STRATEGIC EDUCATION FOR DATA-DRIVEN PROFESSIONALS

The original. The world leader. Programmatic I/O New York is the industry conference more data-driven professionals choose to further their digital marketing and advertising education. Only at Programmatic I/O New york will you get access to the latest updates on privacy, commerce media, connected TV, and so much more. It is the best investment programmatic professionals can make in their professional growth every year.

Speakers

  • Ekta Chopra

    Ekta Chopra

    Chief Digital Officer
  • Kyle Csik

    Kyle Csik

    Chief Data & Technology Officer
  • Justin Adler

    Justin Adler

    Director of Product
  • Rachel Bien

    Rachel Bien

    SVP, Omnichannel Media Architecture
  • Fabrice Beer-Gabel

    Fabrice Beer-Gabel

    Vice President Strategy & Partnerships
  • Cedric Harville

    Cedric Harville

    Purchasing Director, Retail & Multi-Cultural Media
    Procter & Gamble
  • Alex Boras

    Alex Boras

    Commercial Lead, Samsung DSP
  • Jay Askinasi

    Jay Askinasi

    CEO of PMX US & Chief Growth Officer of Publicis Groupe
  • Alyssa Boyle

    Alyssa Boyle

    Associate Editor
  • Brad Adelman

    Brad Adelman

    VP, Corporate Development & Strategic Partnership
  • Mike Bregman

    Mike Bregman

    Chief Activation Officer
  • Ben Brenner

    Ben Brenner

    VP of Solutions Engineering
  • David Campanelli

    David Campanelli

    EVP, Chief Investment Officer
  • Benjamin Aronson

    Benjamin Aronson

    VP, Consumer Marketing
  • Jess Breslav

    Jess Breslav

    Chief Customer Officer
  • Jason Colon

    Jason Colon

    EVP, Managing Director of Retail Media
  • Maria Breza

    Maria Breza

    VP, Ad Quality Measurement and Audience Data Operations
  • Talia Comorau

    Talia Comorau

    Vice President of Product Management
  • Alex Cone

    Alex Cone

    Senior Product Manager, Privacy Sandbox
  • Mike Chowla

    Mike Chowla

    SVP of Product
  • David Cohen

    David Cohen

    Chief Executive Officer
  • Ed Dinichert

    Ed Dinichert

    CRO
  • Will Doherty

    Will Doherty

    VP Inventory Development, Publishers
  • Joel Cox

    Joel Cox

    Co-Founder & EVP of Innovation & Strategy
  • Shobha Doshi

    Shobha Doshi

    SVP, Programmatic Strategy & Operations
  • Catherine Engel

    Catherine Engel

    Vice President, Performance Media
  • Raashee Gupta Erry

    Raashee Gupta Erry

    Founder & CEO
  • Katie Evans

    Katie Evans

    Chief Operating Officer
  • Angelina Eng

    Angelina Eng

    VP/Measurement, Addressability & Data Center
  • Joelle Freeman

    Joelle Freeman

    Director of Strategy and Partnerships
  • Ryan Fleisch

    Ryan Fleisch

    Head of Product Marketing
  • Daniel M. Goldberg

    Daniel M. Goldberg

    Partner, Chair of the Privacy & Data Security Group and Co-Chair of the Advertising Technology Group
  • Steven Golus

    Steven Golus

    CEO
  • Damian Garbaccio

    Damian Garbaccio

    Chief Business & Marketing Officer
  • Evan Hovorka

    Evan Hovorka

    VP of Product & Innovation
  • Lisa Harkness

    Lisa Harkness

    Partner, Leading Strategy & Operations for Global Growth, Marketing & Sales Practice
  • James Hercher

    James Hercher

    Senior Editor
  • Killian Hunter

    Killian Hunter

    VP, Predictive Intelligence Product
  • Rehan Iqbal

    Rehan Iqbal

    Managing Director, Biddable
  • Karyn Johnson

    Karyn Johnson

    VP of Digital Media
  • Lynne d Johnson

    Lynne d Johnson

    Content Director
  • Natalie Kacik

    Natalie Kacik

    Executive Director of Security, Support and IT
  • Chris Kane

    Chris Kane

    Founder and President
  • Marla Kaplowitz

    Marla Kaplowitz

    President & CEO
  • Lara Koenig

    Lara Koenig

    Global Head of Product
  • Richard Kramer

    Richard Kramer

    Managing Director/Founder
  • Su Kwon

    Su Kwon

    SVP, OOH Data & Technology Solutions
  • Amy Lehman

    Amy Lehman

    VP of Ads & Data Product Management
  • Mark Howard

    Mark Howard

    Chief Operating Officer
  • Bob Liodice

    Bob Liodice

    Chief Executive Officer
  • Kevin Liang

    Kevin Liang

    Director, Solutions Consulting
  • Lucy Markowitz

    Lucy Markowitz

    SVP of US Demand
  • Serge Matta

    Serge Matta

    Head of Commercial
  • Sam Marc

    Sam Marc

    Senior Director, Addressable Solutions
  • Devyn McHugh

    Devyn McHugh

    Director, Programmatic
  • Jennifer Mennes

    Jennifer Mennes

    VP, Global Head of Digital Marketing & Partnerships
  • Scott Messer

    Scott Messer

    Rev Ops Leader, Media Operator, Ad Tech Expert
  • Melissa Metheny

    Melissa Metheny

    VP, Strategic Partnerships
  • Lory Mishra

    Lory Mishra

    Product Marketer
  • Randip Mitra

    Randip Mitra

    Director, Global Strategy
  • Missy Nadler

    Missy Nadler

    Global Director, Media & Integrated Planning
  • Josef Najm

    Josef Najm

    Global Programmatic and Partnerships Lead
  • Gareth Noonan

    Gareth Noonan

    GM of Demandbase Advertising
  • Kate O'Loughlin

    Kate O'Loughlin

    CEO
  • Courtney Ou

    Courtney Ou

    Programmatic Media Senior Lead
  • Alaina Pollock

    Alaina Pollock

    VP, Global Partnerships
  • Matt Prohaska

    Matt Prohaska

    CEO and Principal
    Prohaska Consulting
  • Caroline Proto

    Caroline Proto

    Director, Global Media
  • Nathan Rhule

    Nathan Rhule

    Associate Media Director, Programmatic
  • Megan Richardson

    Megan Richardson

    Associate Manager, Global Media Innovation
  • Michelle Rosenthal

    Michelle Rosenthal

    Sr. Attorney, Division of Advertising Practices
  • Todd Rose

    Todd Rose

    SVP, Global Business Development and Addressability
  • Elizabeth de Saint-Aignan

