JOIN 1,500+ ATTENDEES AT ADEXCHANGER’S PROGRAMMATIC I/O CONFERENCE IN NEW YORK — THE ORIGINAL AND WORLD’S LARGEST CONFERENCE FOCUSED ON PROGRAMMATIC MEDIA AND MARKETING
Stay ahead of programmatic trends and connect with peers and industry partners you won’t meet anywhere else.
Hear from innovators, industry leaders, researchers and analysts on both the buy and sell side of programmatic media and marketing.
Meet programmatic practitioners and executives from top brands, agencies, publishers, media companies and technology providers.
Programmatic newcomers and experts find workshop content suited to their needs on Day 1. If your schedule is busy this October, Day 2 only is also an option.
Learn about the latest programmatic trends, issues and best practices in presentations, panel discussions, workshops and one-on-one talks.
70+ EXPERT SPEAKERS FROM INNOVATORS, INDUSTRY LEADERS, RESEARCHERS AND ANALYSTS ON BOTH THE BUY AND SELL SIDE OF PROGRAMMATIC MEDIA AND MARKETING.
Rob is an Associate Director and a core member of BCG's Marketing & Sales Practice, where he focuses on Marketing Effectiveness, Digital and Sales & Marketing Transformation. He is also the topic leader for B2B Marketing. Rob has more than 25 years of work experience, including 18 years of consulting experience (10 years with BCG).
Casie is currently a director of professional services in the MoPub business unit at Twitter. She leads the professional services team, with a core charter of scaling and improving technical services provided to the publisher and exchange partner client base. Prior to Twitter, Casie was the head of client services at Adobe Systems, where she focused on strategic and operational client-facing solutions for AudienceManager, Adobe’s data management platform. Prior to Adobe, Casie spent four years at Operative Media, the industry-leading digital ad business management platform. Before joining Operative, Casie held positions at Nature.com and America Magazine. You can find her @kcavery on Twitter.
Jonathan Bellack is director, product management for publisher ad platforms at Google. He and his team help content creators and ad-supported services of all sizes grow their revenues through Google AdSense, DoubleClick for Publishers, and the DoubleClick Ad Exchange. Jonathan has over 20 years of experience working for and with digital publishers including SmartMoney.com, Consumer Reports Magazine, and departments of the British Government. Jonathan has a BA from Yale University and an MBA from the NYU Stern School of Business, and was editor-in-chief of his middle school and high school newspapers.
Susan is a senior analyst serving B2C Marketing Professionals. Her research focuses on the health of digital ecosystem, on fraud, viewability, and brand safety; on the power of data to drive positive outcomes; and how marketers and publishers can work together for their mutual benefit.
Susan's research and analysis have been cited in publications including The Wall Street Journal, The New York Times, MediaPost, AdAge, Adweek, AdExchanger, and more. She has spoken about publishing in the digital age at industry events including MediaPost's Publisher Summit, The Association of Magazine Media, and the Upstream Seller Forum.
Tiziano is VP of Targeting & Media for Luxottica, where he is responsible for campaign management, measurement, predictive analytics, and media. Prior to joining Luxottica, Tiziano has worked for several years in marketing analytics at Epsilon where he worked in the telecom, and automotive industries focusing on analytical solutions to impact marketing ROI, and leveraging predictive models to develop acquisition, upsell and retention strategies.
Adam is Kargo’s Chief Business Officer, responsible for all business functions including revenue, business development and operations. Prior to Kargo, Adam served in key executive roles at Rubicon Project. During his tenure, Adam led Rubicon’s largest revenue efforts across DSP’s, agencies, and marketers as SVP of revenue, overseeing 600M+ in annualized revenue. Prior to Rubicon Project, Adam held a number of roles scaling the growth of companies in the digital, mobile, and programmatic space with companies including Jumptap, which resulted in an acquisition by Millennial Media. Adam started his digital career at Yahoo!, where he spent eight years in a number of sales management entrepreneurial roles. Adam’s passions include speaking at industry events, writing about tech and advertising, and sits on a number of technology, mobile, and AI advisory boards. He also loves playing his left handed Ukulele.
Jane is the CEO & Managing Director of the Coalition for Innovative Media Measurement (CIMM). She is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is an R&D coalition of leading video-based content providers (all the broadcast and cable network groups), media buying agencies and large advertisers formed to spur innovation in both TV and cross-platform measurement.
CIMM initiatives range from a youth/family measurement research project with RealityMine and TVision Insights to capture all media usage via device meters with ACR technology and a router meter; to white papers on best practices for cross-device identity measurement and for cross-channel attribution and ROI analyses; to an RFP for the effective combination of set-top box and Smart TV data. CIMM pioneered cross-platform measurement solutions for both comScore and Symphony Advanced Media.
Prior to CIMM, Jane had more than 30 years’ experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Sesame Workshop and National Geographic. Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print. She is on the Board of the Advertising Research Foundation and I-COM. She was a B&C Digital All-Star in 2014 and received a Leadership Award from ITVT in 2016.
As Acxiom’s Chief Privacy Officer and Global Executive for Privacy and Public Policy, Sheila directs Acxiom’s information use policies, compliance, consumer affairs, government affairs and related public relations for Acxiom’s operations globally. Sheila has developed and implemented policy and practice for Acxiom’s Privacy and Public Policy Program since 1998. Sheila participates in numerous domestic and international efforts to help develop effective public policy, establish industry best practices and achieve maximum harmonization of information policy across the world. With extensive knowledge of laws governing the collection and use of information worldwide, she is sought out by policy makers, regulators and government agencies for her views on the ethical use of data.
Sheila functions as corporate liaison to several industry standards-setting groups and research and policy development groups including the Information Accountability Foundation, Future of Privacy Forum, Center for Information Policy Leadership, Digital Advertising Alliance, Email Sender Provider Coalition, Mobile Marketing Association and Coalition for Sensible Public Record Access. She is frequently interviewed by the media on privacy, data use and data governance and has represented the industry in discussions on consumer privacy in a number of forums, including Consumer Electronics Show, Digital Health Summit, Forrester analyst events, International Association of Privacy Professionals Global Conferences, Digital Advertising Alliance Summit events, Direct Marketing Association annual conferences, Conference of Western Attorneys General, National Association of Attorneys General, American Legislative Exchange Council, American Bar Association annual conferences, Duke University’s Fuqua School of Business eVision event series, CRM Solutions Expo, the Marketing Science Institute and on the “Life & Times Tonight” television show (KCET, Los Angeles PBS affiliate).
Prior to joining Acxiom, Sheila worked for the U.S. Senate, and then managed congressional and political affairs for the American Institute of Certified Public Accountants in its Washington, D.C. office, focusing on legislative and regulatory initiatives as well as directing its political action committee. Sheila has a master’s degree in communications, specializing in business and political communication.
For more than ten years Pieter has created data solutions at companies including Amazon, BlueKai, Oracle and TrackSimple. Most recently, Pieter founded Pacific Data Partners to help address the data needs of B2B enterprises. Pacific Data Partners is a global data marketplace focused on B2B data for use in marketing, sales and analytics. Pacific Data Partners provides high-quality and scalable professional, firmographic and technograpic data solutions to B2B companies.
Prior to Pacific Data Partners, Pieter was the Vice President of the Oracle Data Cloud, a new global business unit at Oracle that was founded on of his work at BlueKai where Pieter ran the BlueKai Data Marketplace prior to its acquisition by Oracle.
