Tactical Approaches For Smart Programmatic Marketing


PROGRAMMATIC I/O is designed to educate marketers about the latest trends in programmatic media and marketing, including: Evolution of Ad Exchanges, RTB, Retargeting, Video, Private Exchanges and Marketplaces, Mobile & Tablet, Connected TV, eCommerce, Data Management, Data Visualization, Attribution, Viewability, Analytics and Insights, User Experience (UX), and more.

Sponsors


Speakers


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Kristi Argyilan

President, North America,

MAGNA GLOBAL


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Kristi Argyilan

President, North America,
MAGNA GLOBAL

There has never been a better or more exciting time to be in the media business. As President of MAGNA GLOBAL in North America, Kristi is the chief architect of IPG Mediabrands' broader automation agenda and a proponent for the power of data-driven media planning and investment to drive client business outcomes. She has also been instrumental in the development of many of MAGNA NA's partnerships with data, technology and media companies, which ensure that the industry evolves in-step to meet the needs of today's most sophisticated marketers.

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Michael Barrett

CEO

Millennial Media


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Michael Barrett

CEO
Millennial Media

Michael Barrett is the CEO of Millennial Media, and brings over 20 years of experience in e-commerce, advertising, publishing, and sales. Previously, Michael was President and Founder of Ichabod Farm Ventures LLC. He also served as Chief Revenue Officer of Yahoo! Inc., and was responsible for global advertising revenue and operations. Prior to Yahoo!, Michel served as CEO of AdMeld, which was acquired by Google in 2011.

Previously, Michael served as Chief Revenue Office and Executive Vice President at Fox Interactive Media, overseeing the worldwide revenue for all of the company’s properties, including MySpace, IGN, FoxSports.com, Fox.com, AmericanIdol.com, and Scout.com. Prior to Fox, he served as Executive Vice President of Sales and Partnerships of AOL Media Networks at AOL LLC (now Historic AOL LLC). Michael has also held senior roles at GeoCities, Disney Online, and Family PC.

Michael holds a B.A. degree in Economics from College of the Holy Cross.

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Brian Brownie

Director of US Display Operations & Programmatic Advertising

eBay


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Brian Brownie

Director of US Display Operations & Programmatic Advertising
eBay

While new to eBay, Brian is certainly not new to the business of display advertising. In a career that spans more than a decade in digital advertising, he has built strong expertise developing technology that creates relationships and engagement between brands and consumers. Brownie has held leadership and business development roles with major technology firms serving as Director of Ad Operations and Business Development at Unicast, Director of Publisher Services at AOL and VP of Media at RockYou. In these leadership roles, he developed a solid level of expertise leading programs that apply social media; digital, display and mobile advertising; advertising networks; behavioral targeting; rich media; video and analytics.

In his current role at eBay, Brian manages advertising operations along with overseeing the programmatic strategy.

He is a graduate of San Jose State University.

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Gregg Colvin

COO

Universal McCann


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Gregg Colvin

COO
Universal McCann

Recognized for his track record of innovation, Gregg Colvin has dedicated his career to developing strategies and executing solutions at the intersection of content and technology.

Currently, Gregg serves as Chief Operating Office for UM in North America. With his commitment to creating ground-breaking campaigns and pioneering ideas , Gregg is working to ensure that UM stands at the forefront of the agency evolution. During his tenure at UM, Mr. Colvin also served as the senior vice president and digital lead for UM in Los Angeles. In this role, he was responsible for creating dynamic digital plans and leading the numerous UM teams that support, among other companies, every Sony division.

Prior to joining UM, Gregg served as the head of business development and business operations for Fox Digital Media (FDM). His work at FDM focused on the distribution of broadband video, multi-platform monetization and the creation of strategic partnerships for a network of more than twenty five sites including AmericanIdol.com and FOX.com.

Before that, Gregg served as vice president of business development for entertainment at Fox Interactive Media (FIM). There he was responsible for business development and entertainment related initiatives for properties as diverse as MySpace, IGN and Rotten Tomatoes.

