REGISTER

With 1000+ attendees, AdExchanger’s PROGRAMMATIC I/O conference in San Francisco is the original and the world’s largest event focused on programmatic media and marketing.

SPEAKERS

Viola Akruk

Director of Digital Marketing

Comcast

Gilad Amitai

Co-Founder & COO

Ubimo

Rob Balazy

CPO

Yieldbot

Adam Berke

Chief Marketing Officer and President

AdRoll

Andrew Bruckner

Vice President, Equity Research

RBC Capital Markets

Dennis Buchheim

SVP, Data & Ad Effectiveness

Interactive Advertising Bureau

Jon Burke

Ads Lead

Automattic

Emily Del Greco

President

Del Greco Solutions, Inc.

Sean Downey

VP, Media Platforms

Google

John Ebbert

Publisher

AdExchanger

Rich Ehrmann

Manager, Media Activation

Bayer Consumer Health

Byron Ellis

CTO

Spongecell

Katherine Freeley

Associate Sourcing Director, MEDIA

Colgate-Palmolive

Melissa Gallo

Senior Director, Client Services

Index Exchange

Oscar Garza

Global Head of Media Activation

Essence

Ross Geier

SVP, Programmatic

iHeartMedia

Quentin George

Co-Founder & Principal

UNBOUND

Erika Gessin

Director, Marketing Technology, Digital Marketing

Constellation Brands

Meredith Goldman

VP Global Partnerships

Criteo

Rob Goldman

VP Ads Growth and Solutions

Facebook

Dana Gorodetsky-Kule

Director of Channel Partnerships

IPONWEB

Jeff Green

Founder and CEO

The Trade Desk

Seif Hamid

SVP, Product Innovation

4C Insights

Nick Jordan

Founder and CEO

Narrative I/O

Chris Kane

Founder

Jounce Media

Martin Kihn

Research Director

Gartner

Ju-Kay Kwek

Co-Founder, CEO

Switchboard Software

Brian Lesser

CEO North America

GroupM

Kelly Liyakasa

Senior Editor

AdExchanger

Michael Manoochehri

Co-Founder, CTO

Switchboard Software

Erin Matts

CEO North America

Annalect

Kavata Mbondo

VP Digital Revenue Strategy and Operations

Time Inc.

Bryan Noguchi

SVP and Media Director

R2C Group

Michael Oiknine

Co-Founder & CEO

Apsalar

Alain Portmann

Founding Partner, Head of Strategy & Insights

House of Kaizen

Jeremy Randol

VP Programmatic Sales Strategy

Pandora

Shawn Riegsecker

CEO

Centro

Zach Rodgers

Executive Editor

AdExchanger

Allison Schiff

Senior Editor

AdExchanger

Erica Schmidt

Managing Director North America

Cadreon

Rich Shea

CTO

Yieldbot

Sarah Sluis

Senior Editor

AdExchanger

Ben Tatta

Co-Founder & President

605

Anudit Vikram

Leader Product Ad Tech

Dun & Bradstreet

Jason White

SVP & GM, Global Programmatic Revenue

CBS Interactive

Frank Wong

Director, Digital Media

Hyatt Hotels Corporation

Jay Wright

Principal Consultant

Infinitive

Tatyana Zlotsky

Vice President

American Express OPEN

AGENDA

The comprehensive two-day experience at PROGRAMMATIC I/O includes your choice of three learning options on Wednesday, plus Thursday’s conference, access to attendee lounges, ample networking opportunities and complimentary refreshments throughout.

You have four (4) ticket choices for PROGRAMMATIC I/O:

  • Choice A: Programmatic Essentials Workshops on Day 1 + Day 2
  • Choice B: Programmatic Ops Talks on Day 1 + Day 2
  • Choice C: Programmatic 101 on Day 1 + Day 2
  • Choice D: Day 2 Only

All tickets include Welcome Party on Day 1, April 4, 2017

AGENDA - DAY 1 / Tuesday, April 4, 2017

programmatic essentials workshops

Choice A

Explore the strategy of programmatic with leading edge thinkers as they bring to life key elements of programmatic media and how best to solve for the data-driven digital future of advertising and marketing.

Registration

Sponsored by BidSwitch

Breakfast

Hosted by AerServ

Welcome

  • John Ebbert, Publisher and CEO, AdExchanger

Best Practices On Bringing It “In-House”

In a discussion with Unbound’s Quentin George, a top brand marketer takes the audience through the brand’s own discovery process on programmatic strategy and the learnings which have been critical to programmatic success.

  • Quentin George, Co-Founder and Principal at Unbound

Workshop by Adform

To be announced.