    Elizabeth de Saint-Aignan

    General Partner, Head of North America for Late Growth Fund
  • Anthony Scarola

    Anthony Scarola

    VP of Media & Programmatic Lead
  • Allison Schiff

    Allison Schiff

    Managing Editor
  • Brian Schmidt

    Brian Schmidt

    Principal
  • Brittany Scott

    Brittany Scott

    VP of Measurement Partnerships
  • Katie Secret

    Katie Secret

    VP, Global Product Marketing
  • Richard Sim

    Richard Sim

    Senior Director of Product, Monetization
  • Daniel Slotwiner

    Daniel Slotwiner

    SVP, Attention
  • Sarah Sluis

    Sarah Sluis

    Executive Editor
  • Bill Steinke

    Bill Steinke

    VP, Group Media Director
  • Brad Stockton

    Brad Stockton

    SVP US National Video Innovation
  • Rocco Strauss

    Rocco Strauss

    Senior Analyst & Partner
  • Jonathan Stringfield

    Jonathan Stringfield

    VP, Business Research & Marketing
  • Zack Sullivan

    Zack Sullivan

    Chief Revenue Officer
  • Albert Thompson

    Albert Thompson

    Managing Director, Digital Innovation
  • Elgin Thompson

    Elgin Thompson

    Head of Internet Investment Banking
  • Bill Todd

    Bill Todd

    CRO
  • Joey Trotz

    Joey Trotz

    Director, Product Management
  • Anthony Vargas

    Anthony Vargas

    Associate Editor
  • Paul Verna

    Paul Verna

    Principal Analyst & Head of the Advertising and Media Practice
  • Geoff Wolinetz

    Geoff Wolinetz

    SVP Publisher and Demand Platforms
  • Johnny Won

    Johnny Won

    Global Head of MAD Tech & Ops, Managing Partner
  • Hana Yoo

    Hana Yoo

    Senior Editor
  • JiYoung Kim

    JiYoung Kim

    Chief Products & Services Officer & President of Nexus
  • Alison Vacovec

    Alison Vacovec

    Senior Director, Client Strategy Lead
    Prohaska Consulting

Agenda

Sep 26

    7:00am – 8:30am 1 Hr, 30 mins
  • Breakfast

    7:00am – 8:30am

    Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. See something you like and want to learn more about? Chat ‘em up!

    AdsWizz
  • 8:30am – 8:40am 10 mins
  • Welcome to Programmatic I/O NY

    8:30am – 8:40am
  • 8:40am – 9:00am 20 mins
  • Keynote - Harmonizing AI and First-Party Data: Redefining Programmatic

    8:40am – 9:00am

    In today's highly digitized world, artificial intelligence (AI), data privacy, and audience expectations influence the ever-evolving landscape of programmatic. First-party data sits at the center, providing a goldmine for organizations seeking to understand their audiences better and deliver personalized experiences. This keynote will delve into how e.l.f. Beauty is evolving its roadmap in these changing times. On the audience side, it's using its first-party data for personalized experiences and understanding audiences in a privacy-forward way. On the creative side, it's using the intersection of first-party data and AI to refine its audience targeting and programmatic strategies.

    • Ekta Chopra

      Ekta Chopra

      Chief Digital Officer // e.l.f. Beauty
  • 9:00am – 9:20am 20 mins
  • Privacy Sandbox Unveiled: Journey from Conception to Testing and Beyond

    9:00am – 9:20am

    As the digital landscape continues to evolve, businesses face significant challenges in balancing user privacy, data-driven advertising, and personalized experiences. The Privacy Sandbox and OpenX offer essential solutions that address the future of the digital landscape and come with their own set of complexities and opportunities. Our experts, who have spearheaded testing initiatives at the forefront of these technologies, will share their invaluable insights and experiences.

    • Alex Cone

      Alex Cone

      Senior Product Manager, Privacy Sandbox // Google
    • Geoff Wolinetz

      Geoff Wolinetz

      SVP Publisher and Demand Platforms // OpenX
    Google
  • 9:20am – 9:45am 25 mins
  • The SPO Squeeze

    9:20am – 9:45am

    What happens when DSPs act like SSPs, and SSPs act like DSPs? Supply path optimization started with reducing hops from reselling. But now it’s cutting out entire categories of ad tech companies. In this panel, we will hear from the companies that are trying to compress the middle and skip over hops in the supply chain. But what are the side effects of simplifying the supply chain in this way? And what are the pros and cons for the marketers and publishers using these new systems to transact?

    • Jess Breslav

      Jess Breslav

      Chief Customer Officer // Index Exchange
    • Will Doherty

      Will Doherty

      VP Inventory Development, Publishers // The Trade Desk
    • Katie Evans

      Katie Evans

      Chief Operating Officer // Magnite
    • Lara Koenig

      Lara Koenig

      Global Head of Product // MiQ
    • Sarah Sluis

      Sarah Sluis

      Executive Editor // AdExchanger
  • 9:45am – 10:05am 20 mins
  • Let's Get Technical: The Current and Future State of Account-Based Marketing (ABM)

    9:45am – 10:05am

    Join this session to learn how account-based marketing (ABM) can help you connect with the modern B2B buyer. Focusing on the state of ABM, this session will dive into new innovations emerging, what challenges exist and how we can expect this facet of programmatic to evolve in the future.

    • Kevin Liang

      Kevin Liang

      Director, Solutions Consulting // StackAdapt
    StackAdapt
  • 10:05am – 10:30am 25 mins
  • What's After Retail Media’s Reality Check

    10:05am – 10:30am

    Retail media is in the midst of a reality check. The green fields need to be weeded, and early efforts are hitting their first obstacles. This panel will address the problems retail media networks need to solve for the channel to unlock its next stage of growth. From transparency, verification and brand safety to standardization, retail media networks have a lot to build. And they are having tougher conversations about justifying their value to brands in a world where they compete with search, digital media and more.

    • Evan Hovorka

      Evan Hovorka

      VP of Product & Innovation // Albertsons
    • James Hercher

      James Hercher

      Senior Editor // AdExchanger
    • Jason Colon

      Jason Colon

      EVP, Managing Director of Retail Media // Publicis Media
    • Cedric Harville

      Cedric Harville

      Purchasing Director, Retail & Multi-Cultural Media // Procter & Gamble
  • 10:30am – 11:00am 30 mins
  • Networking Break

    10:30am – 11:00am

    Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

    AdsWizz
  • 11:00am – 11:20am 20 mins
  • Getting Into Gaming: Building Ads For Immersive, Interactive Experiences

    11:00am – 11:20am

    Video games are the next big media channel for marketers. But these immersive experiences, and the universe of user-generated content that surrounds them, can support interactive brand activations beyond the typical advertising playbook. Roblox and Activision Blizzard discuss how they’re designing ad products with the gaming experience in mind and offer advice on how to get the most out of these opportunities.