Mr. Colvin earned his J.D. from the UCLA School of Law and is also a graduate of the UCLA School of Film and Television.

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Ernie Cormier

CEO

Nexage


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Ernie Cormier

CEO
Nexage

Ernie Cormier is the CEO & President of Nexage and responsible for the company’s strategic direction and business operations. He has built a successful career in wireless, digital media and content, software, and the Internet. After a well-rounded engineering education, Ernie started in product design and development, thereafter demonstrating consistent advancement to senior executive leadership roles.
He was most recently CEO of a venture-backed start-up in mobile gaming and consumer electronics, sold in December 2009. Just before that, he completed two years as the Chief Commercial Officer and MD Group Strategy and Corporate Development for Virgin Media in the United Kingdom (NASDAQ: VMED), with 9.5 million customers (mobile, cable TV, broadband, and fixed-line telephony), with approximately $6 billion in revenue. At Virgin Media, he was responsible for the consumer business P&L, including all sales channels; marketing; brand; product; content acquisition; PR; care; retentions; credit and collections; strategy; corporate and business development; and all related functions.

Ernie holds a BS degree in Controls Engineering from Worcester Polytechnic Institute, and has completed certificate and related training at the Georgetown and Harvard business schools. He is also on the Mobile Advisory Board of the Mass Technology Leadership Council.

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Bill Day

CEO

Tremor Video


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Bill Day

CEO
Tremor Video

Bill joined video ad-tech company ScanScout in 2008 as CEO, and when Tremor Media acquired ScanScout in November 2010 he was appointed CEO of the combined entity Tremor Video. As a leading provider of technology-driven video advertising solutions, Tremor Video enables brand advertisers to engage consumers across devices including computers, smartphones, tablets and connected TVs. Its proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics.
 
In 1996, Bill co-founded About.com, served as the company’s President and COO during its 1998 IPO, and then as CEO from 2001-2003. Afterward, he was CEO of behavioral targeting firm MeMedia from 2004 to 2006. In 2007, he was named chief media officer of Marchex, a company specializing in local search and providing a local-merchant ad platform.

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Paul Dolan

Senior Vice President, Global Business Development

Xaxis


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Paul Dolan

Senior Vice President, Global Business Development
Xaxis

Paul Dolan is Senior Vice President, Global Business Development of Xaxis. As SVP, Global Business Development, Paul will oversee an expanded portfolio of operations with responsibility for guiding all new business and client development strategies in markets around the world. Previously, Paul was Managing Director, North America for Xaxis where he led account management, trading, publisher relations and partnerships in the region and was instrumental in developing robust operations in Canada, launching the company’s Latin America presence and establishing a direct-to-advertiser business. Prior to Xaxis, Paul served for three years as Vice President of Strategy and Operations of the Media Innovation Group (MIG), a WPP Company. In this role, Paul was instrumental in the development, launch and expansion of the MIG’s B3 media optimization service, the first and largest demand-side digital trading business. Responsible for creating and managing all ongoing operations of B3, Paul provided product development direction and cultivated relationships with agency media and planning teams. Before joining the MIG, Paul worked for nine years across a number of teams within 24/7 Real Media, a WPP Company, including Open AdStream from 1999 to 2004, the DecideDNA search team from 2005 to 2006 and the Global Web Alliance from 2007 to 2008. He has over 13 years of experience in advertising and technology. Paul has a Bachelor of Science in Mathematical Science, Computer Science, from the University of North Carolina at Chapel Hill.

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John Ebbert

Publisher and Executive Editor

AdExchanger


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John Ebbert

Publisher and Executive Editor
AdExchanger

John Ebbert is publisher and executive editor of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven advertising and enables the exchange of ideas between all members of the ad ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium, ContextWeb and as an entrepreneur.

