Sold-Out. Thank You! - PROGRAMMATIC I/O New York 2016

AdExchanger’s PROGRAMMATIC I/O is the original and the world’s largest conference dedicated to the programmatic media and marketing industry. Join your peers who are leading the growth and evolution of programmatic at this must-attend event.

SPEAKERS

Larry Allen

VP, Ad Innovation and Programmatic Solutions, Turner Ad Sales

Turner

Ron Amram

Manager Global Marketing - Media Global Commerce

Heineken International B.V.

Casie Attardi

Director, Professional Services

MoPub @ Twitter

Jason Barnett

Head of Programmatic

Teads

Jonathan Bellack

Director of Product Management

Google

Bridget Bidlack

VP, Global Product

Experian Marketing Services

Scott Brazina

VP Media

Dyn

Jennifer Catto

CMO

Tremor Video

Tal Chalozin

Co-founder and CTO

Innovid

Carol Chung

Head of Programmatic for North America

DigitasLBi

Julie Clark

VP, Programmatic Sales

Hearst Core Audience

Randy Cohen

President and COO

Advertiser Perceptions

Phil Cowlishaw

VP, Strategy

TubeMogul

Jim Daily

President US & Canada

Teads

Jennifer Director

Director of Acquisition, Loyalty and Brand Marketing

American Express

Chris Drago

Director, Global Media

Hewlett Packard Enterprise

Eric Duerr

CMO

RocketFuel

Heather Dumford

Marketing Director

ConAgra Foods

John Ebbert

Publisher and CEO

AdExchanger

Angelina Eng

VP, Media Platforms & Operations

Merkle

Aaron Fetters

SVP of Marketing Solutions

comScore, Inc.

Jennifer Gardner

Senior Director of Media, North America

Unilever

Quentin George

Co-Founder & Principal

UNBOUND

Courtney Goldstein

VP of Digital Marketing and Media

Comcast

Jason Heller

Global Lead, Digital Marketing Operations & Technology

McKinsey & Company

Josh Herman

Global Director, Integrated Marketing & Analytics

Kimberly-Clark Corporation

TJ Hunter

Senior Director, Consumer Marketing

Rosetta Stone

Ryan Joe

Managing Editor

AdExchanger

Kolin Kleveno

VP, Programmatic Advertising

360i

Ben Kneen

Director, Publisher Monetization

AppNexus

Tom Kohr

Platform Sales

Yahoo

Karen Kokiko

Senior Product Marketing Manager

Oracle Marketing Cloud

Amy Leung

Director of Digital Acquisition and Membership Marketing

American Express

Ruowen Liscio

VP Media Strategy

Mobext

Kelly Liyakasa

Senior Editor

AdExchanger

Bob Lord

Chief Digital Officer

IBM

Tim Mahlman

President

AOL Platforms

Raju Malhotra

SVP & Head of Products

Conversant

Josh Manion

CEO & Founder

Ensighten

Kevin Mannion

Chief Strategy Officer

Advertiser Perceptions

Jon Mansell

VP, Marketplace Innovation

Magna Global

David Marquard

VP, Product Management, Publisher and RTB Products

Integral Ad Science

John Montgomery

EVP, Brand Safety

GroupM

Christopher Murphy

Global Chief Strategy Officer

Accuen

Tim Murphy

VP, Digital & Media

Pernod Ricard USA

Jim Nail

Principal Analyst

Forrester Research

John Nitti

Global Media Officer

Verizon

Kelilyn Nowicki

Media Director

Mediavest | Spark

Chris O’Hara

Global Head of Data Strategy and Agency Practice

Krux

Kristen O’Hara

CMO

Time Warner Inc

Vincent Paolozzi

SVP, Innovation

Magna Global

Jayne Pimentel

Revenue and Ad Operations Lead

reddit

Brienna Pinnow

Director of Product Marketing

Experian Marketing Services

Matt Prohaska

CEO & Principal

Prohaska Consulting

Rick Ransome

Associate Director, Global Learning Strategy

Publicis Media

Amanda Rizzo

Manager, Marketing Solutions

LinkedIn

Zach Rodgers

Executive Editor

AdExchanger

Chip Schenck

VP, Audience & Programmatic Solutions

Meredith

Allison Schiff

Senior Editor

AdExchanger

Lyle Schwartz

Managing Partner, Director Implementation Research and Marketplace Analysis

GroupM

John Sedlak

Chief Revenue Officer

PlaceIQ

Bryan Sherman

VP/Director of Programmatic, Media Technology

DigitasLBi

Scott Siegler

GM & SVP Engineering

Cox Enterprises Media & Technology

Carol Sinko

VP, Global Learning Strategy

Publicis Media

Sarah Sluis

Senior Editor

AdExchanger

Matt Spiegel

SVP/GM, Data & Technology Solutions

MediaLink

Youssef Squali

Head of Internet & Media Equity Research

Cantor Fitzgerald

Brian Stempeck

CCO

The Trade Desk

Jay Stocki

VP of Data & Product Strategy

Experian Marketing Services

Michael Turcotte

VP Marketing

JP Morgan Chase

AGENDA

The comprehensive two-day experience at PROGRAMMATIC I/O includes access to Programmatic Essentials workshops, attendee lounges, ample networking opportunities and complimentary refreshments throughout.

Content is subject to change. Please visit the site for the latest updates.

