The Programmatic Community Unites

Programmatic I/O is the world’s first and largest conference focused entirely on programmatic media and marketing.

Join hundreds of marketing executives representing top brands, media agencies, publishers & tech providers as we explore the newest creative design, technologies and strategies leading the evolution of programmatic.

 

Speakers


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Dan Ackerman

Head of Programmatic TV

AOL Platforms


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Dan Ackerman

Head of Programmatic TV
AOL Platforms

Dan Ackerman is currently Head of Programmatic TV for AOL Platforms. He leads this innovative group and works to apply the principles of data-driven automation to simplify and streamline the TV and video advertising industries.

Dan came to AOL Platforms by way of the company’s acquisition of Adap.tv. Previously, Dan led ad strategy and innovation for CBS Local Media, developing new ad products, content and revenue partnerships for TV and online. He has also held senior leadership roles at TV ad technology company WideOrbit and video ad tech company Jivox.

Dan is a graduate of the University of Maryland at College Park and received his degree in communications.

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Christina Beaumier

Vice President, Product Development

Xaxis


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Christina Beaumier

Vice President, Product Development
Xaxis

Christina Beaumier is Vice President of Product Development with Xaxis where she leads the Video product strategy and offering. Christina is instrumental in the definition and commercialization of new products for agencies and advertisers that improve the return on digital advertising dollars. Previously, Christina led Global Client Development and was responsible for driving worldwide growth for Xaxis through the development of strategicr elationships with agency partners and their clients. Immediately prior to her Client Development role at Xaxis, Christina worked in a similar capacity as Director, Strategic Engagements of the Media Innovation Group (MIG), a WPP company.

Before joining the MIG, Christina was Associate Director at Millward Brown Optimor where she led management consulting teams in developing brand strategies for Fortune 500 companies to improve their financial return on marketing activities. Christina has lived on four continents; including two years in Africa as a Peace Corps volunteer in rural Burkina Faso.

Christina has a MBA from MIT Sloan School of Management and a B.A. from American University.

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James Deaker

VP, Revenue Management and Ad Policy

Yahoo


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James Deaker

VP, Revenue Management and Ad Policy
Yahoo

James Deaker is Vice President of Revenue Management and Ad Policy at Yahoo. He is responsible for advertising and data policy, pricing and yield management. James is also co-chair of the IAB Ad Ops Council. Prior to joining Yahoo, James led the Monetization Excellence group at Microsoft. Previously, he was Vice President of Advisory Services at San Francisco-based software company, Rapt Inc., which was acquired by Microsoft in 2008. James holds M.S. and Ph.D. degrees in Engineering-Economic Systems and Operations Research from Stanford University.

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Sean Downey

Director of Americas Platform Solutions

Google


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Sean Downey

Director of Americas Platform Solutions
Google

Sean Downey is the Director of Americas Platform Solutions and Innovations. A sixteen-year veteran of display advertising, Sean partners with Google Display advertisers to grow their digital spend through more effective use of technology across the Google Display Stack. He has brought various evolving ad technologies to market, such as Rich Media and Audience Buying, among others. Sean’s aim is to create more efficiency in display buying and management. He spent 7.5 years at DoubleClick prior to the Google acquisition, where he led their agency and advertiser business. Sean earned his BS in Business Administration from the State University of New York College at Fredonia.

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John Ebbert

Publisher and Executive Editor

AdExchanger


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John Ebbert

Publisher and Executive Editor
AdExchanger

John Ebbert is publisher and executive editor of AdExchanger, an online trade publication he began in 2008. AdExchanger is devoted to the emerging trends in data-driven advertising and enables the exchange of ideas between all members of the ad ecosystem. Prior to AdExchanger, he worked for 15 years in digital marketing and operational roles for companies such as Viacom’s Nickelodeon, Arkadium, ContextWeb and as an entrepreneur.

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Naras Eechambadi

Founder & CEO

Quaero


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Naras Eechambadi

Founder & CEO
Quaero

Naras is the Founder and CEO of Quaero, a first party data and analytics platform that helps companies accelerate growth of digital advertising revenue. Naras founded Quaero in 1999 and sold it to CSG International in 2008. Subsequently, he led a management buyback in 2014 and is now re-launching it with a renewed mission and purpose.