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Konrad Feldman

CEO and co-founder

Quantcast


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Konrad Feldman

CEO and co-founder
Quantcast

Konrad Feldman, CEO, co-founded and launched Quantcast in 2006 along with Paul Sutter to transform the effectiveness of online advertising through the use of science and scalable computing. Prior to co-founding Quantcast, Feldman co-founded Searchspace (now Fortent) the leading provider of terrorist financing detection and anti-money laundering software for the world’s financial services industry. As CEO of Searchspace’s North American business, he established the business in the US and directed its rapid growth to become a market leader. Prior to Searchspace, Feldman was a Research Fellow in the Intelligent Systems Laboratory at University College London. Feldman holds a Bachelor of Science in Computer Science from University College, London.

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Oscar Garza

Director of Acquisition

Electronic Arts


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Oscar Garza

Director of Acquisition
Electronic Arts

Oscar Garza is a Director of Acquisition Marketing at Electronic Arts. Oscar has helped develop the programmatic audience targeting capabilities operated by EA’s in-house media teams. Oscar currently leads the acquisition media strategy on EA’s direct-to-consumer properties such as Star Wars: The Old Republic and their ecommerce platform, Origin. Oscar has also had a hand in leading custom data integrations from multiple buying platforms employed by EA to collect and analyze click stream data across multiple channels.

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Jesse Gillette

Executive Director of Advertising Business Development

Pandora


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Jesse Gillette

Executive Director of Advertising Business Development
Pandora

Jesse is the Executive Director of Advertising Business Development at Pandora, where she is focused on monetizing Pandora's growing mobile audience and advancing mobile advertising technology for the company. Jesse works with partners of all sizes to help them connect with their target audience via Pandora’s advertising solutions.

Prior to joining Pandora, Jesse was Senior Manager of Business Development and Strategic Partnerships at AdReady, an online advertising company.

Jesse received her B.A. from the University of California Santa Barbara. When she is not busy monetizing mobile, she is honing her station list with her top favorites currently being Pearl Jam and Tool.

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Matt Greitzer

Co-Founder and COO

Accordant Media


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Matt Greitzer

Co-Founder and COO
Accordant Media

Matthew Greitzer is Co-Founder and COO of Accordant Media, a media buying and optimization company that integrates strategy, technology and execution to help advertisers succeed in audience targeting and exchange-traded media. Prior to co-founding Accordant, Matt was a board member of Publicis’ Vivaki Nerve Center and a Vice President at Razorfish where he created and ran ATOM Systems, Razorfish’s agency trading desk. Matt also lead Razorfish’s search marketing practice which he started in 2002, helping to build it into one of the largest full service search marketing organizations in the world. Matt was named “40 Under 40” by Crain’s NY Business and is a graduate of Bowdoin College.

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Scott Knoll

Chief Executive Officer and President

Integral Ad Science


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Scott Knoll

Chief Executive Officer and President
Integral Ad Science

Scott Knoll is the Chief Executive Officer and President of Integral Ad Science. Integral is a technology company focused on ensuring safe, quality media environments for both buyers and sellers of online advertising. Recognized as the industry standard for brand safety, fraud and viewability, Integral is integrated with the largest players in the digital landscape and used by over 70 of the Advertising Age Top 100 US advertisers. Scott has more than 18 years of global experience in Internet technology, digital advertising and traditional media. Previously, Scott was the founder and President of Aperture, an advertising technology platform that provides business intelligence to blue chip brands, agencies and online publishers. Prior to Aperture, Scott co-founded and served as COO of Verified Person, held management roles at Time Inc. and Accenture and spent 6 years as a senior executive at DoubleClick Inc., directing the launch and development of DoubleClick in nine countries, including Australia, Hong Kong, Japan, China, Taiwan, New Zealand, Singapore, and Korea. He holds a MBA from Harvard University and a Bachelor of Arts degree from Princeton University.

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Maureen Little

Senior Vice President of Corporate and Business Development

Turn


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Maureen Little

Senior Vice President of Corporate and Business Development
Turn

Maureen brings to Turn over 13 years of experience in online advertising. She has been instrumental in transforming Turn into an enterprise software company that provides real-time insights changing the way marketers make decisions.

