REGISTER

With 1000+ attendees, AdExchanger’s PROGRAMMATIC I/O conference in San Francisco is the original and the world’s largest event focused on programmatic media and marketing.

SPEAKERS

Gilad Amitai

Co-Founder & COO

Ubimo

Rob Balazy

CPO

Yieldbot

Brad Bender

Vice President, Product Management

Google

Andrew Bruckner

Vice President, Equity Research

RBC Capital Markets

Jon Burke

Ads Lead

Automattic

Jane Clarke

CEO & Managing Director

Coalition for Innovative Media Measurement (CIMM)

Emily Del Greco

President

Del Greco Solutions, Inc.

John Ebbert

Publisher

AdExchanger

Rich Ehrmann

Manager, Media Activation

Bayer Consumer Health

Byron Ellis

CTO

Spongecell

Melissa Gallo

Senior Director, Client Services

Index Exchange

Oscar Garza

Global Head of Media Activation

Essence

Dana Gorodetsky-Kule

Director of Channel Partnerships

IPONWEB

Seif Hamid

SVP, Product Innovation

4C Insights

Nick Jordan

Founder and CEO

Narrative I/O

Chris Kane

Founder

Jounce Media

Martin Kihn

Research Director

Gartner

Ju-Kay Kwek

Co-Founder, CEO

Switchboard Software

Brian Lesser

CEO North America

GroupM

Kelly Liyakasa

Senior Editor

AdExchanger

Michael Manoochehri

Co-Founder, CTO

Switchboard Software

Erin Matts

CEO North America

Annalect

Kavata Mbondo

VP Digital Revenue Strategy and Operations

Time Inc.

Michael Oiknine

Co-Founder & CEO

Apsalar

Alain Portmann

Founding Partner, Head of Strategy & Insights

House of Kaizen

Jeremy Randol

VP Programmatic Sales Strategy

Pandora

Zach Rodgers

Executive Editor

AdExchanger

Allison Schiff

Senior Editor

AdExchanger

Erica Schmidt

Managing Director North America

Cadreon

Rich Shea

CTO

Yieldbot

Sarah Sluis

Senior Editor

AdExchanger

Ben Tatta

Co-Founder & President

605

Jason White

SVP & GM, Global Programmatic Revenue

CBS Interactive

Frank Wong

Director, Digital Media

Hyatt Hotels Corporation

Jay Wright

Principal Consultant

Infinitive

AGENDA

The comprehensive two-day experience at PROGRAMMATIC I/O includes your choice of three learning options on Wednesday, plus Thursday’s conference, access to attendee lounges, ample networking opportunities and complimentary refreshments throughout.

You have four (4) ticket choices for PROGRAMMATIC I/O:

  • Choice A: Programmatic Essentials Workshops on Day 1 + Day 2
  • Choice B: Programmatic Ops Talks on Day 1 + Day 2
  • Choice C: Programmatic 101 on Day 1 + Day 2
  • Choice D: Day 2 Only

All tickets include Welcome Party on Day 1, April 4, 2017

AGENDA - DAY 1 / Tuesday, April 4, 2017

programmatic essentials workshops

Choice A

Explore the strategy of programmatic with leading edge thinkers as they bring to life key elements of programmatic media and how best to solve for the data-driven digital future of advertising and marketing.

Registration

Sponsored by BidSwitch

Breakfast

Hosted by AerServ

Welcome

  • John Ebbert, Publisher and CEO, AdExchanger

Best Practices On Bringing It “In-House”

In a discussion with Unbound’s Quentin George, a top brand marketer takes the audience through the brand’s own discovery process on programmatic strategy and the learnings which have been critical to programmatic success.

  • Quentin George, Co-Founder and Principal at Unbound

Workshop by Adform

To be announced.

How To Power App Revenue With First Party Data And Programmatic

Getting an install is just the first hurdle for app marketing. Driving in-app engagement and transactions is even tougher. Join Apsalar cofounder and CEO Michael Oiknine as he lays out a blueprint to use first-party data and programmatic to cement new users, re-engage cart abandoners, drive incremental transactions and more.

  • Michael Oiknine, Co-founder & CEO, Apsalar

Networking Break

Hosted by AerServ

How To Integrate Programmatic Into An Existing Sales Culture and System Infrastructure

Programmatic is simple when mostly used to liquidate remnant inventory.  However, pushing past the easy wins and fully integrating it as a sales channel can be challenging – especially for publishers with well-established systems, people, and processes for Direct Sales.  Learn about common challenges and best practices integrating programmatic into established order to cash processes.

