PROGRAMMATIC I/O is the world’s first and largest event dedicated to the advancement of programmatic media & marketing.

CRM
DATA MANAGEMENT
MEASUREMENT
RETARGETING
VIEWABILITY
MULTI-CHANNEL
MOBILE APPS
FRAUD PREVENTION
ANALYTICS
NATIVE ADS
+ MORE

SPEAKERS


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Jeff Bander

President and CRO

Sticky



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Jeff Bander

President and CRO
Sticky

Sticky President and CRO, Jeff Bander, has over 20 years of experience helping companies solve their biggest problems, including how to efficiently and affordably increase market share and ROI by combining the newest technologies that deliver measurable value with a no nonsense common sense approach. Jeff uncovers new revenue streams using his broad-based expertise in neuromarketing and biometric market research.

Through the course of his career, Jeff has helped hundreds of companies while in leadership roles at NeuroFocus and Cox Interactive Media and also has ten years of sales and marketing experience at BellSouth.



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Adam Berger

Head of Creative Insights and Distribution, Creative Shop Studio

Facebook



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Adam Berger

Head of Creative Insights and Distribution, Creative Shop Studio
Facebook

Adam is a passionate brand marketer, who brings this background to his role as the Head of Creative Insights and Distribution at Facebook’s Creative Shop Studio. In this role Adam taps into Facebook’s unique toolset(audience planning, consumer insights, strategic distribution, and measurement) to drive content development and value for some of the world’s largest brands. Most notably, he co-developed Facebook Publishing Garage, Studio Packages, and Anthology; a range of programs and that transform the way brands leverage News Feed to tell stories. Recent projects have included campaigns for Budweiser, State Farm, Kleenex, Target, the Ad Council, and Hungry Jack’s.

Prior to Facebook  Adam spent 5 years in brand management at Unilever, working across the men’s personal care portfolio: leading Degree Men into digital, globally launching Dove Men+Care, and refreshing the Axe shower brand.

Adam graduated from IU’s Kelley School of Business with a dual concentration in marketing and entrepreneurship. During his senior year he co-founded Dabbledoo LLC, an online media company with three online publications (it was sold in 2010 to NAPCO). Adam currently resides in the Upper East Side (NYC) with his wife Lindsay and baby Joshua.



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Brandon Berger

Chief Digital Officer, Worldwide

Ogilvy & Mather



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Brandon Berger

Chief Digital Officer, Worldwide
Ogilvy & Mather

Brandon Berger is Chief Digital Officer Worldwide for Ogilvy & Mather, where he leads Digital@Ogilvy, across North America, Latin America, EAME and Asia Pacific. Brandon is also a member of the Ogilvy & Mather Worldwide Board. As one of the few global digital media executives, Brandon is responsible for establishing and leading the digital agenda across the network: this includes setting the network’s global digital strategy, leading M&A and offer development; along with building new capabilities and practice areas, and for bringing this to clients.

Under Brandon’s leadership, Ogilvy has built the largest global digital network. A global platform, that is capable of mobilizing worldwide resources for any client regardless of location. Ogilvy has also made digital capabilities core to the entire business. This includes establishing key global practices and M&A around mobile, ecommerce, data, user experience, technology and delivery, and launching Social@Ogilvy, the largest social agency network in the world.

Prior to his role as Chief Digital Officer at Ogilvy & Mather, Brandon was head of digital for MDC Partners (MDCA) the 9th largest advertising and marketing holding company. Brandon was responsible for digital corporate strategy, M&A and portfolio optimization. Brandon was instrumental in transforming the organization from 10% of their total revenue from digital services to over 40%. In addition, he led their investments in venture portfolios, and launched the first Agency Trading Desk.

Brandon has always had a passion for the digital world. He started his career building areas of Netscape’s Netcenter, but in fact it can even be said that he began his career in his dorm room, where he coded early text-based versions of Massive Multi-Player Online Games. His first tenure at Ogilvy, Mr. Berger created Ogilvy’s innovation practice, leading Mobile, Social, Games, Video and emerging media. He also co-founded WideRay Corp a wireless technology company founded by Sequoia, Enterprise and others.