Emily Del Greco is a leader in the programmatic industry with a history of building enterprise sales and services teams throughout her 10 years in the space.
Through Del Greco Solutions, Inc., Emily provides advisory services such as go-to-market strategy development, sales training, ad tech 101 curriculum and diligence for corporate development. She is a senior advisor to McKinsey’s Consumer Media and Tech practice.
Emily previously lead sales at mobile-first DSP Adelphic. Prior, she spent eight years at Google, working on every aspect of the display business since its inception in 2006, including Invite Media, which was eventually reborn as DoubleClick Bid Manager.
Marc Dispensa invents tech solutions that give marketing and advertising agencies a competitive digital edge. He’s a visionary serial entrepreneur with a track record of bringing new ideas to life, growing emerging companies to a position of strength, and enhancing the businesses of both clients and the agencies that serve them. Besides his business leadership and innovative mind, Marc also has technology know-how. He has architected and developed ad tech platforms that integrate with MediaOcean, AppNexus and Google digital ad products to drive efficiencies across the media buying and selling process for some of the world’s biggest brands. Recently, his successes resulted in him being recognized as one of Ad Age’s notable 25 Marketing Technology Trailblazers.
Today, Marc is the Co-founder of Equals 3, where he and his team are working closely with IBM to commercialize Watson for marketers by creating Lucy, the cognitive companion to the marketing professional. Since launch in May 2016, Lucy was awarded the 2016 IBM Watson Innovative Partner Award, called the AdTech product to watch in 2017 by Advertising Age and was one of only four AI solutions on Garner’s 2017 Cool Vendor List.
With over 19 years of digital media experience, James Douglas currently leads IPG Mediabrands / Society Paid Social efforts in the U.S. With a passion for biddable media, James is an expert on buying and tracking platforms as well as the evolution of Google, Bing, Facebook, Twitter, LinkedIn, Pinterest, and now Snapchat. He has worked with leading brands such as AIG, Wells Fargo, Microsoft, Merck, Kaiser Permanente, Pfizer, Samsung, Sony, Virgin America, Southwest Airlines, Pepsi, Coca-Cola, Electronic Arts, Ubisoft, Amazon, and Walmart and has led global clients within verticals as diverse as Finance, Entertainment, CPG, Travel, Tech, eCommerce, and Healthcare / Pharma.
James joined Society/IPG Mediabrands from Organic (Omnicom), where he lead paid search and social efforts globally for over 3,000 Hilton brand and local property campaigns. Prior to that, he was with Isobar and iProspect (Aegis-Dentsu), and as well worked as global strategic consultant with Molecular/Isobar and Ion Global. James started his digital career at Ask.com, where he was responsible for building out the content for search engines across the globe. James has lived and worked in 13 countries worldwide, and has a passion for complex, multi-market, multi-lingual clients. In his spare time, James enjoys woodworking and making furniture.
John Ebbert is publisher and CEO of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven digital advertising and marketing and enables the exchange of ideas between all members of the ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium and ContextWeb and as an entrepreneur.
Kindle is a Senior Product Manager for Marketing Technology. She is responsible for the digital ad tech strategy and evolving customer data for Marketing use. Prior to working on the Product team at Nordstrom, she was an Analytics Manager for Marketing. Kindle has over 10 years of experience in analytics working for federally funded research and development centers. She is passionate about using analysis and insights to drive her product strategy and deliver the best technology solutions for her customers.
As an analyst at eMarketer, Lauren Fisher’s primary area of focus is on advertising technology trends and platforms including programmatic advertising, cross-device targeting, attribution, data management platforms and marketing automation. Lauren also writes about the broader digital display advertising landscape.
Prior to eMarketer, Lauren worked at Business.com managing events and all agency-facing marketing initiatives. Lauren has BA in Journalism and a BA in Spanish from the Pennsylvania State University; she also has an MA in Journalism and Communication from the Ohio State University.
As co-founder and principal of Unbound, Quentin is considered one of the pioneers of programmatic media. Unbound is the first and most experienced unbiased advisor focused on data and programmatic media trading.
Previously, Quentin served as the chief digital and innovation officer at IPG/Mediabrands, where he was responsible overseeing $2 billion in digital media spend across global media networks as well as specialist digital agencies for Fortune 500 brands.
In 2008, Quentin led the team that architected and built the industry’s first-ever stand-alone programmatic media-buying agency, Cadreon, driven by a manifest destiny to unite the talents of Silicon Valley and Madison Avenue to serve the greater good.
One of the most tenured leaders in the digital arena, Quentin has held senior leadership roles at digital agencies ranging from Razorfish to Organic. In 1994, Quentin co-founded one of the earliest digital agencies, Electric Ocean, which won the first Clio awarded for digital work.
Wine is one of Quentin’s lifelong passions. At George Family Winery, he currently produces 100 cases of Cabernet Sauvignon from Coombsville, Napa’s newest appellation.
Matthew Scott Goldstein (msg) is a versatile and hands on, data-driven consultant with deep knowledge of the media business. He specializes in Digital Advertising from both a publisher and marketer perspective plus all companies in-between. He is fortunate to see a significant portion of the ecosystem which gives him deep insight into the ever changing advertising landscape.
His expertise includes revenue operations, sales planning, account management, pricing, yield management, inventory analysis, RTB strategy, ad product development, salesforce.com, partner management, coaching, M&A and strategic planning. He can both talk strategy and roll-up his sleeves and develop an excel model with the best of them.
Over the last seven years he has consulted over 45 different companies for extended periods, including AIG, American express, Birch Box, Disney, Forbes, Hearst, KPMG, Magnetic, NY Times, Xaxis and many others.
Mr. Goldstein is also a faculty member of the iab teaching a course on KPI’s and Data. He has just started to talk at conferences, OPS on publically traded companies in June 2017 and PMP “how to” at Programmatic IO in October 2017. He is also frequently quoted in ad technology publications.
Mr. Goldstein holds a BA in Finance from George Washington University and an MBA in Media Management from Fordham University. He lives in Lower Manhattan with his wife and three wonderful children.
Jonah Goodhart is the CEO and Co-Founder of Moat, a New York based Analytics company focused on driving success for brand marketers and premium publishers. Moat is at the forefront of helping shift digital advertising away from impressions and clicks and toward new models of attention. Jonah was the Founding Investor and Board Member of Right Media (acquired by Yahoo!), Founding Partner of WGI Group, and Co-Founder of Billions.org. Jonah was also a member of Mayor Bloomberg's Council on Technology and Innovation.
Jay Habegger is the co-founder and CEO of ownerIQ. Jay is a pioneer in digital media and advertising having over 20 years experience. He has built The Q from it’s humble beginnings to leading the industry in second party data and as the leading programmatic solution for digital advertisers, retailers and brands. Previously, Jay was the CEO and president of Bitpipe, leading the company through to its sale to TechTarget in 2004 in a $40 million transaction Jay has been a guest speaker at events attended by C-level marketing executives discussing the evolution of digital shopper marketing, retailer monetization, and programmatic advertising. He has also written several bylines for prominent advertising and retail publications such as Ad Age, Internet Retailer, Dealerscope, and TWICE Magazine. In addition, Habegger was acknowledged in The Rayno Report’s 2014 list of Top 11 ad tech visionaries. ownerIQ has been named one of the 50 Fastest Growing Private Companies in Massachusetts by the Boston Business Journal in 2017, as a MITX Award Finalist, in Ad Age’s 2015 B2B Best Awards, Digiday Signal Awards 2015, CIO Review's 2015 Top 20 Most Promising Retail Technologies and as a Hot Tech to Watch in 2014.