    • Richard Sim

      Richard Sim

      Senior Director of Product, Monetization // Roblox
    • Jonathan Stringfield

      Jonathan Stringfield

      VP, Business Research & Marketing // Activision Blizzard
    • Anthony Vargas

      Anthony Vargas

      Associate Editor // AdExchanger
    • Kate O’Loughlin

      Kate O’Loughlin

      CEO // Super Awesome
  • 11:20am – 11:40am 20 mins
  • Outcomes-Based CTV Marketing: Shaping the Future of TV

    11:20am – 11:40am

    The traditional TV landscape is undergoing a profound shift. As connected TV solidifies its position as the new standard, its capabilities will drive a shift to outcomes-based CTV marketing. Hear from panelists about how they are optimizing ad spend, creating personalized ad experiences and improving their decision-making in CTV through the use of advanced data analytics. Join us as we unravel the potential of outcomes-based CTV marketing, exploring how it's poised to redefine advertising norms and, ultimately, the viewer's experience.

    • Jay Askinasi

      Jay Askinasi

      CEO of PMX US & Chief Growth Officer of Publicis Groupe // Publicis Media
    • Damian Garbaccio

      Damian Garbaccio

      Chief Business & Marketing Officer // Affinity Solutions
    • Serge Matta

      Serge Matta

      Head of Commercial // LG Ad Solutions
    LG Ad Solutions
    Affinity Solutions
  • 11:40am – 12:00pm 20 mins
  • Advertising, Privacy And Beyond With The FTC

    11:40am – 12:00pm

    You’d be living under a rock if you didn’t know that the Federal Trade Commission is prioritizing its consumer privacy agenda. But the agency’s scope into consumer protection touches on many different issues that advertisers, publishers and ad tech companies need to pay attention to. The FTC’s purview includes everything from targeted advertising, COPPA and dark patterns to disclosures, deceptive advertising, unfair ad practices and the ethical considerations of data use. Michelle Rosenthal is a senior attorney in the FTC’s advertising division and the former director for privacy and data security in the Federal Regulatory Affairs group at T-Mobile. In this frank fireside, Rosenthal will highlight the breadth of the FTC's consumer protection mission and how it affects the advertising ecosystem.

    • Michelle Rosenthal

      Michelle Rosenthal

      Sr. Attorney, Division of Advertising Practices // Federal Trade Commission
    • Allison Schiff

      Allison Schiff

      Managing Editor // AdExchanger
  • 12:00pm – 12:20pm 20 mins
  • The New Publisher Playbook

    12:00pm – 12:20pm

    A first-party data strategy? Check. Add in Contextual, cookieless, paywall, commerce, licensing — or all of the above? Answers may vary. Being a successful publisher these days requires writing your own playbook, coming up with the right mix that reflects each publisher’s unique appeal to marketers. Hear from publishing leaders about how they’re charting a course in a changed digital media landscape.

    • Mark Howard

      Mark Howard

      Chief Operating Officer // TIME
    • Zack Sullivan

      Zack Sullivan

      Chief Revenue Officer // Future
    • Lynne d Johnson

      Lynne d Johnson

      Content Director // AdMonsters
  • 12:20pm – 1:20pm 1 Hr
  • Lunch

    12:20pm – 1:20pm

    Break bread and catch up on the day with other attendees at our networking lunch. Your chance to take a break, talk shop, or just talk before afternoon sessions.

    Spectrum Reach
  • 1:20pm – 1:40pm 20 mins
  • The Buy Side Takes On The Alternate Currency Debate

    1:20pm – 1:40pm

    TV buyers and marketers are putting alternate currencies to work — so how’s going? Hear from TV agencies and a marketer about their tests of alternate currencies and measurement in TV. How are these new numbers adding wrinkles to the TV buying process? What factors are accelerating or slowing down transformation? And what will the TV buying world look like as alternate currencies take hold?

    • David Campanelli

      David Campanelli

      EVP, Chief Investment Officer // Horizon Media
    • Caroline Proto

      Caroline Proto

      Director, Global Media // EssilorLuxottica
    • Brad Stockton

      Brad Stockton

      SVP US National Video Innovation // Dentsu
    • Alyssa Boyle

      Alyssa Boyle

      Associate Editor // AdExchanger
  • 1:40pm – 2:00pm 20 mins
  • Can Investors And Ad Tech Learn To Get Along

    1:40pm – 2:00pm

    The ad tech industry and the tech investor community seem at times to be communicating from across a wide chasm. How can these two sides – partners, not opponents – get to a point where they appreciate and understand each other? Step one, let’s get them together on stage.

    • Brad Adelman

      Brad Adelman

      VP, Corporate Development & Strategic Partnership // Kargo
    • Brian Schmidt

      Brian Schmidt

      Principal // Court Square Capital Partners
    • Elgin Thompson

      Elgin Thompson

      Head of Internet Investment Banking // JMP, a Citizens Company
    • Elizabeth de Saint-Aignan

      Elizabeth de Saint-Aignan

      General Partner, Head of North America for Late Growth Fund // AVP
  • 2:00pm – 2:15pm 15 mins
  • Customer Acquisition in a Cookieless World

    2:00pm – 2:15pm

    Many marketers are still strategizing on how to scale top-of-funnel initiatives once third-party cookies are fully deprecated. Doubling down on first-party data is certainly one tactic, but that doesn’t solve for prospecting and often doesn’t help with scale. That’s where a customer data platform (CDP) that has the ability to work with durable first-, second-, and third-party data comes in. In this session you’ll learn how you can scale acquisition, drive loyalty, and build customer trust – all with one connected approach.

    • Ryan Fleisch

      Ryan Fleisch

      Head of Product Marketing // Adobe
    Adobe
  • 2:15pm – 2:35pm 20 mins
  • Beyond Human? AI And The Future of Marketing

    2:15pm – 2:35pm

    Generative AI has created new opportunities for both creative and media optimization, from automating rote tasks to rapidly visualizing concepts and iterating on copy to developing hyper-personalized campaigns. But it also raises hard questions. How can marketers responsibly experiment with AI while mitigating issues around copyright, bias and more? Learn how marketers are using AI and developing best practices in this panel.

    • Karyn Johnson

      Karyn Johnson

      VP of Digital Media // Verizon
    • Jennifer Mennes

      Jennifer Mennes

      VP, Global Head of Digital Marketing & Partnerships // Mondelez
    • Hana Yoo

      Hana Yoo

      Senior Editor // AdExchanger
  • 2:35pm – 2:50pm 15 mins
  • The Ad Tech Identity Crisis: What Really Matters To Advertisers in the Sea of Sameness

    2:35pm – 2:50pm

    When you think of ad tech in 2023, what comes to mind? Ad tech has become a crowded space full of acronyms, players, and services that can often be hard to differentiate. Join Alex Boras, Commercial Platform Lead at Samsung Ads, in navigating the adtech "sea of sameness". He'll highlight the differentiation points that advertisers and brands should continue to look for in order to create positive experiences for consumers and advertisers alike, and how Samsung Ads plays a pivotal role in those experiences.