Known for bridging Advertising, Digital Media and Capital, as well as having a global digital perspective, Brandon is a frequent industry expert in the press and conferences. He has been interviewed by major media sources such as Bloomberg, Wire, Time Magazine and the New York Times. Has spoken all over the world at major industry conferences including CES, Cannes Lions, E3, Adtech, Internet Week, Social Media Week, Social Media Matters and was recently recognized by Adweek as one of the “Young Influentials: 20 under 40 Changing the World.”

Brandon is a board member, advisor, and investor to some of the top digital media companies and venture funds in the industry. His professional awards include Clios, Cannes Lions, Effies, and Demo Mobile Demo God.

Brandon has a BA in Economics from Tuft University. He is currently writing his first book and lives with his wife, son, daughter and their golden retriever Norman.



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Krishan Bhatia

Executive Vice President, Business Operations & Strategy, Advertising Sales

NBCUniversal



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Krishan Bhatia

Executive Vice President, Business Operations & Strategy, Advertising Sales
NBCUniversal

Krishan Bhatia serves as Executive Vice President, Business Operations and Strategy for NBCUniversal’s Advertising Sales division, reporting to Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships. In this role, Bhatia oversees the operations of the company’s digital advertising sales business spanning a portfolio of Entertainment, Sports, News and Hispanic properties that reaches 130M monthly users.

Bhatia leads the of the development of all data-enabled and technology-driven advertising offerings, including NBCUniversal’s Audience Targeting Platform (ATP), NBCUx, the company’s programmatic offering, and Social Synch, a first-of-its-kind, data-enabled product to unify and extend advertising partners’ social media campaigns across multiple platforms. He also oversees NBCUniversal’s broad array of advertising partnerships, including with Comcast Cable/Xfinity, AOL, Google, Hulu and Twitter, as well as its video offerings across, digital video, VOD, OTT and TV Everywhere.

Bhatia has more than 15 years of marketing and sales strategy experience having held positions at worldwide media brands including Comcast (2005-2011) and Booz Allen Hamilton’s Global Media & Entertainment Practice (1996-2005).



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Mike Driscoll

CEO & Founder

Metamarkets



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Mike Driscoll

CEO & Founder
Metamarkets

Mike is the CEO & Founder of Metamarkets, a real-time analytics platform for leaders in the programmatic marketing space. He founded the company in 2010 after spending more than a decade developing analytics solutions for online retail, life sciences, digital media, insurance, and banking. Prior to Metamarkets, Mike successfully founded and sold two companies: Dataspora, a life science analytics company, and CustomInk, an early pioneer in customized apparel. He began his career as a software engineer for the Human Genome Project. Mike holds an A.B. in Government from Harvard College and a Ph.D. in Bioinformatics from Boston University.



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John Ebbert

Executive Editor & CEO

AdExchanger



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John Ebbert

Executive Editor & CEO
AdExchanger

John Ebbert is publisher and executive editor of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven advertising and enables the exchange of ideas between all members of the ad ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium, ContextWeb and as an entrepreneur.



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Jay Eyunni

Director of Global Digital Media

Ancestry



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Jay Eyunni

Director of Global Digital Media
Ancestry

Jay Eyunni is the Director of Global Digital Media for Ancestry. In this role, Jay leads the strategy, execution, and analysis of multiple media channels including; Display, Paid Social, Affiliates and Content Marketing. Jay joined Ancestry 3 years ago and has since helped successfully transition digital media management from an external agency to an in-house team, on-boarding multiple new media partners and technology platforms.

Prior to Ancestry, Jay spent time on all sides of the media equation including advertiser, agency and publisher.

He completed his undergrad at Pitzer College and his MBA at the University of San Francisco.