Jason Helfstein is Managing Director and Senior Analyst covering the Internet sector at Oppenheimer & Co. Inc. He oversees all aspects of the firm's Internet strategy and his coverage includes Consumer Internet, eCommerce, Online Advertising and Digital Media. Jason has been with the firm since 2002, previously covering Media and Advertising, before shifting his focus to the Internet. Prior to Oppenheimer, Jason worked at Salomon Smith Barney on the Institutional Investor ranked broadcasting and cable research group. Jason began his career in equity research at Schroder Wertheim. He holds Finance and Communications degrees from Syracuse University.
Jason leads our work in the area of digital marketing operations, working closely with global chief marketing officers (CMOs) and other executives to transform marketing organizations in response to rapidly changing consumer behavior, the proliferation of multichannel touchpoints and the opportunities created by digital innovations.
Jason’s skills in digital marketing have been honed over the past 20 years at the epicenter of the industry’s explosive growth. As CEO and founder of Agiliti, a boutique consultancy focused on digital marketing operations, he worked closely with marketing leaders to transform their digital marketing organizations and partnership ecosystems. A born entrepreneur – he started his own recording studio and independent record label at 18 and left it to pursue the potential of new media and the Internet – Jason understands the nature and complexity of the challenges that companies face in transitioning to digital, from data-driven decision-making and customer acquisition to the development of new marketing roles and management of talent in the digital age. He has worked with leaders in industries as diverse as retail, CPG, telecom, media, publishing and financial services, aiding them to tailor a structured approach to assessing, developing and refining their marketing strategies, capabilities, culture, organization, technology and partner ecosystems.
Prior to his stewardship of Agiliti, Jason co-founded one of the first digital media and relationship marketing agencies in 1998. When it was acquired in 2005 by Horizon Media, the largest independent media agency in the world, Jason then headed Horizon’s digital group for several years. He is a frequent speaker at industry events and has contributed to industry and mainstream-media publications, including The New York Times, The Wall Street Journal, CNN, Forbes, Fortune, Adweek, Advertising Age, and MediaPost.
Greg is Vice President of Audience Solutions at Bombora, the largest B2B data company. Greg joined Bombora on day one and has built the business into a profitable business unit that has enjoyed triple-digit revenue growth year over year. Today, Greg and his team are passionately activating B2B data solutions across the globe to drive the strong demand for Bombora Intent, Company Surge, ABM and demographic data. More than 50% of Bombora data is international and the Audience Solutions team works closely with brands, partners, data exchanges, agencies, DMPs, social and ad tech companies for many analytic, personalization and programmatic use cases.
Previously, Greg was Director of Data Solutions for Bizo, where he managed Bizo’s highly successful and profitable programs for data partner resellers and data exchanges. Greg also managed many top 50 advertisers, fueling their marketing stack technology solutions, and in turn reaping significant ROIs.
Additionally, Greg assisted Bizo with its national accounts sales teams with data solutions sales initiatives. Greg was instrumental in the creation of new use cases including Site-Side Optimization, Analytics, Custom Modeling, and Programmatic techniques.
Always a data geek, Greg has held data positions in banking, epayments, healthcare, eDiscovery and search sectors, automating data and dollar between banks, dot-coms and enterprises.
As senior editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (i.e., contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.
Chris Kane started Jounce Media in 2015 to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers. Jounce Media partners with advertisers, publishers and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems.
Chris was previously chief of staff to the CEO and CFO at AOL, where he was responsible for all day-to-day operations of the management team. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a leading demand-side platform and data management platform. He started his career as a management consultant at Oliver Wyman, where he focused on the converging media and technology sectors.
Ben Kneen leads the marketplace monetization team for the Publisher Technology Group (PTG) at AppNexus, which works with publishers across the globe to craft sophisticated yield management strategies. Prior to AppNexus, Ben led the client success team at Yieldex, where he was responsible for strategic consulting services and client training. After starting his career at Atlas Solutions, he went on to hold multiple roles in ad operations, yield management, ad solutions and product management at digital publishers such as PayPal and WebMD. Ben also writes the well-known Ad Ops Insider blog, which demystifies ad technology.
Nadya is responsible for leading market and partner development at PlaceIQ. Prior to joining the PlaceIQ team, Nadya oversaw corporate strategy, business development and M&A for Experian’s Marketing Services $1B global business, where she was able to create multiple world-class alliances to expand the reach of data driven marketing. At Experian she was a founder of Experian’s global Audience Services group and spearheaded the launch of the company’s marketing analytics consulting function. Nadya has worked extensively in the Media, Consumer Products, Retail, and High Tech fields, with global brands such as AMEX, Mars, Wal-Mart, Microsoft and T-Mobile.
Shaune works as a Marketing Technology Consultant currently with Dell’s Advertising Technology team.
In his current role as Programmatic Creative & Ad Fraud Manager he specializes in programmatic campaign design, best practices, and evangelism leading all of Dell’s programmatic creative activity across the globe as well as leading global strategy for Ad Fraud/Brand Safety in regard to media quality.
Shaune also has experience with marketing automation and lead nurture programs, and before moving into marketing technology worked in other Sales and Marketing roles for 10+ years.
Oleg Korenfeld heads up Advertising Technology & Platforms at Mediavest | Spark and serves as one of the Programmatic, Data, Technology and Innovation leads across Publicis Media group. Previously Oleg held strategic and operational positions at advertising technology innovation companies such as DoubleClick, Right Media and Jumptap, as well as new media publishers like Community Connect and Thrillist and traditional publishers like Hachette Filipacchi Media/Hearst.
In Coleen’s role as chief media officer, she is responsible for the leadership of Merkle’s media portfolio across search, display, social, and performance media as well as overseeing communications strategy capabilities.
Coleen is a seasoned executive with 20 years of experience in marketing, strategic planning, digital media, and technology. As an innovative and results-driven leader, Kuehn was named one of Advertising Age’s esteemed “Women to Watch.” She began her career in marketing and product development roles for American Express and The Coca-Cola Company after receiving an MBA from University of Michigan’s Ross School of Business.
Prior to joining Merkle, Coleen served as president at Mediavest, a global agency, where she was responsible for strategic oversight, integrated solutions, and client adoption of new technologies. She began as President of Strategy & Planning and was responsible for developing the agency’s communications planning methodology as well as its proprietary tools. Given her strong client relationships and leadership skills, she went on to assume the role of President, Client Leadership at Mediavest. Coleen was also a member of Mediavest’s Executive Leadership team of eight that determined the vision and overall direction for the agency.
Prior to joining Mediavest, Coleen was Chief Strategist at Havas|MPG and President of Digital & Emerging media at MediaCom.
Walker Lockhart is director of product for marketing technology at Nordstrom where he leads a team of product managers who are responsible for building personalized digital marketing at scale while delivering measurable results. He is passionate about delivering for customers by finding insights in behavioral data and exploring solutions to their problems by starting with their needs and working backwards to technology solutions. His team’s scope spans multiple areas including programmatic advertising, the loyalty program, social, email, events, direct mail and gift cards. Prior to joining Nordstrom, Walker spent 15 years at Amazon.
Jon is a Global Brand Strategist for LinkedIn, working with major brands to help them build brand witha long-term orientation with a balance of brand storytelling and interesting events.
Prior to LinkedIn, Jon led GE’s Social Media Center of Excellence, where he focused on brand andcommercial efforts across all major social platforms, including LinkedIn, Facebook, Twitter, andPinterest.