You have three (3) ticket choices for PROGRAMMATIC I/O:

  • Choice A: Programmatic Essentials Workshops on Day 1 + Day 2
  • Choice B: Programmatic Ops Talks on Day 1 + Day 2
  • Choice C: Day 2 only

All tickets include Welcome Party on Day 1, October 26


AGENDA - DAY 1 / Wednesday, October 26

Choice A

Explore the strategy of programmatic with leading edge thinkers as they bring to life key elements of programmatic media and how best to solve for the data-driven digital future of advertising and marketing.

Registration

Hosted by BidSwitch

Activating First Party Data At Scale

One of the cornerstones of the modern data driven marketer is the promise of seamlessly combining 1st party and 3rd party data to enable better targeting in programmatic media, as well as personalization across owned channels. In practice, this is still more of the exception rather than the rule. Yet there is tremendous value at stake for companies who leverage and activate their first party data to develop predictive models, look-a-like- models, enable personalization of creative and landing pages, offers and UX. In this workshop, learn how determined marketers overcome the non-trivial organizational challenges to operationalizing their data assets — multiple internal data owners, competing priorities, legacy systems, rigid data governance, lack of IT resources — to breakthrough and create competitive advantage through data activation.

  • Jason Heller, McKinsey, Global Lead, Digital Marketing Operations, McKinsey & Co.
  • John Nitti, Chief Media Officer, Verizon
  • Courtney Goldstein, VP Digital Marketing, Comcast

Programmatic Outstream

Outstream formats – what are they? How do you purchase them programatically? Teads’ Jim Daily will provide insights and examples of what differentiates programmatic outstream and how it relates to the evolution of programmatic buying as well as what is to come. Following, Jason Barnett will discuss the rise of programmatic outstream with top agency executives.

  • Jim Daily, President US & Canada, Teads
  • Jason Barnett, Head of Programmatic, Teads
  • Ruowen Liscio, VP Media Strategy, Mobext
  • Jon Mansell, VP, Marketplace Innovation, Magna Global
  • Carol Chung, Head of Programmatic for North America, DigitasLBi

Networking Break

Hosted by Aerserv

Digital Marketing Hub: The Great Promise of Data, Tech and Advertising?

As data and technology become more critical to marketers than ever before, the idea of the “digital marketing hub” has become more and more prominent. Media and ad tech brands are increasingly utilizing software and applications to enable the integration of online and offline data. Advertiser Perceptions has fielded a comprehensive survey of leading marketers and their agencies on how they are integrating data and advertising to create the most effective marketing. In this session, the highlights of the findings will be revealed, followed by a panel discussion of leading advertisers and marketing hub players. The study points to what marketers need most from advertising technology partners and how they view the leaders and the rest. The study touches on Adobe, IBM, Oracle, Rocket Fuel, Turn, to name a few.

  • Randy Cohen, President and COO, Advertiser Perceptions
  • Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions
  • Chris O’Hara, Global Head of Data Strategy and Agency Practice, Krux
  • Eric Duerr, CMO, RocketFuel
  • Karen Kokiko, Senior Product Marketing Manager, Oracle Marketing Cloud

 

How To Activate Your Audiences Across Channels And Devices Using Authoritative Data

Anywhere between 50-70% of the match information you get from audience onboarding is “dirty data”–including incorrect linkages and inaccurate matches. This inaccuracy often results in ineffective targeting, irrelevant messaging, poor customer experiences, and tremendous media waste.

In this workshop, you’ll hear from Experian Marketing Services on how the onboarding game is changing through linkage co-ops and new platform technology. Attendees will learn about the onboarding process and recent advancements in the cross-device space, and more importantly, they’ll hear straight from experts. Marketing and brand leaders will share the challenges and successes they’ve encountered on their pursuit for accurate, scalable, cross-device linkage aimed at delivering a personalized experience for their customers.

  • Jay Stocki, VP of Data & Product Strategy, Experian Marketing Services
  • Brienna Pinnow, Director of Product Marketing, Experian Marketing Services

Lunch

Hosted by RhythmOne

Becoming Programmatically Enabled: Driving Necessary Organizational Changes

Selecting technology solutions is the easy part – adapting people and processes to leverage new tools and capabilities to execute programmatically is the hard work enterprise marketing organizations need to tackle for sustained success. In this workshop, MediaLink will showcase best practices and share live examples generated from its work on these topics with Fortune 100 marketers.

  • Matt Spiegel, SVP/GM, Marketing & Technology Solutions, MediaLink
  • Michael Turcotte, VP Marketing, JP Morgan Chase
  • Chris Drago, Director, Global Media, Hewlett Packard Enterprise

The Data Balancing Act: Does Precision Targeting Truly Tip the ROI Scale?

It seems that 2016 is the year that precise campaign activation moved from dream to reality. We finally have the granular data needed to strategically target the right consumer on the right platform at the right time – with the right message. But with so much focus on targeting and validation, have we shifted our attention away from what matters most: advertising effectiveness. After all, at the end of the day, marketers must be able to prove that data activation actually drives improved brand awareness, in-store foot traffic, sales – and ultimately ROI.

In this workshop, hear from top marketers and their partners how they leverage data to not only target and validate their advertising, but also to ensure that their data activation efforts ultimately generate improved advertising results.

  • Aaron Fetters, SVP, comScore Marketing Solutions
  • Lyle Schwartz, Managing Partner, Director Implementation Research and Marketplace Analysis, GroupM
  • John Sedlak, Chief Revenue Officer, PlaceIQ
  • Ron Amram, Manager Global Marketing – Media, Global Commerce, Heineken International B.V.

Networking Break

Hosted by Aerserv

Why PMP Has Meant Private Marketplace Pain For Too Many Today

Private marketplaces have been touted as the panacea for many publishers and buyers alike. However, the number of concerns about them has risen, as the sector has grown. Matt Prohaska of Prohaska Consulting will lead a discussion on the challenges posed by private marketplaces – despite the opportunities – and offer solutions for everyone to get more out of your efforts spent on PMPs.

