AdExchanger's PROGRAMMATIC I/O is the original and world’s largest conference focused entirely on programmatic media and marketing. Hundreds of marketing executives representing top brands, media agencies, publishers & tech providers will convene in San Francisco for strategic and deep-dive discussions on the very latest in data-driven marketing.See past events!
Economics of Technology Professor
Stanford Graduate School of Business
Director of Publisher Development
VP, E-Commerce & Digital Marketing
Alex & Ani
Former Campaign Manager for Dr. Ben Carson, & Partner
Chief Analyst and VP, Content
Managing Director, Marketing Sciences
Co-Founder & Senior Vice President of Analytics and Innovation
Richard V. Ducey,Ph.D.
Executive Editor & CEO
President, Audience Solutions Division
Vice President, Media Sales and Analytics
DISH Media Sales
VP, Digital Marketing
SVP/MD, Head of Digital Channel Marketing
Manager, Digital Media Marketing
Senior Manager, KNA, Digital Media
Politics & Public Affairs Lead
Audience Partners LLC
RBC Capital Markets
Global Chief Operating Officer
Director, Media & Connections - Pharmaceuticals
Johnson & Johnson
VP of Programmatic & Audience Solutions
SVP, Hearst Magazines Digital Media & Core Audience
Founder & Co-President
Co-Founder & CEO
Chief Data Scientist
President & CEO
The comprehensive two-day experience at PROGRAMMATIC I/O includes access to PROGRAMMATIC ESSENTIALS workshops, attendee lounges, ample networking opportunities and complimentary refreshments throughout.
Forrester Research Workshop: How The CMO Connects To Programmatic
CMOs are leading a major make-over of their marketing’s operations – driving a customer-obsessed operational mindset to deliver differentiated experiences across all human and digital touch-points. This workshop will explore how this dynamic is changing the very nature of how CMOs see the role of advertising in the mix including programmatic advertising:
- How CMOs will see advertising as an integral part of the brand experience
- Why customer-obsession demands audience-based targeting.
- First-party data is the cornerstone of the advertising ecosystem
- Why ‘Less Is More’ will be the new advertising mantra.
This workshop will explore and discuss how major changes in the CMO priorities will change the face of advertising.
Workshop: To Be Announced
BIA Kelsey Workshop: Programmatic and the Power Brew of Marketing to Local Audiences
Brand marketers see increasingly effective campaign results with localized campaigns leveraging ad tech and martech platforms. Part of the secret sauce of driving lift in campaigns is what BIA/Kelsey calls the “power brew” mix of local video, mobile and social marketing combined with the audience targeting and dynamic creative optimization enabled by content management systems, ad ops platforms and programmatic platforms and exchanges. We’ll cover a review of the current status and dynamic directions where we see things headed. We’ll also highlight our forecast for advertising spending to show how this addressable market is growing, and share our insights about the challenges and opportunities in local programmatic and provide a set of recommendations for marketers.
Rick Ducey, Managing Director, BIA/Kelsey
Michael Boland, Chief Analyst & VP, Content, BIA/Kelsey
Workshop: To Be Announced
Registration hosted by BidSwitch
Breakfast hosted by Tremor Video
John Ebbert, Executive Editor & CEO, AdExchanger
Becoming The Data-Driven Marketer
Alison Gensheimer will share programmatic advertising best practices and challenges from the advertisers point of view. Today’s programmatic landscape is currently changing; in this presentation Alison will cover topics from selecting the partners and support models to meet your needs, to navigating the many inventory sources (deal types) and the pros and cons of channel consolidation (i.e. Programmatic TV).
Alison Gensheimer, VP, Digital Marketing, Wells Fargo
Industry Insights Presented by Google
Programmatic Wall Street
Mark Mahaney provides a look through the Wall Street lens at online advertising and programmatic media.
Mark Mahaney, Managing Director, RBC Capital Markets
Header Bidding: What Is It? What’s The Latest?
Sellers have begun using with a new(-ish) technology approach called “header bidding” that allows exchanges to bring in demand before the ad server call. Programmatic media executives will discuss its implications for marketers and the wider ecosystem.