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Chris Golec

Founder & CEO

Demandbase



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Chris Golec

Founder & CEO
Demandbase

Chris Golec has built three successful technology businesses in the last 14 years. He thrives on innovation with a relentless focus on customer success and bottom line results. As Founder and CEO of Demandbase, Chris’s mission is to fundamentally change the way businesses attract, sell and retain customers online. Today, hundreds of enterprises have adopted Demandbase’s technology to change the way they sell and market to their customers.

Prior to starting Demandbase, Chris founded Supplybase to help global manufacturers collaborate with their supply chain to bring new products to market. Supplybase was sold in March of 2000 to i2 Technologies as part of the $9.4B software merger with Aspect Development. Before becoming a software entrepreneur, Chris held multiple sales, marketing and engineering positions with GE, DuPont, and GM.



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Brian Harrington

Executive Vice President & Chief Marketing Officer

Zipcar



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Brian Harrington

Executive Vice President & Chief Marketing Officer
Zipcar

As Zipcar’s chief marketing officer, Brian leads our marketing and communication teams with the expertise of someone who is no stranger to the travel industry. Brian is a seasoned leader who is passionate about our ever-evolving efforts, including global brand building, member acquisition and engagement, social media, public relations, and delivering innovative products and services to further enhance the member experience.

Prior to joining the Zipcar team, Brian had his own consultancy called Little Harbor Group. He has held leadership roles at Boathouse, a brand communications agency, and I’m in!, a leisure travel website that he co-founded. He was a member of the founding executive teams of Upromise and Connection to eBay, and has held senior roles in sales and marketing at EF Education. Earlier in his career he worked in global marketing for Sheraton Hotels and for Hill Holliday Advertising.

Brian holds a Bachelor of Science degree from Boston College, as well as an MBA from the University of Notre Dame.



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Michael Horn

Vice President of Research and Analytics

Resonate



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Michael Horn

Vice President of Research and Analytics
Resonate

Michael Horn is Vice President of Research and Analytics at Resonate, a SaaS programmatic data platform Gartner says “opens new possibilities for marketers.” Since 1998, Michael has been measuring digital media and has been driving marketing performance strategy engagements for Fortune 100 companies since 2006.  Prior to joining Resonate, Michael was the SVP Managing Partner of Universal McCann’s Decision Sciences unit, spanning global and North American clients including Microsoft, Wells Fargo, Johnson & Johnson, Verizon, Chrysler and Charles Schwab. There, he oversaw seven Partners in five North American offices.



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Ryan Joe

Senior Editor

AdExchanger



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Ryan Joe

Senior Editor
AdExchanger

As senior editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.



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Neeraj Kochhar

Managing Director, Buy-Side Platforms

Tremor Video



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Neeraj Kochhar

Managing Director, Buy-Side Platforms
Tremor Video

As Managing Director of Tremor Video’s buy-side platform, Neeraj Kochhar oversees sales, steers the marketing objectives, and anchors product development for the company’s DSP. Prior to Tremor Video, Neeraj was the Managing Director of Programmatic at MAGNA GLOBAL, the strategic investment unit of IPG Mediabrands. In that role, he drove the development and application of programmatic buying to power smarter media buying and drive better client ROI. Previously, he served as Managing Director of Reprise, IPG¹s search specialist agency. Neeraj is a veteran of digital marketing and began his career in 1998 at online advertising pioneer DoubleClick. He has also held senior management positions at major agency holding companies, including WPP GroupM, Starcom MediaVest Group, and MDC Partners.



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Kathy Leake

CEO and Co-Founder

Qualia



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Kathy Leake

CEO and Co-Founder
Qualia

As CEO and Co-Founder of Qualia, a pioneer of intent targeting, Kathy and her team are building the company to empower brand marketers with the ability to respond to real-time consumer intent. Under her leadership, the company has achieved a 2,153 % growth rate in 3 years.

Prior to joining Qualia, Kathy was a Founder and Chief Revenue Officer at Media6Degrees (now Dstillery), a Social Targeting company. At Dstillery, Kathy developed the positioning, strategy and go-to-market blueprint for the company. She successfully took Dstillery to market and drove the company from pre-revenue to $20 million in revenue and $100 million valuation in 2 years.

Kathy came to Dstillery with 20 years of advertising experience having worked at multiple Omnicom and WPP agencies such as DDB Needham, Ogilvy & Mather, TBWA/Chiat Day, Agency.com and Red Sky Interactive. At these agencies Kathy held executive, business development and media positions.

Kathy is passionate about creating new methods of ad targeting and has been published in numerous articles for industry leading publications including Ad Age, Ad Week, eMarketer, CMO.com, MediaPost, Business Insider, Tech Crunch, GigaOM, Mobile Marketer, Venture Beat and Internet Retailer.



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Bob Lord

President

AOL



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Bob Lord

President
AOL

Mr. Lord has served as President of AOL since January 2015, overseeing the Company’s unified global advertising operations. Prior to that, Mr. Lord served as Executive Vice President and Chief Executive Officer of AOL Platforms, a role he held from August 2013 to January 2015. Prior to that, Mr. Lord served as the Global CEO of Razorfish LCC, a digital agency that provides services such as web development and emerging media, technology and social influence marketing, from February 2009 to August 2013.  Mr. Lord also worked for Publicis Group S.A., a multinational advertising and public relations company, as CEO of Publicis Groupe’s Digital Technology Division, which includes Razorfish, the Digitas LBi Network, Denuo, Fluent and CRM365, from February 2013 to August 2013, and CEO of VivaKi Interactive from December 2011 to January 2013. Prior to his CEO roles, Mr. Lord held various positions at Razorfish, including as East Region President from August 2004 to January 2009, as Executive Vice President SBI-Razorfish from March 2003 to July 2004 and as Chief Operating Officer from January 2002 to February 2003. Prior to Razorfish, Mr. Lord held various positions in technology consulting and engineering. Mr. Lord currently serves on the Board of Directors of the TAG and the Nantucket Project Advisory Board.



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Joanna O’Connell

Lead Analyst

AdExchanger Research



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Joanna O’Connell

Lead Analyst
AdExchanger Research

Joanna O’Connell is Director of Research at AdExchanger. Previously, she was a Principal Analyst at Forrester Research, serving Marketing Leadership Professionals and covers display marketing, ad targeting, optimization, and measurement. She focuses specifically on marketer and vendor best practices in using display and measurement technologies and tactics, as well as how to optimize results over time. Joanna joined Forrester in July 2010.



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Catherine Oddenino

Analyst

AdExchanger Research



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Catherine Oddenino

Analyst
AdExchanger Research

Catherine has 14 years of experience working in marketing, ad sales and digital business development for media companies in NYC. Prior to joining AdExchanger she was working as a consultant on new product development, strategy, content licensing, online marketing and business development, with clients ranging from large CPG companies to small digital startups. Previously she led business development for the Lifestyle Digital Group at Time Inc, including Real Simple, Cooking Light and Health. She was a founding member of the New Products Group at Turner Broadcasting, launching several new products and media brands.

Catherine is a graduate of the University of Virginia’s McIntire School of Business with a concentration in Marketing and a second major in Italian language and literature.



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Melissa Parrish

Executive Director

AdExchanger Research



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Melissa Parrish

Executive Director
AdExchanger Research

Before joining AdExchanger, Melissa covered mobile and social marketing at Forrester Research, first as an analyst, then as vice president and research director. Previously, Melissa was the director of community strategy at Time Inc’s Lifestyle Digital group, where she was responsible for social and emerging media initiatives across the network’s 10 titles, which include Real Simple, Southern Living, and Cooking Light. Melissa has held senior product and community roles at Meetup, the world’s largest network of local groups, and Bolt.com, a community of more than 10 million teenagers and young adults.