As Senior Vice President of Business Development at Turn, Maureen leads global distribution strategy and exchange partnerships across display, video, mobile and social. Having played a key role in some of the industry’s first real-time bidding integrations, she has expertise in programmatic buying from both the buyer and sellers’ perspective. Maureen also leads business strategy for Turn’s data marketplace. Her team manages all technology partnerships for 1st and 3rd party data including collection technology, data buying, pricing, planning, and optimization.

Prior to joining Turn, Maureen spent more than five years at Vibrant Media as vice president of business development. As one of the first U.S. employees, Maureen was responsible for overseeing Vibrant’s U.S. distribution strategy for both branded publishers and a network of more than 3,000 partners. Maureen was integral in the launch of Vibrant’s in-text advertising products, maintaining and expanding exclusive long-term contracts with key partners leading to rapid growth and increased profits.

Before Vibrant Media, Maureen was a senior sales executive at Register.com working with Fortune 500 companies to build Register’s presence in the domain space. Maureen also spent more than three years at RealNames as a channel development director, building sales programs and automated reseller tools for the largest domain companies in Europe and the U.S. Maureen holds a B.A. in International Relations from the University of California at Davis.

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Mark Mahaney

Managing Director

RBC Capital Markets


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Mark Mahaney

Managing Director
RBC Capital Markets

Mark is a Managing Director covering the Internet sector at RBC Capital Markets. He has been ranked No. 1 in the Institutional Investor Poll for the Internet sector (2008-2012). He has also been ranked No. 1 in the Greenwich Institutional Investor Poll for the Internet sector, as well as the No. 1 earnings estimator and the No. 1 stock picker in the Internet retail segment by the Financial Times and StarMine. Mark has been covering Internet stocks since 1998. Prior to joining our research team, he worked on both the sell side and the buy side, including with American Technology Research, Morgan Stanley, and Citibank. Mark holds an MBA from Wharton Business School, an MA from Johns Hopkins' School of Advanced International Studies, and a BA from Amherst College. Prior to Wall Street, Mark worked in management consulting with Deloitte Touche Tohmatsu and with the US Department of State, the US Senate, and the Office of the US Trade Representative.

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Jarvis Mak

SVP, Customer Success

Rocket Fuel


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Jarvis Mak

SVP, Customer Success
Rocket Fuel

Jarvis is responsible for the Operations, Analytics, and Professional Services teams. These teams work with Sales and Account Management to translate customer objectives into inputs to the Rocket Fuel platform that optimize performance and help ensure campaign success. Before joining Rocket Fuel, Jarvis worked with Havas Digital as Senior Vice President and Global Director of Research and Insight, responsible for working with clients worldwide to help guide communication strategy through an insights-driven approach. Jarvis originally joined Havas Digital as head of research for Media Contacts in the U.S. Before joining Media Contacts, he was with DS-IQ, a marketing services firm in retail digital media, translating in-store campaign results into recommended targeting and optimization strategies. Prior to DS-IQ, Jarvis was at Yahoo!, where he provided insights and solutions to key retail and travel clients. Jarvis also served as Director of Analytics for Nielsen//NetRatings, where he spearheaded the MegaPanel research effort and managed the company's custom research team. Jarvis received his bachelor’s degree in molecular and cell biology from UC Berkeley.

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Chris McCann

President

1-800-FLOWERS.COM


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Chris McCann

President
1-800-FLOWERS.COM

Chris McCann is President of 1-800-FLOWERS.COM and is responsible for the Company's overall performance and direction. Under his guidance, 1-800-FLOWERS.COM has earned a reputation as one of the leading multi-channel retailers in the country. Additionally, McCann's role in building 1-800-FLOWERS.COM's e-commerce channel has helped accelerate the Company's growth and earned him speaking engagements at numerous interactive conferences and universities around the country. McCann earned a Bachelor of Arts degree in political science from Marist College, Poughkeepsie, New York. Prior to his association with 1-800-FLOWERS.COM, he served as President of Flora Plenty, a floral retail chain. He serves on the Board of Trustees of Marist College. He is on the Board of IGHL (Independent Group Home Living). He is also an Advisory Board Member for Likeable Media, and a member of the Board of Advisors IBM Websphere. McCann lives on Long Island with his wife and three children.