  • Matt Prohaska, CEO & Principal, Prohaska Consulting
  • Christopher Murphy, Global Chief Strategy Officer, Accuen
  • Chip Schenck, VP Audience & Programmatic Solutions, Meredith

Programmatic Media: So What! Now What?

Every day, brand marketers are becoming better versed in the use of data to make their media buying more effective and efficient. And yet, for some, this is just the beginning. Join UNBOUND in conversation with the CMO of Time Warner to explore further use cases for the application of data to create exceptional experiences for customers.

  • Quentin George, Co-Founder & Principal, Unbound
  • Kristen O’Hara, CMO, Time Warner Inc.

Registration

Hosted by BidSwitch

Activating First Party Data At Scale

One of the cornerstones of the modern data driven marketer is the promise of seamlessly combining 1st party and 3rd party data to enable better targeting in programmatic media, as well as personalization across owned channels. In practice, this is still more of the exception rather than the rule. Yet there is tremendous value at stake for companies who leverage and activate their first party data to develop predictive models, look-a-like- models, enable personalization of creative and landing pages, offers and UX. In this workshop, learn how determined marketers overcome the non-trivial organizational challenges to operationalizing their data assets — multiple internal data owners, competing priorities, legacy systems, rigid data governance, lack of IT resources — to breakthrough and create competitive advantage through data activation.

  • Jason Heller, McKinsey, Global Lead, Digital Marketing Operations, McKinsey & Co.
  • John Nitti, Chief Media Officer, Verizon
  • Courtney Goldstein, VP Digital Marketing, Comcast

Programmatic Outstream

Outstream formats – what are they? How do you purchase them programatically? Teads’ Jim Daily will provide insights and examples of what differentiates programmatic outstream and how it relates to the evolution of programmatic buying as well as what is to come. Following, Jason Barnett will discuss the rise of programmatic outstream with top agency executives.

  • Jim Daily, President US & Canada, Teads
  • Jason Barnett, Head of Programmatic, Teads
  • Ruowen Liscio, VP Media Strategy, Mobext
  • Jon Mansell, VP, Marketplace Innovation, Magna Global
  • Carol Chung, Head of Programmatic for North America, DigitasLBi

Networking Break

Hosted by Aerserv

Digital Marketing Hub: The Great Promise of Data, Tech and Advertising?

As data and technology become more critical to marketers than ever before, the idea of the “digital marketing hub” has become more and more prominent. Media and ad tech brands are increasingly utilizing software and applications to enable the integration of online and offline data. Advertiser Perceptions has fielded a comprehensive survey of leading marketers and their agencies on how they are integrating data and advertising to create the most effective marketing. In this session, the highlights of the findings will be revealed, followed by a panel discussion of leading advertisers and marketing hub players. The study points to what marketers need most from advertising technology partners and how they view the leaders and the rest. The study touches on Adobe, IBM, Oracle, Rocket Fuel, Turn, to name a few.

  • Randy Cohen, President and COO, Advertiser Perceptions
  • Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions
  • Chris O’Hara, Global Head of Data Strategy and Agency Practice, Krux
  • Eric Duerr, CMO, RocketFuel
  • Karen Kokiko, Senior Product Marketing Manager, Oracle Marketing Cloud

 

How To Activate Your Audiences Across Channels And Devices Using Authoritative Data

Anywhere between 50-70% of the match information you get from audience onboarding is “dirty data”–including incorrect linkages and inaccurate matches. This inaccuracy often results in ineffective targeting, irrelevant messaging, poor customer experiences, and tremendous media waste.

In this workshop, you’ll hear from Experian Marketing Services on how the onboarding game is changing through linkage co-ops and new platform technology. Attendees will learn about the onboarding process and recent advancements in the cross-device space, and more importantly, they’ll hear straight from experts. Marketing and brand leaders will share the challenges and successes they’ve encountered on their pursuit for accurate, scalable, cross-device linkage aimed at delivering a personalized experience for their customers.

  • Jay Stocki, VP of Data & Product Strategy, Experian Marketing Services
  • Brienna Pinnow, Director of Product Marketing, Experian Marketing Services

Lunch

Hosted by RhythmOne

Becoming Programmatically Enabled: Driving Necessary Organizational Changes

Selecting technology solutions is the easy part – adapting people and processes to leverage new tools and capabilities to execute programmatically is the hard work enterprise marketing organizations need to tackle for sustained success. In this workshop, MediaLink will showcase best practices and share live examples generated from its work on these topics with Fortune 100 marketers.

  • Matt Spiegel, SVP/GM, Marketing & Technology Solutions, MediaLink
  • Michael Turcotte, VP Marketing, JP Morgan Chase
  • Chris Drago, Director, Global Media, Hewlett Packard Enterprise

The Data Balancing Act: Does Precision Targeting Truly Tip the ROI Scale?

It seems that 2016 is the year that precise campaign activation moved from dream to reality. We finally have the granular data needed to strategically target the right consumer on the right platform at the right time – with the right message. But with so much focus on targeting and validation, have we shifted our attention away from what matters most: advertising effectiveness. After all, at the end of the day, marketers must be able to prove that data activation actually drives improved brand awareness, in-store foot traffic, sales – and ultimately ROI.

In this workshop, hear from top marketers and their partners how they leverage data to not only target and validate their advertising, but also to ensure that their data activation efforts ultimately generate improved advertising results.