How To Power App Revenue With First Party Data And Programmatic

Getting an install is just the first hurdle for app marketing. Driving in-app engagement and transactions is even tougher. Join Apsalar cofounder and CEO Michael Oiknine as he lays out a blueprint to use first-party data and programmatic to cement new users, re-engage cart abandoners, drive incremental transactions and more.

  • Michael Oiknine, Co-founder & CEO, Apsalar

Networking Break

Hosted by AerServ

How To Integrate Programmatic Into An Existing Sales Culture and System Infrastructure

Programmatic is simple when mostly used to liquidate remnant inventory.  However, pushing past the easy wins and fully integrating it as a sales channel can be challenging – especially for publishers with well-established systems, people, and processes for Direct Sales.  Learn about common challenges and best practices integrating programmatic into established order to cash processes.

  • Jay Wright, Principal Consultant, Infinitive

B2B Programmatic Goes Mainstream – Are You In Yet?

B2B companies have become more knowledgeable about programmatic as data-driven targeting has moved into the marketing mainstream. At the same time, programmatic tools are now more capable of delivering the kinds of lead-generation and content-focused campaigns that are essential to B2B success. Listen to the panelists share their experience and views on programmatic strategy, the role data and technology plays in the growth and success of B2B campaigns. Also, it’s about time to get alignment on how to measure success for B2B programmatic campaigns.

  • Anudit Vikram, Lead Product Ad Tech, Dun & Bradstreet

How To Buy Programmatically With Snapchat

Learn the ins and out of Snapchat advertising from one of its API partners. This session will cover campaign basics, targeting options, creative best practices, metrics and reporting. You’ll walk away with an understanding of how to engage Snapchat’s lucrative audience and the advantages of accessing Snap Ads inventory programmatically.

  • Seif Hamid, SVP Product Innovation, 4C Insights

Lunch

Hosted by Fyber

What To Look For When Measuring and Optimizing TV Today

605’s Ben Tatta will bring to bear his 25 years of experience as President of Cablevision Media sales and describe the importance of census-based TV measurement in today’s fragmented media landscape. In addition, Ben will shed light on some of the most effective ways brands and programmers are harnessing big data to optimize their TV investments…in terms of advertising and content.

  • Ben Tatta, Co-Founder and President, 605

Workshop by comScore

To be announced.

How To Sunset Traditional PMP Deals and Increase Yield

The issues that Private Marketplaces previously solved for are no longer relevant in a header bidding environment and often have negative revenue consequences for publishers. This session will outline how sunsetting traditional PMP deals and placing value around win rate, lead to an increase in yield. Melissa Gallo, Senior Director of Client Services at Index Exchange, will provide both publishers and buyers with valuable insights to revamp their programmatic strategy.

  • Melissa Gallo, Senior Director of Client Services, Index Exchange

Networking Break

Hosted by AerServ

Programmatic-As-A-Service: What You Need To Know

From the entrée of large consulting firms offering strategic direction to the advent of “certified marketing partners” providing executional expertise, a great number of staffing options continue to proliferate in the space. This session is designed to illuminate the many options available to marketers seeking to maximize their programmatic effectiveness.

  • Emily Del Greco, President, Del Greco Solutions, Inc.

The Little Black Book of Attribution

Dive deep into the current and future state of digital attribution. Chris Kane, founder of ad tech consultancy Jounce Media, will provide a crash course in the state of the art for measuring online advertising ROI. This session will address web and app conversions, online/offline closed loop reporting, and multi-touch attribution. Attendees will receive printed copies of Jounce Media’s Little Black Book of Attribution.

  • Chris Kane, Founder, Jounce Media

Programmatic Essentials Workshops Conclude

Welcome Party

Hosted by OwnerIQ

Registration

Sponsored by BidSwitch

Breakfast

Hosted by AerServ

Welcome

  • John Ebbert, Publisher and CEO, AdExchanger

Best Practices On Bringing It “In-House”

In a discussion with Unbound’s Quentin George, a top brand marketer takes the audience through the brand’s own discovery process on programmatic strategy and the learnings which have been critical to programmatic success.

  • Quentin George, Co-Founder and Principal at Unbound

Workshop by Adform

To be announced.

How To Power App Revenue With First Party Data And Programmatic

Getting an install is just the first hurdle for app marketing. Driving in-app engagement and transactions is even tougher. Join Apsalar cofounder and CEO Michael Oiknine as he lays out a blueprint to use first-party data and programmatic to cement new users, re-engage cart abandoners, drive incremental transactions and more.

  • Michael Oiknine, Co-founder & CEO, Apsalar

Networking Break

Hosted by AerServ

How To Integrate Programmatic Into An Existing Sales Culture and System Infrastructure

Programmatic is simple when mostly used to liquidate remnant inventory.  However, pushing past the easy wins and fully integrating it as a sales channel can be challenging – especially for publishers with well-established systems, people, and processes for Direct Sales.  Learn about common challenges and best practices integrating programmatic into established order to cash processes.

