AdExchanger's 2016 PROGRAMMATIC I/O conference in San Francisco is now complete. Over 1000 marketing executives representing top brands, media agencies, publishers and tech providers joined AdExchanger for this two day event, making it the world's largest conference focused entirely on programmatic media and marketing.
Head of Audience and Planning
Economics of Technology Professor
Stanford Graduate School of Business
Director of Publisher Development
Former Campaign Manager for Dr. Ben Carson, Partner
Managing Director, Marketing Sciences
Co-Founder & Senior Vice President of Analytics and Innovation
President and COO
Product Marketing Manager
Facebook Ad Tech
Vice President, Platform & Exchange
Executive Editor & CEO
President, Audience Solutions Division
Senior Vice President, Marketing Solutions
VP, Digital Marketing
Co-Founder & Principal
CEO and Co-Founder
VP Strategist, Customer Success Team
Managing Partner, Head of Digital Investment
SVP/MD, Head of Digital Channel Marketing
Head of Atlas
Chief Revenue Officer
Senior Manager, KNA, Digital Media
Associate Digital Media Director
Politics & Public Affairs Lead
Audience Partners LLC
Director, Platforms, Americas
RBC Capital Markets
Chief Strategy Officer
VP, Solutions Consulting
Vice President, Display and Video Ads & Analytics
Vice President, Advertising
Cox Media Group, Atlanta Journal-Constitution
Chief Marketing Officer
Global Director of Programmatic Partnership and Channel Development
Global Chief Operating Officer
Head of Strategy and Partnerships
Executive Vice President
Senior Vice President, Partnerships & Portfolio Products
SVP Software Client Solutions
Director, Media & Connections - Pharmaceuticals
Johnson & Johnson
VP of Programmatic & Audience Solutions
Director of Mobile, North America
Chief Marketing & Strategy Officer
Director of Experimentation and Algorithms for Growth and Targeting
Co-Founder & CEO
Manager, Digital Media Marketing
Rocket Fuel Inc.
President & CEO
The comprehensive two-day experience at PROGRAMMATIC I/O includes access to Programmatic Essentials workshops, attendee lounges, ample networking opportunities and complimentary refreshments throughout.
Hosted by BidSwitch
Forrester Workshop: Marketers And Ad Tech – Then And Now
“Programmatic Media Buying Matures – 2 Steps Forward 1 Step Back”
The second ANA/Forrester survey on programmatic media buying shows remarkable growth in this practice in the past two years. Respondents anticipate future growth and the evolution of different programmatic buying models for different media. But a lack of transparency and the prevalence of fraudulent impressions still plague the industry. This workshop will highlight key findings from the ANA/Forrester survey, the 2015 DSP Wave online survey, and the 2015 DMP Wave online survey.
9:00 AM – 9:40 AM: Presentation
Richard Joyce, Senior Analyst, Forrester Research, Inc.
9:40 AM – 10:20 AM: Panel Session
Quentin George, Co-Founder & Principal, UNBOUND
Art Schram, VP Supply Platforms, Accuen
Joanna O’Connell, Chief Marketing Officer, MediaMath
Amit Ahuja, Head of Audience & Planning, Adobe
Rudy Grahn, VP Data Strategy, Neustar
Paul Alfieri, SVP Marketing, Turn
10:20 AM – 10:30 AM: Audience Q&A
comScore Workshop: Using Data To Drive ROI On Programmatic
Issues with ad delivery have taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets – and causing disillusionment among marketers and agencies alike. Nowhere has this had more impact than programmatic, a digital frontier that promises great campaign efficiencies, but faces an uphill battle to prove the quality of its ad delivery. In this workshop, hear from comScore about how clients are using new forms of data to activate their campaigns, and join a special roundtable discussion to learn best practices for partnering to improve campaign automation, optimization and, ultimately, advertising outcomes.
11:00 AM – 11:40 AM: Presentation by comScore
Anthony Psacharopoulos, Executive Vice President, comScore
11:40 AM – 12:20 PM: Panel Presentation
Jon Suarez-Davis, Chief Marketing & Strategy Officer, Krux
Jim Kiszka, Senior Manager, Digital Media, Kellogg Company
Aaron Fetters, Senior Vice President, Marketing Solutions, comScore
12:20 PM – 12:30 PM: Audience Q & A
BIA Kelsey Workshop: Programmatic and the Power Brew of Marketing to Local Audiences
Brand marketers see increasingly effective campaign results with localized campaigns leveraging ad tech and martech platforms. Part of the secret sauce of driving lift in campaigns is what BIA/Kelsey calls the “power brew” mix of local video, mobile and social marketing combined with the audience targeting and dynamic creative optimization enabled by content management systems, ad ops platforms and programmatic platforms and exchanges. We’ll cover a review of the current status and dynamic directions where we see things headed. We’ll also highlight our forecast for advertising spending to show how this addressable market is growing, and share our insights about the challenges and opportunities in local programmatic and provide a set of recommendations for marketers.
1:30 PM – 1:45 PM: BIA/Kelsey Analyst POV
Rick Ducey, Managing Director, BIA/Kelsey
1:45 PM – 2:05 PM: 22Squared Case Study
Kyle Lebet, Associate Digital Media Director, 22squared
2:05 PM – 2:25 PM: Yashi/Essence Case Study
Nerali Patel, Head of Strategy & Partnerships, Yashi
Jeremy Sigel, Director of Mobile, North America, Essence
2:25 PM – 2:45 PM: Centro/Cox Case Study
Katie Risch, SVP Software Client Solutions, Centro
Eric Myers, VP Advertising, Atlanta Journal Constitution/Cox
2:45 PM – 3:00 PM: Audience Q&A
Advertiser Perceptions Workshop: What Buyers and Sellers Really Want in Ad Tech….
What do the leading advertisers, agencies and sellers really want from ad tech brands? Advertiser Perceptions will share current findings from a new, comprehensive study of top buyers and sellers looking at what the market right now is seeking from programmatic providers, what problems they are solving—and need to solve, and who they see as leading the way in general and by key category: DSP, DMP, SSP, Publisher Private Marketplaces—and those ad tech brands that have a full stack solution.
3:30 PM – 4:00 PM: Programmatic Intelligence Report Highlights
Randy Cohen, President & COO, Advertiser Perceptions
4:00 PM – 4:50 PM: Panel Discussion
Randy Wootton, CEO, Rocket Fuel Inc.
Yannis Dosios, VP Platform & Exchange, Yahoo
Justin Moreno, VP Solutions Consulting, Publicis Media
Kristy Cook, Product Marketing Manager, Facebook Ad Tech
Paul Limbrey, Director, Platforms, Americas, Google
Jonathan Hsia, Managing Partner, Head of Digital Investment, Mindshare NA
Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions
4:50 PM – 5:00 PM: Audience Q&A
Industry Welcome Party Hosted by Tapad
Join AdExchanger, Tapad and your industry peers for our big Programmatic Industry Welcome Party. Your workshop or full conference pass is good for admission. Enjoy premium cocktails at our open bar, a sumptuous food spread, music, and breathtaking views of San Francisco as we celebrate Programmatic I/O.
Industry Welcome Party hosted by Tapad: 5:00 to 7:30, 32nd Floor, Westin St. Francis
Hosted by BidSwitch
Hosted by Tremor Video
John Ebbert, Executive Editor & CEO, AdExchanger
Becoming The Data-Driven Marketer
Alison Gensheimer will share programmatic advertising best practices and challenges from the advertisers point of view. Today’s programmatic landscape is currently changing; in this presentation Alison will cover topics from selecting the partners and support models to meet your needs, to navigating the many inventory sources (deal types) and the pros and cons of channel consolidation (i.e. Programmatic TV).