  • Aaron Fetters, SVP, comScore Marketing Solutions
  • Lyle Schwartz, Managing Partner, Director Implementation Research and Marketplace Analysis, GroupM
  • John Sedlak, Chief Revenue Officer, PlaceIQ
  • Ron Amram, Manager Global Marketing – Media, Global Commerce, Heineken International B.V.

Networking Break

Hosted by Aerserv

Why PMP Has Meant Private Marketplace Pain For Too Many Today

Private marketplaces have been touted as the panacea for many publishers and buyers alike. However, the number of concerns about them has risen, as the sector has grown. Matt Prohaska of Prohaska Consulting will lead a discussion on the challenges posed by private marketplaces – despite the opportunities – and offer solutions for everyone to get more out of your efforts spent on PMPs.

  • Matt Prohaska, CEO & Principal, Prohaska Consulting
  • Christopher Murphy, Global Chief Strategy Officer, Accuen
  • Chip Schenck, VP Audience & Programmatic Solutions, Meredith

Programmatic Media: So What! Now What?

Every day, brand marketers are becoming better versed in the use of data to make their media buying more effective and efficient. And yet, for some, this is just the beginning. Join UNBOUND in conversation with the CMO of Time Warner to explore further use cases for the application of data to create exceptional experiences for customers.

  • Quentin George, Co-Founder & Principal, Unbound
  • Kristen O’Hara, CMO, Time Warner Inc.

Choice B

The bubbling core of any programmatic ad strategy is rigorous operational strategy and the effective use of technology. If you are interested in refining your company’s "ops" excellence as it relates to programmatic - and getting much deeper into its technical aspects - this is for you.

Registration

Hosted by BidSwitch

Header Bidding Live, A Step-by-Step Demo

Watch as AppNexus’ Ben Kneen installs header bidding “live” on a publisher website. You’ll see the exact series of technical and operational steps publishers must execute to implement a header bidding solution and how they can optimize along the way. The presentation will start with downloading the source code of prebid.js from Github and end with a test ad served via DFP onto a live publisher site.

Ben Kneen, Director, Publisher Monetization, AppNexus

How To Manage Tech Debt: When To Cut Your Losses And Where To Cut Corners

Reddit has been around for over 10 years and our self serve ads business has been around before Facebook. We’ve innovated and stayed lean, but continue to manage tech debt. We’ve managed multiple ad formats – some IAB standard. Some not. We’ve straddled two ad servers in market at one time and three different revenue channels. With that – we’ve remained lean because of the decisions we’ve made. We’ve cut our loses and built things from scratch again and we’ve cut corners leveraging third party technologies to get us up to speed.

  • Jayne Pimentel, Revenue and Ad Operations Lead, reddit

Networking Break

Hosted by Aerserv

Inventory Quality

As ad fraud and viewability issues continue to grow in prevalence, it becomes harder and harder for Ad Operations reps to ensure their customer’s ads are reaching their intended audience. In this session, programmatic industry veteran and current LinkedIn Ad Ops Manager Amanda Rizzo will share her top tips and tactics for ensuring inventory quality on the buy side for both prospecting and retargeting campaigns.

  • Amanda Rizzo, Ad Ops Manager, LinkedIn

How To Make The Most Of Server-Side Ad Insertion

As digital media becomes more fragmented and both brands and publishers focus on creating seamless user experiences and battle ad blocking, there is an ongoing debate about the benefits of client-side vs. server-side ad insertion (SSAI). Tal Chalozin, Innovid’s co-founder and chief technology officer, will discuss the inner workings of SSAI, how it can help meet the present-day challenges of online video (from a marketer’s perspective), and what advertisers should be thinking about to prepare for the future.

  • Tal Chalozin, Co-founder and CTO, Innovid

Lunch

Hosted by RhythmOne

Effective Learning: How To Cultivate Talent In Programmatic Buying

Programmatic training has become a necessity. Publicis Media invested in the creation of proprietary training to empower their global talent across disciplines with tools for effective campaign management. You’ll be presented with their approach to content analysis and development, instructional design for effective learning and their achievement of executive buy-in.

  • Carol Sinko, VP, Global Learning Strategy, Publicis Media
  • Rick Ransome, Associate Director, Global Learning Strategy, Publicis Media

Driving Programmatic Results By Managing Internet Performance To The Millisecond With Dyn And Cox Media

As media & advertising goes online and programmatic scales, so does the complexity, congestion and volatility of the internet providing the online media & ad supply chain. Join executives from Cox media technology group (Gamut) and Dyn as they discuss how Cox has gained visibility of its programmatic supply chain and control connections between partners & infrastructure to reduce end-to-end latency in the bidding and ad serving cycle. Using Internet Performance Management (IPM) technology from Dyn, Cox has increased time available for ad decisioning & bidding, while lowering bid timeout and increasing fill rates. These latency reductions have lifted online ad revenue for Cox & Cox’s media partners all while delivering a superior consumer online media experience.

  • Scott Siegler, GM & SVP Engineering, Cox Enterprises Media & Technology
  • Scott Brazina, VP Media, Dyn

Networking Break

Hosted by Aerserv

User Exposure Targeting: Reaching, Engaging And Converting More Effectively

Exposure time and frequency are essential in building high performing campaigns – you can’t treat ads that are in view for 1 second the same as ads that are in view for 30 seconds. In this session, David Marquard, VP of Product Management at Integral Ad Science, will outline user exposure targeting, discuss how your programmatic operations can be better served through this process, and share real world examples of how your data can be made actionable.