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Janae McDonough

Director Exchange

Twitter


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Janae McDonough

Director Exchange
Twitter

Performance-driven, hardworking, and highly motivated professional, offering comprehensive years of experience in digital advertising. Possess familiarity with the latest products, market, competition, clients, and the industry. Demonstrate in-depth expertise in developing, planning, and executing sophisticated marketing plans and business administration functions. Proven effectiveness in managing high-profile initiatives and critical projects; recognized for exceptional work ethic and utmost dedication to excellent service within a highly competitive and rapidly changing marketplace.

Specialties:Mobile Advertising, Mobile technology, Display Advertising, Real Time Bidding, Demand Side Platforms, Mobile Ad Networks, Mobile Monetization, Platform Solutions, Mobile Ad Serving

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Gary Milner

Director, Global Digital Marketing

Lenovo


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Gary Milner

Director, Global Digital Marketing
Lenovo

Gary currently leads the Global Digital Strategy for Lenovo and is a veteran of IBM and Lenovo since the PC business was acquired.

Gary has worked in product, channel and brand management in UK, EMEA and globally and is now based in Raleigh, North Carolina where the global Lenovo team is based.

His current focus is on media buy platforms globally, and he loves soccer and golf.

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Neal Mohan

Vice President of Display Advertising Products

Google


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Neal Mohan

Vice President of Display Advertising Products
Google

Neal Mohan is Vice President of Display Advertising Products at Google. He is responsible for the company’s display advertising offerings across all desktop, tablet and mobile devices. Neal’s efforts focus on growing the overall digital media industry by building innovative media and technology solutions for Google's partners around the world.

Prior to joining Google, Neal was Senior Vice President of Strategy and Product Development at DoubleClick (acquired by Google in 2008) where he built the company's strategic plan, led the product management team, and grew the business rapidly.

Neal earned an MBA from the Stanford Graduate School of Business where he was an Arjay Miller Scholar. He also holds a bachelor’s degree in electrical engineering from Stanford University.

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Rob Norman

Chief Digital Officer Global

GroupM


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Rob Norman

Chief Digital Officer Global
GroupM

Rob Norman is Global CEO of GroupM, the world’s largest media investment management company and a division of WPP. GroupM represents some 30% of the advertising billings of the Fortune 1000. GroupM has long been an innovator in emerging media channels building its first search operation in 1996 and is now a leading driver of advertiser adoption of online and addressable video.

As Chief Digital Officer, Rob is responsible for the group’s overall digital strategy and development and leads a community of digital practitioners in Maxus, MEC, Mediacom and Mindshare. The business operates in over 80 markets around the world occupying the number one or two position in market share in almost every market with rapidly growing businesses in Asia, Latin America and Africa, alongside its long established operations in North America and Europe.
Rob is a member of GroupM’s Executive Committee and of the WPP Digital Advisory Board. Rob is a director of Xaxis, Wild Tangent, the 4A’s, the Ad Council and the Mobile Marketing Association. He is an advisor to The Center for the Digital Future at the Annenberg School at USC and to the Greycroft Venture Capital Fund. Rob is also a member of the Facebook Client Council and of the Library Council of the Museum of Modern Art, New York.
Rob began his career in advertising in 1984 in the UK and founded CIA Interactive, the first digital specialist within a media services agency in October 1994. CIA was a division of Tempus Group of which Rob was a director when it was acquired by WPP in late 2001. Rob moved to New York in 2004. Prior to his current role, Rob served as CEO of GroupM North America.

You can follow Rob on Twitter at @robnorman, and read his frequent contributions to mediabizbloggers.com and the This Year Next Year Interaction series, published annually since 2007.
Rob lives in West Cornwall, Connecticut from where he watches the New York Mets, Tottenham Hotspur and English rugby and cricket with equal trepidation.