Alison Gensheimer, VP, Digital Marketing, Wells Fargo
The Vision For The Brand And Automation
Coming from his engineering role at the search giant, Paul Muret has most recently taken over the ad stack vision for Google as it plows ahead in programmatic. In this fireside chat with AdExchanger’s John Ebbert, Muret discusses programmatic today and his company’s vision for the future.
Paul Muret, Vice President, Display and Video Ads & Analytics, Google
John Ebbert, Executive Editor & CEO, AdExchanger
Programmatic Wall Street
Mark Mahaney provides a look through the Wall Street lens at online advertising and programmatic media.
Mark Mahaney, Managing Director, RBC Capital Markets
Header Bidding: What Is It? What’s The Latest?
Sellers have begun using with a new(-ish) technology approach called “header bidding” that allows exchanges to bring in demand before the ad server call. Programmatic media executives will discuss its implications for marketers and the wider ecosystem.
Vincent Bareges, Director, Publisher Development, Amnet
Mike Kisseberth, Chief Revenue Officer, Purch
Chip Schenck, VP Programmatic Sales & Strategy, Meredith Corporation
Sarah Sluis, Associate Editor, AdExchanger – Moderator
Hosted By Tremor Video
A Case For Programmatic TV
NBCUniversal’s Aaron Radin, Senior Vice President, Partnerships and Portfolio Products, leads a presentation on the media company’s recently announced NBCUx for Linear TV platform. From the concept of data-automated television to client demand for the product, this presentation will discuss what this means for how media companies, marketers and agencies target their audiences.
Aaron Radin, SVP Partnerships & Portfolio Products, NBCUniversal
TV Ads Are Becoming Like Internet Ads. Not So Fast!
Rick Erwin will share a look at the landscape for programmatic TV and how data can be used to help you bridge the gap between TV and online. And, most importantly, how you can do that today!
Rick Erwin, President, Audience Solutions Division, Acxiom
The Value Of True Incrementality In Marketing
Marketing measurement: we’re still doing it wrong. Netflix will talk about the increasing role and necessity of incrementality-based decisions in advertising via true A/B tests and incrementality-based bidding & targeting algorithms. Learn about solutions for today and what marketers need to demand of the future.
Kathy O’Dowd, Global Director of Programmatic Partnership and Channel Development, Netflix
Kelly Uphoff, Director of Experimentation and Algorithms for Growth and Targeting, Netflix
Hosted by Inneractive
Designing Online Marketplaces
Professor Susan Athey’s recent research has focused on the design of auction-based marketplaces and the economics of the internet, primarily on online advertising and the economics of the news media. She’ll share her findings and how it may relate to events in the coming year.
Susan Athey, Economics of Technology Professor, Stanford Graduate School of Business
Fraud, Viewability and Beyond
In this update on issues in the supply chain, executives tackle some of the biggest challenges in programmatic media as the viewability debate remains strong and fraud in programmatic continues to morph.
Nicolle Pangis, Global Chief Operating Officer, Xaxis
Shaina Boone, Managing Director, Marketing Sciences, OMD USA
Jonah Goodhart, CEO & C0-Founder, Moat
Mike Zaneis, President & CEO, TAG – Moderator
Sight, Sound & Motion Is Still Alive: How Programmatic Is Helping TV Thrive
Without a doubt, TV enables marketers to deliver a rich story to a broad swath of consumers. But until recently, headlines have been heavy with claims that television is dead or on the fast-track to a depressing demise. The rapid rise of Programmatic TV connects the benefits of sight, sound and motion with big data to combine the best of the TV and digital advertising worlds. Join Fernando Arriola, VP Marketing at ConAgra Foods, and Sandro Catanzaro, Co-Founder and SVP of Analytics & Innovation at DataXu, as they discuss the vast opportunities and latent challenges PTV has in store for marketers in 2016.