Vincent Bareges, Director, Publisher Development, AMNET
Mike Smith, SVP, Hearst Magazines Digital Media & Core Audience, Hearst Corporation
Chip Schenck, VP Programmatic Sales & Strategy, Meredith Corporation
Sarah Sluis, Associate Editor, AdExchanger – Moderator
Morning Break presented by Tremor Video
A Case For Programmatic TV
Dish’s head of media sales, Adam Gaynor, will present alongside his agency partner a case study on Dish’s programmatic television offering and how programmatic’s algorithmic decisioning is taking hold in TV.
Adam Gaynor, Head of Media Sales, Dish
Rick Erwin, President, Audience Solutions Division, Acxiom
Building The Programmatic Stack
The marketing team from Alex and Ani spent two years discovering how they build the best programmatic ad tech stack possible among the many partners and technologies available today. In this presentation, they share their learnings after launching their programmatic strategy in the past year.
Igor Bekker, VP, E-Commerce & Digital Marketing, Alex & Ani
Kelly Liyakasa, Associate Editor, AdExchanger
Lunch hosted By Inneractive
Designing Online Marketplaces
Professor Susan Athey’s recent research has focused on the design of auction-based marketplaces and the economics of the internet, primarily on online advertising and the economics of the news media. She’ll share her findings and how it may relate to events in the coming year.
Susan Athey, Economics of Technology Professor, Stanford Graduate School of Busines
Fraud, Viewability and Beyond
In this update on issues in the supply chain, executives tackle some of the biggest challenges in programmatic media as the viewability debate remains strong and fraud in programmatic continues to morph.
Catherine Williams, Chief Data Scientist, AppNexus
Nicolle Pangis, Global Chief Operating Officer, Xaxis
Shaina Boone, Managing Director, Marketing Sciences, OMD USA
Mike Zaneis, President & CEO, TAG – Moderator
Sandro Catanzaro, Co-Founder and SVP of Analytics and Innovation, DataXu
With each presidential campaign cycle, digital ad spending grows by leaps and bounds as efficient audience targeting takes center stage. This panel of political ad experts takes a look at the current state of political advertising in digital and where programmatic is fitting in – and what’s left to conquer.
Jordan Lieberman, Politics & Public Affairs Lead, Audience Partners LLC
Jim Walsh, Founder & CEO, DSPolitical
Barry Bennett, Former Campaign Manager for Dr. Ben Carson, & Partner, BKM Strategies
James Hercher, Reporter, AdExchanger – Moderator
Afternoon Break presented by Tremor Video
Investment Banking In Programmatic
Qatalyst has seen it all – or most of it. Co-founder Jonathan Turner discusses Qatalyst, an investment banking advisory firm that has consummated some of the most well-known deals in advertising and marketing technology. Mr. Turner will also look at trends he’s seeing today as the industry evolves and programmatic gains momentum.
Jonathan Turner, Founder & Co-President, Qatalyst
John Ebbert, Executive Editor & CEO, AdExchanger
Tracking Offline Conversions
The promise of programmatic extends offline, too, and today’s marketers are finding that the sledding can be tough when trying to understand conversions of customers influenced by online programmatic campaigns. Hear from several of today’s leading edge marketers who are looking to track customer conversions offline and online.
Steve Ireland, SVP/MD, Head of Digital Channel Marketing, JPMorgan Chase
Michelle Kircher-Weiskittel, Manager, Digital Media Marketing, Safeway
Jim Kiszka, Senior Manager, Digital Media, Kellogg Company
Glenn Roginski, Director, Media & Connections, Pharmaceuticals, Johnson & Johnson
Ryan Joe, Senior Editor, AdExchanger – Moderator
The Agency CEO
A leading Agency’s CEO will discuss a wide range of topics relevant to today’s programmatic marketer including how agencies are changing given the programmatic and data-driven landscapes, what marketers should be thinking about, how publishing is evolving and more.
Happy Hour presented by BrightRoll
Westin St. Francis Hotel
335 Powell Street, San Francisco, California 94102.
DISCOUNTED HOTEL RATE FOR CONFERENCE ATTENDEES
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You can also call directly and reference AdExchanger’s Programmatic I/O event at 415-397-7000.
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