  • Jay Wright, Principal Consultant, Infinitive

Workshop by Dun & Bradstreet

To be announced.

How To Buy Programmatically With SnapChat

Learn the ins and out of Snapchat advertising from one of its API partners. This session will cover campaign basics, targeting options, creative best practices, metrics and reporting. You’ll walk away with an understanding of how to engage Snapchat’s lucrative audience and the advantages of accessing Snap Ads inventory programmatically.

  • Seif Hamid, SVP Product, 4C Insights

Lunch

Hosted by Fyber

What To Look For When Measuring and Optimizing TV Today

605’s Ben Tatta will bring to bear his 25 years of experience as President of Cablevision Media sales and describe the importance of census-based TV measurement in today’s fragmented media landscape. In addition, Ben will shed light on some of the most effective ways brands and programmers are harnessing big data to optimize their TV investments…in terms of advertising and content.

  • Ben Tatta, Co-Founder and President, 605

Workshop by comScore

To be announced.

How To Sunset Traditional PMP Deals and Increase Yield

The issues that Private Marketplaces previously solved for are no longer relevant in a header bidding environment and often have negative revenue consequences for publishers. This session will outline how sunsetting traditional PMP deals and placing value around win rate, lead to an increase in yield. Melissa Gallo, Senior Director of Client Services at Index Exchange, will provide both publishers and buyers with valuable insights to revamp their programmatic strategy.

  • Melissa Gallo, Senior Director of Client Services, Index Exchange

Networking Break

Hosted by AerServ

Programmatic-As-A-Service: What You Need To Know

From the entrée of large consulting firms offering strategic direction to the advent of “certified marketing partners” providing executional expertise, a great number of staffing options continue to proliferate in the space. This session is designed to illuminate the many options available to marketers seeking to maximize their programmatic effectiveness.

  • Emily Del Greco, Programmatic Advertising Consultant, Del Greco Solutions, Inc.

The Little Black Book of Attribution

Dive deep into the current and future state of digital attribution. Chris Kane, founder of ad tech consultancy Jounce Media, will provide a crash course in the state of the art for measuring online advertising ROI. This session will address web and app conversions, online/offline closed loop reporting, and multi-touch attribution. Attendees will receive printed copies of Jounce Media’s Little Black Book of Attribution.

  • Chris Kane, Founder, Jounce Media

Programmatic Essentials Workshops Conclude

Welcome Party

Hosted by OwnerIQ

Registration

Sponsored by BidSwitch

Breakfast

Hosted by AerServ

Welcome

  • John Ebbert, Publisher and CEO, AdExchanger

Best Practices On Bringing It “In-House”

In a discussion with Unbound’s Quentin George, a top brand marketer takes the audience through the brand’s own discovery process on programmatic strategy and the learnings which have been critical to programmatic success.

  • Quentin George, Co-Founder and Principal at Unbound

Workshop by Adform

To be announced.

How To Power App Revenue With First Party Data And Programmatic

Getting an install is just the first hurdle for app marketing. Driving in-app engagement and transactions is even tougher. Join Apsalar cofounder and CEO Michael Oiknine as he lays out a blueprint to use first-party data and programmatic to cement new users, re-engage cart abandoners, drive incremental transactions and more.

  • Michael Oiknine, Co-founder & CEO, Apsalar

Networking Break

Hosted by AerServ

How To Integrate Programmatic Into An Existing Sales Culture and System Infrastructure

Programmatic is simple when mostly used to liquidate remnant inventory.  However, pushing past the easy wins and fully integrating it as a sales channel can be challenging – especially for publishers with well-established systems, people, and processes for Direct Sales.  Learn about common challenges and best practices integrating programmatic into established order to cash processes.

  • Jay Wright, Principal Consultant, Infinitive

Workshop by Dun & Bradstreet

To be announced.

How To Buy Programmatically With SnapChat

Learn the ins and out of Snapchat advertising from one of its API partners. This session will cover campaign basics, targeting options, creative best practices, metrics and reporting. You’ll walk away with an understanding of how to engage Snapchat’s lucrative audience and the advantages of accessing Snap Ads inventory programmatically.

  • Seif Hamid, SVP Product, 4C Insights

Lunch

Hosted by Fyber

What To Look For When Measuring and Optimizing TV Today

605’s Ben Tatta will bring to bear his 25 years of experience as President of Cablevision Media sales and describe the importance of census-based TV measurement in today’s fragmented media landscape. In addition, Ben will shed light on some of the most effective ways brands and programmers are harnessing big data to optimize their TV investments…in terms of advertising and content.