Jon’s previous roles include serving as Director of Online Operations for Eliot Cutler’s campaign forMaine Governor in 2010, and working China Risk Finance, a Shanghai-based Credit Card Start-up.Jon also co-founded NeochaEDGE, one of the leading creative agencies in China.
Kevin’s 20+-year career includes more than a decade at CMP, where he served as publisher of Computer Reseller News. Kevin also led the B2B national sales team for CNET Networks. He has written extensively for MediaPost’s Online Publishing Insider as well.
Duncan McCall is the CEO and co-founder of PlaceIQ. He is one of the first people to connect consumer location to advertising, allowing CPG, retail and auto brands to align advertising with consumer behavior. Prior to PlaceIQ, Duncan founded and led a venture backed consumer Internet business with the goal of enabling and empowering users of location aware devices. His time spent working on RFID and universal positioning startups would later be the foundation on which PlaceIQ was built. Duncan also built and led IS Solutions INC, a premier Silicon Valley based System Integrator.
Jana Meron is VP of Programmatic & Data Strategy for Business Insider. She played a pivotal role helping transform Business Insider into an industry pioneer that was early to embrace programmatic across its organization, and she oversees a sophisticated and singular private exchange. Previously, Jana worked at CBS Local Digital, where she was responsible for a majority of their indirect revenue, and an early employee at Google, working with publishers. Regarded as a programmatic thought-leader, Jana is a frequent speaker at industry events
Ana is an entrepreneur, media executive and digital data innovator. As principal and co-founder of Sparrow Advisers she and her team of strategic consultants work with companies across adtech, martech, ecommerce, and media on strategy, product, go-to-market positioning, new market launches, innovation, services and global field enablement. Earlier in her career Ms. Milicevic has held key leadership roles across product, strategy, technology, and services in early stage startups, high growth scale-ups, and established global companies. She is a frequent speaker on topics of data management, cross-channel marketing analytics, customer experience, innovation, and emerging markets. She can usually be found in New York City, on a plane, or on Twitter as @aexm
Louis Moynihan leads MarTech Partnerships for Global Marketing Solutions at Facebook, where he is responsible for integrating Facebook into cross channel use cases. In this role, Louis builds strategic relationships with Industry MarTech leaders, ultimately extracting value from both B2C & B2B cross channel use cases. Prior to Facebook, Louis was VP of Innovation & Alliances at Demandbase. While serving in this position, Louis incubated Demandbase’s B2B ad product to an industry leading position.
Jonathan Nelson co-founded Organic, the very first digital agency, in 1993, and served as Organic's CEO for seven years. Currently, Jonathan is CEO of Omnicom Digital where he oversees strategy for Omnicom’s digital assets globally.
Described as a “serial entrepreneur,” Jonathan has played a critical role in founding and building a number of companies. In 1999, Jonathan took two companies public: Accrue Software, Inc., a web measurement and analysis company that he founded in 1995, and Organic. Later, he guided Organic through its subsequent re-privatization.
Jonathan is widely recognized as an industry thought leader, appearing in print in The New York Times, USA Today, Forbes, Newsweek, and Adweek and on television on CNN, CNBC, and MSNBC. His numerous accolades include being named one of the top 100 young innovators of the century by MIT's Technology Review in 1999, and one of the top entrepreneurs of 1997 by Red Herring Magazine. He was inducted to Advertising Age's Hall of Fame in 2001 for his "indelible imprint" on the Internet industry.
Jonathan sits on numerous boards in the media and finance industries. A passionate musician, he is the co-owner of two San Francisco venues and co-produces San Francisco's Hardly Strictly Bluegrass annually in Golden Gate Park.
Mollie is DWA’s Director of Analytics. She leads the charge in moving DWA to a cloud based data visualization platform in an effort to provide clients more real-time, automated reporting. She also spearheads the development of measurement processes that allow for easy flow of data from publishers to clients’ first-party systems.
Mollie has 10 years of experience in communications, marketing, and analytics strategy across multiple verticals, including Banking, Business Services, Education, Energy, Retail and Technology. She possesses expertise in servicing both B2B and B2C clients.
She holds an MBA from University of San Francisco and a BS from Towson University.
Claudia Perlich leads the machine learning efforts that power Dstillery’s digital intelligence for marketers and media companies. With more than 50 published scientific articles, she is a widely acclaimed expert on big data and machine learning applications, and an active speaker at data science and marketing conferences around the world.
Claudia is the past winner of the Advertising Research Foundation’s (ARF) Grand Innovation Award and has been selected for Crain’s New York’s 40 Under 40 list, Wired Magazine’s Smart List, and Fast Company’s 100 Most Creative People.
Claudia holds multiple patents in machine learning. She has won many data mining competitions and awards at Knowledge Discovery and Data Mining (KDD) conferences, and served as the organization’s General Chair in 2014.
Prior to joining Dstillery in 2010, Claudia worked at IBM’s Watson Research Center, focusing on data analytics and machine learning. She holds a PhD in Information Systems from New York University (where she continues to teach at).
Matt Prohaska, CEO and Principal, Prohaska Consulting, is a 25-year media veteran and consultant to leading digital media and advertising technology firms and executives.
Matt has been a contributor to the growth of online advertising since its commercial inception in the early 1990s, first by creating the online media practice at BBDO (now part of Omnicom) in 1994 and later opening CNET’s New York sales office as its first Regional Sales Manager in 1996. In April, 2013, Matt became the Programmatic Advertising Director for The New York Times, where he led the most closed deals in programmatic direct sales than any publisher during his time there.
As head of Prohaska Consulting, Matt, with a leadership team of 10 executives and a network of more than 100 senior executives in 25 cities across the globe, works with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level by improving sales, marketing, operations, product, and/or tech. In less than three years, more than 150 clients – including top organizations such as Univision, Under Armour, Toyota and IAB – have chosen Prohaska Consulting for a variety of services, including strategic guidance, project leadership, training, and/or to supply operating street teams.
David is a Partner and Managing Director and leads BCG's Digital Marketing Accelerator in North America. David has significant experience in driving growth in companies of varying size and industry. He brings more than 10 years of experience in marketing analytics, pricing, promotion effectiveness, and digital marketing optimization.
Zach Rodgers is the executive editor for AdExchanger, a digital advertising news and discussion site enabling the exchange of ideas among all members of the ecosystem, including agencies, advertisers, publishers and technology companies. He has covered digital media and advertising for 13 years, most recently as managing editor for ClickZ, where, under his guidance, the site won two national business media awards for editorial excellence by the American Society of Business Publication Editors. His work has been syndicated to Mashable and Kauffman Foundation and cited by major trade and consumer associations, such as the US Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com and Datamation, an enterprise technology publication.
Nicola is SVP of Global CRM for Luxottica, where he leads globally customer relationship, loyalty, targeting, customer experience, and customer analytics. Prior to joining Luxottica, Nicola has worked for several years at Sky (digital cable) where he contributed in creating their Customer Marketing and Customer Experience team. Earlier in his career Nicola worked for The Boston Consulting Group - where he focused in marketing projects for Media, Telco and Retail industries.
Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.
Brian brings over 15 years of experience in digital, mobile, and emerging media to the NinthDecimal team. He is responsible for NinthDecimal partner and client revenues across all its lines of businesses. Most recently, Brian was VP of Sales and Business Development at 4INFO where he was part of the executive team overseeing multiple revenue functions including leading teams responsible for sales, publisher, data, and channel partnerships.