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Joanna O’Connell

Director of Research

AdExchanger


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Joanna O’Connell

Director of Research
AdExchanger

Joanna O’Connell is Director of Research at AdExchanger. Previously, she was a Principal Analyst at Forrester Research, serving Marketing Leadership Professionals and covers display marketing, ad targeting, optimization, and measurement. She focuses specifically on marketer and vendor best practices in using display and measurement technologies and tactics, as well as how to optimize results over time. Joanna joined Forrester in July 2010.

Joanna has more than 10 years of experience in the marketing leadership industry. She started at Avenue A in New York and was a founding member of Razorfish’s ATOM Systems agency trading desk. Most recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns.

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Eric Picard

CEO

Rare Crowds


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Eric Picard

CEO
Rare Crowds

Eric Picard is the CEO at Rare Crowds.

Previously he was Chief Product Officer at TRAFFIQ reporting to CEO Nick Pahade, where he lead Product Management, Engineering, Quality Assurance and Technical Operations.

Eric previously held a variety of roles at Microsoft from 2004 - 2010, focused on advertising and marketing technologies.

In 2010, Eric took on his last project at Microsoft; Starting the Bing Business Portal, reporting to Peter Mansour.

From 2008-10 he was the Advertising Technology Advisor to the Advertising Platform Engineering team reporting to Alex Gounares, CVP of Ads Engineering.

From 2007 - 2008 Eric reported to Tarek Najm, Technical Fellow, working on long term ad technology projects as well as managing the long term technology vision process for the Online Services Division.

From 2004-2007 he was Director of Advertising Technology Strategy & Emerging Media Product Management reporting to Joe Doran. He led long term ad technology strategy as well as the product management function for advertising in Mobile, OTT Video, Video Games, Long Term Display (RTB), Ads in Software, and Local.

From 1997 - 2004 Eric was founder and director of product management at Bluestreak, where he oversaw advertising products, such as third-party ad serving, ad analytics, and rich media products. He helped pioneer rich media advertising in the late 90s, inventing many of the common formats today.

From 1996-1997 Eric was Founder and CEO of Waterworks Interactive, an early boutique web software development firm.

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Marcus Pratt

Director, Insights & Technology

Mediasmith, Inc.


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Marcus Pratt

Director, Insights & Technology
Mediasmith, Inc.

Marcus is in charge of managing the Mediasmith Tech Stack and driving strategy for client and agency media technology implementations. In addition to evaluating dozens of technology companies, Marcus oversees programmatic buying and analytics for the agency, helping clients maximize return through smart use of data, technology, and optimization. Marcus has experience working with both consumer and b2b clients across different forms of media, with a passion for emerging technologies, metrics, and consumer insights.

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Zach Rodgers

Managing Editor

AdExchanger


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Zach Rodgers

Managing Editor
AdExchanger

Zach Rodgers is Managing Editor for AdExchanger, a digital advertising news and discussion site enabling the exchange of ideas between all members of the “ecosystem” including agencies, advertisers, publishers, and technology companies. He has covered digital media and advertising for 13 years, most recently as Managing Editor for ClickZ, where under his guidance the site was awarded two national business media awards for editorial excellence by the American Society of Business Publication Editors. His work has been syndicated to Mashable and Kauffman Foundation, and cited by major trade and consumer associations such as the U.S. Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com, and Datamation, an enterprise technology publication.

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Glenn Roginski

Media Director - Programmatic
Media Lead

Pfizer


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Glenn Roginski

Media Director - Programmatic
Media Lead
Pfizer

Glenn Roginski is a Media Director, US Marketing within the Global Innovative Pharmaceuticals division at Pfizer where his responsibilities include advancing programmatic media buying. In the 4 years he has been at Pfizer, Glenn helped shape the company’s approach to digital and mobile marketing, finding ways to innovate and adapt to emerging trends while staying within the confines of the highly regulated pharmaceutical industry. Prior to joining Pfizer, Glenn held a variety of roles in media, CRM and agency management at GlaxoSmithKline, Mediacom and OMD. Glenn holds a MBA from Kenan-Flagler Business School of the University of North Carolina at Chapel Hill.