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Lou Paskalis

Senior Vice President Enterprise Media Executive

Bank of America



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Lou Paskalis

Senior Vice President Enterprise Media Executive
Bank of America

Lou Paskalis is the Senior Vice President, Enterprise Media Executive, for Bank of America. He is responsible for leading a team of communications professionals in developing and implementing comprehensive media strategies to drive enterprise business objectives. Paskalis oversees media strategy and investment across traditional, digital and social channels with an eye toward driving innovative solutions across lines of business. He is tasked with identifying and delivering opportunities to leverage customer insights and industry best practices in the rapidly evolving communications landscape. He leads the team that delivered a game changing real-time 360 degree program around the World Economic Forum which leveraged the bank’s extensive original content assets. He also lead the paid media strategy for the bank’s highly successful (RED) partnership that combined the universal appeal of U2 with the cultural moment of the Super Bowl and harnessed the power of the Twitter, iAd, ClearChannel and Facebook platforms in original ways that lead to the program being recognized with a Bronze Medal for Media at the 2014 Cannes Advertising Festival.

 

Prior to joining Bank of America, Paskalis was the Vice President of Global Media, Content Development and Mobile Marketing at American Express where he lead innovative, cross-channel communications and engagement initiatives for the American Express brand and core U.S. product portfolios, as well as mobile marketing.

During his tenure at American Express, Lou created and launched their interactive branded TV channel to 60 million U.S. homes making Amex the first brand to have a dedicated television channel. In addition, he forged the first T-Commerce programs in partnership with NBC and FOX, which enabled consumers to purchase featured products in real-time while watching their favorite network shows. Paskalis is a three time recipient of the American Express Chairman’s Award for Innovation.

Paskalis also lead communications planning for the annual Small Business Saturday campaign, which was awarded the Grand CLIO in the Content and Contact category, the CLIO Special Award for Facebook Integrated Media and the Gold CLIO for Interactive/Social Media in addition to multiple MIXX awards. Some of his earlier achievements at Amex included a strategic partnership with NBC News that lead to the creation of Your Business, a weekly news program that serves the small business community and is the longest running program on MSNBC.

Paskalis holds an MBA in finance and marketing and a B.S. in business management from the University of Notre Dame. He lives in Manhattan where he indulges his passion for bike riding, travel, fine wine and Formula One motor-racing. He is a board member of the Mobile Marketing Association and a jury member of the IAB MIXX Awards.



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Jamie Power

Managing Partner

MODI Media



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Jamie Power

Managing Partner
MODI Media



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Penry Price

Vice President of Global Sales, Marketing Solutions

LinkedIn



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Penry Price

Vice President of Global Sales, Marketing Solutions
LinkedIn

Penry Price is the vice president of global sales for LinkedIn’s Marketing Solutions business. In this role he oversees the large global team responsible for building the strategic partnerships necessary to raise awareness of and drive revenue for the company and its customers. His deep knowledge and passion for the advertising ecosystem plays a significant role in the transformation of LinkedIn’s advertising business as it evolves into a content marketing platform for brands.

Penry joined LinkedIn from Dstillery (formerly Media6Degrees), where as President, he provided direction for the ad tech firm’s partnerships and managed day-to-day revenue and marketing operations. Prior to his tenure at Dstillery, he held many top sales positions at Google. There, he led the North American Sales and Account Management teams before leading business strategy and global partnerships with advertising agencies – a part of Google’s business that represented 30% of its global revenue. He ended his seven-year tenure at Google as Vice President of Global Agency Sales and Partnerships.

Penry spent his early career in a variety of sales and sales management roles at Wenner Media and Hachette Filipacchi.

Penry holds a Bachelor of Arts from Hobart College. In 2008, he was named to the AAF Advertising Hall of Achievement, which includes people who have demonstrated great leadership in the industry. He is a member of the Board of Directors of Church & Dwight (NYSE:CHD) and the Board of Directors of Dstillery.  He is also on the Board of Advisors of Outward Bound USA, and sits on the Board of Governors of dmg Media.