Prior to 4INFO, Brian was Director of Sales at SkyGrid focusing on brand and agency partnerships around mobile and social real-time media opportunities across desktop, mobile, tablets, and connected television. Earlier in his career, Brian was part of the NinthDecimal family serving as Director of East Coast Sales under the company’s former JiWire brand. During this time, Brian managed the Sales and Account Management teams on the East Coast working with brands to reach the on-the-go consumer via WiFi sponsorships at venues. Before JiWire, Brian was part of the team at Third Screen Media that was acquired by AOL and formed into Platform A.
Brian started his digital media career at Yahoo! where he received numerous companywide awards as one of the top sales reps. He has a bachelor’s degree in Government from Connecticut College and resides in Ashland, Massachusetts with his wife, two boys, and black lab.
Sarah is a senior editor for AdExchanger.com, covering the publisher side of digital advertising, including publisher platforms. She has held editorial positions at Film Journal International and most recently CRM Magazine, where she focused on enterprise applications and strategy. Her first job was planning digital advertising in a pre-programmatic landscape. At Wesleyan University, she majored in Anthropology and Film Studies.
Belinda J. Smith is the Director of Global Media Activation for EA, leading in-house media buying for EA’s HD titles globally. Previously Smith was the Director of Programmatic Strategy at 360i. There she oversaw strategy across all 360i North American programmatic accounts and client teams. Prior to 360i, Smith was the Director of Industry Initiatives at the IAB and led product management and marketing for several entities at AT&T.
Michelle is DWA’s Media Director, leading strategy and planning for the agency’s largest accounts. With over 10 years of experience, she is an expert in account based marketing (ABM), digital media, out-of-home and print advertising. She is also skilled in project management and event planning.
Prior to working for DWA, Michelle was a Media Supervisor at Exacta Media, Inc. She holds a BA in Communications from San Diego State University.
Josh Sutton is the Global Head of Publicis.Sapient’s Data and Artificial Intelligence Practice. In this role, he is responsible for leveraging big data tools as well as correlation-based and causal-based AI platforms to help clients transform their businesses. He works closely with clients to ensure that we align the right tools and platforms with their business objectives.
Josh also serves as a member of the executive leadership team for Publicis.Sapient’s Business Transformation Services group. This group is focused on helping clients identify and capitalize on opportunities to transform their business. Josh joined Sapient in 1995.
Josh serves on the board of directors for NPower, a New York based non-profit focused on mobilizing the tech community and providing individuals, nonprofits and schools the access and opportunity to build tech skills and achieve their potential.
Jon came to SiriusDecisions from Catalent Pharma Solutions, where he was a SiriusDecisions client for more than two years. Catalent provides advanced delivery technologies and development solutions for drugs, biologics, and consumer health products. In his role as director of global digital and direct marketing, Jon built a Marketing Center of Excellence for executing business unit marketing plans; introduced personas and buyer's journey analyses; implemented the Demand Waterfall, hired and grew a lead development team; and launched new digital programs that led to triple-digit improvements in traffic, lead generation and awareness ahead of the company's IPO in 2014.
Prior to Catalent, Jon was a product director/brand manager at J&J, responsible for developing and managing multi-channel campaigns for the launch of a new direct-to-consumer business within the Health & Wellness segment. He also held client-facing roles at Rosetta, a leading digital agency, and led a team of marketers responsible for executing email and direct mail campaigns for Pfizer Rx brands while part of Extraprise's marketing services group.
As Senior Partner, Head of Social at Catalyst/GroupM Search & Social (WPP), Kieley’s focus is on staying ahead of social market trends and providing industry leading recommendations to drive business results through the Social channels. She is a resource for GroupM’s over 100 predominantly Fortune 500 clients. Prior to Catalyst, Kieley was Director of the Intent Lab at Media Storm where she grew the agency’s Search & Social offering. Kieley was focused on strategy, delivery, and the application of integrated insights. Previously, at Neo@Ogilvy (WPP) Kieley held paid search, paid social, and digital strategy roles. She is a founding member of Social@Ogilvy, a joint venture between Neo@Ogilvy & Ogilvy PR. Kieley is recognized as a thought leader, holding Advisory Board posts with Twitter and GroupM NA. She also frequently comments in industry publications, speaks on panels, and authors opinion pieces that are shared internally and externally.
Jamie Tedford is the Founder/Chairman of Brand Networks, a leading marketing technology software company. The company’s platform is used by 17 of the Ad Age top 25 largest advertisers in order to simplify and streamline their native social media investment across Facebook, Instagram, Twitter, Snapchat, Pinterest, Linkedin and other emerging social platforms.
As a young professional, Jamie worked in politics, at a Speakers Bureau, and at an IPO bound digital startup. This experience brought him to a large creative agency in the Havas network to head up media innovation. Finally, he took the leap and launched his first startup with no funding, no customers, and very little runway.
Jamie is proud member of the bootstrap community, having built Brand Networks into a profitable venture for six years before selling a minority share of the business to private equity firm AEA for $68 Million. He is a frequent speaker, seed investor, and active strategic leader as the Chairman of Brand Networks.
Rick Tolman oversees the Global Demand Generation programs at Domo for all domestic and international markets. His senior marketing leadership is marked with more than 15 years of progressive experience building top-performing, large-scale programs for brands such as Sony, Hewlett-Packard, CNN, Domo, eBay, Ancestry.com and Sun Microsystems. His background and expertise are focused on building high-performing acquisition organizations using sophisticated data-driven strategies to enable and accelerate sales. Rick is a frequent speaker on leveraging technology to optimize marketing performance.
After 25 years as a marketing leader in large corporations, Beth Wallace formed Big Lens in 2012 to leverage a best-in-class demand-side platform (DSP) and a network of experienced marketing partners to drive success for online advertisers. Big Lens’ B2B work includes brand awareness and demand generation campaigns for technology, telecommunications, and marketing services clients. As an early innovator with programmatic advertising for B2B clients, Big Lens has worked with MediaMath to create specialized solutions for ABM and multi-channel nurture campaigns.
Beth cut her digital marketing skills as Vice President of Online Marketing at AOL, where she was responsible for customer acquisition, cross-sell and up-sell, and migration of customers from dial-up to broadband. At AOL, Beth partnered with the founders of MediaMath to develop innovative techniques for optimizing online advertising on the AOL service and across the web.
Beth’s roots are in direct response marketing across all channels. Prior to her work at AOL, she served as a circulation director and marketing database lead at Meredith Corporation. She later spent three years at Conservation International as Vice President of Digital Marketing, combining her passion for conservation with marketing and advertising skills.
Beth graduated with honors from Emory University with a B.A. in Psychology and holds an M.B.A. in Marketing and Finance from Northwestern University.
Mr. Weaver started Promatica Consulting in response to an unserved need for objective and independent advisory across the programmatic marketing landscape. Mr. Weaver assists brands, agencies, technology solutions, and publishers in building programmatic solutions that align with their business, drive revenue, and accelerate activation to achieve business goals. Weaver most recently held a brand strategy role at TubeMogul, a video ad-technology company where he educated brands on programmatic models, best practices, and to accelerate adoption of the platform.
Prior, Weaver was the Managing Director of the Mindshare Trading Desk (WPP). He was responsible for developing and activating the first transparent programmatic framework for enterprise brand marketers. He was responsible for client activation across many brands including Unilever, Kimberly-Clark, CVS, and more recently Johnson & Johnson and L'Oréal. He developed new products, revenue streams, and business models for the agency resulting in sustained growth and supplemental profit .