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Michael Rubenstein

President

AppNexus


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Michael Rubenstein

President
AppNexus

Michael has served as President of AppNexus since joining the company in September 2009. He oversees the company's global commercial functions, including Sales, Client Services and Marketing. Prior to joining AppNexus,Michael founded and served as VP and General Manager of Google's DoubleClick Ad Exchange. During his tenure at Google/DoubleClick, he held executive positions including VP of Strategic Accounts, where he spearheaded the company's landmark ad technology partnership with AOL. Michael joined DoubleClick in 2001 as part of the company's acquisition of FloNetwork, an email marketing ASP. Michael holds a BA from McGill University and an MBA from Columbia Business School.

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Daniel Salmon

Equity Research Analyst

BMO Capital Markets


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Daniel Salmon

Equity Research Analyst
BMO Capital Markets

Dan Salmon is an Equity Research Analyst with BMO Capital Markets covering the Media and Internet Marketing sector. He publishes regularly about entertainment conglomerates, ad agency holding companies, data marketing and ad-supported internet companies. His flagship “Digital Marketing Hub” series was first released in 2009 and is currently in v2.3. Dan has appeared in the Wall Street Journal’s “Best on the Street” rankings twice and was the #1 ranked Media analyst by The Financial Times & Starmine in 2011. Prior to joining BMO in 2004, he began his career in equity research at Salomon Smith Barney. Dan graduated from Princeton in 1999 with a bachelor’s degree in Political Economy.

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Amit Seth

EVP, Global Media Products

Nielsen


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Amit Seth

EVP, Global Media Products
Nielsen

Amit Seth is Executive Vice President, Global Media Products, for Nielsen, a leading global provider of information and analytics around what consumers watch and what they buy. He is responsible for leading Nielsen’s cross-platform audience and advertising measurement, planning and precision marketing products, and
identifying new growth initiatives. Prior to joining Nielsen in 2010, Seth consulted, coached and mentored CEOs, founders, and investors of early stage venture-backed companies.He has over 20 years of experience across the Internet, Mobile, TV, Advertising and Retail industries, also holding senior product management and business
development roles at Yahoo!, Visto Corporation (now Good
Technologies), and Microsoft. Seth is an invited speaker at many
prestigious conferences, has over 10 patents applied for in his name
and also chairs a global forum on data mining that he founded. He is
based in San Francisco.

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Scott Shapiro

Product Marketing

Facebook


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Scott Shapiro

Product Marketing
Facebook

Scott Shapiro joined the monetization team at Facebook in 2010 and leads Facebook’s ad product ecosystem strategy. He launched and scaled Facebook Exchange (FBX) in addition to other ad targeting, creative and delivery products. Prior to Facebook, Scott held roles in venture capital and consulting. Scott earned a BS in Computer Science from UC San Diego and an MBA from UC Berkeley.

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Greg Sterling

Senior Analyst

Opus Research


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Greg Sterling

Senior Analyst
Opus Research

Greg Sterling is senior analyst for Internet2Go from Opus Research. He is a contributing editor for Search Engine Land and Marketing Land, leading online publications about digital marketing. Sterling also publishes his own blog, Screenwerk, covering the impact of digital media on real-world consumer behavior.

Until 2006 Sterling ran BIA/Kelsey’s Interactive Local Media program. Before that he was a producer at TechTV and a founding editor at AllBusiness.com. Back in the 1990s, Sterling was a practicing attorney.

He is frequently quoted in leading US publications regarding the search, local and mobile markets.