  • David Marquard, VP of Product Management, Publisher and RTB Products, Integral Ad Science

Native Ads Best Practices For Mobile

If implemented correctly, and best practices are followed, native ads on mobile in-app inventory can be lucrative for publishers and drive success for buyers. In this session, Casie Attardi (Director, Professional Services, MoPub at Twitter) will dive into technical and operational best practices for native ads on mobile for both publishers and buyers.

  • Casie Attardi, Director, Professional Services, MoPub at Twitter

Registration

Hosted by BidSwitch

Header Bidding Live, A Step-by-Step Demo

Watch as AppNexus’ Ben Kneen installs header bidding “live” on a publisher website. You’ll see the exact series of technical and operational steps publishers must execute to implement a header bidding solution and how they can optimize along the way. The presentation will start with downloading the source code of prebid.js from Github and end with a test ad served via DFP onto a live publisher site.

Ben Kneen, Director, Publisher Monetization, AppNexus

How To Manage Tech Debt: When To Cut Your Losses And Where To Cut Corners

Reddit has been around for over 10 years and our self serve ads business has been around before Facebook. We’ve innovated and stayed lean, but continue to manage tech debt. We’ve managed multiple ad formats – some IAB standard. Some not. We’ve straddled two ad servers in market at one time and three different revenue channels. With that – we’ve remained lean because of the decisions we’ve made. We’ve cut our loses and built things from scratch again and we’ve cut corners leveraging third party technologies to get us up to speed.

  • Jayne Pimentel, Revenue and Ad Operations Lead, reddit

Networking Break

Hosted by Aerserv

Inventory Quality

As ad fraud and viewability issues continue to grow in prevalence, it becomes harder and harder for Ad Operations reps to ensure their customer’s ads are reaching their intended audience. In this session, programmatic industry veteran and current LinkedIn Ad Ops Manager Amanda Rizzo will share her top tips and tactics for ensuring inventory quality on the buy side for both prospecting and retargeting campaigns.

  • Amanda Rizzo, Ad Ops Manager, LinkedIn

How To Make The Most Of Server-Side Ad Insertion

As digital media becomes more fragmented and both brands and publishers focus on creating seamless user experiences and battle ad blocking, there is an ongoing debate about the benefits of client-side vs. server-side ad insertion (SSAI). Tal Chalozin, Innovid’s co-founder and chief technology officer, will discuss the inner workings of SSAI, how it can help meet the present-day challenges of online video (from a marketer’s perspective), and what advertisers should be thinking about to prepare for the future.

  • Tal Chalozin, Co-founder and CTO, Innovid

Lunch

Hosted by RhythmOne

Effective Learning: How To Cultivate Talent In Programmatic Buying

Programmatic training has become a necessity. Publicis Media invested in the creation of proprietary training to empower their global talent across disciplines with tools for effective campaign management. You’ll be presented with their approach to content analysis and development, instructional design for effective learning and their achievement of executive buy-in.

  • Carol Sinko, VP, Global Learning Strategy, Publicis Media
  • Rick Ransome, Associate Director, Global Learning Strategy, Publicis Media

Driving Programmatic Results By Managing Internet Performance To The Millisecond With Dyn And Cox Media

As media & advertising goes online and programmatic scales, so does the complexity, congestion and volatility of the internet providing the online media & ad supply chain. Join executives from Cox media technology group (Gamut) and Dyn as they discuss how Cox has gained visibility of its programmatic supply chain and control connections between partners & infrastructure to reduce end-to-end latency in the bidding and ad serving cycle. Using Internet Performance Management (IPM) technology from Dyn, Cox has increased time available for ad decisioning & bidding, while lowering bid timeout and increasing fill rates. These latency reductions have lifted online ad revenue for Cox & Cox’s media partners all while delivering a superior consumer online media experience.

  • Scott Siegler, GM & SVP Engineering, Cox Enterprises Media & Technology
  • Scott Brazina, VP Media, Dyn

Networking Break

Hosted by Aerserv

User Exposure Targeting: Reaching, Engaging And Converting More Effectively

Exposure time and frequency are essential in building high performing campaigns – you can’t treat ads that are in view for 1 second the same as ads that are in view for 30 seconds. In this session, David Marquard, VP of Product Management at Integral Ad Science, will outline user exposure targeting, discuss how your programmatic operations can be better served through this process, and share real world examples of how your data can be made actionable.

  • David Marquard, VP of Product Management, Publisher and RTB Products, Integral Ad Science

Native Ads Best Practices For Mobile

If implemented correctly, and best practices are followed, native ads on mobile in-app inventory can be lucrative for publishers and drive success for buyers. In this session, Casie Attardi (Director, Professional Services, MoPub at Twitter) will dive into technical and operational best practices for native ads on mobile for both publishers and buyers.

  • Casie Attardi, Director, Professional Services, MoPub at Twitter



Welcome Party - Day 1 10/26 at 5:00pm

Enjoy great food and drink at the official Programmatic I/O Welcome Party, hosted by Mediaocean. Complimentary admission for all Programmatic I/O ticket holders.



AGENDA - DAY 2 / Thursday, October 27

Thursday, October 27

Conference

Thursday’s single-track conference features case studies, presentations and discussions on how programmatic media is evolving today. Thursday’s program begins promptly at 9 a.m.

Registration

Hosted by BidSwitch

Welcome

  • John Ebbert, CEO and Publisher, AdExchanger

Making The Programmatic Case

At the center of today’s successful programmatic strategies are leading edge marketers who are increasingly leaning in to media technology and buying strategy discussions. In this presentation, American Express digital marketing executives discuss programmatic media and the lessons they have learned.