Mr. Weaver began his career in media by starting a media buying company while in college. During this time, he developed a passion for advertising technology and digital media while tech was booming in the late 90′s. In 2005, Mr. Weaver was brought to Media Storm to launch the digital investment group for the agency. He contributed to year over year client and revenue growth resulting in additional office expansion to New York City. After Media Storm, Weaver worked across several large holding companies.
His category experience includes CPG, Beauty, Retail, Luxury Goods, and Entertainment. Mr. Weaver has had the opportunity to work with Fortune 500 brands like Unilever, Kraft, Kimberly-Clark, Coca-Cola, Estee Lauder, Disney, CVS Pharmacy, FX Network, NFL Network, Food Network, Howard Stern onDemand, Johnson & Johnson, and FOX Broadcasting.
Elizabeth Zalman is the Co-founder & CEO of strongDM, the definitive data security product. Previously she was Co-Founder and CEO of the cross-device profile company Media Armor. After its acquisition, she served as VP of Analytics at the acquirer, Nomi. Prior to Media Armor, she led the client analytics and media optimization team at Dotomi (now Conversant), generating an annual $500M in incremental revenue for 50 of the IR Top 100. With over 15 years' experience leading data-driven organizations, she is an expert in analytics, data privacy, and security.
JOIN US FOR A COMPREHENSIVE TWO-DAY EXPERIENCE THAT WILL LEAVE YOU READY TO DELIVER ON NEW PROGRAMMATIC OPPORTUNITIES.
Back by popular demand, Day 1 (Wednesday) includes four workshop-based learning options and Day 2 (Thursday) provides access to industry thought leadership as well as ample networking opportunities for building stronger relationships with your programmatic community. Thursday is also available as a single-day ticket.
October 25, Wednesday
Day-1 Agenda – 4 Options:
Oct 25 / Choice-A
Programmatic Essentials Workshops
Explore the strategy of programmatic with leading-edge thinkers as they bring to life key elements of programmatic media and explain how best to solve for the data-driven digital future of advertising and marketing.
Oct 25 / Choice-B
Programmatic Ops Talks
The bubbling core of any programmatic ad strategy is rigorous operational strategy and the effective use of technology. If you are interested in refining your company’s “ops" excellence as it relates to programmatic – and getting much deeper into its technical aspects – this is for you.
Oct 25 / Choice-C
The business-to-business (B2B) challenge is unique in marketing. Learn best practices on how everything from account-based marketing to CRM and measurement is integrating with programmatic and creating an edge for today's B2B marketing leaders.
Sponsored by BidSwitch
Hosted by AerServ
In-house Programmatic: Unlocking Incremental Value or Chasing The Shiny Object?
Can marketers manage programmatic with the same or better acumen as agencies? Why are more clients taking programmatic in-house -and what does that mean exactly? As marketers’ digital capabilities mature, they are naturally reassessing their operating models, partner ecosystem, and overall digital investment mix. Join this McKinsey-led session to gain the latest real world insights that will help marketers make the business case for – or against – bringing programmatic capabilities in house.
Jason Heller, Partner, Global Lead Digital Marketing Operations, McKinsey & Company
Programmatic Essentials Workshop
Workshop details soon.
Presented by comScore
How To Make The Most Of Mobile RTB
Nearly half of all US programmatic revenue is generated from mobile ads, yet most large marketers struggle to build mobile strategies that really work. Mobile RTB brings with it a host of new audience signals (think device, location) that require new thinking. Working in mobile for the past 3 years, consultant Emily Del Greco will share her top 5 most often encountered mobile errors that she has seen advertisers make and, importantly, how to avoid them.
Emily Del Greco, President, Del Greco Solutions, Inc.
Hosted by AerServ
Private Marketplace (PMP) Best Practices
Congratulations! You are a publisher and just received the OK from the advertiser/agency/DSP/SSP that a PMP (private marketplace) is ready to go live – now what? In this informational session, we will review best practices to ensure PMP deals are working properly. We will also address questions such as: How do you set up the deals in the system and track them? When do you reach out to the advertiser?; When do you open up the campaign? Which reports do you looks at? And how can you best trouble shoot PMP deals. Plus we’ll explore roles and responsibilities of sales versus operations.
Matthew Goldstein, Advisor and Consultant
Audiences for Omnichannel: Understanding Your Data Portability
This session will explore how top brands and marketers are moving their data around the marketing ecosystem to stay relevant in today’s fast-paced, ever-evolving consumer landscape. Learn best practices for leveraging the same data-driven audiences typically activated for programmatic advertising to drive TV, Social Media, and Direct Mail targeting, as well as campaign planning, measurement and attribution. Also, get actionable tips on how you can use data to drive effective omnichannel campaigns that drive optimal marketing ROI.
Brian Slitt, Chief Revenue Officer, Ninth Decimal
What Does A Good DSP Look Like?
What does a leading DSP do in the minds of advertisers that others do not? Which tasks do even the leaders need to perform better? In this session, Kevin Mannion of Advertiser Perceptions will look at market findings on how advertisers (marketer and agencies) select DSPs, what they look for in their preferred DSP, and their views of the leaders in the category.
Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions
Hosted by Nucleus
Programmatic By The Numbers
Leveraging eMarketer’s research on programmatic spend, this workshop will take a deep dive on ad spend across programmatic channels (display, TV, mobile and more) and look at where we are today – and the growth ahead.
Lauren Fisher, Principal Analyst, eMarketer
Programmatic Essentials Workshop
Workshop details soon.
Presented by Teads
Header Bidding Best Practices
With more than 50% of top global publishers engaging in some form of header bidding today, we are now well past the experimentation phase of this monetization strategy. Prohaska Consulting brings together buyers, sellers and tech providers in this lively discussion around where successes and challenges have been found today and where they’ll be found going forward.
Matt Prohaska, CEO and Principal, Prohaska Consulting
Hosted by AerServ
Best Practices For Using Programmatic For Omnichannel Strategy
Programmatic can be regarded as an important first step to creating awareness and delivering messages at scale, but equally as important is the insight into the consumer’s next steps after programmatic exposures. Learn how brands are now coupling programmatic with location to answer questions such as: How can programmatic play a part in an omnichannel strategy to capture “share of visit” from my competition? Is my programmatic strategy driving customers to me or to my competitors? How can I augment location data with other data sources, like CPG purchase data to inform programmatic?
Duncan McCall, CEO and Co-Founder, PlaceIQ
Nadya Kohl, EVP of Business Development and Marketing, PlaceIQ
Learn the state of the art for tagless attribution from Chris Kane, founder of ad tech consultancy Jounce Media. Measuring ad effectiveness historically required firing tracking tags that are cumbersome to implement and slow page load times. But by moving attribution server-side, both advertisers and publishers can achieve better measurement while improving the user experience.
Chris Kane, Founder, Jounce Media
How To Pick A DMP
Marketers are integrating data management platforms into their organizations for deeper insights and understanding of their customers. Joe Weaver discusses how to identify whether your organization needs a DMP, the key evaluation criteria and how to create successful data-driven use cases.
Joe Weaver, President and CEO, Promatica Consulting
Programmatic Essentials Concludes
Sponsored by BidSwitch
Hosted by AerServ
Programmatic Ops Talk
Workshop details soon.