    • Alex Boras

      Alex Boras

      Commercial Lead, Samsung DSP // Samsung Ads
    Samsung Ads
  • 2:50pm – 3:20pm 30 mins
  • Networking Break

    2:50pm – 3:20pm

    Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

    AdsWizz
  • 3:20pm – 3:40pm 20 mins
  • The Great Privacy Debate: The IAB, 4A's And ANA On One Stage

    3:20pm – 3:40pm

    The online advertising industry is under a microscope in Washington, DC – and lawmakers are keeping an especially close eye on ad tech. How the industry approaches public policy is becoming an existential question of survival – but not everyone agrees on the road to take. Earlier this year, IAB CEO David Cohen made a speech in which he referred to the extremism of “political opportunists” in DC. 4A's CEO Marla Kaplowitz and ANA CEO Bob Liodice issued a statement shortly thereafter challenging Cohen’s “polarizing political rhetoric.” Well, we have Cohen, Kaplowitz and Liodice together on one stage to discuss – and debate – the path forward. Join us for what will be a fiery conversation!

    • David Cohen

      David Cohen

      Chief Executive Officer // IAB
    • Marla Kaplowitz

      Marla Kaplowitz

      President & CEO // 4A's
    • Bob Liodice

      Bob Liodice

      Chief Executive Officer // Association of National Advertisers
    • Allison Schiff

      Allison Schiff

      Managing Editor // AdExchanger
  • 3:40pm – 3:55pm 15 mins
  • First-Party Data: Early Results Show a Positive Path Forward

    3:40pm – 3:55pm

    First-party data solutions are replacing third-party cookies in tackling the biggest addressability needs for both advertisers and publishers. Join Ed Dinichert, CRO at TripleLift, where he will share the company’s early and incredibly positive test results showing how this kind of solution can impact media buying decisions today — not just in 2024 when third-party cookies are finally deprecated. Ed will then be joined by Shobha Doshi, the SVP of Programmatic Strategy and Operations at Raptive, for a publisher’s perspective on how to unleash first-party data at scale, all while retaining more control of publisher data and ensuring greater monetization.

    • Shobha Doshi

      Shobha Doshi

      SVP, Programmatic Strategy & Operations // Raptive
    • Ed Dinichert

      Ed Dinichert

      CRO // TripleLift
    TripleLift
  • 3:55pm – 4:15pm 20 mins
  • Fireside Chat With JiYoung Kim

    3:55pm – 4:15pm

    Agencies are advising marketers in a world changed by technology. Programmatic changed how marketers find their audiences and measure success, but also created new standards for them to uphold and respect user privacy. Streaming is shaking up the dynamics of the upfront. And now Generative AI seems poised to automate rote agency tasks — and perhaps jobs. A programmatic pioneer, Kirk McDonald knows the ins and outs of DSPs and SSPs, and in this fireside chat he will share how programmatic is continuing to transform the marketing ecosystem.

    • Sarah Sluis

      Sarah Sluis

      Executive Editor // AdExchanger
    • JiYoung Kim

      JiYoung Kim

      Chief Products & Services Officer & President of Nexus // GroupM
  • 4:15pm – 5:30pm 1 Hr, 15 mins
  • Welcome Reception

    4:15pm – 5:30pm

    Gather with fellow #PROGIO attendees for our opening night reception. Enjoy apps, drinks and some fun with old and new friends alike.

    illumin
  • 6:15pm – 9:00pm 2 Hrs, 45 mins
  • AdExchanger Awards Gala

    6:15pm – 9:00pm

    The digital marketing industry’s biggest night! Join us as we crown this year’s AdExchanger Awards winners live on stage. See who takes home the gold, toast the industry, and be inspired. Ticket includes three course, sit-down dinner, open bar, and a guaranteed good time!

    Note: Admission not included with conference registration pass. Requires a separate ticket available through your conference registration process.

Sep 27

    7:45am – 8:45am 1 Hr
  • Breakfast

    7:45am – 8:45am

    Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. See something you like and want to learn more about? Chat ‘em up!

    AdsWizz
  • 8:45am – 9:10am 25 mins
  • How To Scale With No Identity

    8:45am – 9:10am

    To target consumers post-cookie, brands are leaning on first-party data and clean rooms. But these appraoches will only solve for 20% of the scale marketers need. So what about the other 80% of media with no identity signals? Understand how to reach scale in identity-less media by using a mixture of tactics old and new. Buyers will get advice for how to take contextual to the next level, and also embrace emerging tactics like AI and machine learning and seller-defined audiences to get the scale they will need without the crutch of identity.

    • Angelina Eng

      Angelina Eng

      VP/Measurement, Addressability & Data Center // IAB
  • Addressability Unveiled: Navigating the Future of Personalized Advertising

    8:45am – 9:10am

    As the digital advertising ecosystem continues to prepare for (and cope with) the the ongoing loss of identity signal, join an esteemed panel of industry leaders for a nuanced discussion on the future of personalized advertising. This session, curated by Human, will share insights on and strategies to marshal emerging solutions to tackle these challenges and explore what it will take to establish new standards for targeting, measurement and insights. Join us as we decode and evaluate an array of both ID-based and ID-less approaches to navigating the evolving privacy landscape.

    • Justin Adler

      Justin Adler

      Director of Product // HUMAN
    • Todd Rose

      Todd Rose

      SVP, Global Business Development and Addressability // InMobi
    • Nathan Rhule

      Nathan Rhule

      Associate Media Director, Programmatic // Tombras
    • Joelle Freeman

      Joelle Freeman

      Director of Strategy and Partnerships // Butler Till
    HUMAN
  • Generative AI And Marketing: When Creating Is No Longer The Binding Constraint

    8:45am – 9:10am

    As generative AI changes the marketing landscape, it presents opportunity for thoughtful change. How can hyper-personalized content and offerings accelerate growth and impact? Omnichannel is table stakes. And as generative AI prompts changes in digitization, new risk considerations must be considered for an automated, AI world.

    • Lisa Harkness

      Lisa Harkness

      Partner, Leading Strategy & Operations for Global Growth, Marketing & Sales Practice // McKinsey & Company
  • 9:20am – 9:45am 25 mins
  • How Brands Can Support The News – And Stay Safe

    9:20am – 9:45am

    Ask almost any advertiser if they care about journalism, and the answer will be “yes … but.” Why “but?” Brands have become fearful of their programmatic advertising appearing adjacent to news content, and that’s a problem. News is a cornerstone of our democracy. Clearly, the debate about brand safety’s effect on journalism can veer into the philosophical very quickly. Which is why it’s time to move from the philosophical and into the practical with concrete advice for advertisers that want to put their ad dollars where their mouth is in support of news – especially as we head into an election year. Josef Najm, global programmatic and partnerships lead at Thomson Reuters, is on hand with guidance and best practices to help buyers embrace the news and move from “yes, but” to “yes and.”

