PROGRAMMATIC I/O is the world’s largest conference focused entirely on programmatic media and marketing. Join hundreds of marketing executives representing top brands, media agencies, publishers & tech providers as we explore the new global anatomy of intelligent marketing.

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Speakers


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Jared Belsky

President

360i


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Jared Belsky

President
360i

Jared Belsky is President of 360i, which was named this year's top digital agency by Advertising Age, Adweek, MediaPost and Mashable , in addition to being recognized among the industry's most innovative companies by Fast Company and Creativity . This success builds on four years of distinguished agency recognitions, including being nam ed a “Best Place to Work” by Advertising Age and Crain’s New York Business. As president, Jared helps guide the agency's direction , growth, innovation and product development, in addition to overseeing 360i's globa l Search, Analytics and Media (Display, Programmatic and Paid Social) practice. Under his lea dership, 360i has been repeatedly named a top search agency by Forrester Research, recognizing th e agency's award-winning search, display, media mix modeling and social and mobile adve rtising disciplines. Throughout his career, he has served as a trusted advisor to world-class br ands like Capital One, H&R Block, Norwegian Cruise Lines, Enterprise Holdings and others, and h as consistently guided teams to help clients achieve their business goals.

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Drew Bradstock

Senior Product Manager

Google


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Drew Bradstock

Senior Product Manager
Google

Drew Bradstock is the senior product manager responsible for Google's publisher business and Real Time Bidding on the DoubleClick Ad Exchange. The Ad Exchange helps leading publishers tap into the largest demand sources in the world and safely achieve the highest yield from their unsold direct inventory. Drew has been a frequent speaker on fighting ad fraud, programmatic direct & increasing publisher revenue at events run by the IAB, Canadian Marketing Association, Google Think! and Admonsters.

Prior to joining Google, Drew ran product management for one of IBM's largest software products. Drew holds an MBA from Western University and a BSc in Software Engineering from the University of Toronto.

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Rob Brosnan

SVP of Strategy

StrongView


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Rob Brosnan

SVP of Strategy
StrongView

As the senior vice president of strategy, Rob leads corporate strategy for StrongView, evangelizing the company's vision for Present Tense Marketing, advising product development, creating thought leadership, and assisting clients and marketers transform to become customer obsessed. Prior to joining StrongView, Rob was Principal Analyst for Customer Intelligence at Forrester Research. His research focused on helping firms build customer relationships and create competitive differentiation through marketing technologies, such as cross-channel campaign management, marketing automation, and real-time interaction management. Rob holds a B.S. in physics from Clemson University and a M.A. in philosophy of science from Indiana University.

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Scott Burke

Senior Vice President, Advertising Technology

Yahoo


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Scott Burke

Senior Vice President, Advertising Technology
Yahoo

Scott Burke is Senior Vice President, Advertising Technology. He oversees innovation and product development for Yahoo’s advertising technology and platforms, including ad management, audience advertising, and analytics.
In his seven years at Yahoo, Scott has led engineering for Yahoo’s Local Markets and Commerce properties as well as Content, Video, and Data Platforms. Prior to Yahoo, Scott worked at two mobile startups, SEVEN Networks and PacketHop, and was Vice President of Engineering for WebMD. Scott started his career as a computational physicist at Hewlett-Packard.
He holds a bachelor’s degree in physics from Harvey Mudd College in Claremont, California.

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Andrew Casale

VP of Strategy

Casale Media


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Andrew Casale

VP of Strategy
Casale Media

Andrew Casale has been with Casale Media since the company was founded in 2001. In his role as Vice President of Strategy, Andrew is responsibl e for overseeing the development and execution of Casale Media's new and evolving produc ts, as well as managing the needs of its thriving marketplace across the supply, demand and technology business units within the organization. Most recently, Andrew's leadership ha s played a key role in developing and establishing Casale Media's premium supply side tec hnology, Index. He is a respected industry thought leader and speaks frequently on the topic o f programmatic and exchange traded media.

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David Cooperstein

CEO

Simulmedia


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David Cooperstein

CEO
Simulmedia

David is Chief Marketing Officer at Simulmedia. Over his 25 year career, he has served a range of strategy and marketing roles in both start up and public companies. Most of that time he has been a thought leader in the convergence of technology, marketing and internet strategy. Most recently, David led the CMO research practice at Forrester Research for five years where he lead topics ranging from CMO-CIO relationships to defining the next generation of the ad agency landscape. He previously led their Telecom and Retail industry practices. Between those two periods at Forrester, David served on the executive teams of two digital media companies. He was CMO of Burst Media where he led the transformation of their pricing and packaging, and served as head of content development and audience management at Gather.com, a social media start up which he helped grow from zero to 500,000 members in its first year. 

Prior to his time in the digital world, David led market analysis for the international division of Northwest Airlines, and was a consultant at Booz & Company. David has a bachelor's degree from Cornell University in Consumer Economics. 

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Rob Creekmore

Advertising Research Manager, Marketing Science

Facebook


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Rob Creekmore

Advertising Research Manager, Marketing Science
Facebook

Rob Creekmore manages Marketing Science Research at Facebook. He is responsible for helping advertising partners prove and grow the value they see from Facebook. Rob joined Facebook following three years at Amazon.com as the Sr. Product Manager for display advertising analytics. Rob holds a bachelor’s degree from the University of Chicago and an MBA from the University of Michigan Ross School of Business.

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Bill Day

CEO

Tremor Video


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Bill Day

CEO
Tremor Video

Bill Day is an Internet pioneer with a proven track record of identifying emerging technologies to serve the needs of consumers, the media community and investors. In 2008, he joined video ad-tech company ScanScout as CEO. Tremor Media acquired ScanScout in November 2010, appointing Bill to serve as CEO of the combined entity, Tremor Video.
In 1996, Bill co-founded About.com, the largest and—at that time—fastest-growing content destination on the Internet. He served as the company’s President and COO during its 1998 IPO, and then as CEO from 2001-2003 after the company was sold to Primedia. While there he helped to invent, introduce and popularize such important Internet staples as blogging, content SEO and contextual pay-per-click advertising.
Afterward, he went on to build other influential companies. He was CEO of behavioral targeting firm MeMedia from 2004 to 2006. In 2007, he was named chief media officer of Marchex, a company specializing in local search and providing a local-merchant ad platform.
Earlier in his career, he held a variety of senior leadership roles at Prodigy, which pioneered advertising supported consumer online services. While at Prodigy, he was responsible for the company’s Internet initiatives including its web browser, community and chat services and ISP offerings.
Bill holds a B.S. in mechanical engineering from Yale University and an M.B.A. from the Wharton School, University of Pennsylvania.

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John Ebbert

Publisher and Executive Editor

AdExchanger


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John Ebbert

Publisher and Executive Editor
AdExchanger

John Ebbert is publisher and executive editor of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven advertising and enables the exchange of ideas between all members of the ad ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium, ContextWeb and as an entrepreneur.

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Alanna Gombert

Head of Digital Sales and Strategy

Conde Nast


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Alanna Gombert

Head of Digital Sales and Strategy
Conde Nast

Alanna Gombert is Head of Digital Sales and Strategy at Conde Nast.
Alanna joined Condé Nast from Google by way of Admeld where she ran the trading desk, agency and demand-side platform relationships and helped grow RTB from an idea to a killer business.

Prior to Admeld, Alanna worked at Right Media, the first online advertising exchange, where she focused on ad selection algorithms and market dynamics. Right Media was acquired by Yahoo in 2007. Her early career included stints with Nielsen, DoubleClick and the finance world with JP Morgan Chase and Commerzbank. Advertising has allowed her to travel the world and she has experience in international markets including EMEA, APAC, and Latin America.

Alanna is also very active in the startup community in NYC. She enjoys advising startups, angel investing, and is a proud board member of Rare Crowds and Snowball Technologies.

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Brent Horowitz

Vice President of Business Development

BrightRoll


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Brent Horowitz

Vice President of Business Development
BrightRoll

Brent Horowitz is vice president of business development at BrightRoll. With six years focused on digital video and more than 15 years in digital advertising, Brent leads strategic partner relationships across the video ad ecosystem, while managing the company’s existing portfolio of more than 50 partners. His industry expertise and relationships bring a world-class business development team to the company.

Before joining BrightRoll, Brent led business development at FreeWheel, a monetization rights management platform for major video content creators. Prior to FreeWheel, he was at Homestead Technologies, which was acquired by Intuit largely as a result of his business development efforts. Brent has also held influential positions at NexTag and DoubleClick (now part of Google).

Brent is a graduate of University of California, Los Angeles.

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Anne Hunter

SVP of Global Marketing Strategy

comScore


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Anne Hunter

SVP of Global Marketing Strategy
comScore
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Simon Khalaf

President and CEO

Flurry


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Simon Khalaf

President and CEO
Flurry

Simon is a respected expert in the field of mobile applications and development. He has been an entrepreneurial executive for over 20 years, and has built numerous consumer, media and enterprise solutions that have generated over $800 million in M&A and IPO transactions. Prior to Flurry, Simon held senior executive positions at JustOn, Novell, Vernier, Volera and Worldtalk. Simon earned an undergraduate engineering degree from the American University of Beirut and a Master of Engineering from Syracuse University.