Lori Tavoularis, SVP Digital Revenue & Operations, Tronc
How To Succeed In A Transparent Data Economy
Marketers and their agencies are now pushing their solutions toward greater disclosure of data sources. This is evident by the momentum of second-party data markets driven by new solutions and even within traditional data aggregators. Learn why this will be the new data economy in 24 months – one that delivers transparency and choice to marketers.
Jay Habegger, CEO, ownerIQ
Presented by ownerIQ
How To Scale Up In Programmatic
The fundamentals of programmatic advertising are relatively simple: Use a bidder to activate one or more algorithms across a network of vetted supply sources. But what’s the best way to scale? In this presentation, Groupon’s Sandeep Dey will describe how to build a capability using third-party sources, how to scale up supply sources and how to maintain quality and cost-efficiency while combing through billions of impressions per day.
Sandeep Dey, Product and Engineering @ Display Marketing, Groupon
Programmatic Ops Talk
Workshop details soon.
Presented by Dun & Bradstreet
Programmatic Ops Talk
Workshop details soon.
Ben Kneen, Director of Publisher Monetization, AppNexus
Hosted by Nucleus
Cracking The Code On In-App Programmatic
The mobile app ecosystem differs greatly from traditional desktop in its consumer usage, the technology that powers it and the operations required to make it successful. In-app programmatic advertising spend continues to grow year over year and shows no signs of slowing down. If there is a high correlation between advertiser and publisher gains, both sides can boost the value of their in-app ads. For app publishers, monetization can drive a content-friendly and user-focused product roadmap if you follow a recommended blueprint for success. For marketers, the audience you want access to does live in the mobile app world, and there are key best practices that will maximize the ROI of your spend.
Casie Attardi Jordan, Director of Professional Services, MoPub @ Twitter
Storytelling Through Automation
How do you maintain the integrity of storytelling with video in an automated world? Today’s real-time programmatic ecosystem needs tweaks of both protocols and KPIs to work as efficiently for branded video content as it has for direct response display advertising. Learn best practices as well as the key trends which make video the next technical frontier for the programmatic industry.
Adam Chandler, Chief Business Officer, Kargo
Presented by Kargo
Hosted by AerServ
How To Secure Data In Programmatic’s Chain-of-Custody
Data breaches are no longer a question of if, only of when. Despite industry attempts to secure data, it remains vulnerable across storage, access, and utilization. Through the use of a live demo of a data breach, we’ll discuss which data you need to protect in a programmatic setting and best practices to maintain security in programmatic’s chain of custody.
Liz Zalman, Co-Founder and CEO, strongDM
GDPR: What Is It And Why You Should Care
The European Union’s General Data Protection Regulation (GDPR) will become law in May 2018. Think it won’t affect you? Think again. GDPR will potentially be a huge deal for many and set the tone for data protection regulation globally. Learn the specifics on GDPR and how the expectations for use of consumer data in programmatic could change.
Sheila Colclasure, Chief Privacy Officer, Acxiom
The Programmatic Focus Group
Learn how programmatic can be a real-time digital focus group and – through experimentation – can play key roles in brand management and creative evaluation.
Claudia Perlich, Chief Scientist, Dstillery
Ops Talks Concludes
Defining KPIs For B2B Marketers
Unlike B2C campaigns, B2B executions rely heavily on the effective targeting of a finite audience with a complicated path to purchase. In this session, Media Director Michelle Stewart and Director of Analytics Mollie Parker will share insights from DWA’s own B2B key performance indicators (KPIs) and explain how to apply them to setting up a measurement framework that validates a B2B brand’s audience and gauges the impact of a campaign’s strategy.
Michelle Stewart, Media Director, DWA
Mollie Parker, Director of Analytics, DWA
Presentation details soon.
The Future Of B2B Marketing From LinkedIn: Trends And Implications For Marketers
B2B marketing is changing faster than most marketers appreciate and act. This session from LinkedIn will examine five to eight key emerging trends in B2B marketing as well as how programmatic advertising can help B2B-focused advertisers capitalize on new opportunities. The presentation aims to challenge the B2B marketers to question conventional marketing wisdom and rethink how they build brand and generate revenue through programmatic.
Jon Lombardo, Global Brand Strategist, LinkedIn
Hosted by AerServ
Best Practices In Delivering Programmatic Personalization
Today’s B2B buyers have dramatically heightened expectations about their digital interactions with companies seeking their business. In order to meet these expectations, companies are turning to vendors who are stepping up their “right time, right content, right channel” capabilities with technology platforms and applications that deliver programmatic personalization. In this session, Jonathan Tam of SiriusDecisions will look at best practices and things to watch out for when it comes to the one-two punch of deploying personalization to meet B2B buyers’ content needs and collecting data for future marketing and sales efforts.
Jonathan Tam, Research Director, Demand Creation Strategies, SiriusDecisions
Presentation details soon.
Understanding and Using Technographic Marketing
Workshop details soon.
Pieter de Temmerman, CEO, Pacific Data Partners
Hosted by Nucleus
The Facebook Approach For B2B Marketing
Today, B2B marketers need to integrate multiple marketing technology stacks across customer relationship management (CRM) and marketing automation (MA) systems in order to effectively leverage their customer data. Learn how B2B marketers can activate their brand’s first-party B2B audiences on Facebook.
Louis Moynihan, Martech Partnerships, Global Marketing Solutions, Facebook
Presentation details soon.
Insights That Deliver: Driving Results At Every Step Of The Buyer’s Journey
Reaching the right audiences across multiple platforms and at key touchpoints in the buyer’s journey, requires knowing how to analyze disconnected streams of data. Join Domo’s Head of Global Demand, Rick Tolman, as he demonstrates how to connect and interpret multichannel data to get the insights needed to deliver measurable impact across every phase of the buyer’s journey.
Rick Tolman, Head of Global Demand, Domo
Hosted by AerServ
ABM Marketing Through Programmatic Media
An abundance of B2B data sources along with improved CRM-matching enables precise ABM (account-based marketing) through programmatic media. Extend your email nurture campaign to display, video, native and social channels to engage and convert your top accounts. In this session, you’ll learn resources and strategies for B2B data and CRM matching, tips on media selection and messaging strategy and a how-to on structuring a campaign with addressable media.
Beth Wallace, CEO, Big Lens
A Universal Digital Fingerprint: How The User ID Is Evolving
A common identifier is evolving that will supersede disparate KPIs, like click metrics. Providing an exponentially better experience, universal IDs will work across the B2B marketing ecosystem to improve timeliness, relevance, personalization and measurement. In this workshop, explore the status and benefits of a universal user ID.
Greg Herbst, Vice President of Audience Solutions, Bombora
The Rapidly Growing Impact Of Mobile On B2B Marketing
Mobile is rapidly becoming a critical element of the digital transformation of B2B marketing. There is significant evidence that mobile is hitting “critical mass" in B2B buyer behavior. Mobile is different than desktop/laptop, though – buyer usage patterns and marketing best practices must be optimized for mobile. BCG will share recent research on the rapidly growing importance of mobile in B2B buying behavior and the implications for marketers, and it will bust some common myths regarding usage of mobile. Attendees will take away insights on best practices and watch-outs to avoid.
David Ratajczak, Head of Digital Marketing Accelerator, North America, The Boston Consulting Group
Rob Archacki, Associate Director, The Boston Consulting Group
B2B Marketing Concludes
9:00 AM –
10:30 – 11 am
Programmatic 101 Workshop
Step up your programmatic expertise in this three-hour crash course. Chris Kane, founder of ad tech consultancy Jounce Media, will lead an interactive workshop that describes the “how it works" of programmatic advertising. Specifically, this session will cover auction dynamics, data management and campaign optimization. Attendees will receive printed copies of Jounce Media’s Little Black Book of Ads.