    • Josef Najm

      Josef Najm

      Global Programmatic and Partnerships Lead // Reuters
  • CTV Fundamentals

    9:20am – 9:45am

    From FAST to AVOD to ACR to the JIC, the connected TV space is far from simple. The call for consistent measurement is at a fever pitch, as is the industry is infighting about how to actually achieve that consistency. Meanwhile, the channel remains riddled with challenges around attribution, ad fraud and viewability. Digital advertising consultant Steven Golus cuts through the clutter of CTV. He will take us through some of today’s biggest opportunities in CTV, and how to smooth out the bumps. A must-see session on CTV.

    • Steven Golus

      Steven Golus

      CEO // Steven Golus Consulting
  • Top Questions to Ask When Exploring Identity Solutions

    9:20am – 9:45am

    A long-term identity strategy requires a range of solutions working in concert. Implementing these solutions will require a portfolio-based approach, where data is passed through the bidstream in a safe way. This interactive workshop will explore some of the leading audience and identity strategies on the table and how buyers and sellers can evaluate the efficacy and suitability of these offerings within their overall goals.

    • Talia Comorau

      Talia Comorau

      Vice President of Product Management // Magnite
    Magnite
  • 9:55am – 10:20am 25 mins
  • How A Global Multi-Billion Dollar CPG Company Built A First-Party Data Management Solution

    9:55am – 10:20am

    Over the past two years, Kenvue, which owns multiple billion-dollar consumer health brands such as Tylenol, Neutrogena, Listerine and Aveeno, has shifted its media focus to embrace first-party data. By creating an in-house 1st party audience management platform, it can activate first-party data on key media platforms, including Google, Trade Desk, Meta and Amazon. In this presentation by Kenvue Head of Data Strategy Randip Mitra, he will walk through what the team has learned along the way on collecting, managing and activating 1st party data, share tips on futureproofing media that can help others on their cookieless targeting journey and share high-level business impact that the solution is driving.

    • Randip Mitra

      Randip Mitra

      Director, Global Strategy // Kenvue
  • A Recipe In Scaling Cookieless Addressability (Even On Safari)

    9:55am – 10:20am

    What is the best approach to target and retarget desired, low-CPM Safari & iPhone users and maximize campaign performance? Strategus, a managed service firm specializing in executing sophisticated CTV/OTT advertising campaigns, integrated cookieless addressability in order to target audiences without using third-party cookies. Hear from Strategus, PubMatic and Intent IQ, the exchange platform and identity partners that provided the cookbook to prepare for a cookieless future.

    • Fabrice Beer-Gabel

      Fabrice Beer-Gabel

      Vice President Strategy & Partnerships // Intent IQ
    • Sam Marc

      Sam Marc

      Senior Director, Addressable Solutions // PubMatic
    • Joel Cox

      Joel Cox

      Co-Founder & EVP of Innovation & Strategy // Strategus
    Intent IQ
  • CTV Fundamentals Continued

    9:55am – 10:20am

    From FAST to AVOD to ACR to the JIC, the connected TV space is far from simple. The call for consistent measurement is at a fever pitch, as is the industry is infighting about how to actually achieve that consistency. Meanwhile, the channel remains riddled with challenges around attribution, ad fraud and viewability. Digital advertising consultant Steven Golus cuts through the clutter of CTV. He will take us through some of today’s biggest opportunities in CTV, and how to smooth out the bumps. A must-see session on CTV.

    • Steven Golus

      Steven Golus

      CEO // Steven Golus Consulting
  • 10:20am – 10:50am 30 mins
  • Networking Break

    10:20am – 10:50am

    Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

    AdsWizz
  • 10:50am – 11:15am 25 mins
  • Clearing Up Clean Rooms

    10:50am – 11:15am

    Everyone is talking about data clean room technology – but it’s time to go beyond the hype and get into the details. How exactly does a clean room work, why are there so many, what’s the difference between them and are they truly secure? Natalie Kacik, executive director of security, support and IT at Blockgraph, is on hand to take you behind the buzz. Whether you’re evaluating a clean room partner, thinking about launching one of your own or you just want to know what the heck people mean by “clean room interoperability,” this is the session for you.

    • Natalie Kacik

      Natalie Kacik

      Executive Director of Security, Support and IT // Blockgraph
  • Health Data And Location Tracking: What You Need To Know And Why You Need To Care

    10:50am – 11:15am

    Collecting consumer health data for advertising purposes has always been a sensitive issue, but when the Supreme Court overturned Roe v. Wade last year, it became a dangerous mindfield. The recently passed “My Health, My Data” law in Washington state, the FTC’s ongoing case against Kochava over the alleged sale of geolocation data and the commission’s enforcement actions against GoodRx and BetterHelp over pixel tracking only serve to heighten the tension. Ad tech is on notice. In this session, Daniel Goldberg, chair of the privacy & data security group and co-chair of the ad tech group at Frankfurt Kurnit Klein & Selz, will help you read the tea leaves – and the writing on the wall – when it comes to handling sensitive consumer data.

    • Daniel M. Goldberg

      Daniel M. Goldberg

      Partner, Chair of the Privacy & Data Security Group and Co-Chair of the Advertising Technology Group // Frankfurt Kurnit Klein & Selz PC
  • Driving Campaign Performance in the Age of AI and Attention

    10:50am – 11:15am

    AI is here in full force, permeating all aspects of our lives from content creation to big data. It is definitely a buzzword in the industry, but how can advertisers truly leverage AI to optimize campaign performance and drive ROI? In this session, DoubleVerify’s Daniel Slotwiner, SVP Attention, and Anthony Scarola, VP Programmatic Lead at VaynerMedia, will explore the power of AI when paired with attention metrics and how DV’s recent agreement to acquire Scibids, a global leader in AI technology, will provide programmatic advertisers with advanced optimization capabilities to improve KPIs.

    • Daniel Slotwiner

      Daniel Slotwiner

      SVP, Attention // DoubleVerify
    • Anthony Scarola

      Anthony Scarola

      VP of Media & Programmatic Lead // VaynerMedia
    DoubleVerify
  • 11:25am – 11:50am 25 mins
  • The State Of Made For Advertising (MFA)

    11:25am – 11:50am

    "Made For Advertising" inventory exploits flawed campaign KPIs to drain marketer budgets and siphon ad spend away from the most reputable media companies. And the MFA problem has grown from less than 10% of the bidstream in early 2020 to more than 30% of the bidstream by mid-2023. Join this session with Jounce Media's Chris Kane to learn what brands, agencies, ad tech platforms, and premium publishers can do to rebalance investments toward quality supply.

    • Chris Kane

      Chris Kane

      Founder and President // Jounce Media
  • Build More Meaningful Consumer Journeys Using Holistic Data Analysis

    11:25am – 11:50am

    Join Mike Bregman of Havas Media and Ben Aronson from Wolverine Worldwide for an insightful discussion about how holistic impact analysis of paid media drives performance. This session will highlight the importance of working together and using first-party data to unlock the segmented consumer journey. By better understanding an individualized consumer, agency-brand partners can connect in more meaningful ways, while driving profit.