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Zach Rodgers

Managing Editor

AdExchanger



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Zach Rodgers

Managing Editor
AdExchanger

Zach Rodgers is Managing Editor for AdExchanger, a digital advertising news and discussion site enabling the exchange of ideas between all members of the “ecosystem” including agencies, advertisers, publishers, and technology companies. He has covered digital media and advertising for 13 years, most recently as Managing Editor for ClickZ, where under his guidance the site was awarded two national business media awards for editorial excellence by the American Society of Business Publication Editors. His work has been syndicated to Mashable and Kauffman Foundation, and cited by major trade and consumer associations such as the U.S. Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com, and Datamation, an enterprise technology publication.



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Mary Sheehan

Senior Director Media & Strategy

ESPN



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Mary Sheehan

Senior Director Media & Strategy
ESPN



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Shuba Srinivasan

Professor, Dean’s Research Fellow, and Academic Co-lead Digital Technology Sector, Marketing Department

Boston University School of Management



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Shuba Srinivasan

Professor, Dean’s Research Fellow, and Academic Co-lead Digital Technology Sector, Marketing Department
Boston University School of Management

Shuba Srinivasan is a Professor in Marketing, Dean’s Research Fellow, and Academic Co-lead Digital Technology Sector at Boston University School of Management. Her research focuses on strategic marketing problems, in particular long-term marketing productivity. She has built her research insights in industries ranging from automobiles to pharmaceuticals and consumer goods. Her current research focuses on marketing’s impact on financial performance and firm valuation, marketing metrics, customer mindset metrics, path to purchase models, customer equity reporting and marketing dashboards. Her research has been published in the leading academic journals in marketing. She has won numerous awards for her work from industry and practice. She serves on the editorial boards of leading marketing journals and is frequently invited to present her research at colloquia and seminars in the U.S. and abroad.



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Ben K. Tatta

President, Cablevision Media Sales

Cablevision Systems Corporation



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Ben K. Tatta

President, Cablevision Media Sales
Cablevision Systems Corporation

Ben K. Tatta is president of Cablevision Media Sales (CMS), the division responsible for local television and online advertising sales across millions of households in the New York DMA. Mr. Tatta oversees media sales strategy, vision, innovation, product and technology, budget and data-driven results. The division comprises three sales groups: local ad sales, News 12 Networks, and the New York Interconnect and a comprehensive portfolio of advanced data analytics services designed to maximize the ROI of TV advertising investments.

Under Mr. Tatta’s leadership, Cablevision has continued to innovate its pioneering approach to data paving the way for an audience-driven approach to television advertising and providing deep insights into audiences in the nation’s most influential viewing market. Before joining Cablevision, he led digital media, advertising, and e-commerce initiatives for several leading media and technology companies including Walt Disney/ABC, USA Networks, Lagardere Media, and IBM.

Mr. Tatta received a B.A in Economics from Villanova University and currently lives in New York City with his wife and two children.



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Tony Uphoff

CEO

Business.com



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Tony Uphoff

CEO
Business.com

Tony Uphoff is CEO of Business.com, a leading online resource that helps over 30 million executives in growing businesses each year acquire the knowledge, products and services they need to run and grow their businesses. Its suite of performance marketing products enable contextual advertising at every stage of the buyer’s journey driving over half a million purchases for its 10,000+ advertising customers. Business.com is a JMI Equity portfolio company and based in Carlsbad, California.

A uniquely accomplished operating executive with an unparalleled track record of building, growing and transforming media and marketing businesses, Uphoff has been a leader in business innovation and transformation for the last 20 years. Before joining Business.com in 2013, he was CEO of UBM TechWeb, where he led the transformation of a declining $125M print-centric business into a fast-growing $225M digital media, live event powerhouse. Prior to that, Uphoff was founding CEO of Beliefnet, which was sold to News Corp in 2007. He was President of VNU Media’s Entertainment Group and Publisher of The Hollywood Reporter, growing the business to $100M in revenue and delivering the three largest years in The Hollywood Reporter’s 75-year history. He was Publisher of InformationWeek in the mid-90s, growing revenues from $15M to over $150M and into the largest brand in B2B media.