Chris Kane, Founder, Jounce Media
Programmatic 101 attendees will also be registered for Programmatic Essentials in the afternoon.
5:00 – 7:00 PM
Enjoy great food and drink at the official PROGRAMMATIC I/O Welcome Party.
Hosted by Fyber
Complimentary admission for all PROGRAMMATIC I/O ticket holders.
John Ebbert, Publisher and CEO, AdExchanger
Luxottica’s Journey in Programmatic
Luxottica is the world’s largest eyewear company, with brands like LensCrafters, Sunglass Hut, Ray-Ban and Oakley. Over the past two years, the company has internalized programmatic know-how, rolling out a DMP and exporting segments to multiple DSPs for campaign execution. In this presentation, two senior Luxottica marketers will discuss how the brand has incubated the necessary technology expertise in-house and migrated from an “agency led" to a more “client engaged” model.
Tiziano Cembali, Vice President Marketing – Customer Targeting and Media, Luxottica
Nicola Saraceno, SVP Retail Marketing & CRM, Luxottica
Programmatic Wall Street
Wall Street tracks the pulse of programmatic media. Hear the latest trends from one of The Street’s top analysts.
Jason Helfstein, Managing Director and Senior Analyst, Oppenheimer & Co. Inc
Presented by FreeWheel
Battle Of The Platform APIs
Agencies and marketers now have multiple ad APIs to think about: Facebook, Snapchat, Pinterest and Twitter to name a few. Some API connections are mature, while others are just gearing up. Buyers will discuss the strengths and weaknesses of each platform’s buying capabilities, how they manage buys across multiple platforms and what they would like to see from social platforms in the future.
Jamie Tedford, Founder and CEO, Brand Networks
James Douglas, SVP/Executive Director, Social Media, Society Agency (IPG)
Kieley Taylor, Partner, Practice Director, Paid Social, GroupM (WPP)
Moderated by: Ryan Joe, Managing Editor, AdExchanger
Hosted by AerServ
Insider View From The Publisher
Changes in the programmatic auction have given publishers a leg up, and Business Insider has made the most of new opportunities in platform-driven selling. But the publisher must also consider a wide spectrum of requirements from buyers – often unique to each brand. Jana Meron will describe how she balances the inherent complexity of today’s data-driven selling environment with the need to present advertisers with a simple, unified story.
Jana Meron, VP of Programmatic and Data Strategy, Business Insider
EA's Programmatic Arts
Electronic Arts is on a journey to continually embrace advertising innovation. The company has taken an ongoing learning approach to wrapping its hands around the data it owns, and using that data to support its enormous brands like Madden, FIFA and Battlefront. In this presentation, EA’s head of global media activation will discuss the company’s tinkering culture in areas like identity management and attribution.
Belinda J. Smith, Director of Global Media Activation, EA
State Of Cross-Media Measurement And Programmatic TV
CIMM’s Jane Clarke presents a deep dive on one of programmatic’s most challenging areas – cross-media measurement. With the measurement overlay, she’ll also explore the use of data and audience targeting in the evolving area of programmatic TV today and where she expects it to go next.
Jane Clarke, CEO and Managing Director, Coalition for Innovative Media Measurement (CIMM)
Hosted by Nucleus
Ad Quality: Who's Responsible?
Many marketers now have rules in place to ensure they’re buying only well-vetted, certifiably human and brand-safe media placements. But how can they be sure each partner is rising to that challenge? This “ecosystem" session will bring together a big brand marketer, a publisher, and an agency and measurement vendor to discuss how all parties can strive for perfect accountability.
Jonah Goodhart, CEO and Co-Founder, Moat
Shaune Kolber, Programmatic Creative and Ad Fraud Manager, Dell
Coleen Kuehn, Chief Media Officer, Merkle
Moderated by: Allison Schiff, Senior Editor, AdExchanger
Presented by TripleLift
KPIs That Count
Cost per click. Cost per acquisition. Return on investment. Return on ad spend. Viewability. 80% viewability. 100% viewability. These are all key performance indicators that marketers and their agents use to define programmatic success today. But are they the metrics that count? Do they represent the kind of marketer/consumer relationship that sells products and moves markets? This keynote will identify which KPIs really work.
Susan Bidel, Senior Analyst, Forrester
Jonathan Bellack, who oversees Google’s publisher platforms, DoubleClick Ad Exchange and DoubleClick for Publishers, will discuss how buyers and sellers are navigating programmatic to grow their businesses while also delivering a better experience for users.
Jonathan Bellack, Director, Product Management, Google
Moderated by: Sarah Sluis, Senior Editor, AdExchanger
Hosted by AerServ
Retail And Ecommerce Converge At Nordstrom
Nordstrom is one year into a multiyear marketing campaign that will see it transform its use of customer data to engage retail shoppers at every phase of the lifecycle. Walker Lockhart and Kindle Fell will talk about Nordstrom’s shift to an integrated marketing model across its brands and channels, its evolving use of customer data to engage retail shoppers at every phase of the purchase cycle and its future plans to automate and bring programmatic to all channels.
Walker Lockhart, Director of Product Management, Nordstrom
Kindle Fell, Senior Product Manager, Advertising Technology, Nordstrom
Data Accuracy And The DMP
Marketers are using more of their own data than ever to drive results – making clean, high-quality data a top priority. As marketers bring CRM data and partner data into their DMPs and use it to buy media and interpret results, how do they make sure they’re using the right data at the right time? And how can they tell when something’s wrong with their (or their partner’s) data?
Oleg Korenfeld, EVP Ad Tech and Platforms, Mediavest
Rolf Olsen, Chief Data Officer, Mindshare
Jonny Silberman, Director of Digital Strategy & Innovation, Anheuser-Busch InBev
Moderated by: Ana Milicevic, Co-Founder, Sparrow Advisors
The Agency Platform
Omnicom Group credits its data strategy with helping win some major accounts, including AT&T and P&G. That strategy is defined by an outsourced approach to tech and a bias toward programmatic ad decisioning. In this fireside chat, Digital CEO Jonathan Nelson will chart the future of paid media at the holding group.
Jonathan Nelson, CEO, Omnicom Group
Moderated by: Zach Rodgers, Executive Editor, AdExchanger
Hosted by Yahoo!
Full agenda information to come in May 2017
COME FOR INSIGHTFUL PRESENTATIONS, INFORMATIVE PANELS, IN-DEPTH WORKSHOPS AND INVALUABLE NETWORKING WITH PROGRAMMATIC LEADERS.
I’m new to programmatic and needed the basics on programmatic trends and products. I also gained a deeper understanding of the evolution of programmatic.
Senior Director of Global Digital and Marketing Development
I attended to learn more about current market trends and meet new companies. I came away with lots of best practices for addressable media.
Manager of Sales
Publishers Clearing House
AdExchanger conferences provide a great opportunity to hear from industry colleagues across a spectrum of topics, from macro industry trends to tactical and tangible day-to-day operations. The latter is a perspective that is typically lacking at many other events yet critical to have, as anchors to what teams are directly tackling every day.
VP of Digital Strategy
WHO ATTENDS PROGRAMMATIC I/O?
In 2016, more than 1,000 digital marketing executives from top brands, advertising agencies, publishers and technology providers attended PROGRAMMATIC I/O in New York, making it the world’s largest
programmatic conference in the industry.
Past attendees came from these global organizations: