Stop if you’ve heard this one before: Privacy compliance is critical and you need to prioritize it. Yes, but here’s a question: How? Privacy in ad tech is complex and often confusing. Even seemingly basic requirements aren’t always straightforward. But when a business makes the effort to understand and manage the intersection between “requirements” and “strategy,” the rewards are real. Join Julia Shullman, general counsel and chief privacy officer at Telly – and a TripleLift and AppNexus vet – for a deep dive on how to stay eight steps ahead on privacy. You’ll learn how to manage risk, understand what “privacy compliance” really means and how to structure a cross-functional team where product can “speak” privacy and marketing collabs with legal.

If there’s one thing certain in this life, it’s that the online advertising industry’s ability to reliably collect and share data will only become more challenging in the year ahead. Not that it’s easy today. We already live in a world without ready access to user-level IDs. So, guess it’s time to pack it all in? Nope. Join Andrew Covato, an attribution and measurement expert with 15+ years of experience at Netflix, Snap, Google and Meta, as he explains how to survive, thrive and build a successful growth program without relying on pixels, cookies, IP address or device IDs.

Stop if you’ve heard this one before: Privacy compliance is critical and you need to prioritize it. Yes, but here’s a question: How? Privacy in ad tech is complex and often confusing. Even seemingly basic requirements aren’t always straightforward. But when a business makes the effort to understand and manage the intersection between “requirements” and “strategy,” the rewards are real. Join Julia Shullman, general counsel and chief privacy officer at Telly – and a TripleLift and AppNexus vet – for a deep dive on how to stay eight steps ahead on privacy. You’ll learn how to manage risk, understand what “privacy compliance” really means and how to structure a cross-functional team where product can “speak” privacy and marketing collabs with legal.

More details to come. 

This won’t be just another session about cookieless tech – you’ll get a truly deep dive on how post-cookie ad tech actually works, including attention measurement, MFA detection, consent collection and inventory quality management. Sincera’s co-founders Mike O’Sullivan and Ian Meyers will be on hand to explain the behaviors and explicit actions behind the latest trends in ad targeting, performance, and measurement for the cookieless era. Forget the labels, these are the facts.

Generative AI has taken the marketing world by storm. But how can you use it to uncover insights fast? In this session, Courtney Trudeau, Head of Tech Strategy will discuss how brands should think about AI in their strategy. Then, she will discuss how to put that strategy into action, with examples of how brands are using generative AI to innovate their data approach. Courtney will also share what the agency has learned by building their own in-house generative AI tools focused on saving time and improving insights.

Sustainability concerns have gained traction across the programmatic ecosystem. Our industry has made it clear that everyone in digital media plays a role in improvement. But does this increased focus negatively impact publisher monetization? Does supporting sustainability mean surrendering the effectiveness of your open market strategy? Or is there a path to increased sustainability paired with improved business outcomes? Unwind Media’s Emry Downinghall shares methods for reducing wasteful emissions without hurting your bottom line.

Comparing the opportunities and challenges of alternative audience targeting approaches-- from existing methodologies like contextual and geotargeting to emerging methodologies like Universal ID, Inventory Curation, Privacy Sandbox, and more.

Generative AI's ability to produce creative content is astounding – but intellectual property rights and other legal and ethical concerns raise the question: how do we balance fostering creative exploration with establishing ethical guardrails? Crafting a comprehensive Gen AI policy is the first step and likely most critical for a company. Betty Louie, Partner and General Counsel of The Brandtech Group, leads an in-depth workshop that provides a practical roadmap for creating a policy that can allow your organization to responsibly tap into new Gen AI ideas and opportunities.

Adopting a measurement framework focused on incrementality can combat longstanding issues of "gaming the system" in an industry where last-click attribution has prevailed for over 15 years. Increase the performance of your marketing investment by shifting your KPIs and implementing tools that automate the discovery of waste, such as finding low viewability placements, fraud traffic and high ad frequency. Plus, discover how to combat "attribution bombing" by prioritizing business outcomes over media KPIs, especially in last-click-heavy environments like retail media networks.