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Joe Zito

Vice President & General Manager, Retail

Oracle Data Cloud



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Joe Zito

Vice President & General Manager, Retail
Oracle Data Cloud

Joe Zito oversees the Retail business unit at the Oracle Data Cloud (formerly Datalogix, which was acquired by Oracle in April 2015). As General Manager, he is responsible for overarching strategy, product, marketing, sales, client services, retail data partnerships, and all other aspects of engagement with the retail industry in areas of data and analytics. He enjoys helping marketers, as well as their agencies and other partners, solve complex challenges with sophisticated solutions by doing the hard work to make things simple.  Joe has spent the past 15 years working with digital and CRM strategies, most recently with the Cross-Channel Marketing team at Experian Marketing Services. He currently lives New York City with his wife and two children.



AGENDA



PRE-CONFERENCE EVENTS WEDNESDAY, OCT 28

12:30 - 4:30 pm

PROGRAMMATIC ESSENTIALS
WORKSHOP

@ MARRIOTT MARQUIS TIMES SQUARE

LEARN MORE

4:30 - 5:30 pm

PROGRAMMATIC I/O
EARLY REGISTRATION
HAPPY HOUR

@ MARRIOTT MARQUIS TIMES SQUARE

PICK UP YOUR BADGE EARLY & AVOID THE MORNING RUSH

7:00 - 10:00 pm

PROGRAMMATIC I/O
OFFICIAL WELCOME PARTY

CONFERENCE ATTENDEES WILL BE EMAILED LOCATION INFORMATION




PROGRAMMATIC I/O CONFERENCE, THURSDAY, OCT 29

Registration Opens

Registration presented by Undertone

Welcome

John Ebbert, Executive Editor & CEO, AdExchanger

Becoming a Data-Driven Marketer

In this opening keynote, an experienced CMO will share their company’s path to becoming a data-driven brand.

Lou Paskalis, SVP Enterprise Media Executive, Bank of America

The Evolution of the Agency Trading Desk

AdExchanger Research Lead Analyst Joanna O’Connell will share the results of her new research on the evolution and current state of agency trading desks.

Joanna O’Connell, Lead Analyst, AdExchanger Research

Special Presentation

Neeraj Kochar, Managing Director, Buy Side Platforms, Tremor Video

Programmatic Meets Creativity: Evolving Beyond DCO

With programmatic, both the buy and sell sides need to get creative with the concept of creativity itself. This panel of experts will explore what it means to move beyond dynamic creative optimization and embrace creativity in programmatic.

Brandon Berger, Global Chief Digital Officer & Board Member, Ogilvy & Mather
Mary Sheehan, Sr. Director Media & Strategy, ESPN
Adam Berger, Head of Creative Insights & Distribution, Facebook
Moderated by Zach Rodgers, Managing Editor, AdExchanger

Morning Break

Presented by TiVo Research

Using Mobile To Improve Media Investment Accountability

One major marketer is shifting more of their media investment to mobile to take advantage of location information in-store, where 100% of their revenue comes from. In this session, learn how the brand is challenging their media buying partner to make every one of their media dollars trackable.

Special Presentation

Mike Driscoll, CEO & Founder, Metamarkets

The Sell-Side State Of Programmatic Media 2015

AdExchanger Research Analyst Catherine Oddenino shares the results of this year’s State of Programmatic Media Publishers study.

Catherine Oddenino, Analyst, AdExchanger Research

Privacy and Cookies

Special presentation, details coming soon.

 

Lunch

Presented by DataXu

What Programmatic TV Means Today

A panel of experts involved in programmatic television campaigns today talks about the ins and outs of these buys.