  • Jay Wright, Principal Consultant, Infinitive

B2B Programmatic Goes Mainstream – Are You In Yet?

B2B companies have become more knowledgeable about programmatic as data-driven targeting has moved into the marketing mainstream. At the same time, programmatic tools are now more capable of delivering the kinds of lead-generation and content-focused campaigns that are essential to B2B success. Listen to the panelists share their experience and views on programmatic strategy, the role data and technology plays in the growth and success of B2B campaigns. Also, it’s about time to get alignment on how to measure success for B2B programmatic campaigns.

  • Anudit Vikram, Lead Product Ad Tech, Dun & Bradstreet

How To Buy Programmatically With Snapchat

Learn the ins and out of Snapchat advertising from one of its API partners. This session will cover campaign basics, targeting options, creative best practices, metrics and reporting. You’ll walk away with an understanding of how to engage Snapchat’s lucrative audience and the advantages of accessing Snap Ads inventory programmatically.

  • Seif Hamid, SVP Product Innovation, 4C Insights

Lunch

Hosted by Fyber

What To Look For When Measuring and Optimizing TV Today

605’s Ben Tatta will bring to bear his 25 years of experience as President of Cablevision Media sales and describe the importance of census-based TV measurement in today’s fragmented media landscape. In addition, Ben will shed light on some of the most effective ways brands and programmers are harnessing big data to optimize their TV investments…in terms of advertising and content.

  • Ben Tatta, Co-Founder and President, 605

Workshop by comScore

To be announced.

How To Sunset Traditional PMP Deals and Increase Yield

The issues that Private Marketplaces previously solved for are no longer relevant in a header bidding environment and often have negative revenue consequences for publishers. This session will outline how sunsetting traditional PMP deals and placing value around win rate, lead to an increase in yield. Melissa Gallo, Senior Director of Client Services at Index Exchange, will provide both publishers and buyers with valuable insights to revamp their programmatic strategy.

  • Melissa Gallo, Senior Director of Client Services, Index Exchange

Networking Break

Hosted by AerServ

Programmatic-As-A-Service: What You Need To Know

From the entrée of large consulting firms offering strategic direction to the advent of “certified marketing partners” providing executional expertise, a great number of staffing options continue to proliferate in the space. This session is designed to illuminate the many options available to marketers seeking to maximize their programmatic effectiveness.

  • Emily Del Greco, President, Del Greco Solutions, Inc.

The Little Black Book of Attribution

Dive deep into the current and future state of digital attribution. Chris Kane, founder of ad tech consultancy Jounce Media, will provide a crash course in the state of the art for measuring online advertising ROI. This session will address web and app conversions, online/offline closed loop reporting, and multi-touch attribution. Attendees will receive printed copies of Jounce Media’s Little Black Book of Attribution.

  • Chris Kane, Founder, Jounce Media

Programmatic Essentials Workshops Conclude

Welcome Party

Hosted by OwnerIQ
programmatic ops talks

Choice B

The bubbling core of any programmatic ad strategy is rigorous operational strategy and the effective use of technology. If you are interested in refining your company’s “ops" excellence as it relates to programmatic – and getting much deeper into its technical aspects – this is for you.

Registration

Sponsored by BidSwitch

Breakfast

Hosted by AerServ

Welcome

  • Zach Rodgers, Executive Editor, AdExchanger

How To Solve For Server-To-Server

Operations teams of many advanced publishers have started testing server-to-server solutions, or hosting third party bidder code in outside servers rather than on their pages. These servers can be owned and maintained by a publisher, or a third party technology company. Server-to-server may gain traction, but only if the page speed improvements and incremental revenue to be gained is understood. They also need to ensure bidders can gather the data needed to make intelligent ad decisions.

  • Rob Balazy, Chief Product Officer, Yieldbot
  • Rich Shea, Chief Technology Officer, Yieldbot

Outstream For Ops

Ops talk from Teads.TV

Networking Break

Hosted by AerServ

Beyond The Mobile Bid-Stream

Today’s challenge: The traditionally siloed media and data-access model is outdated, inefficient, and undervalues the true potential of the mobile opportunity. Bid-stream related smoke and mirrors hinder full transparency which in turn stifle success. In this Talk, go beyond the bid-stream and learn best practices for using a variety of data sets across mobile campaigns, such as audiences, in-store visitation conversion, and external triggers like weather, temperature, time of day, and even flu indexes.

  • Gilad Amitai, Co-Founder and COO, Ubimo

The Past, Present and Future of Marketing Attribution

Attribution is quickly evolving to encompass more marketing activities and to produce more strategic insights. Don’t stay in the past when it comes to marketing attribution, embrace the latest best practices and give credit where credit is due. From incrementality to multi-touch, split funnel to algorithmic, the landscape of attribution can be complex. Join Adam Berke, President and CMO of AdRoll, for a deep dive into real-life use cases of sophisticated marketers that are better evaluating their efforts and optimization decisions. Make 2017 the year that you get ahead and stay ahead in the field of attribution.

