's Programmatic Arts
Ad Quality: Who's Responsible?
The Agency Platform
90+ EXPERT SPEAKERS FROM INNOVATORS, INDUSTRY LEADERS, RESEARCHERS AND ANALYSTS ON BOTH THE BUY AND SELL SIDE OF PROGRAMMATIC MEDIA AND MARKETING.
Karthic Bala is the Chief Data Officer at Condé Nast. In his role, he is responsible for ensuring that at Condé Nast has a data driven culture, the products built enhance the company’s data asset, the customers get the best analytics in the industry to justify their investment and the users get the most relevant content. Karthic has created and supported the build of the most advanced team that uses the latest techniques to capture data, collect and aggregate all available data sets and build tools to access and visualize the insights generated by the team. The team is also responsible for using statistical modeling techniques to predict audience needs and to provide them with the most relevant products. Karthic has launched Condé Nast Spire, a game changing data platform that optimizes campaigns to improve outcomes using off-line transactions.
Prior to Condé Nast Karthic was the President at Everyday Health heading the Precision Health Data Institute. This division enabled the company’s biggest assets, people and data, work together to gain a competitive advantage and provide customers with the most effective solutions. At Everyday Health Karthic has built the most advanced ROI measurement technology in the pharma industry. The models find the right audience target, both consumers and HCP’s (Health Care Professionals), to build and execute an integrated solution that matches the content consumption to actual prescriptions and using personalization it enabled the company to grow it’s revenue by 12x. Karthic was a part of the team that built these solutions that took the company public in 2014.
Prior to joining Everyday Health, Karthic was leading the BI team at Viacom for ten years, supporting 27 television stations, 250 websites and a movie studio generating over 5 billion dollars in revenue.
His 20 years experience in handling data and creating data assets, with a focus on ensuring that corporations use data is that is actionable and provides insights that provide a competitive advantage. Karthic is a member of various academic advisory boards and corporate boards helping organizations leverage data to drive better outcomes.
At Publicis Media, Jonathan Bokor leads the Precision Video Center of Excellence, providing consultative expertise to Publicis Media’s constituent media agencies across Addressable TV, Data-Driven Linear TV, and OTT/Connected TV. Prior to his role at Publicis Media and his time at MediaVest|Spark, he was General Manager, iTV Solutions at Canoe Ventures, where he led Canoe's iTV business. Prior to Canoe, Jonathan was Vice President of Business Development at Tandberg Television, a division of Ericsson, where he was responsible for Tandberg’s content and advertising solutions. Jonathan holds a B.A. in Economics from the University of Michigan and a J.D. from the University of Pennsylvania.
Marc has spent the last 10 years helping consumer and B2B media and information companies transform their business models and operations through digital technologies and advanced analytics. With extensive knowledge of advertising and marketing technologies and data science, he helps leading video, audio, and editorial content owners, distributors, and intermediaries strengthen their existing advertising-supported models and create entirely new businesses.
Emily Del Greco
Founder, Del Greco Solutions, Inc & Sr Advisor, McKinsey & Company
Del Greco Solutions Inc.
Emily Del Greco is a leader in the programmatic industry with a history of building enterprise sales and services teams throughout her 10 years in the space. Through Del Greco Solutions Inc, Emily provides advisory services such as go-to-market strategy, sales transformation, due diligence and corporate development support. She is also Sr Advisor to McKinsey’s Consumer Media and Tech practice. Emily previously lead sales and marketing at mobile-first DSP Adelphic (acquired Time Inc). Prior, she spent 8 years at Google, working on every aspect of the display and video business since its inception there in 2006 with the acquisition of DoubleClick and YouTube.
Ash is responsible for harnessing the power of big data and analytics to evolve mobile and cross-channel strategies. Ash oversees analytics, modeling and insights across all PCH business including Commerce, Digital Entertainment and PCH Media.
Ash is a 20-year veteran in the Analytics industry and has a deep passion for creating breakthrough and visionary analytics / analytic products which have changed how business is done across Retailing, Advertising and Digital Marketing.
John Ebbert is publisher of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven digital advertising and marketing and enables the exchange of ideas between all members of the ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium and ContextWeb and as an entrepreneur.