  • Ben Tatta, Co-Founder and President, 605

Workshop by comScore

To be announced.

How To Sunset Traditional PMP Deals and Increase Yield

The issues that Private Marketplaces previously solved for are no longer relevant in a header bidding environment and often have negative revenue consequences for publishers. This session will outline how sunsetting traditional PMP deals and placing value around win rate, lead to an increase in yield. Melissa Gallo, Senior Director of Client Services at Index Exchange, will provide both publishers and buyers with valuable insights to revamp their programmatic strategy.

  • Melissa Gallo, Senior Director of Client Services, Index Exchange

Networking Break

Hosted by AerServ

Programmatic-As-A-Service: What You Need To Know

From the entrée of large consulting firms offering strategic direction to the advent of “certified marketing partners” providing executional expertise, a great number of staffing options continue to proliferate in the space. This session is designed to illuminate the many options available to marketers seeking to maximize their programmatic effectiveness.

  • Emily Del Greco, Programmatic Advertising Consultant, Del Greco Solutions, Inc.

The Little Black Book of Attribution

Dive deep into the current and future state of digital attribution. Chris Kane, founder of ad tech consultancy Jounce Media, will provide a crash course in the state of the art for measuring online advertising ROI. This session will address web and app conversions, online/offline closed loop reporting, and multi-touch attribution. Attendees will receive printed copies of Jounce Media’s Little Black Book of Attribution.

  • Chris Kane, Founder, Jounce Media

Programmatic Essentials Workshops Conclude

Welcome Party

Hosted by OwnerIQ
programmatic ops talks

Choice B

The bubbling core of any programmatic ad strategy is rigorous operational strategy and the effective use of technology. If you are interested in refining your company’s “ops" excellence as it relates to programmatic – and getting much deeper into its technical aspects – this is for you.

Registration

Sponsored by BidSwitch

Breakfast

Hosted by AerServ

Welcome

  • Zach Rodgers, Executive Editor, AdExchanger

How To Solve For Server-To-Server

Operations teams of many advanced publishers have started testing server-to-server solutions, or hosting third party bidder code in outside servers rather than on their pages. These servers can be owned and maintained by a publisher, or a third party technology company. Server-to-server may gain traction, but only if the page speed improvements and incremental revenue to be gained is understood. They also need to ensure bidders can gather the data needed to make intelligent ad decisions.

  • Rob Balazy, Chief Product Officer, Yieldbot
  • Rich Shea, Chief Technology Officer, Yieldbot

Ops Talk From Teads.TV

To be announced.

Networking Break

Hosted by AerServ

Beyond The Mobile Bid-Stream

Today’s challenge: The traditionally siloed media and data-access model is outdated, inefficient, and undervalues the true potential of the mobile opportunity. Bid-stream related smoke and mirrors hinder full transparency which in turn stifle success. In this Talk, go beyond the bid-stream and learn best practices for using a variety of data sets across mobile campaigns, such as audiences, in-store visitation conversion, and external triggers like weather, temperature, time of day, and even flu indexes.

  • Gilad Amitai, Co-Founder and COO, Ubimo

Ops Talk From AdRoll

To be announced.

The Keys To Creative A/B Testing

This session will focus on best practices for creative A/B testing. It will offer a comprehensive and sophisticated tutorial on how to set up, execute and explain tests to enhance creative testing for experienced practitioners. With a focus on auto-optimization, we’ll offer practical advice gleaned through industry learnings.

  • Byron Ellis, CTO, Spongecell

Lunch

Hosted by Fyber

Optimizing Revenue with Media Data, BigQuery and Cloud Architecture

For digital media publishers, extracting even basic insights from ever-growing fountains of data requires hiring more analyst labor, or building costly data infrastructure and maintaining API integrations. In this hands-on session, learn how Switchboard applies Data Ops best practices pioneered at Google, such as use of Google BigQuery and highly scalable cloud architecture, to help major digital publishers take control of data and optimize revenue without getting distracted by data mechanics.

  • Ju-kay Kwek, CEO & Co-Founder, Switchboard Software
  • Michael Manoochehri, CTO and Co-Founder, Switchboard Software

Special Presentation

To be announced.

Networking Break

Hosted by AerServ

DMP Operations: Getting More Out of Your Data Strategy

Everyone complains about 3rd party data. 2nd party data hasn’t fixed that problem. We’ll spend 30 minutes diving into the details on how to leverage your DMP to execute an *actual* data strategy.