Prior to launching Quaero, Naras started and built the knowledge-based marketing group at Wachovia (now part of Wells Fargo). Earlier he was with McKinsey & Company, BBDO and BASES (now part of Nielsen). He won the Stevie Award for Marketing Executive of the Year in 2009 and a finalist for E&Y’s Entrepreneur of the Year in 2002. His book, "High Performance Marketing: Bringing Method to the Madness of Marketing" was published by Kaplan Professional Press. He has taught at the University of California, Berkeley and The University of Connecticut. He currently serves as the Chairman of the Board of Advisors for the Data Science and Business Analysis program at the University of North Carolina, Charlotte.

Naras received his PhD. in Marketing from the University of Texas at Austin. He has a bachelor's degree in electrical engineering from the Indian Institute of Technology and a master's degree in management science from Northwestern University.

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Scott Ferber

Chairman & CEO

Videology


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Scott Ferber

Chairman & CEO
Videology

Scott has spent his career utilizing mathematics and information technology to build profitable businesses and products. As Chairman and CEO of Videology, Scott is focused on guiding the company through each new phase of growth, and driving innovation to meet the industry’s latest opportunities.

A pioneer in the digital advertising industry, Scott is committed to developing smart solutions to meet the needs of the world’s largest marketers and media agencies, with a focus on international expansion that has resulted in offices in 28 countries across the globe.

Prior to his work with Videology, Scott most notably founded Advertising.com in 1998 – the world's leading performance-based digital advertising network – and sold the company to AOL in 2004. He has also held key roles at Fortune 500 companies such as Procter & Gamble and Capital One.

Scott has received numerous awards including Ernst & Young Entrepreneur of the Year in 2000, CEO of the Year by Blue Chip Venture Company, and the American Business Award’s “Stevie” for Best Executive in 2005. Scott graduated summa cum laude with a B.S. degree from the University of Virginia, Dept of Systems Engineering in 1991, and a M.S. from the Stanford University, Dept of Engineering-Economic Systems in 1992.

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Emily Scott Frankel

VP of Digital Marketing and Innovation

Kayak


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Emily Scott Frankel

VP of Digital Marketing and Innovation
Kayak

Emily Scott Frankel is the VP of Digital Marketing and Innovation for KAYAK, where she serves as a member of the marketing leadership team. At KAYAK, Emily built the company's display advertising capability, helped to overhaul the company's search marketing efforts, and was part of the team that launched the company's brand advertising campaign. Prior to joining KAYAK, Emily spent several years at Yahoo!, working with both the Search Marketing and Network Exchange teams. Emily began her career at Avenue A| Razorfish, where she specialized in pharmaceutical SEM, after earning a degree in History from Princeton University.

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Rudy Grahn

Senior Vice President of Analytics

Optimedia


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Rudy Grahn

Senior Vice President of Analytics
Optimedia

Rudy Grahn is Senior Vice President of Analytics for Optimedia, a Publicis Groupe agency. Rudy oversees the decision sciences and advanced analytics practice for a range of top tier clients including T-Mobile, Scion, Liberty Mutual, Pizza Hut, Nintendo, and Princess Cruises, among others. Rudy previous experience includes a tenure as senior director of modeling at ClearSaleing (now eBay Attribution.) Additionally, Rudy was previously Senior Advertising Analyst at Jupiter Media Metrix. Citations include ClickZ, ABC News, Fox News, and Business Week among others.

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Dan Greenberg

Co-Founder & CEO

Sharethrough


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Dan Greenberg

Co-Founder & CEO
Sharethrough

Dan Greenberg is the co-founder and CEO of Sharethrough, a native supply side platform. Greenberg is co-chair of the IAB Native Advertising Task Force, and has been at the cutting edge of digital advertising since 2005, bringing together unique expertise in programmatic buying, persuasive technology, and native monetization. As a Stanford graduate, Greenberg is an Inc. Magazine "35 Under 35" winner, a Forbes “30 Under 30″ winner and has been honored as an Ad Age Media Maven.

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Jon Heller

Co-CEO

FreeWheel


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Jon Heller

Co-CEO
FreeWheel

Jon Heller is the co-CEO of FreeWheel and brings nearly two decades of experience and leadership in the information technology industry to expand the company’s global operations.