Joan FitzGerald has been at the forefront of advertising industry innovation throughout her career, specializing in advanced targeting, attribution analytics, and solutions that reduce friction to deliver more value to brands. Joan is senior vice president advanced TV global partnerships at PremiumMedia360, the leading advertising data automation company, providing seamless data synchronization and data connectivity between ad agencies and media company partners. Joan has held significant business development and product leadership roles, including vice president at TiVo Analytics, where she launched an advanced audience-targeting and media planning platform for national television. As senior vice president at comScore, where she pioneered comScore’s first cross platform measurement solution. Joan is a sought-after industry expert, a frequent speaker at industry conferences and published in many trade magazines. Joan was awarded a David Ogilvy Award by Walmart and was awarded a patent on media measurement techniques.
James joined AdExchanger in March, 2015, after a recent stint in communications for advertising technology companies. He spent two years in TV production, working for the NFL and then for the PBS NewsHour, where he covered the 2012 election and foreign affairs. At AdExchanger, he covers the ecommerce landscape, as well as innovations in digital marketing.
As senior editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (i.e., contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.
Prof. Johnson’s research on Internet Marketing examines online display advertising: the medium's effectiveness and privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work. His privacy research quantifies the value of online behavioral ads to industry and considers the impact of policy & self-regulatory approaches. Prof. Johnson works with Internet companies—including Google, Yahoo! and Facebook—to answer these questions with Internet-scale data. Garrett Johnson is an Assistant Professor at the Questrom School of Business where he teaches "Digital Marketing Analytics." Prof. Johnson received his PhD from Northwestern University and BA from the University of British Columbia.
Tilde Herrera is the opinions editor at AdExchanger, where she oversees the publication of all op-ed columns, including Data-Driven Thinking and Sell Sider. Based in San Francisco, she has covered business, food and sustainability as a reporter and editor for a number of publications. Her work has appeared at the San Jose Mercury, San Francisco Chronicle, Associated Press, GreenBiz, Grist and KQED, among others.
A highly influential figure in advertising technology, Pete has a decade of industry leadership experience, including his tenure at two of the world’s most renowned ad tech companies, Google and Yahoo!
As CEO and Co-Founder of MightyHive, the Programmatic Solutions Partner, Pete Kim continues to work with some of the world’s largest advertisers across every industry vertical to improve digital marketing strategies and help them harness the power of programmatic.
Previously, Pete was Head of Business Development for Google’s Media Platforms, including DoubleClick for Advertisers (DFA), DoubleClick Rich Media (DRM), Teracent, DoubleClick Ad Exchange (AdX), and Invite Media.
Prior to that role, he served as Director, Product Manager and GM of Dynamic Advertising at Yahoo! where he pioneered the use of dynamic creative for marketers.
Pete earned his undergraduate degree in Biomechanical Engineering at the UC Berkeley and his MBA from the Wharton School of the University of Pennsylvania. He also serves on the board of the Center for Investigative Reporting.
Coleen is a Senior executive with expertise in marketing, strategic planning, digital media & technology, with a strong track record of leading high performance teams. She is an MBA graduate with 15+ years’ experience, working on agency and client sides of the business, including marketing and new product development for three iconic brands: American Express, Coca-Cola and Intel. Prior to joining Merkle as Chief Media Officer, Coleen spent five years at Mediavest, part of Publicis Media. She began as President of Strategy & Planning and was responsible for developing the agency’s communications planning methodology as well as its proprietary tools. Given her strong client relationships and leadership skills, she went on to assume the role of President, Client Leadership at Mediavest. In this capacity, she was responsible for strategic oversight, talent management and product delivery for key clients such as Comcast, NBCUniversal, Walmart, Post Foods, Heineken, Bloomin’ Brands, Travelers Insurance and Yahoo!. She was also a member of Mediavest’s Executive Leadership team of eight that determined the vision and overall direction for the agency. Prior to joining Mediavest, Coleen was Chief Strategist at Havas|MPG and President of Digital & Emerging media at MediaCom. Her major clients included P&G, LVMH, Reckitt Benckiser, Sears, Mars, Dannon and Chase.
Stephanie Layser is the VP of Advertising Technology & Operations at News Corp. Prior to News Corp, Layser founded a digital media consulting business to help publishers understand and utilize programmatic advertising effectively. She managed a variety of projects including full stack analysis, yield optimization best practices, proper reporting and analytics, go-to-market sales strategy and programmatic trainings. Prior to that, she worked for Ashton Kutcher's media start up, A Plus, where she ran programmatic strategy and became an early adopter in developing a complex header bidding solution using prebid.js. In her eight years in publisher-side advertising, Layser oversaw programmatic at Dailymail.com and New York Post.