  • Nick Jordan, CEO, Narrative.io

Best Practices For Increasing Bid Density

As publishers are increasingly squeezed on all sides, the shift from manual optimization of demand sources via waterfalls to more granular, data-driven automation becomes increasingly valuable. IPONWEB and one of the world’s largest publishing platforms, WordPress, show how they use impression-level data sets to increase bid density and promote fair competition among advertisers to extract maximum value.

  • Jon Burke, Ads Lead, Automattic
  • Dana Gorodetsky Kule, Director of Channel Partnerships, IPONWEB

Programmatic Ops Talks Conclude

Welcome Party

Hosted by OwnerIQ

Registration

Sponsored by BidSwitch

Breakfast

Hosted by AerServ

Welcome

  • John Ebbert, Publisher and CEO, AdExchanger

Best Practices On Bringing It “In-House”

In a discussion with Unbound’s Quentin George, a top brand marketer takes the audience through the brand’s own discovery process on programmatic strategy and the learnings which have been critical to programmatic success.

  • Quentin George, Co-Founder and Principal at Unbound

Workshop by Adform

To be announced.

How To Power App Revenue With First Party Data And Programmatic

Getting an install is just the first hurdle for app marketing. Driving in-app engagement and transactions is even tougher. Join Apsalar cofounder and CEO Michael Oiknine as he lays out a blueprint to use first-party data and programmatic to cement new users, re-engage cart abandoners, drive incremental transactions and more.

  • Michael Oiknine, Co-founder & CEO, Apsalar

Networking Break

Hosted by AerServ

How To Integrate Programmatic Into An Existing Sales Culture and System Infrastructure

Programmatic is simple when mostly used to liquidate remnant inventory.  However, pushing past the easy wins and fully integrating it as a sales channel can be challenging – especially for publishers with well-established systems, people, and processes for Direct Sales.  Learn about common challenges and best practices integrating programmatic into established order to cash processes.

  • Jay Wright, Principal Consultant, Infinitive

Workshop by Dun & Bradstreet

To be announced.

How To Buy Programmatically With SnapChat

Learn the ins and out of Snapchat advertising from one of its API partners. This session will cover campaign basics, targeting options, creative best practices, metrics and reporting. You’ll walk away with an understanding of how to engage Snapchat’s lucrative audience and the advantages of accessing Snap Ads inventory programmatically.

  • Seif Hamid, SVP Product, 4C Insights

Lunch

Hosted by Fyber

What To Look For When Measuring and Optimizing TV Today

605’s Ben Tatta will bring to bear his 25 years of experience as President of Cablevision Media sales and describe the importance of census-based TV measurement in today’s fragmented media landscape. In addition, Ben will shed light on some of the most effective ways brands and programmers are harnessing big data to optimize their TV investments…in terms of advertising and content.

  • Ben Tatta, Co-Founder and President, 605

Workshop by comScore

To be announced.

How To Sunset Traditional PMP Deals and Increase Yield

The issues that Private Marketplaces previously solved for are no longer relevant in a header bidding environment and often have negative revenue consequences for publishers. This session will outline how sunsetting traditional PMP deals and placing value around win rate, lead to an increase in yield. Melissa Gallo, Senior Director of Client Services at Index Exchange, will provide both publishers and buyers with valuable insights to revamp their programmatic strategy.

  • Melissa Gallo, Senior Director of Client Services, Index Exchange

Networking Break

Hosted by AerServ

Programmatic-As-A-Service: What You Need To Know

From the entrée of large consulting firms offering strategic direction to the advent of “certified marketing partners” providing executional expertise, a great number of staffing options continue to proliferate in the space. This session is designed to illuminate the many options available to marketers seeking to maximize their programmatic effectiveness.

  • Emily Del Greco, Programmatic Advertising Consultant, Del Greco Solutions, Inc.

The Little Black Book of Attribution

Dive deep into the current and future state of digital attribution. Chris Kane, founder of ad tech consultancy Jounce Media, will provide a crash course in the state of the art for measuring online advertising ROI. This session will address web and app conversions, online/offline closed loop reporting, and multi-touch attribution. Attendees will receive printed copies of Jounce Media’s Little Black Book of Attribution.

  • Chris Kane, Founder, Jounce Media

Programmatic Essentials Workshops Conclude

Welcome Party

Hosted by OwnerIQ
programmatic ops talks

Choice C

New to the world of programmatic media? This three-hour Programmatic 101 workshop will get you up to speed on all the basics. Then join your peers in the afternoon for our Programmatic Essentials workshops.