Prior to co-founding FreeWheel in 2007, Jon was responsible for Yahoo!’s ad network businesses, designing the company’s core display advertising platform. Before joining Yahoo!, Jon served as COO and CFO of Visible World, a television ad serving technology company based in New York. Jon first entered the digital media world as an advertising product manager for DoubleClick in 1997 and grew to become the Chief Operating Officer and P&L manager for the DoubleClick Network. Jon successfully managed public company P&L responsibilities for $300 million in revenue and a 600 person media business operating in 26 countries.

Jon holds an MBA from the University of Chicago and a BSE from the Wharton School.

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Stephen Howard-Sarin

Senior Director NA Display Advertising

eBay


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Stephen Howard-Sarin

Senior Director NA Display Advertising
eBay

Stephen spearheads sales, strategy and ad operations for eBay in the U.S. His teams match marketer needs to the data and platform capabilities at eBay Inc., Shopping.com, DealTime.com and Epinions.com and to audience buying across the Web via eBay's Commerce Trading Desk.
With more than two decades of experience in digital media, Stephen was in the business before banner ads appeared. He’s an industry pioneer. At CBS Interactive, he managed a portfolio of global digital brands and revenue streams. Prior to that he was VP of Product at CNET Networks and an editor with Ziff-Davis' ZDNet, one of the world’s leading technology sites. Stephen joined eBay in 2011 to lead the still-new business unit for on-site advertising and in 2013 gained go-to-market responsibility for off-site advertising as well.
His work has won multiple awards, including most recently the Folio “Gold Eddie” Award, which honors website editorial and design, and the Society of Business Editors and Writers for General Excellence and Best Blog.
Stephen is a graduate of U.C. Berkeley.

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Ian Johnson

EVP, Managing Director Global Product

Cadreon


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Ian Johnson

EVP, Managing Director Global Product
Cadreon

Ian Johnson started his career in mobile, launching mobile service in many countries across the globe. He was CTO for Vodafone’s Portuguese operations and MD for Vodafone’s International Technologies group. It was in that role when he asked to evaluate the opportunity of mobile advertising that he decided to found his own ad tech company, Ad Infuse. Ad Infuse was a mobile advertising company which was acquired by Velti where Ian was SVP Product for 3 years and helped take the company to its listing on Nasdaq. Ian is current EVP, Managing Director for Global Products at Cadreon, overseeing delivery of advertising solutions for display, video, TV, mobile and social practices.

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Mark Keeney

VP of Marketing

Ritani


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Mark Keeney

VP of Marketing
Ritani

Mark Keeney is the VP of Marketing at Ritani, an eCommerce jewelry start-up that is innovating the luxury shopping experience. He is responsible for overseeing strategy and execution of the company’s brand, acquisition strategies and partnership marketing. Prior to joining Ritani, Mark was VP of Marketing for Rhapsody International, where he oversaw the strategy and execution for the company’s marketing teams and channels, including branding, customer acquisition and direct marketing. Mark received his BA in History and Economics from the University of Washington.

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Mark Mahaney

Managing Director, Internet Sector

RBC Capital Markets


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Mark Mahaney

Managing Director, Internet Sector
RBC Capital Markets

Mark is a Managing Director covering the Internet sector at RBC Capital Markets. He has been ranked No. 1 in the Institutional Investor Poll for the Internet sector (2008-2012). He has also been ranked No. 1 in the Greenwich Institutional Investor Poll for the Internet sector, as well as the No. 1 earnings estimator and the No. 1 stock picker in the Internet retail segment by the Financial Times and StarMine. Mark has been covering Internet stocks since 1998.

Prior to joining our research team, he worked on both the sell side and the buy side, including with American Technology Research, Morgan Stanley, and Citibank. Mark holds an MBA from Wharton Business School, an MA from Johns Hopkins' School of Advanced International Studies, and a BA from Amherst College. Prior to Wall Street, Mark worked in management consulting with Deloitte Touche Tohmatsu and with the US Department of State, the US Senate, and the Office of the US Trade Representative.

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Christine De Martini

Senior Manager Digital Media

Electronic Arts (EA)


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Christine De Martini

Senior Manager Digital Media
Electronic Arts (EA)

Christine De Martini leads the digital marketing team at Electrionic Arts, where she manages a group focused on building global, cross-platform online video & social media investment plans across EA’s gaming portfolio. She works closely with online partners including Facebook, YouTube and Twitter to continually test and analyze new media solutions and ad products to drive efficient awareness and engagement as well as user acquisition. She joined EA in 2010 as Social Media Manager and in 2012 was promoted to Social Marketing and Media Manager. Christine has a degree from the University of Oregon’s Charles H. Lundquist College of Business where her focus was on Sports Business Marketing.

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Manu Mathew

Co-Founder & CEO

Visual IQ


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Manu Mathew

Co-Founder & CEO
Visual IQ

Manu Mathew is the co-founder and chief executive officer of Visual IQ. He is responsible for directing the company’s growth by expanding its client base to include Fortune 500 and Internet 1000 advertisers that face performance and optimization challenges inherent in multi-channel marketing. He is also responsible for expanding the capabilities of the company’s IQ Intelligence Suite of leading edge cross channel marketing attribution software products that help brands and agencies recognize opportunities for optimization hidden in their marketing performance
data.

Manu is a graduate of the College of Engineering at Rochester Institute of Technology in Rochester, New York, where he holds both bachelor’s and master’s degrees in mechanical engineering.

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Janae McDonough

Director, Exchange

Twitter


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Janae McDonough

Director, Exchange
Twitter

Janae McDonough is the Director of Exchange at Twitter (MoPub). The MoPub team joined Twitter in 2013. At MoPub, Janae led the Demand Team as the VP of Marketplace. Previously, she was at Admeld/Google where she was responsible for managing and developing all mobile demand partnerships, giving her a strong understanding of programmatic buying and selling of mobile ads.

Janae holds a Bachelor’s degree in Marketing from University of Rhode Island.

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Jonathan Nelson

CEO, Omnicom Digital

Omnicom Group


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Jonathan Nelson

CEO, Omnicom Digital
Omnicom Group

Jonathan Nelson co-founded Organic, the very first digital agency, in 1993, and served as Organic's CEO for seven years. Currently, Jonathan is CEO of Omnicom Digital where he oversees strategy for Omnicom’s digital assets globally.

Described as a “serial entrepreneur,” Jonathan has played a critical role in founding and building a number of companies. In 1999, Jonathan took two companies public: Accrue Software, Inc., a web measurement and analysis company that he founded in 1995, and Organic. Later, he guided Organic
through its subsequent re-privatization.

Jonathan is widely recognized as an industry thought leader, appearing in print in The New York Times, USA Today, Forbes, Newsweek, and Adweek and on television on CNN, CNBC, and MSNBC. His numerous accolades include being named one of the top 100 young innovators of the century by MIT's Technology Review in 1999, and one of the top entrepreneurs of 1997 by Red Herring Magazine. He was inducted to Advertising Age's Hall of Fame in 2001 for his "indelible imprint" on the Internet industry.

Jonathan sits on numerous boards in the media and finance industries. A passionate musician, he is the co-owner of two San Francisco venues and co-produces San Francisco's Hardly Strictly Bluegrass annually in Golden Gate Park.

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Joanna O’Connell

Lead Analyst

AdExchanger Research


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Joanna O’Connell

Lead Analyst
AdExchanger Research

Joanna O’Connell is Director of Research at AdExchanger. Previously, she was a Principal Analyst at Forrester Research, serving Marketing Leadership Professionals and covers display marketing, ad targeting, optimization, and measurement. She focuses specifically on marketer and vendor best practices in using display and measurement technologies and tactics, as well as how to optimize results over time. Joanna joined Forrester in July 2010.

Joanna has more than 10 years of experience in the marketing leadership industry. She started at Avenue A in New York and was a founding member of Razorfish’s ATOM Systems agency trading desk. Most recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns.

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Melissa Parish

Executive Director

AdExchanger Research


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Melissa Parish

Executive Director
AdExchanger Research

Before joining AdExchanger, Melissa covered mobile and social marketing at Forrester Research, first as an analyst, then as vice president and research director. Previously, Melissa was the director of community strategy at Time Inc’s Lifestyle Digital group, where she was responsible for social and emerging media initiatives across the network’s 10 titles, which include Real Simple, Southern Living, and Cooking Light. Melissa has held senior product and community roles at Meetup, the world’s largest network of local groups, and Bolt.com, a community of more than 10 million teenagers and young adults.

Melissa earned a B.A. in drama and philosophy from Loyola University New Orleans, an M.A. in liberal studies from The New School, and an M.F.A. in dramaturgy and script development from Columbia University.

Melissa has been quoted frequently in publications such as The New York Times, The Wall Street Journal, The Washington Post, and Fortune magazine. She has spoken events around the world, including Ad:Tech, Mobile World Congress, OMMA Global, SXSW, and Social Media Week.

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Chris Pirrone

General Manager, Sports Digital Properties

USA TODAY Sports Media Group


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Chris Pirrone

General Manager, Sports Digital Properties
USA TODAY Sports Media Group

Chris Pirrone oversees operations and revenue for USA TODAY Sports’ digital properties, a collection of owned and partner sports sites bringing together a passionate sports audience of 40 million unique users per month. Chris has more than a decade of digital media experience, with stints as the GM of Premium Display, Mobile and Video Advertising for ad network Traffic Marketplace, and previously as the General Counsel at Traffic Marketplace and Associate General Counsel at ValueClick. Chris has a bachelor’s degree in economics from St. Lawrence University, where he played center on the Saints D-III football team, and a J.D. from the University of Akron School of Law.

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Zach Rodgers

Managing Editor

AdExchanger


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Zach Rodgers

Managing Editor
AdExchanger

Zach Rodgers is Managing Editor for AdExchanger, a digital advertising news and discussion site enabling the exchange of ideas between all members of the “ecosystem” including agencies, advertisers, publishers, and technology companies. He has covered digital media and advertising for 13 years, most recently as Managing Editor for ClickZ, where under his guidance the site was awarded two national business media awards for editorial excellence by the American Society of Business Publication Editors. His work has been syndicated to Mashable and Kauffman Foundation, and cited by major trade and consumer associations such as the U.S. Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com, and Datamation, an enterprise technology publication.

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Cathleen Ryan

Director of Marketing, Advertising

Intuit


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Cathleen Ryan

Director of Marketing, Advertising
Intuit

Cathleen is a senior marketing executive with 15+ years of experience driving business growth, leading teams, launching brands and products, and achieving results through creative, results-driven and technology-enabled marketing. She currently leads the advertising efforts for Intuit TurboTax, driving strategy and execution across offline and online channels. Her passion for innovation and new technology forges new frontiers in mobile, social, and data-driven marketing. Prior to joining Intuit, she spent many years agency-side where she brought a strong technical background and groundbreaking interactive ideas to clients such as Oakley, Sunglass Hut, Cars.com, the San Diego Chargers, and Qualcomm.

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Dan Salmon

Managing Director, Media & Internet Marketing

BMO Capital Markets


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Dan Salmon

Managing Director, Media & Internet Marketing
BMO Capital Markets

Dan Salmon is an Equity Research Analyst with BMO Capital Markets covering the Media and Internet Marketing sector. His publishes regularly about entertainment conglomerates, ad agency holding companies, data marketing and ad-supported internet companies. His flagship “Digital Marketing Hub” series was first released in 2009 and is currently in v2.3.

Dan has appeared in the Wall Street Journal’s “Best on the Street” rankings twice and was the #1 ranked Media analyst by The Financial Times & Starmine in 2011. Dan joined BMO in 2004 on the Broadcasting team and helped launch the team’s Internet Media coverage in 2005. He began his career in equity research at Salomon Smith Barney/Citigroup covering the Lodging and Gaming industries, where his group was ranked either #1 or #2 by Institutional Investor each year.

Dan is a current volunteer and former Board Member and Head of Events for Giving Opportunities to Others (GOTO), a charity he helped establish in 2001 that sends underprivileged children to arts and music camp each summer.

Dan grew up with a broadcast tower in his backyard in Huntsville, Ontario and graduated from Princeton in 1999 with a bachelor’s degree in Political Economy. He has lived in New York City since then.

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Mike Shehan

Founder, CEO, President

SpotXchange


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Mike Shehan

Founder, CEO, President
SpotXchange

Mike Shehan leads SpotXchange, the trusted video advertising platform that offers premium publishers holistic inventory management to maximize their revenue for desktop, mobile and connected TV inventory while driving down operational costs. In 2005, Mike started SpotXchange as a division of Booyah Networks, which he founded in 2001 as a self-service paid search network. Under his leadership, Booyah ranked 23rd on the 2006 Inc. 500 list of fastest growing private U.S. companies — Booyah was the top advertising/marketing company on the list. Mike is currently the Chairman of Booyah, which now operates as the premier digital agency in the Rocky Mountain region with clients such as DISH, Blockbuster, Vail, Qdoba, Manilla, and Teleflora. Mike's career highlights also include being CEO of Ereo, Inc., a venture-backed image search technology company. Before Ereo, he founded LOGEX International, LLC, an ecommerce solutions provider for the retail and catalog industries. When LOGEX was acquired in 1998, Mike was named president for two of AppNet's divisions, e-Commerce Solutions and Outsourcing Services. Mike lends his advertising and technology expertise to various committees and programs with the Interactive Advertising Bureau and has been recognized as an industry expert by MarketWatch, MediaPost, iMedia Connection, OMMA and others. Mike graduated from Vanderbilt with a degree in biology.

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Morgan Vawter

Data Management & Programmatic Marketing Lead, NA

Accenture Digital


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Morgan Vawter

Data Management & Programmatic Marketing Lead, NA
Accenture Digital

Morgan Vawter leads the Data Management & Programmatic Marketing practice in North America for Accenture Digital.

At age 15, Morgan was accepted to enroll in college, at the Georgia Academy of Mathematics, Engineering & Science. Since graduating with her Bachelor of Science, Morgan has spent over twelve years consulting on Programmatic Marketing, and Analytics; delivering ROI-focused solutions for clients including Oakley, Cars.com, Shiseido, Del Monte, Sunglass Hut, Chico’s, Cisco, Intuit, Church & Dwight, and Cox Communications, among others. She was also recently named one of the Top Digital Strategists by the Online Marketing Institute & one of the Top 10 Hottest Digital Marketers by iMedia.

Prior to joining Accenture, Morgan was Vice President of Analytics & Optimization at Piston Agency, an Analytics-focused agency in San Diego.

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Bill Wise

CEO

MediaOcean


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Bill Wise

CEO
MediaOcean

Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. He comes to MediaOcean from his role as CEO of media systems provider MediaBank, one of MediaOcean’s two founding companies along with Donovan Data Systems (DDS).

Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahoo—a role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions.

Bill is on the board of directors of AddThis and the Ad Council. Business Insider ranked him as a top digital professional three times, and in 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, the Wall Street Journal and other publications. He holds a BS in Accounting & Business from the University at Albany and is a CPA.

Agenda



Registration Opens

Registration presented by Undertone
Breakfast presented by Tremor Video

Welcome

  • John Ebbert, Publisher and Executive Editor, AdExchanger
  • State of Programmatic 2015

    AdExchanger Research's Joanna O'Connell reviews the programmatic landscape in 2015 and shares the results of her latest survey of the advertising ecosystem.

  • Joanna O'Connell, Lead Analyst, AdExchanger Research
  • Addressing Today’s Video Opportunity

    RBC Capital Markets analyst Mark Mahaney returns to AdExchanger's stage to guide a discussion among thought leaders on programmatic video. Topics to be covered: How is programmatic video changing the measurement paradigm? Is programmatic TV real? Facebook and Google - what's the effect of these video behemoths on programmatic video? And much more.

  • Christina Beaumier, Vice President, Product Development, Xaxis
  • Christine De Martini, Global Media Director, EA Sports
  • Scott Ferber, CEO, Videology
  • Jon Heller, Co-CEO, Freewheel
  • Moderated by Mark Mahaney, Managing Director, Internet Sector, RBC Capital Markets
  • Programmatic TV Is Here, And It’s Working

    TV advertising is changing and AOL is at the forefront of that transformation. On the heels of winning the Advertising Research Foundation's David Ogilvy Award, AOL's Dan Ackerman and Ritani's Mark Keeney will sit down and discuss how Ritani is applying automation and data to TV buying, the results it's driving today and what's in store for its future.

  • Dan Ackerman, Head of Programmatic TV, AOL Platforms
  • Mark Keeney, VP of Marketing, Ritani
  • Coffee Break And Networking

    Presented by eBay

    Alternative Views of the Video and Programmatic Advertising Marketplaces

    BMO Capital Markets Dan Salmon updates his Digital Marketing Hub series by taking some different approaches to gauging the convergence of TV and online video advertising, as well sizing the programmatic market size.

  • Dan Salmon, Managing Director, Media & Internet Marketing, BMO Capital Markets
  • The Agency And Marketer Connect

    Building on last fall's presentation at our NYC PROGRAMMATIC I/O event by Kraft and Starcom, a top agency and brand marketer will come together to discuss their unique partnership in programmatic media.