Kari Marshall is VP of Media at T-Mobile USA. In her current role, she is spearheading TMUS enterprise media strategy for both T-Mobile and MetroPCS brands, including all digital channels (brand and DR), paid social, search, traditional media channels and partner marketing programs. Kari is driving performance marketing for T-Mobile via measurement capabilities which includes marketing mix modeling and near time measurement tying back to business outcomes. She also leads strategic partnerships with key media companies (Google, Facebook, FOX, NBCU, Pandora, CNET) and agency partners. Prior to joining T-Mobile, Kari spent time at agencies including Publicis and Wieden + Kennedy.
Jana Meron is SVP of Programmatic & Data Strategy for Insider Inc. She played a pivotal role helping transform Insider Inc. into an industry pioneer that was early to embrace programmatic across its organization, and she oversees a sophisticated and singular private exchange. Previously, Jana worked at CBS Local Digital, where she was responsible for a majority of their indirect revenue, and an early employee at Google, working with publishers. Regarded as a programmatic thought-leader, Jana is a frequent speaker at industry events.
In a newly created capacity at Land O’ Lakes, Brandon and his team are responsible for establishing and maintaining standards for safety, quality and effectiveness of media investments in partnership with the various businesses in the Land O’ Lakes portfolio. He had spent the previous decade on the agency side strategizing, planning and executing award-winning media plans on behalf of clients spanning several verticals including automotive, retail and CPG. Having grown up on a farm in rural Minnesota, Land O’ Lakes has represented an exciting opportunity to merge his divergent backgrounds: agriculture and digital media.
Zach Rodgers is the executive editor for AdExchanger, a digital advertising news and discussion site enabling the exchange of ideas among all members of the ecosystem, including agencies, advertisers, publishers and technology companies. He has covered digital media and advertising for 13 years, most recently as managing editor for ClickZ, where, under his guidance, the site won two national business media awards for editorial excellence by the American Society of Business Publication Editors. His work has been syndicated to Mashable and Kauffman Foundation and cited by major trade and consumer associations, such as the US Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com and Datamation, an enterprise technology publication.
Chip Schenck is the VP of Data & Programmatic Solutions at Meredith Corporation, where he is responsible for leveraging data, insights and ad technology to build successful client solutions across Meredith’s Digital Network, which reaches over 200 million unique monthly visitors. In this position, Schenck has access to two of the largest and most powerful First-Party Data repositories about the American consumer, which enables Meredith to create and drive long term data-driven client partnerships.
Schenck joined Meredith Digital from Pubmatic, where he served as VP/Publisher Development and was responsible for overseeing sales and services for Platform clients for the company’s publisher-focused Strategic Sales Platform (SSP). His background also includes serving as GM/Strategic Publisher Accounts for Krux Digital, a global leader in publisher focused data management platform products and services.
In addition, Schenck has held senior leadership positions with a diverse range of media companies including serving as VP/Integrated Sales & Development for American Express Publishing; Associate Publisher for In Touch Weekly; and Managing Director of Sales and Marketing for Hearst-Stratosfera, the largest lifestyle publisher in Central Europe.
Schenck holds a B.A. from Skidmore College, and resides with his family in Stamford, Conn. He is based in Meredith’s New York City offices on Third Avenue.
Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.
Andrew Shebbeare is co-founder and chief product officer of the data-driven, global agency Essence. Shebbeare’s unique combination of analytical, marketing, and technical expertise has allowed him to build teams that bring together technology, data science, creativity, and business strategy to support the growth and marketing goals of some of the world’s largest companies and most forward-thinking marketing executives.
Since first establishing the agency in the UK, Shebbeare has played a critical role in turning Essence in one of the industry's fastest growing and most respected partners. Today, he oversees Essence’s product offering across all practices and disciplines, driving disruptive innovation for clients seeking to make advertising more valuable to the world.
Sarah is a senior editor for AdExchanger.com, covering the publisher side of digital advertising, including publisher platforms. She has held editorial positions at Film Journal International and most recently CRM Magazine, where she focused on enterprise applications and strategy. Her first job was planning digital advertising in a pre-programmatic landscape. At Wesleyan University, she majored in Anthropology and Film Studies.
Abbey Thomas is the chief marketing officer for Tremor Video DSP. She is responsible for linking the company’s product innovations to its customer-focused operations in order to build the brand, increase awareness and drive revenue for the organization. In her previous role, she oversaw the entertainment and automotive verticals for Tremor Video and was the founding member of the vertical strategy at the company. Thomas also spearheaded an exclusive category for TV retargeting, which allows brands to own the modern day living room by connecting their digital messages directly to the TV screen. She is based in Santa Monica, CA.