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Derek Mattsson

President

placemedia


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Derek Mattsson

President
placemedia

Derek Mattsson is President of placemedia. Formerly he was co-founder and CEO of Vehix.com. In 1996, he championed and developed the concept of packaging linear cable television and the online advertising for auto dealers, ultimately parlaying that strategic sales innovation into a business partnership that transformed Vehix into one of the most successful online automotive buying sites in the U.S. This success led Comcast to acquire Vehix in 2008. Derek has led the way to numerous cable television industry firsts: interactive and addressable video, integrated cross-platform ad offerings for all major automotive manufactures, and sales collaboration between major media companies, including: Comcast, Charter Media, Cox Media, Scripps, Hearst, and NBC.
The placemedia mission as programmatic ad exchange for TV is the direct result of Derek’s extensive background in media sales both traditional and digital. He began his career in advertising agency leadership positions on major accounts including McDonald’s, Pepsi and Nestle. Later, as regional vice president for AT&T Media Services, he was responsible for advertising sales in a seven state area where his group consistently outperformed cable industry sales growth averages. In 1999, Derek moved to One Media Place as senior vice president where he led online advertising sales and marketing efforts for the company. Following the acquisition of OMP in 2001, Derek returned to Vehix as COO and then CEO, enabling his vision of Vehix as a multi-platform digital advertising solution.

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Bill Nussey

CEO

IMB Silverpop


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Bill Nussey

CEO
IMB Silverpop
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Joanna O’Connell

Director of Research

AdExchanger


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Joanna O’Connell

Director of Research
AdExchanger

Joanna O’Connell is Director of Research at AdExchanger. Previously, she was a Principal Analyst at Forrester Research, serving Marketing Leadership Professionals and covers display marketing, ad targeting, optimization, and measurement. She focuses specifically on marketer and vendor best practices in using display and measurement technologies and tactics, as well as how to optimize results over time. Joanna joined Forrester in July 2010.

Joanna has more than 10 years of experience in the marketing leadership industry. She started at Avenue A in New York and was a founding member of Razorfish’s ATOM Systems agency trading desk. Most recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns.

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Anthony Rhind

Global Chief Digital Officer

Carat


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Anthony Rhind

Global Chief Digital Officer
Carat

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Amanda Richman

President

Starcom USA


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Amanda Richman

President
Starcom USA

Amanda Richman, President, Starcom USA
As president, Amanda Richman oversees the agency’s approach to innovative client-specific activation and investment spanning the agency’s four offices for clients including Bank of America, Kellogg’s, Mars/Wrigley and Samsung. She is charged with providing the marketplace with a unified, non-siloed approach to the invention and execution of consumer-driven contact plans. Previously, Richman served as the president of digital for MediaVest, where she oversaw the capability, team and investment for clients including Coca-Cola, Comcast, Procter & Gamble and Walmart. She also served as Starcom MediaVest Groups’ digital lead for Emerging Markets. Prior, Richman was EVP, managing director of Digital for the agency, and previously SVP, director of strategy and innovation on P&G. In that role, she led the development of digital strategy, innovation, and portfolio management for more than 100 P&G brands.

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Neal Richter

Chief Scientist

Rubicon Project


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Neal Richter

Chief Scientist
Rubicon Project

Dr. Neal Richter, PhD - Chief Scientist at Rubicon Project
Neal oversees the ad serving, auction and optimization algorithms at Rubicon Project. He joined Rubicon Project in 2009 via the acquisition of the audience optimization company, Others Online, where he worked on audience analytics and analysis code.

Prior to Others Online, Neal worked at RightNow Technologies on the self-learning search engine for CRM. He has 15 years of industry experience implementing software ranging from advanced data mining algorithms, web serving at scale to low level hardware drivers.

He loves taking ideas from vague descriptions of customer difficulties through to shipped production software.

Neal grew up in a log cabin in Montana and has a PhD in Computer Science from Montana State University.

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Zach Rodgers

Managing Editor

AdExchanger


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Zach Rodgers

Managing Editor
AdExchanger

Zach Rodgers is Managing Editor for AdExchanger, a digital advertising news and discussion site enabling the exchange of ideas between all members of the “ecosystem” including agencies, advertisers, publishers, and technology companies. He has covered digital media and advertising for 13 years, most recently as Managing Editor for ClickZ, where under his guidance the site was awarded two national business media awards for editorial excellence by the American Society of Business Publication Editors. His work has been syndicated to Mashable and Kauffman Foundation, and cited by major trade and consumer associations such as the U.S. Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com, and Datamation, an enterprise technology publication.