  • Jennifer Director, Director of Acquisition, Loyalty, and Brand Marketing – Personal Savings, American Express
  • Amy Leung, Director of Digital Acquisition – Consumer Marketing, American Express

Reading The Investor Tea Leaves

The investment community is always trying to stay one step ahead of the next trends affecting the media and marketing worlds as public companies look to expand and grow profit. In this 15-minute presentation, one of Wall Street’s top analyst’s Youssef Squali shares some recent insights related to programmatic media and gleaned from the many companies he covers for Cantor Fitzgerald.

  • Youssef Squali, Head of Internet & Media Equity Research, Cantor Fitzgerald

Paying The Price For Not Valuing Attention

People now spend more than 500 minutes a day consuming media, but during how many of those minutes does the message actually break through their noisy environments and grab their attention? How should marketers value those coveted minutes? Tremor Video CMO Jennifer Catto shares why the industry needs to redefine campaign success and his approach to measuring what matters.

  • Jennifer Catto, CMO, Tremor Video

Walled Programmatic

The programmatic supply chain is ever in flux. Even while dramatically more data and inventory have come online, large swaths of supply have retreated behind walled gardens and private marketplaces – making integrated media buying a stickier proposition. Meanwhile header bidding has put more power in the hands of publishers, potentially leading to higher prices. This expert buy-side panel will discuss the latest changes to come to the auction-traded media environment – and the implications for the marketer.

  • Brian Stempeck, CCO, The Trade Desk
  • Vincent Paolozzi, SVP, Innovation, Magna Global
  • Angelina Eng, VP, Media Platforms & Operations, Merkle
  • Raju Malhotra, SVP & Head of Products, Conversant
  • Moderator: Kelly Liyakasa, Senior Editor, AdExchanger

Networking Break

Hosted by Aerserv

The CPG In View

Last year Unilever and its agency GroupM sparked an industry-wide debate by demanding a stronger viewability standard than IAB members had agreed on. Unilever and GroupM will revisit that decision and its aftermath, and will give an update on the marketer’s fraud challenges, solutions and other ad quality initiatives.

  • Jennifer Gardner, Senior Director of Media, North America, Unilever
  • John Montgomery, EVP of Brand Safety, GroupM Connect North America
  • Zach Rodgers, Executive Editor, AdExchanger – Moderator

Finding The Effective Programmatic Partner

Data, targeting, third-party measurement, quality inventory – these are all top considerations for marketers looking to invest in programmatic. Over the years, the programmatic industry has over-built and over-engineered many of these features and added increased complexity to the advertising technology stack. Join Yahoo’s Tom Kohr for his perspective on core areas that marketers should reevaluate in their ad tech stack to ensure they are working with partners that offer a consultative approach and are the utmost efficient.

  • Tom Kohr, Platform Sales, Yahoo

Partnering On The Addressable Future

Though programmatic television is in its infancy, the data-driven world of addressable television continues to mature and scale. Mediavest Spark takes the stage with a client and takes you through the opportunities available today.

  • Kelilyn Nowicki, Media Director, Mediavest | Spark
  • Heather Dumford, Marketing Director, ConAgra Foods

Advancing Linear TV

Media conglomerate Turner predicted that by 2020 more than half of all deals will be based on audience guarantees. In this presentation, Turner’s Larry Allen, leads a presentation on his media company’s efforts and future plans related to linear TV audience targeting and programmatic TV.

  • Larry Allen, VP, Ad Innovation and Programmatic Solutions, Turner Ad Sales, Turner

Lunch

Hosted by RhythmOne

Exploring Solutions To The Fraud Phenomenon

Marketers now take fraud very seriously. To avoid dollars away from vulnerable supply pools, partnering on tech and prioritizing reputable media brands. In this session, we’ll discuss the latest in the dark art of non-human traffic monetization – especially around video – and the latest tactics marketers and their tech partners are using to outmaneuver it.

  • TJ Hunter, Senior Director, Consumer Marketing, Rosetta Stone
  • Bryan Sherman, VP/D Programmatic, Media Technology, DigitasLBi
  • Tim Mahlman, President, AOL Platforms
  • Moderator: Allison Schiff, Senior Editor, AdExchanger

Software Is Making Advertising Simpler

Gross-rating points (GRPs) aren’t what they used to be. TubeMogul’s VP of Strategy, Phil Cowlishaw, explores how the golden standard in media measurement obscures modern consumption habits and explains how software can help marketers significantly increase their reach without spending an extra dime.

  • Phil Cowlishaw, VP, Strategy, TubeMogul

Googling Programmatic

Jonathan Bellack, who oversees Google’s publisher platforms, DoubleClick Ad Exchange and DoubleClick for Publishers, will discuss how buyers and sellers are navigating programmatic to grow their businesses while also delivering a better experience for users.

  • Jonathan Bellack, Director, Product Management, Google
  • Moderator: Sarah Sluis, Senior Editor, AdExchanger

A Programmatic Partnership: 360i and Pernod Ricard

Of all the CPG categories, alcohol brands face the strictest regulations in advertising. Premium spirits and wine company Pernod Ricard USA has partnered with 360i for the past two years to form a digital-first strategy that leverages programmatic media buying to target individuals and surmount both the business and advertising challenges laid before them. In this session Pernod Ricard and 360i will take you through three different Programmatic campaigns for brands like Avion, Malibu, Jameson and Absolut. They will share how they’ve found success in targeting, messaging and learnings and outline opportunities they see for the future.