Paul is the Vice President of Media Solutions at VICE Media, managing Ad & Audience Products, Programmatic and Content Distribution Partnerships. Previously, Paul oversaw the Global Partnerships Group at Xaxis responsible for forging and managing strategic relationships with the leading AdTech and Media firms. In addition, Paul acts as a media advisor for several small cap brands and technology firms.
Sarah Warner is Digital Investment Lead, Programmatic and Video at GroupM. In this role, she manages partnerships and investment Strategy for GroupM across programmatic and video. Utilizing the power and sophistication of GroupM’s position in the marketplace, Sarah has negotiated key partnerships with publishers, networks and platforms with complex parameters such as viewability and performance guarantees and Nielsen OCR. Sarah is a trusted partner to GroupM agencies, clients, and vendors thanks to her fair, but direct, approach to deals, her commitment to finding terms that are wins for everyone involved, and her expertise in the digital landscape spanning formats and platforms.
Sarah started her career at 2010, working at The Media Innovation Group (now Xaxis). Prior to her role at GroupM, Sarah was the Vice President of Investments and Partnerships at Xaxis. She holds a Bachelor of Arts in Communications and Sociology from the University of Pennsylvania.
As a staff reporter at AdExchanger, Alison covers advertising agencies and the digital audio landscape. Previously a copywriter at MarketSmiths, she has written digital marketing copy and produced campaigns across multiple verticals. Prior to that Alison worked in editorial at award-winning travel journalism site Fathom. She has a B.A. in International Studies and Spanish from the University of Michigan.
Over the past 20 years, Doug Weaver has worked with over 600 leading companies including Facebook, BuzzFeed, Hulu, Viacom, LinkedIn, Turner, Apple, Twitter, Fox Sports, Refinery 29, Cars.com, Acxiom, USA TODAY, CBS Digital Media, The Wall Street Journal, NBC Universal, MediaMath and The New York Times. For these clients and many others, he’s trained thousands of Internet media and technology sellers through both public and private workshops focusing on sales strategy and digital landscape perspective.
Doug has been a frequent moderator, host and keynote speaker at leading conferences produced by the IAB, AdExchanger, iMedia, PubMatic and AdMonsters. For the past 15 years, he’s hosted Seller Forum, the industry’s only peer-to-peer networking and content event just for digital sales leaders. And each week he writes The Drift, a provocative industry blog that directly reaches nearly 5,000 top industry executives and is syndicated and referred to thousands more.
After a 15-year career in print advertising sales with companies like Hearst and Condé Nast, Doug became advertising director and east coast employee number one for Wired Magazine in 1994, and sold some of the Web’s first ads on the company’s Hot Wired site. He then served as vice president of sales for Firefly Network, a pioneering company in personalization, targeting and community.
Doug was elected to the Board of Directors for the Internet (now “Interactive”) Advertising Bureau in 1997 and managed the development of both the IAB Roadshow (the organization’s first omnibus presentation to marketers) and the IAB Professional Development Series (its first seller training initiative.) In 1999, he received the first IAB Service Award for commitment and contribution to the industry; In 2007 Doug received the “Oldtimers Award” from the Aspen Group, a gathering of top digital agencies; In 2011, ad:tech honored him with its Industry Achievement Award for lifetime service. In 2016, 212NYC presented Doug with its Thought Leadership Award, and the following year inaugurated the Weaver Award for Digital Sales Excellence which recognizes an outstanding digital sales manager and an individual contributor in the New York market.
Doug’s company, Upstream Group, Inc. is based near his home in Vermont, which he shares with his wife and partner of 30 years, Sharon Richards. They have two grown daughters, Lucy & Madeline. Doug is a grateful beneficiary of public education, and a proud graduate of both Long Beach City College and California State University, Fullerton.
VENUE AND ACCOMMODATIONS
NEW YORK HILTON MIDTOWN
1335 Avenue of the Americas
New York, New York 10019
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Use the reservation button above or contact the hotel via phone and mention the AdExchanger PROGRAMMATIC I/O conference when booking.
- Full Conference Ticket
- All Track Access On Day 1 & Day 2
- Welcome Reception On Day 1
- Happy Hour On Day 2
Tickets are non-refundable.
Entire tickets may be transferred prior to event start,
but cannot be transferred after ticket-holder has checked into the event.
All sessions will be video recorded and made available to all full conference registered attendees.