  • Adam Berke, President and CMO, AdRoll

The Keys To Creative A/B Testing

This session will focus on best practices for creative A/B testing. It will offer a comprehensive and sophisticated tutorial on how to set up, execute and explain tests to enhance creative testing for experienced practitioners. With a focus on auto-optimization, we’ll offer practical advice gleaned through industry learnings.

  • Byron Ellis, CTO, Spongecell

Lunch

Hosted by Fyber

Optimizing Revenue with Media Data, BigQuery and Cloud Architecture

For digital media publishers, extracting even basic insights from ever-growing fountains of data requires hiring more analyst labor, or building costly data infrastructure and maintaining API integrations. In this hands-on session, learn how Switchboard applies Data Ops best practices pioneered at Google, such as use of Google BigQuery and highly scalable cloud architecture, to help major digital publishers take control of data and optimize revenue without getting distracted by data mechanics.

  • Ju-kay Kwek, CEO & Co-Founder, Switchboard Software
  • Michael Manoochehri, CTO and Co-Founder, Switchboard Software

Special Presentation

To be announced.

Networking Break

Hosted by AerServ

DMP Operations: Getting More Out of Your Data Strategy

Everyone complains about 3rd party data. 2nd party data hasn’t fixed that problem. We’ll spend 45 minutes diving into the details on how to leverage your DMP to execute an *actual* data strategy.

  • Nick Jordan, Founder and CEO, Narrative.io

Best Practices For Increasing Bid Density

As publishers are increasingly squeezed on all sides, the shift from manual optimization of demand sources via waterfalls to more granular, data-driven automation becomes increasingly valuable. IPONWEB and one of the world’s largest publishing platforms, WordPress, show how they use impression-level data sets to increase bid density and promote fair competition among advertisers to extract maximum value.

  • Jon Burke, Ads Lead, Automattic
  • Dana Gorodetsky Kule, Director of Channel Partnerships, IPONWEB

Programmatic Ops Talks Conclude

Welcome Party

Hosted by OwnerIQ

Registration

Sponsored by BidSwitch

Breakfast

Hosted by AerServ

Welcome

  • Zach Rodgers, Executive Editor, AdExchanger

How To Solve For Server-To-Server

Operations teams of many advanced publishers have started testing server-to-server solutions, or hosting third party bidder code in outside servers rather than on their pages. These servers can be owned and maintained by a publisher, or a third party technology company. Server-to-server may gain traction, but only if the page speed improvements and incremental revenue to be gained is understood. They also need to ensure bidders can gather the data needed to make intelligent ad decisions.

  • Rob Balazy, Chief Product Officer, Yieldbot
  • Rich Shea, Chief Technology Officer, Yieldbot

Outstream For Ops

Ops talk from Teads.TV

Networking Break

Hosted by AerServ

Beyond The Mobile Bid-Stream

Today’s challenge: The traditionally siloed media and data-access model is outdated, inefficient, and undervalues the true potential of the mobile opportunity. Bid-stream related smoke and mirrors hinder full transparency which in turn stifle success. In this Talk, go beyond the bid-stream and learn best practices for using a variety of data sets across mobile campaigns, such as audiences, in-store visitation conversion, and external triggers like weather, temperature, time of day, and even flu indexes.

  • Gilad Amitai, Co-Founder and COO, Ubimo

The Past, Present and Future of Marketing Attribution

Attribution is quickly evolving to encompass more marketing activities and to produce more strategic insights. Don’t stay in the past when it comes to marketing attribution, embrace the latest best practices and give credit where credit is due. From incrementality to multi-touch, split funnel to algorithmic, the landscape of attribution can be complex. Join Adam Berke, President and CMO of AdRoll, for a deep dive into real-life use cases of sophisticated marketers that are better evaluating their efforts and optimization decisions. Make 2017 the year that you get ahead and stay ahead in the field of attribution.

  • Adam Berke, President and CMO, AdRoll

The Keys To Creative A/B Testing

This session will focus on best practices for creative A/B testing. It will offer a comprehensive and sophisticated tutorial on how to set up, execute and explain tests to enhance creative testing for experienced practitioners. With a focus on auto-optimization, we’ll offer practical advice gleaned through industry learnings.

  • Byron Ellis, CTO, Spongecell

Lunch

Hosted by Fyber

Optimizing Revenue with Media Data, BigQuery and Cloud Architecture

For digital media publishers, extracting even basic insights from ever-growing fountains of data requires hiring more analyst labor, or building costly data infrastructure and maintaining API integrations. In this hands-on session, learn how Switchboard applies Data Ops best practices pioneered at Google, such as use of Google BigQuery and highly scalable cloud architecture, to help major digital publishers take control of data and optimize revenue without getting distracted by data mechanics.