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Jason White

Vice President of Programmatic Revenue

CBS Interactive


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Jason White

Vice President of Programmatic Revenue
CBS Interactive

Jason White is the Vice President of Programmatic Revenue for CBS Interactive. Jason has had extensive experience in online digital media and marketing, specifically centered on development and implementation of best of breed digital strategies for both digital publishers and advertisers. He has proven successful in analyzing consumer behavior trends and implementing both brand, direct response and digital monetization programs with a strong background in strategy, management, sales and marketing and product development. Triple-digit revenue growth through customer acquisition and monetization initiatives can be attributed to White’s work with various Fortune 100 companies and start-ups. Before CBSi, White was an SVP & GM at OpenX, Prior to OpenX, White developed a $40 million P&L at FOX Audience Network’s MyAds.com centered on advertiser acquisition for retail, comparison shopping and local display advertisers, in addition to building from the ground up, the third party network business, which was among the Top 5 ad networks per ComScore. White has also held roles as VP/GM of Media and Operations at Traffic Marketplace and VP of new customer acquisition at Bank of America. Jason serves on the advisory boards of Convertro, TrueCar, and OpenX.

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Michael Zeman

Director North American
Digital Marketing

Netflix


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Michael Zeman

Director North American
Digital Marketing
Netflix

Mike Zeman is the Director of North American Marketing at Netflix. In this role he oversees a team responsible for activating digital channels in support of Netflix’ broader marketing initiatives. Prior to Netflix, Mike was VP Solutions at VivaKi where his team was responsible for architecting next generation digital marketing solutions and product enhancement for VivaKi's trading desk “Audience On Demand”. Mike has also held senior Marketing, Business Development and Management positions at comScore, Yahoo! and Starcom Worldwide. He recently located to The Bay Areas from Chicago with his little ones...6, 4 and 18 months old.

Look for many more speakers to be added soon

Agenda


Registration and Networking

Welcome

John Ebbert

The State of Programmatic

Joanna O'Connell, Director of Research, AdExchanger

Google Presentation

Neal Mohan, Vice President, Display Advertising Products at Google

Mobile: Has It Come Of Age?

Ernie Cormier, CEO, Nexage
Michael Rubenstein, President, AppNexus
Michael Barrett, CEO, Millennial Media
Mark Mahaney, Analyst, RBC Capital Markets

Coffee Break And Networking

The Marketer Speaks

A Presentation by Mike Zeman, Director, North American Digital Marketing, Netflix

Data Management In A Programmatic World

Matt Greitzer, COO and Co-Founder, Accordant Media
Scott Shapiro, Product Marketing Manager, Facebook
Glenn Roginski, Media Director, Pfizer
Konrad Feldman, CEO, Quantcast
John Ebbert, Executive Editor, AdExchanger

The Marketer Speaks

Chris McCann, President and Director, 1-800-Flowers.com
Tom Hartnett, President, Consumer Floral Brands, 1-800-Flowers.com
Moderated by Joanna O'Connell, Director of Research, AdExchanger

Lunch

Programmatic Tips For Buyers

Marcus Pratt, Director of Insights and Technology, Mediasmith

Programmatic Guaranteed

Maureen Little, SVP, Business & Corporate Development, Turn
Brian Brownie, Director of Advertising Operations, eBay
Paul Dolan, SVP, Global Business Development at Xaxis
Jason White, VP, Programmatic Revenue, CBS Interactive
Eric Picard, CEO, Rare Crowds (moderator)

Rocket Fuel Presentation

Richard Frankel, President & Founder at Rocket Fuel

The Marketer Speaks

A Presentation by Gary Milner, Director, Global Digital Marketing Manager, Lenovo

Coffee Break And Networking

Eyes On Video

Bill Day, CEO, Tremor Video
Amit Seth, EVP, Nielsen
Gregg Colvin, COO, Universal McCann
Scott Knoll, CEO, Integral Ad Science
Dan Salmon, Analyst, BMO Capital Markets

The Next Frontier of Programmatic

Oscar Garza, Director of Acquisition, Electronic Arts
Janae McDonough, Director, Exchange, Twitter
Jesse Gillette, Executive Director, Advertising Business Development, Pandora
Kristi Argyilan, President of MAGNA North America
Greg Sterling, Analyst, Sterling Market Intelligence

A Conversation

with Rob Norman, Global CEO, GroupM, WPP Group
Interviewed by Zach Rodgers, Managing Editor, AdExchanger

Reception Sponsored by Neustar

Location


Westin St. Francis Hotel

335 Powell Street
San Francisco, California 94102

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