Ben Tatta, President cablevision Media Sales, Cablevision
Jay Eyunni, Director, Global Digital Media, Ancestry.com
Jamie Power, Managing Partner, MODI Media
Moderated by Ryan Joe, Senior Editor, AdExchanger

Making Better Decisions with Data and Technology

A high-profile marketer will show how his brand mines, uses and activates data for measurement, insights and analytics.

Brian Harrington, Executive Vice President & Chief Marketing Officer, Zipcar

Innovation Presentation

Presented by LiveRail

 

B2B Programmatic Advertising

Whether because they haven’t found the scale they need in the exchanges or because they’re thinking too narrowly about their target audiences, B2B marketers have been slower to adopt programmatic. This panel of experts will discuss why programmatic is important in B2B marketing and how to get started.

Penry Price, VP Marketing Solutions, LinkedIn
Christopher Golec, Founder & CEO, DEMANDBASE
Tony Uphoff, CEO, Business.com
Moderated by Melissa Parrish, Executive Director, AdExchanger Research

Afternoon Break

Presented by TiVo Research

Sophisticated Retargeting Strategies That Work

Retargeting has come a long way since it was introduced, but most marketers haven’t revisited their strategies to take advantage of new data and technologies. In this presentation, one marketer will share their advanced approach to retargeting for today’s always-on consumer.

The Next Generation of Profile-Building Data

Audience profiles can be made up of more than just historical purchase data and digital behaviors. This panel will bring together experts from a new wave of third-party data providers that offer unique insights to augment marketers’ understanding of their customers.

Kathy Leake, CEO & Co-Founder, Qualia – Confirmed
Jeff Bander, CEO & Chief Revenue Officer, Sticky – Confirmed
Michael Horn, VP Research & Analytics, Resonate – Confirmed
Joseph Zito, VP & GM Retail, Oracle Data Cloud – Confirmed
Moderated by Ethan Van Auken, Analyst, AdExchanger Research

Does Backward- and Forward-looking Performance Measurement Really Lead to Different Insights?

Shuba Srinivasan, Professor, Dean’s Research Fellow, and Academic Co-lead Digital Technology Sector, Marketing Department
Boston University School of Management

A Conversation With the New AOL

The last year has seen a lot of change for AOL. In this fireside chat, [Bob or Tim] will discuss how new acquisitions, new partnerships, and new staff will usher in the next era for the company.

Bob Lord, President, AOL
Zach Rodgers,
Managing Editor, AdExchanger

Happy Hour

Presented by BrightRoll

SPONSORS


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Led by the AdExchanger Research Team


Programmatic Essentials is a 3.5-hour workshop led by the AdExchanger Research team that teaches attendees the fundamentals of programmatic media & marketing.

This workshop, taking place the day before Programmatic I/O in New York, will provide 101 to 105 level insight on how programmatic is impacting the digital marketing landscape, key programmatic technologies and service players, programmatic media management models, and emerging trends in programmatic.

AGENDA
  • Introduction to programmatic
  • How programmatic creates new opportunities for fraud
  • Major players & the 6-5-3 framework
  • 6-5-3 interactive exercise
  • Future of programmatic

REGISTER

LOCATION



MARRIOTT GRAND MARQUIS TIMES SQUARE

1535 Broadway, New York, NY 10036
(212) 398-1900


DISCOUNTED HOTEL RATE FOR CONFERENCE ATTENDEES

We've reserved a block of rooms for our out-of-town guests at the Marriott Grand Marquis in Times Square. Here is a direct link to the discounted rate.

You can also call directly and reference AdExchanger's Programmatic I/O at (212) 398-1900.

Visit hotel website

If you have any questions, please contact events@adexchanger.com





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MEDIA FROM PROGRAMMATIC I/O SAN FRANCISCO APRIL 16TH, 2015

Partnering With The Publisher
Programmatic TV Is Here, And It’s Working