  • Ju-kay Kwek, CEO & Co-Founder, Switchboard Software
  • Michael Manoochehri, CTO and Co-Founder, Switchboard Software

Special Presentation

To be announced.

Networking Break

Hosted by AerServ

DMP Operations: Getting More Out of Your Data Strategy

Everyone complains about 3rd party data. 2nd party data hasn’t fixed that problem. We’ll spend 45 minutes diving into the details on how to leverage your DMP to execute an *actual* data strategy.

  • Nick Jordan, Founder and CEO, Narrative.io

Best Practices For Increasing Bid Density

As publishers are increasingly squeezed on all sides, the shift from manual optimization of demand sources via waterfalls to more granular, data-driven automation becomes increasingly valuable. IPONWEB and one of the world’s largest publishing platforms, WordPress, show how they use impression-level data sets to increase bid density and promote fair competition among advertisers to extract maximum value.

  • Jon Burke, Ads Lead, Automattic
  • Dana Gorodetsky Kule, Director of Channel Partnerships, IPONWEB

Programmatic Ops Talks Conclude

Welcome Party

Hosted by OwnerIQ
programmatic ops talks

Choice C

New to the world of programmatic media? This three-hour Programmatic 101 workshop will get you up to speed on all the basics. Then join your peers in the afternoon for our Programmatic Essentials workshops.

Programmatic 101

Step up your programmatic expertise in this 3-hour crash course. Chris Kane, founder of ad tech consultancy Jounce Media, will lead an interactive workshop that describes the “how it works” of programmatic advertising. Specifically, this session will cover auction dynamics, data management, and campaign optimization. Attendees will receive printed copies of Jounce Media’s Little Black Book of Ads as well as electronic copies of all workshop materials. There will be a 30-minute networking break at 10:30 AM. When the course concludes, join other day 1 attendees for lunch and our Programmatic Essentials Workshops in the afternoon.

  • Chris Kane, Founder, Jounce Media

Programmatic 101 Concludes

After lunch, Programmatic 101 attendees join the Programmatic Essentials Workshops in the afternoon.

Programmatic 101

Step up your programmatic expertise in this 3-hour crash course. Chris Kane, founder of ad tech consultancy Jounce Media, will lead an interactive workshop that describes the “how it works” of programmatic advertising. Specifically, this session will cover auction dynamics, data management, and campaign optimization. Attendees will receive printed copies of Jounce Media’s Little Black Book of Ads as well as electronic copies of all workshop materials. There will be a 30-minute networking break at 10:30 AM. When the course concludes, join other day 1 attendees for lunch and our Programmatic Essentials Workshops in the afternoon.

  • Chris Kane, Founder, Jounce Media

Programmatic 101 Concludes

After lunch, Programmatic 101 attendees join the Programmatic Essentials Workshops in the afternoon.

Welcome Party – Day 1 April 4 at 5:00pm

Enjoy great food and drink at the official Programmatic I/O Welcome Party, hosted by OwnerIQ. Complimentary admission for all Programmatic I/O ticket holders.

AGENDA - DAY 2 / Wednesday, April 5, 2017

Wednesday’s single-track conference features case studies, presentations and discussions on how programmatic media is evolving today. You may purchase tickets to just the Wednesday session or to the full 2-day conference.

Registration

Sponsored by BidSwitch

Breakfast

Hosted by AerServ

Welcome

  • John Ebbert, Publisher and CEO, AdExchanger

Closing The Loop Between Online Advertising And Retail Sales

Many CPG brands face the challenge of translating online advertising into offline retail sales. Erika Gessin will discuss how Constellation Brands is using programmatic to close that loop. She will also share insights and best practices on bringing ad tech contracts in-house, evolving internal programmatic expertise, and data considerations.

  • Erika Gessin, Director, Marketing Technology, Digital Marketing, Constellation Brands

The Programmatic Pulse On Wall Street

Andrew Bruckner provides a look through the Wall Street lens at online advertising and programmatic media.

  • Andrew Bruckner, Vice President, Equity Research, RBC Capital Markets

What’s Next From Google

Google executive Sean Downey discusses where the company is today in evolving its programmatic advertising stack and the road map ahead – and what marketers need to know about the programmatic future.

  • Sean Downey, VP Media Platforms, Google

Moving Away From ‘Last Touch’

The grail of marketing is omni-channel measurement, but many programmatic buyers continue to reinforce outdated attribution models – most notably last click and last touch. This panel will emphasize programmatic buying strategies that take branding and other upper funnel metrics into consideration.

  • Alain Portmann, Partner and Head of Strategy and Insights, House of Kaizen
  • Meredith McTernan Goldman, VP Global Partnerships, Criteo
  • Katherine Freeley, Associate Sourcing Director – Media, Colgate-Palmolive
  • Oscar Garza, Global Head of Media Activation, Essence
  • moderated by: Dennis Buchheim, SVP Data & Ad Effectiveness, Internet Advertising Bureau

Networking Break

Hosted by AerServ

How Time Flies

Innovations in programmatic have elevated the publisher’s negotiating position. Time Inc.’s Kavata Mbondo will describe the transformation underway at Time Inc., which unlocked growth over the past year by acquiring technologies (Viant and, more recently, Adelphic), focusing on its mobile audience, leveraging new technologies like header bidding and hiring people intent on change.

  • Kavata Mbondo, VP Digital Revenue Strategy and Operations, Time Inc.

Special Presentation By The Trade Desk

  • Jeff Green, CEO, The Trade Desk

Advancing Television

The nature of the TV buy is changing, as new data sources and buying modes take hold. Cadreon’s Erica Schmidt has said Interpublic Group is putting the pedal down on new modes for transacting media within a channel that still towers over all others in terms of time and dollars spent. In this presentation she will detail those efforts, and contextualize recent advances in “addressable” and “programmatic” TV buying methods.

  • Erica Schmidt, Managing Director, North America, Cadreon

Transparency Today – What You Can Do

While programmatic uniquely enables scale, quality remains a concern for many marketers. In this presentation, American Express VP Tatyana Zlotsky discusses what her company has seen across the programmatic landscape and what it’s doing to overcome significant challenges.

  • Tatyana Zlotsky, VP, American Express

Lunch

Hosted by Fyber

Defragmenting Video

A panel of marketer and agency experts will discuss programmatic strategies for managing the confusing video supply landscape in a holistic manner. Themes will include partner strategies, budgeting for cross-media buys and measuring TV media alongside digital video.

  • Rich Ehrmann, Manager Media, Bayer Healthcare
  • Bryan Noguchi, SVP Media Director, R2C Group
  • Viola Akruk, Director of Digital Marketing, Comcast
  • moderator: Kelly Liyakasa, Senior Editor, AdExchanger

Reimagining The DSP

Famed inventor Buckminster Fuller once said: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” Right now, we look to DSPs to solve the programmatic problems of today. But the reality is, it’s time for the next generation of solutions, the next great wave of innovation. This presentation explores some fundamental advances that could dramatically shape the future of programmatic buying and improve the lives of the people powering the campaigns.

  • Shawn Riegsecker, CEO, Centro

What If Ad Tech and Mar Tech Don’t Converge?

Pundits have been predicting the convergence of programmatic advertising and marketing technology for years. It seemed obvious: consumer journeys often start in the programmatic universe, move into marketing stacks and back again. Why wouldn’t the underlying technologies get closer together, perhaps under the same logos? Don’t deals like Adobe-TubeMogul and Salesforce-Krux prove the pundits right? Not so fast. There are good technical, organizational and practical reasons to think that ad tech and mar-tech may never really “converge” and can only thrive as parallel domains with different platforms, users and business models. Gartner’s Martin Kihn shares his latest research into the intersection of programmatic and mar-tech and what it means for brands.

  • Martin Kihn, Analyst, Gartner

Facebook’s Audience Vision

The Facebook ad platform is always expanding. In this fireside chat, Rob Goldman, VP Ads Growth and Solutions, will discuss the latest advertising initiatives at Facebook, including “the big blue app,” Instagram and Audience Network. The discussion will touch on Facebook’s video expansion, measurement strategy and industry partnerships, among other themes.

  • Rob Goldman, VP Ads Growth and Solutions, Facebook
  • Interviewed by:  Allison Schiff, Senior Editor, AdExchanger

 

Networking Break

Hosted by AerServ

The New, Cross-Channel Media Plan

Ad tech has advanced the way marketers advertise online, but the fundamentals of media planning have not changed significantly. In this presentation, Hyatt Hotels’ Director of Digital Media Frank Wong will lay out a new vision of cross-channel media targeting by transforming the purchase funnel to help advertisers rethink the way they plan media – including via programmatic channels – and measure campaign success.

  • Frank Wong, Director of Digital Media, Hyatt Hotels

CRM Data Comes To Private Deals

The next generation of guaranteed deals will incorporate more of marketers’ first-party data. Our panel will review the work being done (by agencies, publishers and platforms including Google) to leverage marketer data in private marketplaces and negotiated media buys.

  • Erin Matts, CEO North America, Annalect
  • Ross Geier, SVP Programmatic, iHeartMedia
  • Jeremy Randol, VP, Programmatic Sales Strategy, Pandora
  • Jason White, SVP & GM of Programmatic Revenue, CBS Interactive
  • moderator: Sarah Sluis, Senior Editor, AdExchanger

The Agency Platform

In late 2016, WPP-owned GroupM unified its data and technology capabilities into a new division called [m]Platform. Brian Lesser, GroupM’s North America CEO, will discuss the strategy underlying that move and will detail WPP’s efforts to engineer a unified ID to power creative messaging across the full spectrum of consumer touch points.

  • Brian Lesser, CEO North America, GroupM

Conference Concludes

Happy Hour

Registration

Sponsored by BidSwitch

Breakfast

Hosted by AerServ

Welcome

  • John Ebbert, Publisher and CEO, AdExchanger

Closing The Loop Between Online Advertising And Retail Sales

Many CPG brands face the challenge of translating online advertising into offline retail sales. Erika Gessin will discuss how Constellation Brands is using programmatic to close that loop. She will also share insights and best practices on bringing ad tech contracts in-house, evolving internal programmatic expertise, and data considerations.

  • Erika Gessin, Director, Marketing Technology, Digital Marketing, Constellation Brands

The Programmatic Pulse On Wall Street

Andrew Bruckner provides a look through the Wall Street lens at online advertising and programmatic media.

  • Andrew Bruckner, Vice President, Equity Research, RBC Capital Markets

What’s Next From Google

Google executive Sean Downey discusses where the company is today in evolving its programmatic advertising stack and the road map ahead – and what marketers need to know about the programmatic future.

  • Sean Downey, VP Media Platforms, Google

Moving Away From ‘Last Touch’

The grail of marketing is omni-channel measurement, but many programmatic buyers continue to reinforce outdated attribution models – most notably last click and last touch. This panel will emphasize programmatic buying strategies that take branding and other upper funnel metrics into consideration.

  • Alain Portmann, Partner and Head of Strategy and Insights, House of Kaizen
  • Meredith McTernan Goldman, VP Global Partnerships, Criteo
  • Katherine Freeley, Associate Sourcing Director – Media, Colgate-Palmolive
  • Oscar Garza, Global Head of Media Activation, Essence
  • moderated by: Dennis Buchheim, SVP Data & Ad Effectiveness, Internet Advertising Bureau

Networking Break

Hosted by AerServ

How Time Flies

Innovations in programmatic have elevated the publisher’s negotiating position. Time Inc.’s Kavata Mbondo will describe the transformation underway at Time Inc., which unlocked growth over the past year by acquiring technologies (Viant and, more recently, Adelphic), focusing on its mobile audience, leveraging new technologies like header bidding and hiring people intent on change.

  • Kavata Mbondo, VP Digital Revenue Strategy and Operations, Time Inc.

Special Presentation By The Trade Desk

  • Jeff Green, CEO, The Trade Desk

Advancing Television

The nature of the TV buy is changing, as new data sources and buying modes take hold. Cadreon’s Erica Schmidt has said Interpublic Group is putting the pedal down on new modes for transacting media within a channel that still towers over all others in terms of time and dollars spent. In this presentation she will detail those efforts, and contextualize recent advances in “addressable” and “programmatic” TV buying methods.

  • Erica Schmidt, Managing Director, North America, Cadreon

Transparency Today – What You Can Do

While programmatic uniquely enables scale, quality remains a concern for many marketers. In this presentation, American Express VP Tatyana Zlotsky discusses what her company has seen across the programmatic landscape and what it’s doing to overcome significant challenges.

  • Tatyana Zlotsky, VP, American Express

Lunch

Hosted by Fyber

Defragmenting Video

A panel of marketer and agency experts will discuss programmatic strategies for managing the confusing video supply landscape in a holistic manner. Themes will include partner strategies, budgeting for cross-media buys and measuring TV media alongside digital video.

  • Rich Ehrmann, Manager Media, Bayer Healthcare
  • Bryan Noguchi, SVP Media Director, R2C Group
  • Viola Akruk, Director of Digital Marketing, Comcast
  • moderator: Kelly Liyakasa, Senior Editor, AdExchanger

Reimagining The DSP

Famed inventor Buckminster Fuller once said: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” Right now, we look to DSPs to solve the programmatic problems of today. But the reality is, it’s time for the next generation of solutions, the next great wave of innovation. This presentation explores some fundamental advances that could dramatically shape the future of programmatic buying and improve the lives of the people powering the campaigns.

  • Shawn Riegsecker, CEO, Centro

What If Ad Tech and Mar Tech Don’t Converge?

Pundits have been predicting the convergence of programmatic advertising and marketing technology for years. It seemed obvious: consumer journeys often start in the programmatic universe, move into marketing stacks and back again. Why wouldn’t the underlying technologies get closer together, perhaps under the same logos? Don’t deals like Adobe-TubeMogul and Salesforce-Krux prove the pundits right? Not so fast. There are good technical, organizational and practical reasons to think that ad tech and mar-tech may never really “converge” and can only thrive as parallel domains with different platforms, users and business models. Gartner’s Martin Kihn shares his latest research into the intersection of programmatic and mar-tech and what it means for brands.

  • Martin Kihn, Analyst, Gartner

Facebook’s Audience Vision

The Facebook ad platform is always expanding. In this fireside chat, Rob Goldman, VP Ads Growth and Solutions, will discuss the latest advertising initiatives at Facebook, including “the big blue app,” Instagram and Audience Network. The discussion will touch on Facebook’s video expansion, measurement strategy and industry partnerships, among other themes.

  • Rob Goldman, VP Ads Growth and Solutions, Facebook
  • Interviewed by:  Allison Schiff, Senior Editor, AdExchanger

 

Networking Break

Hosted by AerServ

The New, Cross-Channel Media Plan

Ad tech has advanced the way marketers advertise online, but the fundamentals of media planning have not changed significantly. In this presentation, Hyatt Hotels’ Director of Digital Media Frank Wong will lay out a new vision of cross-channel media targeting by transforming the purchase funnel to help advertisers rethink the way they plan media – including via programmatic channels – and measure campaign success.

  • Frank Wong, Director of Digital Media, Hyatt Hotels

CRM Data Comes To Private Deals

The next generation of guaranteed deals will incorporate more of marketers’ first-party data. Our panel will review the work being done (by agencies, publishers and platforms including Google) to leverage marketer data in private marketplaces and negotiated media buys.

  • Erin Matts, CEO North America, Annalect
  • Ross Geier, SVP Programmatic, iHeartMedia
  • Jeremy Randol, VP, Programmatic Sales Strategy, Pandora
  • Jason White, SVP & GM of Programmatic Revenue, CBS Interactive
  • moderator: Sarah Sluis, Senior Editor, AdExchanger

The Agency Platform

In late 2016, WPP-owned GroupM unified its data and technology capabilities into a new division called [m]Platform. Brian Lesser, GroupM’s North America CEO, will discuss the strategy underlying that move and will detail WPP’s efforts to engineer a unified ID to power creative messaging across the full spectrum of consumer touch points.

  • Brian Lesser, CEO North America, GroupM

Conference Concludes

Happy Hour

70 expert speakers

Hear from innovators and industry leaders on the buy side and sell side of programmatic, plus researchers and industry analysts.

1000 industry attendees

Meet programmatic professionals and executives from top brands, agencies, publishers, media companies and technology providers. 

24 compelling sessions

Learn about the latest programmatic trends, issues and best practices in presentations, panel discussions, workshops and talks.

2 amazing days

Get up to speed on everything programmatic and connect with peers and industry partners you won’t meet anywhere else.

SEE 2016 HIGHLIGHTS

ATTENDEE BUZZ

“Fantastic conference. Appreciate the diversity of the speakers and agenda.”

Colin T. Linggo, Global Director Marketing & Media, Paramount Pictures

“I loved the content … Amazing caliber of people attended”

Heather Macauley, Head of Revenue, Publishers Clearing House Media

“Caliber of speakers and panels was excellent.”

Glenn Roginski, Director Media & Connections, Johnson & Johnson

“Great vibe, atmosphere. Great attendees – really strong crowd.”

Craig Hughes, Product Director, Unruly

WHO ATTENDS PROGRAMMATIC I/O?

In 2016, more than 1000 digital marketing executives from top brands, advertising agencies, publishers and technology providers attended PROGRAMMATIC I/O in San Francisco, making it the largest programmatic conference in the industry.

Need help justifying your trip to Programmatic I/O SF?
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LOCATION

Programmatic IO NYC 2017

Westin St. Francis Hotel

335 Powell Street, San Francisco, California 94102.

MAKE A RESERVATION

You can also call directly and reference AdExchanger’s PROGRAMMATIC I/O event at 415-397-7000.

Hotel Rate $339

Book by March 8th for this special rate.

If you have any questions, please contact events@adexchanger.com

REGISTER

Choice A: $1,995

Programmatic Essentials Workshops on Day 1 + Day 2

Choice B: $1,995

Programmatic Ops talks on Day 1 + Day 2

Choice C: $1,995

Programmatic 101 on Day 1 + Day 2

Choice D: $1,595

Day 2 only

All tickets include Welcome Party on Day 1, April 4, 2017.

All sessions except Programmatic 101 will be video recorded and made available to all registered attendees.  Note that attendees registered for Day 2 only will only have access to videos from that day.

UPCOMING EVENTS

AdExchanger

October 25-26, 2017, NYC

January 17-18, 2018, NYC