  • Kolin Kleveno, VP, Programmatic Advertising, 360i
  • Tim Murphy, VP, Digital & Media, Pernod Ricard USA

Networking Break

Hosted by Aerserv

The Seller’s New Calculus

It’s 2016, and publishers are the belles of the programmatic ball. Many different parties in the digital ad ecosystem want to partner closely with media sellers in search of differentiated supply. Meanwhile header bidding has proven disruptive enough to force a major Google policy change in DFP. Against this backdrop, Hearst’s Julie Clark will present on the opportunity today’s media companies have to manage marketplaces in a way that serves each of their distribution and sales channels. In Hearst’s case, that means not just magazines, but also newspapers, television, and of course digital.

  • Julie Clark, VP, Programmatic Sales, Hearst Core Audience

Programmatic TV: Real Or Hype?

Data and technology are changing decades-old approaches and processes for planning and buying TV advertising. The term “programmatic” is liberally applied to this change but the direction TV is taking is significantly different than the programmatic processes that have taken hold of digital ad buying. Forrester Principal Analyst Jim Nail will lay out the state or “programmatic” TV buying today and look into how it will continue to evolve as TV delivery becomes increasingly device agnostic and on-demand.

  • Jim Nail, Principal Analyst, Forrester

The Power Of First-Party Data

First party data is among the most powerful resources available to the marketer – that is when it can be activated. This group of experts offers their views on today’s key challenges as well as best practices for the buy and sell-side alike.

  • Bridget Bidlack, VP, Global Product, Experian Marketing Services
  • Josh Herman, ITS Integrated Marketing and Analytics Business Partner, Kimberly-Clark
  • Josh Manion, CEO, Ensighten
  • Moderator: Ryan Joe, Managing Editor, AdExchanger

A Conversation With The New IBM

Moving far beyond its days as a Jeopardy contestant and exhibiting some of the first strong examples of AI (Artificial Intelligence), IBM has tasked its well-known supercomputer with tackling the worlds of advertising and marketing. Bob Lord joined the the IBM team earlier this year as Chief Digital Officer and is bringing Watson to the marketplace. He’ll provide direction on where IBM and Watson are headed next in a conversation with AdExchanger’s Zach Rodgers.

  • Bob Lord, Chief Digital Officer, IBM
  • Moderator: Zach Rodgers, Executive Editor, AdExchanger

Happy Hour

Hosted by Inneractive

Thursday, October 27

Conference

Thursday’s single-track conference features case studies, presentations and discussions on how programmatic media is evolving today. Thursday’s program begins promptly at 9 a.m.

Registration

Hosted by BidSwitch

Welcome

  • John Ebbert, CEO and Publisher, AdExchanger

Making The Programmatic Case

At the center of today’s successful programmatic strategies are leading edge marketers who are increasingly leaning in to media technology and buying strategy discussions. In this presentation, American Express digital marketing executives discuss programmatic media and the lessons they have learned.

  • Jennifer Director, Director of Acquisition, Loyalty, and Brand Marketing – Personal Savings, American Express
  • Amy Leung, Director of Digital Acquisition – Consumer Marketing, American Express

Reading The Investor Tea Leaves

The investment community is always trying to stay one step ahead of the next trends affecting the media and marketing worlds as public companies look to expand and grow profit. In this 15-minute presentation, one of Wall Street’s top analyst’s Youssef Squali shares some recent insights related to programmatic media and gleaned from the many companies he covers for Cantor Fitzgerald.

  • Youssef Squali, Head of Internet & Media Equity Research, Cantor Fitzgerald

Paying The Price For Not Valuing Attention

People now spend more than 500 minutes a day consuming media, but during how many of those minutes does the message actually break through their noisy environments and grab their attention? How should marketers value those coveted minutes? Tremor Video CMO Jennifer Catto shares why the industry needs to redefine campaign success and his approach to measuring what matters.

  • Jennifer Catto, CMO, Tremor Video

Walled Programmatic

The programmatic supply chain is ever in flux. Even while dramatically more data and inventory have come online, large swaths of supply have retreated behind walled gardens and private marketplaces – making integrated media buying a stickier proposition. Meanwhile header bidding has put more power in the hands of publishers, potentially leading to higher prices. This expert buy-side panel will discuss the latest changes to come to the auction-traded media environment – and the implications for the marketer.

  • Brian Stempeck, CCO, The Trade Desk
  • Vincent Paolozzi, SVP, Innovation, Magna Global
  • Angelina Eng, VP, Media Platforms & Operations, Merkle
  • Raju Malhotra, SVP & Head of Products, Conversant
  • Moderator: Kelly Liyakasa, Senior Editor, AdExchanger

Networking Break

Hosted by Aerserv

The CPG In View

Last year Unilever and its agency GroupM sparked an industry-wide debate by demanding a stronger viewability standard than IAB members had agreed on. Unilever and GroupM will revisit that decision and its aftermath, and will give an update on the marketer’s fraud challenges, solutions and other ad quality initiatives.

  • Jennifer Gardner, Senior Director of Media, North America, Unilever
  • John Montgomery, EVP of Brand Safety, GroupM Connect North America
  • Zach Rodgers, Executive Editor, AdExchanger – Moderator

Finding The Effective Programmatic Partner

Data, targeting, third-party measurement, quality inventory – these are all top considerations for marketers looking to invest in programmatic. Over the years, the programmatic industry has over-built and over-engineered many of these features and added increased complexity to the advertising technology stack. Join Yahoo’s Tom Kohr for his perspective on core areas that marketers should reevaluate in their ad tech stack to ensure they are working with partners that offer a consultative approach and are the utmost efficient.

  • Tom Kohr, Platform Sales, Yahoo

Partnering On The Addressable Future

Though programmatic television is in its infancy, the data-driven world of addressable television continues to mature and scale. Mediavest Spark takes the stage with a client and takes you through the opportunities available today.

  • Kelilyn Nowicki, Media Director, Mediavest | Spark
  • Heather Dumford, Marketing Director, ConAgra Foods

Advancing Linear TV

Media conglomerate Turner predicted that by 2020 more than half of all deals will be based on audience guarantees. In this presentation, Turner’s Larry Allen, leads a presentation on his media company’s efforts and future plans related to linear TV audience targeting and programmatic TV.

  • Larry Allen, VP, Ad Innovation and Programmatic Solutions, Turner Ad Sales, Turner

Lunch

Hosted by RhythmOne

Exploring Solutions To The Fraud Phenomenon

Marketers now take fraud very seriously. To avoid dollars away from vulnerable supply pools, partnering on tech and prioritizing reputable media brands. In this session, we’ll discuss the latest in the dark art of non-human traffic monetization – especially around video – and the latest tactics marketers and their tech partners are using to outmaneuver it.

  • TJ Hunter, Senior Director, Consumer Marketing, Rosetta Stone
  • Bryan Sherman, VP/D Programmatic, Media Technology, DigitasLBi
  • Tim Mahlman, President, AOL Platforms
  • Moderator: Allison Schiff, Senior Editor, AdExchanger

Software Is Making Advertising Simpler

Gross-rating points (GRPs) aren’t what they used to be. TubeMogul’s VP of Strategy, Phil Cowlishaw, explores how the golden standard in media measurement obscures modern consumption habits and explains how software can help marketers significantly increase their reach without spending an extra dime.

  • Phil Cowlishaw, VP, Strategy, TubeMogul

Googling Programmatic

Jonathan Bellack, who oversees Google’s publisher platforms, DoubleClick Ad Exchange and DoubleClick for Publishers, will discuss how buyers and sellers are navigating programmatic to grow their businesses while also delivering a better experience for users.

  • Jonathan Bellack, Director, Product Management, Google
  • Moderator: Sarah Sluis, Senior Editor, AdExchanger

A Programmatic Partnership: 360i and Pernod Ricard

Of all the CPG categories, alcohol brands face the strictest regulations in advertising. Premium spirits and wine company Pernod Ricard USA has partnered with 360i for the past two years to form a digital-first strategy that leverages programmatic media buying to target individuals and surmount both the business and advertising challenges laid before them. In this session Pernod Ricard and 360i will take you through three different Programmatic campaigns for brands like Avion, Malibu, Jameson and Absolut. They will share how they’ve found success in targeting, messaging and learnings and outline opportunities they see for the future.

  • Kolin Kleveno, VP, Programmatic Advertising, 360i
  • Tim Murphy, VP, Digital & Media, Pernod Ricard USA

Networking Break

Hosted by Aerserv

The Seller’s New Calculus

It’s 2016, and publishers are the belles of the programmatic ball. Many different parties in the digital ad ecosystem want to partner closely with media sellers in search of differentiated supply. Meanwhile header bidding has proven disruptive enough to force a major Google policy change in DFP. Against this backdrop, Hearst’s Julie Clark will present on the opportunity today’s media companies have to manage marketplaces in a way that serves each of their distribution and sales channels. In Hearst’s case, that means not just magazines, but also newspapers, television, and of course digital.

  • Julie Clark, VP, Programmatic Sales, Hearst Core Audience

Programmatic TV: Real Or Hype?

Data and technology are changing decades-old approaches and processes for planning and buying TV advertising. The term “programmatic” is liberally applied to this change but the direction TV is taking is significantly different than the programmatic processes that have taken hold of digital ad buying. Forrester Principal Analyst Jim Nail will lay out the state or “programmatic” TV buying today and look into how it will continue to evolve as TV delivery becomes increasingly device agnostic and on-demand.

  • Jim Nail, Principal Analyst, Forrester

The Power Of First-Party Data

First party data is among the most powerful resources available to the marketer – that is when it can be activated. This group of experts offers their views on today’s key challenges as well as best practices for the buy and sell-side alike.

  • Bridget Bidlack, VP, Global Product, Experian Marketing Services
  • Josh Herman, ITS Integrated Marketing and Analytics Business Partner, Kimberly-Clark
  • Josh Manion, CEO, Ensighten
  • Moderator: Ryan Joe, Managing Editor, AdExchanger

A Conversation With The New IBM

Moving far beyond its days as a Jeopardy contestant and exhibiting some of the first strong examples of AI (Artificial Intelligence), IBM has tasked its well-known supercomputer with tackling the worlds of advertising and marketing. Bob Lord joined the the IBM team earlier this year as Chief Digital Officer and is bringing Watson to the marketplace. He’ll provide direction on where IBM and Watson are headed next in a conversation with AdExchanger’s Zach Rodgers.

  • Bob Lord, Chief Digital Officer, IBM
  • Moderator: Zach Rodgers, Executive Editor, AdExchanger

Happy Hour

Hosted by Inneractive

SEE 2015 HIGHLIGHTS

IMAGES FROM 2015

LOCATION

New York Marriott Marquis

1535 Broadway New York New York 10036 USA
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ROOM BLOCK SOLD OUT

The room block is now sold out, but general reservations are still available.

MAKE A GENERAL RESERVATION

You can also call directly and reference AdExchanger’s Programmatic I/O at (212) 398-1900.

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Choice A: $1,995

Programmatic Essentials Workshops on Day 1 + Day 2

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Programmatic Ops Talks on Day 1 + Day 2

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Choice C: $1,595

Day 2 only

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All tickets include Welcome Party on Day 1, October 26

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