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Peter Stabler

Senior Analyst

Wells Fargo Securities


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Peter Stabler

Senior Analyst
Wells Fargo Securities

Peter Stabler is a Senior Equity Research Analyst at Wells Fargo Securities covering the Internet and Global Advertising Agency sectors. Peter joined Wells Fargo in 2011 after spending more than three years as a senior equity analyst with Credit Suisse, where he focused on the advertising, media, and Internet sectors. Prior to joining the sell side, Peter enjoyed an 18-year career managing media expenditures in the advertising agency industry, where over the years he worked for Omnicom and agencies that later became units of Publicis and MDC Partners. As a Media Director, Peter provided strategic planning, execution, and stewardship services in the expenditure of billions of dollars of media investment across every major and minor media type, ranging from broadcast television to mobile to local Internet.

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Michael Tiffany

CEO

White Ops


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Michael Tiffany

CEO
White Ops

Michael Tiffany Bio
Michael Tiffany is the cofounder and CEO of White Ops, a security company founded in 2013 to break the profit models of cybercriminals. Previously, Tiffany was the co-founder of Mission Assurance Corporation, a pioneer in space-based computing that is now a part of Recursion Ventures. He is also a Technical Fellow--a lifetime appointment--of Critical Assets Labs, a DARPA-funded cyber-security research lab. Tiffany speaks regularly on the subject of advertising fraud and has headlined conferences held by the Interactive Advertising Bureau and the Association of National Advertisers, among others. He has been repeatedly quoted in publications from the New York Times and the Wall Street Journal to top advertising outlets including the AdExchanger, Advertising Age and Adweek.

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Mark Trefgarne

CEO

LiveRail


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Mark Trefgarne

CEO
LiveRail

Mark is Chief Executive Officer and Co-Founder of LiveRail. In this role, Mark leads the strategic direction for the company; ensuring superior service for clients and a thriving work environment for employees. Mark is an active participant on industry panels and regularly provides commentary for leading publications such as Advertising Age, The AdTech Review, and AdExchanger. Prior to founding LiveRail, Mark started Cleartide, an Internet strategy and development consultancy. As founder and Managing Director, Mark provided clients web design, development, and cutting-edge online marketing strategies. Mark holds a B.A. in Economics and Business from University College London.

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Kurt Unkel

CEO

Team Detroit


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Kurt Unkel

CEO
Team Detroit

Kurt recently joined Team Detroit as Chief Digital Officer, where he leads a diverse, global team of digital marketing experts who are helping Ford blaze new paths in connecting with consumers.
Before joining Team Detroit, he was Global President of VivaKi, the innovation and incubation arm of Publicis. While at VivaKi, he led the creation of Audience On Demand® (AOD,) an addressable media buying practice that integrated an array of technologies to create a proprietary workflow and analytics solution that enabled the real-time buying of both media and data at scale. Active in over 42 markets by 2013, he built and led a team of 300+ passionate souls who helped educate, evangelize, and build the future of media buying.
Prior to VivaKi, Kurt created and led digital strategy, investment, analytics and ad operations teams within Starcom Mediavest Group, with a special focus on General Motors. He helped grow digital spending by 25X, to just over $500M annually in 2007, and led in the creation of a number of proprietary workflow, measurement, & data management technologies that reshaped how SMG / GM went to market.
Kurt started his career at J. Walter Thompson, working on Research and Digital initiatives for Ford Motor Company, Bosch, and the tastiest client ever – White Castle’s.
Originally from Cincinnati, Kurt has since adopted Detroit as home and happily resides there with his wife and two daughters, but retains his love for the Bengals, Reds, and chili on spaghetti noodles.

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Brett Wilson

CEO

TubeMogul


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Brett Wilson

CEO
TubeMogul

Under Brett's leadership, TubeMogul has become widely recognized as the leading enterprise software company for digital branding by companies like IPG Mediabrands, Lenovo and Mondelez. Brett's emphasis on company culture has translated into multiple awards for the company, including "Most Outstanding Customer Service" (iMedia) and "Best Place to Work" (San Francisco Business Times). Prior to TubeMogul, Brett founded YouCanSave.com, an e-commerce company which he built to $70 million in revenue and sold to Thane International, and he founded and led Mariner Marketing, the digital agency of record for Church & Dwight and Orange Glo International. Brett began his career at Accenture, where he led system implementations for Fortune 100 clients including Adecco, Republic Industries and Caesar’s World International. While securing his MBA at the UC Berkeley Haas School of Business, Brett won the UC Berkeley Business Plan Competition in 2007 for starting TubeMogul with John Hughes. A frequent speaker at industry conferences, Brett has been featured in Advertising Age, AdWeek and The New York Times.