Fernando Arriola, VP Marketing, ConAgra Foods
Sandro Catanzaro, Co-Founder and SVP of Analytics and Innovation, DataXu
With each presidential campaign cycle, digital ad spending grows by leaps and bounds as efficient audience targeting takes center stage. This panel of political ad experts takes a look at the current state of political advertising in digital and where programmatic is fitting in – and what’s left to conquer.
Jordan Lieberman, Politics & Public Affairs Lead, Audience Partners LLC
Jim Walsh, Founder & CEO, DSPolitical
Barry Bennett, Former Campaign Manager for Dr. Ben Carson, & Partner, BKM Strategies
James Hercher, Reporter, AdExchanger – Moderator
Hosted By Tremor Video
Fireside Chat With Facebook’s Atlas Head Erik Johnson
Fireside Chat with Facebook’s Head of Atlas.
Erik Johnson, Head of Atlas, Facebook
Zach Rodgers, Managing Editor, AdExchanger
Tracking Offline Conversions
The promise of programmatic extends offline, too, and today’s marketers are finding that the sledding can be tough when trying to understand conversions of customers influenced by online programmatic campaigns. Hear from several of today’s leading edge marketers who are looking to track customer conversions offline and online.
Steve Ireland, SVP/MD, Head of Digital Channel Marketing, JPMorgan Chase
Michelle Weiskittel, Manager, Digital Media Marketing, Albertsons Safeway
Glenn Roginski, Director, Media & Connections, Pharmaceuticals, Johnson & Johnson
Ryan Joe, Senior Editor, AdExchanger – Moderator
Fireside Chat with Deloitte Digital Chief Executive Andy Main
Deloitte Digital’s Chief Executive Andy Main will discuss a range of topics relevant to today’s programmatic marketer, including how agencies are adapting to today’s data-rich landscape, what advertisers should be thinking about, how publishing is evolving and more.
Andy Main, Chief Executive, Deloitte Digital
Zach Rodgers, Managing Editor, AdExchanger
Hosted by BrightRoll
Come to PROGRAMMATIC I/O in San Francisco for insightful presentations, informative panels, in-depth workshops and invaluable connections with industry leaders in programmatic marketing. Whether you are new to programmatic, an experienced practitioner, or an industry leader yourself, PROGRAMMATIC I/O provides an essential opportunity to connect with the people and the ideas that matter to you.
Boost your digital marketing intelligence by attending the world’s leading conference focused on programmatic media and marketing.
Gain insights into the latest trends from the leading players in the industry.
Discover game changing methods and technologies by attending the world’s leading conference focused on programmatic media and marketing.
Connect with more than 800 marketing executives representing top brands, media agencies, publishers and technology providers.
SEE 2015 HIGHLIGHTS
Here’s what last year’s attendees said
"PROGRAMMATIC I/O does a great job keeping its thumb on the pulse of the industry and making sure the content is as relevant as possible to everything I am dealing with in my day-to-day. Pretty much everyone I work with - from vendors to tech partners to current and former colleagues - attends this event."
Erika Lamoreaux, The Clorox Company
"Always very content rich but also rich in 1:1 and networking time, with breaks and a casual vibe despite the events’ growth. One of my favorites. I like the focus on panels—feels like we get more honest answers."
Brian Nash, Booking.com
"AdExchanger is by far the leading voice in Adtech, bar none."
Louis Moynihan, Demandbase
were very satisfied or satisfied with their overall experience
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who attends programmatic i/o?
In 2015, more than 800 digital marketing executives from top brands, advertising agencies, publishers and technology providers attended PROGRAMMATIC I/O making it the largest and most diverse conference of it’s kind.
Need help justifying your trip to PROGRAMMATIC I/O?
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PROGRAMMATIC.IO 2016 VIDEOS
A selection of videos is below. View the full library on AdExchanger’s YouTube Channel