User-level data is challenged. But aggregated data often lacks transparency and algorithms increasingly operate as black boxes, resulting in inaccurate targeting and brand safety concerns. Yes, ad tech is a mess, but that’s not to say the industry can’t change. Join Joshua Lowcock, president of media at Quad – and UM Worldwide’s former global chief media officer – as he outlines methods to spark industry-wide change. Step One: Stop selling data without regard for long-term business implications or consumer privacy.

So many US states now have privacy laws on the books, it’s getting hard to keep track – but there are practical steps you can take to handle consumer data in a privacy compliant way. There’s no need for your business to become the next enforcement target. Join Anna Westfelt, head of Gunderson Dettmer’s data privacy practice, as she shares insights into regulator priorities, common website issues that can lead to enforcement or private litigation and explains how to apply these tips to your own website and data sharing practices.

Some skeptics may still wonder if third-party cookie deprecation in Chrome will come as planned, but advertisers aren’t calling any bluffs: The vast majority have been testing and implementing cookie alternatives for targeting and measurement.

• How much of a factor data privacy is - or isn’t - when choosing media partners
• How advertisers are publishers are modifying their approaches to targeting and measurement as a result of changing data privacy rules and regulations
• How advertisers are making decisions about where to invest their dollars as deterministic matching becomes more difficult and economic concerns continue to dominate

Machine learning is all the rage with walled garden platforms. But programmatic advertisers can get in on the action, too. In this session, Tylynn Pettrey, VP of Data Science at Chalice Custom Algorithms, gives the down low on how advertisers create custom algos and put machine learning software in charge of media buys, without sacrificing programmatic transparency.

There’s no shortage of headlines decrying government misuse of data and overzealous data collection practices – but here’s an alternative point of view. Mike Yeagley, a longtime technology contractor for the Department of Defense and other agencies, is a proponent of using commercial ad tech data for intelligence gathering. The fact is, despite the privacy implications, programmatic bidstream and mobile device data can identify and help catch bad guys. Whether you agree with this perspective or not, we can promise you a fascinating conversation and a peek into the inner workings of AD-INT: targeted advertising-based intelligence gathering.

More information to come.

Publishers are accustomed to change – but some very big changes are coming. Digital advertising is being disrupted to its core by the rise of ID-free solutions, including the Chrome Privacy Sandbox. Publishers know they must assess and future-proof their advertising business practices. The question is, how? In this workshop, Dennis Buchheim, president of ThinkMedium, an advisory services firm that specializes in data and privacy, will share specific recommendations for navigating the shifting ecosystem.

Brand safety is a critical concern for advertisers. But some publishers are being unfairly maligned – and that’s not good for advertisers or for society. It’s time to break down the barriers to monetization faced by news, niche, local media and minority-focused publishers. If you believe in programmatic and the value of audience, this is the session for you. Hear directly from publishers themselves about what they need to thrive and the role that advertisers and ad tech can play.

Ready to take your CTV (Connected TV) advertising strategy to the next level? Join this session for an in-depth breakdown on everything you need to know to not only speak the lingo, but successfully execute advanced targeting and measurement strategies in this booming video ecosystem. We’ll dig into each step of the campaign execution process from planning to analytics. This interactive session covers key terminology and critical topics like audience data, inventory types, media buying options, leading CTV platforms, and campaign measurement possibilities. We’ll even get out our crystal ball to discuss the future of CTV and emerging trends to watch out for in the coming years. If you’re ready for an informative, engaging and actionable session packed with strategies and insights you can apply to your marketing and product strategies, join this session.

Made-for-advertising (MFA) isn’t always obvious to spot, since MFA sites are experts at dynamically switching up the ad experience and going into new challenges, like email. And AI will make more human-like fraud and will make it harder to detect re-written content favored by MFAs. In this sesion, learn how to spot MFAs, how MFA is evolving and why buyers should stop buying MFA. Jay Friedman, CEO and Andrea Kwaitek, Director of Strategic Partnerships from Goodway Group will share how to use both human intervention and tools and partners to spot MFA. Leave this workshop with a plan of action to weed MFAS from your media buys.

More information to come.