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David Wong

VP of Product

Nielsen


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David Wong

VP of Product
Nielsen
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Mark Zagorski

CEO

eXelate


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Mark Zagorski

CEO
eXelate

Mark has been at the forefront of digital disruption since 1997 when he joined Modem Media – Poppe Tyson, a pioneering digital ad agency and the source of the web’s first banner ad. Following his agency tenure working for clients like IBM, HSBC, Priceline and Standard & Poor’s, Mark was appointed President of WorldNow, which ushered over 300 local TV stations into the digital age via video streaming and online network ad solutions. After WorldNow, he helped local newspapers evolve online, becoming Chief Marketing Officer and Corporate EVP of MediaSpan, where he led strategy, marketing and business development and built its 1400+ affiliate local ad network.
In 2008, Mark joined eXelate where he continued to drive digital innovation as an early champion of data driven programmatic media buying. As eXelate’s CEO, he has been responsible for spearheading corporate growth and driving the strategic vision of the Company’s industry-leading smart data engine. Mark led eXelate’s U.S. launch, expanded the company’s global footprint to over 700M unique users worldwide, and was instrumental in closing $28M in Series B and C funding, while creating long-term relationships with data powerhouses like Nielsen and MasterCard.

Look for more speakers to be added soon

Agenda


Registration, Continental Breakfast and Networking

Registration sponsored by Rocketfuel
Continental Breakfast sponsored by Krux

Welcome

John Ebbert, Publisher and Executive Editor, AdExchanger

WHEN AND HOW TO TAKE PROGRAMMATIC MEDIA MANAGEMENT IN-HOUSE

Joanna O'Connell, Director of Research, AdExchanger Research

Trends in Programmatic Video

Presented by Bill Day, CEO, Tremor Video

New Methods for Defeating Fraud in the Programmatic Era

Moderator: Kurt Unkel, Chief Digital Officer, Team Detroit (WPP Group)
Michael Tiffany, CEO, Whiteops
Andrew Casale, SVP, Casale Media
Neal Richter, Chief Scientist, Rubicon Project
Drew Bradstock, Senior Product Manager, Google

Coffee Break And Networking

Sponsored by Krux

Perspectives from the Programmatic Marketer (Case Study #1)

State of Cross-Channel Measurement

Moderator: Anthony Rhind, Chief Digital Officer, Carat Global
Anne Hunter, SVP, ComScore
Mark Trefgarne, CEO, LiveRail
David Wong, VP of Product, Nielsen
Rob Creekmore, Advertising Research Manager, Facebook

Fireside Chat: The Programmatic Publisher

Lunch

Sponsored by Yahoo

Spotlight Presentation: Media Agency Trends in Programmatic Marketing

Peter Stabler, Senior Analyst, Wells Fargo Securities

The Evolution of Programmatic TV

Moderator: Amanda Richman, President, Starcom USA
David Cooperstein, CMO, Simulmedia
Brent Horowitz, VP of Business Development, BrightRoll
Derek Mattsson, President and CEO, placemedia
Brett Wilson, CEO, TubeMogul

Improving Programmatic Experiences for Mobile

Simon Khalaf, President and CEO, Flurry

Perspectives from the Programmatic Marketer (Case Study #2)

Coffee Break And Networking

Sponsored by Krux

Marketing Automation and Programmatic Collide

Moderator: Jared Belsky, President, 360i
Bill Nussey, CEO, Silverpop-IBM
Mark Zagorski, CEO, eXelate
Rob Brosnan, SVP, Strong View

Programmatic 2015 – What to Expect

Discussion led by Zach Rodgers, Managing Editor, AdExchanger

Closing Keynote

Happy Hour

Sponsored by Vindico

Workshop

Led by AdExchanger Research's Director of Research, Joanna O'Connell, this newly developed stand alone workshop is designed for marketing and media executives who desire to learn about the fundamentals of Programmatic. Participate in this educational workshop and learn how this particular segment of digital marketing evolved over the past few years and where it is headed. 

Location


Grand Hyatt New York

109 E 42nd St, New York, NY 10017
(212) 883-1234

We've reserved a room block for our out of town guests. 
Book soon as rooms at the group rate are highly limited.

Register



until Programmatic I/O 2014 NYC