    • Mike Bregman

      Mike Bregman

      Chief Activation Officer // Havas Media North America
    • Benjamin Aronson

      Benjamin Aronson

      VP, Consumer Marketing // Wolverine Worldwide
  • Privacy and Performance: Future-Proofing Your Programmatic Strategies in an ID-Deprecated World

    11:25am – 11:50am

    As we embrace an ID-independent future, how do you drive performance while respecting consumer privacy? Programmatic advertising CAN be beneficial for all... If it’s done the right way. In this session, you’ll hear how industry leaders are leveraging innovative solutions to navigate the obstacles and opportunities facing programmatic today and learn best practices for reaching quality audiences and driving campaign-specific business outcomes across devices and channels without the reliance on IDs.

    • Bill Todd

      Bill Todd

      CRO // AdTheorent
    • Rachel Bien

      Rachel Bien

      SVP, Omnichannel Media Architecture // Assembly
    • Devyn McHugh

      Devyn McHugh

      Director, Programmatic // Quigley-Simpson
    • Courtney Ou

      Courtney Ou

      Programmatic Media Senior Lead // PMG
    • Bill Steinke

      Bill Steinke

      VP, Group Media Director // MMGY
    AdTheorent
  • 12:00pm – 12:25pm 25 mins
  • Retail Media Real Talk From The Marketer POV

    12:00pm – 12:25pm

    Retail media is skyrocketing – which is exciting. However, shiny objects can be a distraction from focusing on important elements – like getting the basics right. For example, managing a balance between branding and performance in retail media is difficult. Retail media is also far behind on standardization. It’s up to marketers to push for and help create continuity across a wildly fragmented ecosystem of retailers – because the richness of audience insights combined with retailer data is well worth it. Join Kyle Csik, chief data and technology officer at Night Market, an ecommerce consultancy within Horizon Media, for a peek inside the marketer’s mind.

    • Kyle Csik

      Kyle Csik

      Chief Data & Technology Officer // Night Market
  • The Underlying Essentials of Programmatic Digital-Out-Of-Home

    12:00pm – 12:25pm

    Programmatic ads at the bus stop, taxi, airport and elevator? The digitization of the out-of-home channel creates both opportunities and challenges for buyers. Learn about targeting in programmatic digital out-of-home (pDOOH), including examples and use cases. And understand how to put in place a measurement and attribution framework for the channel, including what KPIs work best and the concept of DOOH currency and “impression multipliers” to reflect the one-to-many nature of the out-of-home channel.

    • Su Kwon

      Su Kwon

      SVP, OOH Data & Technology Solutions // Publicis Media
  • How to Amplify Your Acquisition Strategy, with Adobe and Acxiom

    12:00pm – 12:25pm

    Sure, third-party cookies are crumbling, but let’s look at the positive. The increase in media consumption and content choices is still a growing opportunity for brands to understand viewers, subscribers, and partners in even more detail. How? It’s simple: combine best in class data management with partner data. Are you ready to roll up your sleeves? In this session, we’ll walk you through practical use cases, workflows, data options, and tactics for amplifying your acquisition tactics. Learn how Adobe Real-Time CDP and Acxiom enable customers delivering relevant experiences that people love. Who needs cookies anyway…we have cake.

    • Lory Mishra

      Lory Mishra

      Product Marketer // Adobe
    • Melissa Metheny

      Melissa Metheny

      VP, Strategic Partnerships // Acxiom
    Adobe
  • 12:25pm – 1:25pm 1 Hr
  • Lunch

    12:25pm – 1:25pm

    Break bread and catch up on the day with other attendees at our networking lunch. Your chance to take a break, talk shop, or just talk before afternoon sessions.

    Spectrum Reach
  • 1:30pm – 1:55pm 25 mins
  • How PepsiCo is Harnessing the Power of Programmatic DOOH

    1:30pm – 1:55pm

    Given the numerous developments in the DOOH space, marketers now have the opportunity to utilize advanced capabilities such as automation, data and measurement. Programmatic technology allows marketers to deploy highly targeted, data-driven campaigns and leverage personalized dynamic creative. Join Lucy Markowitz, SVP of US Demand at Vistar Media and Megan Richardson, Associate Manager, Global Media Innovation at PepsiCo in an engaging session where they’ll delve into how programmatic continues to innovate DOOH and play a larger role in today’s media mix. Attendees will gain insights into PepsiCo’s innovation strategies and learn how they leverage programmatic DOOH across their portfolio, while gaining best practices for effectively integrating these unique capabilities into their upcoming campaigns.

    • Lucy Markowitz

      Lucy Markowitz

      SVP of US Demand // Vistar Media
    • Megan Richardson

      Megan Richardson

      Associate Manager, Global Media Innovation // PepsiCo
    Vistar Media
  • How AI Will Disrupt the Business Case For DSPs and SSPs

    1:30pm – 1:55pm

    Programmatic promised automated, precision targeting. But the reality often looked like a race to the bottom, chasing low CPMs with machines that were never meant to service as “consumer intelligence” centers. With the advent of AI, deep learning could outclass the current DSP/SSP model. While early generations of AI couldn't translate the the context of the user journey, the current generation of AI will disrupt the status quo between DSPs and coveted supplier relationships. AI will emerge as the essential ingredient for supply path optimization.

    • Albert Thompson

      Albert Thompson

      Managing Director, Digital Innovation // Walton Isaacson
  • Behind The “Magic” of Disney’s In-House Ad Server

    1:30pm – 1:55pm

    The heart of Disney’s ad tech is its ad server, built in-house by technologists and engineers. In this presentation, Amy Lehman, VP of Product, Ads & Data Plaforms, will present the strategy behind the ad server’s architecture, highlight key technology powering the server, and share details on Disney's work in unifying its ad tech stack. She will share what the team has learned along the way, advice on overcoming challenges, and insights into how others can optimize their tech stack, whether they are building their own tech or assembling with third-party partners.

    • Amy Lehman

      Amy Lehman

      VP of Ads & Data Product Management // The Walt Disney Company
  • 2:05pm – 2:30pm 25 mins
  • TV Is Dead—Long Live CTV

    2:05pm – 2:30pm

    The data is unequivocal. Traditional TV advertising is riding into the sunset while CTV rushes in to fill the void. But beneath the surface, there’s a lot to unpack in the transition from linear to digital. How are ad buyers shifting budgets between the two mediums? How does time spent differ between CTV and TV? What is the role of programmatic within CTV, and how is it evolving? What are the pros and cons of the different paths to purchasing CTV? Will the writers and actors strikes affect TV and CTV ad spending? This breakout session will tackle these questions and bring you up to date on the latest forecasts and trends.

    • Paul Verna

      Paul Verna

      Principal Analyst & Head of the Advertising and Media Practice // Insider Intelligence
  • Proximity Matters: Tactics for Programmatic Targeting in the Future

    2:05pm – 2:30pm

    The third-party cookie and standard identifiers are already absent from most major browsers and devices. So how do you build a targeted and scalable programmatic strategy today that will power success tomorrow? In short, proximity matters. Join us for a lively discussion about how buyers, publishers, and DSPs can partner with the supply-side to leverage bid stream data, publisher signals, new-age contextual solutions, and market-leading identifiers to test and learn based on their brand, vertical, or format needs.

    • Mike Chowla

      Mike Chowla

      SVP of Product // OpenX
    OpenX
  • Data Privacy Fundamentals: Balancing Privacy With Business Outcomes

    2:05pm – 2:30pm

    Complying with data privacy laws in the US and abroad requires a new level of technical expertise. Common practices in digital marketing, including the use of third-party pixels, is becoming an increasingly risky exercise as regulators take a much closer look at how data flows when users interact with a web page. This session, led by Raashee Gupta Erry, Founder/CEO of Uplevel and former White House Presidential Innovation Fellow, will help you understand the Federal Trade Commission’s top priorities and how to achieve business outcomes without sacrificing consumer privacy. Gupta Erry is a seasoned digital marketer who recently spent two years as a subject matter expert at the FTC focused on ad practices and data privacy. This is a brain you’ll want to pick.

    • Raashee Gupta Erry

      Raashee Gupta Erry

      Founder & CEO // Uplevel
  • 2:40pm – 3:05pm 25 mins
  • Data Privacy Fundamentals: Balancing Privacy With Business Outcomes Continued

    2:40pm – 3:05pm

    Complying with data privacy laws in the US and abroad requires a new level of technical expertise. Common practices in digital marketing, including the use of third-party pixels, is becoming an increasingly risky exercise as regulators take a much closer look at how data flows when users interact with a web page. This session, led by Raashee Gupta Erry, Founder/CEO of Uplevel and former White House Presidential Innovation Fellow, will help you understand the Federal Trade Commission’s top priorities and how to achieve business outcomes without sacrificing consumer privacy. Gupta Erry is a seasoned digital marketer who recently spent two years as a subject matter expert at the FTC focused on ad practices and data privacy. This is a brain you’ll want to pick.

    • Raashee Gupta Erry

      Raashee Gupta Erry

      Founder & CEO // Uplevel
  • How Electronic Arts Embodies Audience-First Programmatic Via First Party Data

    2:40pm – 3:05pm

    Using a strategy built around EA’s first party data, EA transformed its global programmatic efforts across channels and countries. From using in-game player data to deliver personalized creative to building new measurement frameworks that provide actionable insight across each phase of the marketing funnel, we will share how EA made its programmatic strategy truly audience-first. Using specific campaign examples from top-selling titles like The Sims, EA Sports FC and Madden NFL, we’ll explore how to make planning, buying, creative and measurement audience-first. Leave this session with new best practices for building and running effective, first-party driven programmatic campaigns.

    • Missy Nadler

      Missy Nadler

      Global Director, Media & Integrated Planning // EA Sports
    • Rehan Iqbal

      Rehan Iqbal

      Managing Director, Biddable // mSix & Partners
  • Harnessing AI to Improve Media Responsibility on Social Platforms

    2:40pm – 3:05pm

    At a time of heightened concern around the spread of misinformation across social media, along with the nearly ubiquitous use of generative AI poised to amplify this problem, ensuring responsible media practices is more important than ever for brand marketers and advertisers. Join Zefr’s VP of Measurement Partnerships, Brittany Scott, along with Catherine Engel, VP, Director, Performance Media at Spark Foundry in a discussion on how Zefr is harnessing AI to combat misinformation across social platforms, including a live demo, an overview of how clients are leveraging these tools today, and a broader discussion surrounding how marketers should be thinking about their cross-platform strategy to protect themselves ahead of the US election season.

    • Brittany Scott

      Brittany Scott

      VP of Measurement Partnerships // Zefr
    • Catherine Engel

      Catherine Engel

      Vice President, Performance Media // Spark Foundry
    Zefr
  • 3:15pm – 3:40pm 25 mins
  • AMA: Ad Tech, Warts And All

    3:15pm – 3:40pm

    As Upton Sinclair once said, “It is difficult to get a man to understand something, when his salary depends on his not understanding it.” But there is a reckoning coming for digital advertising and the ad industry needs to open its collective eyes. Ad spend declines, regulatory scrutiny and misaligned incentives are the reality. Join Arete Research for a candid conversation about the state of the market, because those rose-colored glasses have got to go. And make sure to come packing lots of questions. This is an Ask Me Anything session and when Richard Kramer and Rocco Strauss say "AMA," they mean AMA.

    • Richard Kramer

      Richard Kramer

      Managing Director/Founder // Arete Research
    • Rocco Strauss

      Rocco Strauss

      Senior Analyst & Partner // Arete Research
  • Redefining Measurement in Programmatic Audio

    3:15pm – 3:40pm

    The digital audio market will hit $5.87 billion this year, an increase of 20% year over year and a nearly 90% jump since 2021. But for programmatic audio to unlock its next phase of growth, there is more need than ever to redefine measurement standards across audibility (that's the audio world's version of viewability). Learn how the audio industry is rallying together to improve third-party audibility measurement on programmatic buys, explore what this means for podcasting, and understand what challenges remain to bring the audio ad marketplace into parity with video and display.

    • Maria Breza

      Maria Breza

      VP, Ad Quality Measurement and Audience Data Operations // SXM Media
  • The CTV Questions You Didn't Know You Should Be Asking

    3:15pm – 3:40pm

    Marketers are challenged with increased channel saturation, divided consumer attention, and more pressure to deliver campaign results. Which is why Performance CTV offers such a huge opportunity for marketers to deliver outcomes. There are a lot of factors to consider to get the most out of Performance CTV. Are you asking the right questions? Join Ben Brenner, VP of Solutions Engineering at Digital Remedy, for an engaging session on the CTV questions that brands and agencies should ask potential performance marketing partners on cost, campaign outcomes, reporting, and incrementally.

    • Ben Brenner

      Ben Brenner

      VP of Solutions Engineering // Digital Remedy
    Digital Remedy
  • 3:40pm – 4:10pm 30 mins
  • Networking Break

    3:40pm – 4:10pm

    Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

    AdsWizz
  • 4:10pm – 4:35pm 25 mins
  • Worlds Colliding: The New Rules of Measurement

    4:10pm – 4:35pm

    As worlds collide and the digital and linear worlds continue to converge, every media sector must accept new realities. Marketers, their agencies, technologists, and broadcasters and publishers of every type will adapt to new methods that not only change their measurements, but also the principal approaches to gauging success.