    Google on the Future of Programmatic

  • Sean Downey, Director of Americas Platform Solutions, Google
  • Partnering With The Publisher

    The sell-side continues to innovate it's technology and processes as programmatic media gains steam. This discussion among top digital publishers will shed light on how marketers and publishers are working together to facilitate programmatic deals today - especially programmatic direct deals.

  • James Deaker, VP of Publisher Solutions, Yahoo
  • Stephen Howard-Sarin, Head of Display Advertising, eBay
  • Chris Pirrone, GM, Sports Digital Properties, USA TODAY Sports Media Group
  • Moderated by Zach Rodgers, Managing Editor, AdExchanger
  • Lunch

    Presented by DataXu

    Taking On Fraud Day-To-Day

    Fraud and its many shades remains one of the hottest topics in programmatic media today. Cadreon's Ian Johnson discusses how his product leadership translates into combating fraud every day in very practical terms.

  • Ian Johnson, EVP, Managing Director Global Product, Cadreon
  • Attributing From Data Sources To Spend

    In this discussion led by Accenture's Morgan Vawter, executives across a broad cross-section of data sources consider the future of meaningful measurement - not the least of which is proper attribution of ad dollars across programmatic campaigns and channels.

  • Naras Eechambadi, CEO, Quaero
  • Rudy Grahn, SVP of Analytics, ZenithOptimedia
  • Manu Mathew, CEO, VisualIQ
  • Bill Wise, CEO, MediaOcean
  • Moderated by Morgan Vawter, Programmatic Marketing & Data Management Lead, NA, Accenture
  • Critical Questions To Ask As A Programmatic Marketer

    As the title suggests, what should the marketer running a programmatic practice watch out for when growing his or her programmatic practice? KAYAK's Emily Scott shares her insights.

  • Emily Scott Frankel, VP of Digital Marketing and Innovation, KAYAK
  • Coffee Break And Networking

    Presented by ebay

    The Evolution of Native Formats In Mobile

    AdExchanger Research's Melissa Parrish takes executives from top social advertising companies through their paces to consider "native" and its programmatic application in mobile.

  • Janae McDonough, Director, Exchange, Twitter
  • Dan Greenberg, Co-Founder & CEO, Sharethrough
  • Moderated by Melissa Parrish, Executive Director, AdExchanger Research
  • Innovation in Programmatic from SpotXchange

  • Mike Shehan, Founder, CEO, President, SpotXchange
  • Implementing The DMP

    The surge of interest in data management platforms - or the DMP - continues unabated and in this presentation, a top marketer will share some of their key learnings in implementing and maintaining an effective DMP strategy.

  • Cathleen Ryan, Director of Marketing, Advertising, Intuit
  • Fireside Chat with Jonathan Nelson, CEO, Omnicom Digital, Omnicom Group

    Jonathan Nelson has been at the forefront of the digital evolution of the agency model as a top executive for Omnicom. In this compelling one-on-one discussion with AdExchanger's Zach Rodgers, Nelson will discuss digital trends, the agency model today and programamtic, in particular.

  • Jonathan Nelson, CEO, Omnicom Digital, Omnicom Group
  • Zach Rodgers, Managing Editor, AdExchanger
  • Happy Hour

    Presented by BrightRoll

    Sponsors


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    Led by the AdExchanger Research Team


    Programmatic Essentials is a 3.5-hour workshop led by the AdExchanger Research team that teaches attendees the fundamentals of Programmatic Media & Marketing.

    This workshop, taking place the day before Programmatic I/O in San Francisco, will provide 101 to 105 level insight on how Programmatic is impacting the digital marketing landscape, key Programmatic technologies and service players, Programmatic media management models, and emerging trends in Programmatic.

    Agenda

    • Introduction to Programmatic
    • How Programmatic creates new opportunities for fraud
    • Major players & the 6-5-3 framework
    • 6-5-3 interactive exercise
    • Future of Programmatic
    • Learn more >

    Tickets On Sale Now

    Location


    Westin St. Francis Hotel

    335 Powell Street
    San Francisco, California 94102

    We've reserved a room block for our out-of-town guests.
    Book rooms by April 3 to receive the group rate.

    

    Reserve Your Hotel Room