AdExchanger's PROGRAMMATIC I/O is the original and world’s largest conference focused entirely on programmatic media and marketing. Hundreds of marketing executives representing top brands, media agencies, publishers & tech providers will convene in San Francisco for strategic and deep-dive discussions on the very latest in data-driven marketing.

See past events!

SPEAKERS

Susan Athey

Economics of Technology Professor

Stanford Graduate School of Business

Vincent Bareges

Director of Publisher Development

Amnet

Igor Bekker

VP, E-Commerce & Digital Marketing

Alex & Ani

Barry Bennett

Former Campaign Manager for Dr. Ben Carson, & Partner

BKM Strategies

Michael Boland

Chief Analyst and VP, Content

BIA/Kelsey

Shaina Boone

Managing Director, Marketing Sciences

OMD

Sandro Catanzaro

Co-Founder & Senior Vice President of Analytics and Innovation

DataXu

Richard V. Ducey,Ph.D.

Managing Director

BIA/Kelsey

John Ebbert

Executive Editor & CEO

AdExchanger

Rick Erwin

President, Audience Solutions Division

Acxiom

Adam Gaynor

Vice President, Media Sales and Analytics

DISH Media Sales

Alison Gensheimer

VP, Digital Marketing

Wells Fargo

James Hercher

Reporter

AdExchanger

Steve Ireland

SVP/MD, Head of Digital Channel Marketing

JPMorgan Chase

Ryan Joe

Senior Editor

AdExchanger

Michelle Kircher-Weiskittel

Manager, Digital Media Marketing

Safeway

Jim Kiszka

Senior Manager, KNA, Digital Media

Kellogg Company

Jordan Lieberman

Politics & Public Affairs Lead

Audience Partners LLC

Kelly Liyakasa

Associate Editor

AdExchanger

Mark Mahaney

Managing Director

RBC Capital Markets

Nicolle Pangis

Global Chief Operating Officer

Xaxis

Glenn Roginski

Director, Media & Connections - Pharmaceuticals

Johnson & Johnson

Chip Schenck

VP of Programmatic & Audience Solutions

Meredith Corporation

Sarah Sluis

Associate Editor

AdExchanger

Mike Smith

SVP, Hearst Magazines Digital Media & Core Audience

Hearst Corporation

Jonathan Turner

Founder & Co-President

Qatalyst

Jim Walsh

Co-Founder & CEO

DSPolitical

Catherine Williams

Chief Data Scientist

AppNexus

Mike Zaneis

President & CEO

TAG

AGENDA

The comprehensive two-day experience at PROGRAMMATIC I/O includes access to PROGRAMMATIC ESSENTIALS workshops, attendee lounges, ample networking opportunities and complimentary refreshments throughout.

Wednesday, April 13

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Forrester Research Workshop: How The CMO Connects To Programmatic

CMOs are leading a major make-over of their marketing’s operations – driving a customer-obsessed operational mindset to deliver differentiated experiences across all human and digital touch-points.  This workshop will explore how this dynamic is changing the very nature of how CMOs see the role of advertising in the mix including programmatic advertising:

    • How CMOs will see advertising as an integral part of the brand experience
    • Why customer-obsession demands audience-based targeting.
    • First-party data is the cornerstone of the advertising ecosystem
    • Why ‘Less Is More’ will be the new advertising mantra.

This workshop will explore and discuss how major changes in the CMO priorities will change the face of advertising.

Networking Break

Workshop: To Be Announced

Networking Break

BIA Kelsey Workshop: Programmatic and the Power Brew of Marketing to Local Audiences

Brand marketers see increasingly effective campaign results with localized campaigns leveraging ad tech and martech platforms. Part of the secret sauce of driving lift in campaigns is what BIA/Kelsey calls the “power brew” mix of local video, mobile and social marketing combined with the audience targeting and dynamic creative optimization enabled by content management systems, ad ops platforms and programmatic platforms and exchanges. We’ll cover a review of the current status and dynamic directions where we see things headed. We’ll also highlight our forecast for advertising spending to show how this addressable market is growing, and share our insights about the challenges and opportunities in local programmatic and provide a set of recommendations for marketers.

Rick Ducey, Managing Director, BIA/Kelsey

Michael Boland, Chief Analyst & VP, Content, BIA/Kelsey

 

Networking Break

Workshop: To Be Announced

Welcome Reception

Thursday, April 14

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Registration hosted by BidSwitch

Breakfast hosted by Tremor Video

Welcome

John Ebbert, Executive Editor & CEO, AdExchanger

Becoming The Data-Driven Marketer

Alison Gensheimer will share programmatic advertising best practices and challenges from the advertisers point of view. Today’s programmatic landscape is currently changing; in this presentation Alison will cover topics from selecting the partners and support models to meet your needs, to navigating the many inventory sources (deal types) and the pros and cons of channel consolidation (i.e. Programmatic TV).

Alison Gensheimer, VP, Digital Marketing, Wells Fargo

Industry Insights Presented by Google

Programmatic Wall Street

Mark Mahaney provides a look through the Wall Street lens at online advertising and programmatic media.

Mark Mahaney, Managing Director, RBC Capital Markets

Header Bidding: What Is It? What’s The Latest?

Sellers have begun using with a new(-ish) technology approach called “header bidding” that allows exchanges to bring in demand before the ad server call. Programmatic media executives will discuss its implications for marketers and the wider ecosystem.

Vincent Bareges, Director, Publisher Development, AMNET

Mike Smith, SVP, Hearst Magazines Digital Media & Core Audience, Hearst Corporation

Chip Schenck, VP Programmatic Sales & Strategy, Meredith Corporation

Sarah Sluis, Associate Editor, AdExchanger – Moderator

Morning Break presented by Tremor Video

A Case For Programmatic TV

Dish’s head of media sales, Adam Gaynor, will present alongside his agency partner a case study on Dish’s programmatic television offering and how programmatic’s algorithmic decisioning is taking hold in TV.

Adam Gaynor, Head of Media Sales, Dish

Industry Insights

Rick Erwin, President, Audience Solutions Division, Acxiom

Building The Programmatic Stack

The marketing team from Alex and Ani spent two years discovering how they build the best programmatic ad tech stack possible among the many partners and technologies available today. In this presentation, they share their learnings after launching their programmatic strategy in the past year.

Igor Bekker, VP, E-Commerce & Digital Marketing, Alex & Ani

Kelly Liyakasa, Associate Editor, AdExchanger

Lunch hosted By Inneractive

Designing Online Marketplaces

Professor Susan Athey’s recent research has focused on the design of auction-based marketplaces and the economics of the internet, primarily on online advertising and the economics of the news media. She’ll share her findings and how it may relate to events in the coming year.

Susan Athey, Economics of Technology Professor, Stanford Graduate School of Busines

Fraud, Viewability and Beyond

In this update on issues in the supply chain, executives tackle some of the biggest challenges in programmatic media as the viewability debate remains strong and fraud in programmatic continues to morph.

Catherine Williams, Chief Data Scientist, AppNexus

Nicolle Pangis, Global Chief Operating Officer, Xaxis

Shaina Boone, Managing Director, Marketing Sciences, OMD USA

Mike Zaneis, President & CEO, TAG – Moderator

 

Industry Insights

Sandro Catanzaro, Co-Founder and SVP of Analytics and Innovation, DataXu

 

Programmatic Politics

With each presidential campaign cycle, digital ad spending grows by leaps and bounds as efficient audience targeting takes center stage. This panel of political ad experts takes a look at the current state of political advertising in digital and where programmatic is fitting in – and what’s left to conquer.

Jordan Lieberman, Politics & Public Affairs Lead, Audience Partners LLC

Jim Walsh, Founder & CEO, DSPolitical

Barry Bennett, Former Campaign Manager for Dr. Ben Carson, & Partner, BKM Strategies

James Hercher, Reporter, AdExchanger – Moderator

Afternoon Break presented by Tremor Video

Investment Banking In Programmatic

Qatalyst has seen it all – or most of it. Co-founder Jonathan Turner discusses Qatalyst, an investment banking advisory firm that has consummated some of the most well-known deals in advertising and marketing technology. Mr. Turner will also look at trends he’s seeing today as the industry evolves and programmatic gains momentum.

Jonathan Turner, Founder & Co-President, Qatalyst

John Ebbert, Executive Editor & CEO, AdExchanger

Tracking Offline Conversions

The promise of programmatic extends offline, too, and today’s marketers are finding that the sledding can be tough when trying to understand conversions of customers influenced by online programmatic campaigns. Hear from several of today’s leading edge marketers who are looking to track customer conversions offline and online.

Steve Ireland, SVP/MD, Head of Digital Channel Marketing, JPMorgan Chase

Michelle Kircher-Weiskittel, Manager, Digital Media Marketing, Safeway

Jim Kiszka, Senior Manager, Digital Media, Kellogg Company

Glenn Roginski, Director, Media & Connections, Pharmaceuticals, Johnson & Johnson

Ryan Joe, Senior Editor, AdExchanger – Moderator

The Agency CEO

A leading Agency’s CEO will discuss a wide range of topics relevant to today’s programmatic marketer including how agencies are changing given the programmatic and data-driven landscapes, what marketers should be thinking about, how publishing is evolving and more.

Happy Hour presented by BrightRoll

LOCATION

Westin St. Francis Hotel

335 Powell Street, San Francisco, California 94102.

DISCOUNTED HOTEL RATE FOR CONFERENCE ATTENDEES

We’ve reserved a block of rooms for our out-of-town guests at the Westin St. Francis.

MAKE A RESERVATION

 

You can also call directly and reference AdExchanger’s Programmatic I/O event at 415-397-7000.

If you have any questions, please contact events@adexchanger.com

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