    • Matt Prohaska

      Matt Prohaska

      CEO and Principal // Prohaska Consulting
    • Alison Vacovec

      Alison Vacovec

      Senior Director, Client Strategy Lead // Prohaska Consulting
  • Navigating the Attention Frontier

    4:10pm – 4:35pm

    Our industry moves through staggering transitions as it did with the arrivals of search, social, or mobile advertising. For several years, companies have been circling the idea of measuring true engagement in the form of an emerging new “metric” – attention. In this session, we will demystify the concept of attention in digital advertising and show how it can supplant our standard metrics of reach, frequency, and clicks in today's ecosystem.

    • Katie Secret

      Katie Secret

      VP, Global Product Marketing // Onyx by Outbrain™
    • Alaina Pollock

      Alaina Pollock

      VP, Global Partnerships // Dentsu
    Onyx by Outbrain™
  • Going Beyond the “Who” to the “Why”: Driving 360º Consumer Reach

    4:10pm – 4:35pm

    On their own, key factors like location, demographic or purchase history fail to provide the holistic insights needed to craft a compelling story. However, when combined, these signals help marketers better understand consumer motivations and answer their most critical question—the “why”. Hear from InMarket’s VP of Predictive Intelligence Product, Killian Hunter, on why it’s essential to establish a multi-faceted data approach to audience building and how to tap both online and real-world insights to fuel this strategy and effectively engage shoppers throughout the purchase journey.

    • Killian Hunter

      Killian Hunter

      VP, Predictive Intelligence Product // InMarket
    InMarket
  • 4:45pm – 5:10pm 25 mins
  • B2B Go-To-Market Is Different

    4:45pm – 5:10pm

    B2B buyers and buying cycles are different. They're extended and non-linear, with multiple influencers, recommenders and decision-makers evaluating highly complex and expensive investments. Having the right technology and agency partnerships is key, as is having sales and marketing share a singular and coordinated view of the buyer journey. Hear how leading brands are leaning on tech & agency partners with the right B2B expertise to provide trusted guidance, insight into best-in-class approaches and activation that drives meaningful results. Gareth and Johnny will share case studies & examples of bringing all of these things together.

    • Gareth Noonan

      Gareth Noonan

      GM of Demandbase Advertising // Demandbase
    • Johnny Won

      Johnny Won

      Global Head of MAD Tech & Ops, Managing Partner // EssenceMediacom
    Demandbase
  • Google’s Senior Product Manager For Privacy Sandbox Answers Your Questions

    4:45pm – 5:10pm

    You know that whole thing about third-party cookies getting phased out on Chrome? Well, it’s really happening. The Chrome Privacy Sandbox is finally live – and we know you’ve got questions. So, we’ve got Alex Cone, IAB Tech Lab alum and currently senior product manager for the Privacy Sandbox. He’ll be on hand for a frank discussion with sell-side tech expert Scott Messer to answer your burning queries. This is an AMA with a twist. Check back here soon for information on how to submit your questions in advance.

    • Scott Messer

      Scott Messer

      Rev Ops Leader, Media Operator, Ad Tech Expert // Messer Media
    • Alex Cone

      Alex Cone

      Senior Product Manager, Privacy Sandbox // Google
  • 5:10pm – 6:10pm 1 Hr
  • Happy Hour

    5:10pm – 6:10pm

    Your last time to reconnect with friends and colleagues and make new connections. Drinks and appetizers will be served a plenty!

    The Trade Desk

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WE COVER THE PROGRAMMATIC ECOSYSTEM

For this year’s Programmatic I/O New York, the AdExchanger editorial team is curating a special lineup of sessions, panels, and fireside chats that cover the topics that matter most to data-driven professionals. Here’s a sample of the top mind issues that attendees will get the latest insights on:

Who's Attending?

Activision Blizzard
Adobe
Amazon
American Express
Clear Channel Outdoor
DirecTV
e.l.f. Beauty
Good Apple
Goodway Group
Google
Ibotta
Kenvue
Kueez
Liberty Mutual Insurance
Mediavine
Relevant Yield
Roku
Sirius XM

Why Industry Leaders Choose Programmatic I/O

“It's a really smart mix of content that people want to hear, plus opportunities to network, which people want to do both. They want to learn, but they also want to communicate, they want to talk to people, they want to hang out...”
Andrew Serby
Zefr
“There's something about this connection that you have with people in the industry that is so hard to replicate when you're not all here together.”
Emily Rapp
Yieldmo
“We're all kind of grappling with the same things, so it's really beneficial for me to hear how everyone else is kind of dealing with the deprecation of third-party cookies and these privacy acts that are coming into play.”
Kenrika Mazuch
Mediavine, Inc.
“I think the energy has been almost like nothing I've experienced at a conference. It's been awesome.”
Shiv Gupta
U of Digital
“Having all these really smart people listen to a conversation and then turn that conversation into action.”
Therran Oliphant
Essence Global
“The perspective that I'm gaining here has really allowed me to think like my clients. I think this is a great opportunity for agencies and people who are supporting their own companies internally to come and grab that knowledge, but for those of my clients who are not here, I am able to bring that to them.”
Victoria Ruiz
(un)Common Logic

Programmatic I/O NEW YORK 2022

Venue & Safety

New York Hilton Midtown

1335 Avenue of the Americas
New York, NY 10019
+1 212-586-7000

Hotel Accommodations

A limited number of rooms have been secured for Programmatic I/O attendees at the New York Hilton Midtown at exclusive discounted rates. Book yours today or before September 4th, 2023 for this exclusive rate by clicking here.

Sponsors

Title

Affinity Solutions
Google
LG Ad Solutions
StackAdapt

Innovation

Adobe
Samsung Ads
TripleLift

Premier

AdsWizz
AdTheorent
Demandbase
Digital Remedy
DoubleVerify
HUMAN
illumin
InMarket
Intent IQ
Magnite
Onyx by Outbrain™
OpenX
Primis
Spectrum Reach
The Trade Desk
Vistar Media
Zefr

Live Exchange

AdWallet
Amagi
Azerion
Criteo
Digital Element
Digital Turbine
DIGO Hispanic Media
Equativ
GumGum
Klever
MediaRadar
NUMATEC
OneTrust
Proximic by Comscore
Rill Data
TheViewPoint
Verisk Marketing Solutions

Pricing

  • INDIVIDUAL ALL ACCESS PASS

    $1,995
    REGULAR RATE
  • GROUP RATE (3+)

    $1,795
    REGULAR RATE

GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS

Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee. AdExchanger members are also eligible for exclusive discounts, click here to learn more. Note: Discounts cannot be combined. To get your unique member discount code, please contact Emily Rocca at [email protected].

Contact

  • Questions

    For questions regarding event registration, please contact:
    Emily Rocca
    [email protected]

  • Sponsorship

    For sponsorship inquiries, please contact:
    Jonathan Toback
    [email protected]

  • Program

    For information on programming and speakers, please contact:
    Andrea Larick
    [email protected]