Programmatic 101

Step up your programmatic expertise in this 3 hour crash course. Chris Kane, founder of ad tech consultancy Jounce Media, will lead an interactive workshop that describes the “how it works” of programmatic advertising. Specifically, this session will cover auction dynamics, data management, and campaign optimization. Attendees will receive printed copies of Jounce Media’s Little Black Book of Ads as well as electronic copies of all workshop materials. There will be a 30-minute networking break at 10AM. When the course concludes, join other day 1 attendees for lunch and our Programmatic Essentials Workshops in the afternoon.

  • Chris Kane, CEO, Jounce Media

Programmatic 101 Concludes

Programmatic 101

Step up your programmatic expertise in this 3 hour crash course. Chris Kane, founder of ad tech consultancy Jounce Media, will lead an interactive workshop that describes the “how it works” of programmatic advertising. Specifically, this session will cover auction dynamics, data management, and campaign optimization. Attendees will receive printed copies of Jounce Media’s Little Black Book of Ads as well as electronic copies of all workshop materials. There will be a 30-minute networking break at 10AM. When the course concludes, join other day 1 attendees for lunch and our Programmatic Essentials Workshops in the afternoon.

  • Chris Kane, CEO, Jounce Media

Programmatic 101 Concludes

Welcome Party – Day 1 April 4 at 5:00pm

Enjoy great food and drink at the official Programmatic I/O Welcome Party, hosted by OwnerIQ. Complimentary admission for all Programmatic I/O ticket holders.

AGENDA - DAY 2 / Wednesday, April 5, 2017

Wednesday’s single-track conference features case studies, presentations and discussions on how programmatic media is evolving today. You may purchase tickets to just the Wednesday session or to the full 2-day conference.

The agenda for day 2 of PROGRAMMATIC I/O will be announced later this month.

Registration

Sponsored by BidSwitch

Breakfast

Hosted by AerServ

Conference Sessions Begin

Lunch

Hosted by Fyber

Conference Concludes

Happy Hour

Registration

Sponsored by BidSwitch

Breakfast

Hosted by AerServ

Conference Sessions Begin

Lunch

Hosted by Fyber

Conference Concludes

Happy Hour

70 expert speakers

Hear from innovators and industry leaders on the buy side and sell side of programmatic, plus researchers and industry analysts.

1000 industry attendees

Meet programmatic professionals and executives from top brands, agencies, publishers, media companies and technology providers. 

24 compelling sessions

Learn about the latest programmatic trends, issues and best practices in presentations, panel discussions, workshops and talks.

2 amazing days

Get up to speed on everything programmatic and connect with peers and industry partners you won’t meet anywhere else.

SEE 2016 HIGHLIGHTS

ATTENDEE BUZZ

“Fantastic conference. Appreciate the diversity of the speakers and agenda.”

Colin T. Linggo, Global Director Marketing & Media, Paramount Pictures

“I loved the content … Amazing caliber of people attended”

Heather Macauley, Head of Revenue, Publishers Clearing House Media

“Caliber of speakers and panels was excellent.”

Glenn Roginski, Director Media & Connections, Johnson & Johnson

“Great vibe, atmosphere. Great attendees – really strong crowd.”

Craig Hughes, Product Director, Unruly

WHO ATTENDS PROGRAMMATIC I/O?

In 2016, more than 1000 digital marketing executives from top brands, advertising agencies, publishers and technology providers attended PROGRAMMATIC I/O in San Francisco, making it the largest programmatic conference in the industry.

Need help justifying your trip to Programmatic I/O SF?
DOWNLOAD LETTER

SPONSORS

TITLE

SUPPORTING

LIVE EXCHANGE

LOCATION

Programmatic IO NYC 2017

Westin St. Francis Hotel

335 Powell Street, San Francisco, California 94102.

MAKE A RESERVATION

You can also call directly and reference AdExchanger’s PROGRAMMATIC I/O event at 415-397-7000.

Hotel Rate $339

Book by March 8th for this special rate.

If you have any questions, please contact events@adexchanger.com

REGISTER

Choice A: $1,995

Programmatic Essentials Workshops on Day 1 + Day 2

Choice B: $1,995

Programmatic Ops talks on Day 1 + Day 2

Choice C: $1,995

Programmatic 101 on Day 1 + Day 2

Choice D: $1,595

Day 2 only


All tickets include Welcome Party on Day 1, April 4, 2017

UPCOMING EVENTS

AdExchanger

January 18-19, 2017, NYC

October 25-26, 2017, NYC