12:30 - 4:30 pm
@ MARRIOTT MARQUIS TIMES SQUARELEARN MORE
4:30 - 5:30 pm
@ MARRIOTT MARQUIS TIMES SQUARE
PICK UP YOUR BADGE EARLY & AVOID THE MORNING RUSH
7:00 - 10:00 pm
OFFICIAL WELCOME PARTY
CONFERENCE ATTENDEES WILL BE EMAILED LOCATION INFORMATION
John Ebbert, Executive Editor & CEO, AdExchanger
In this opening keynote, an experienced CMO will share their company’s path to becoming a data-driven brand.
AdExchanger Research Lead Analyst Joanna O’Connell will share the results of her new research on the evolution and current state of agency trading desks.
by Tremor Video
With programmatic, both the buy and sell sides need to get creative with the concept of creativity itself. This panel of experts will explore what it means to move beyond dynamic creative optimization and embrace creativity in programmatic.
Presented by TiVo Research
One major marketer is shifting more of their media investment to mobile to take advantage of location information in-store, where 100% of their revenue comes from. In this session, learn how the brand is challenging their media buying partner to make every one of their media dollars trackable.
Special presentation, details coming soon.
AdExchanger Research Analyst Catherine Oddenino shares the results of this year’s State of Programmatic Media Publishers study.
Presented by Metamarkets
Presented by DataXu
A panel of experts involved in programmatic television campaigns today talks about the ins and outs of these buys.
A high-profile marketer will show how his brand mines, uses and activates data for measurement, insights and analytics.
Whether because they haven’t found the scale they need in the exchanges or because they’re thinking too narrowly about their target audiences, B2B marketers have been slower to adopt programmatic. This panel of experts will discuss why programmatic is important in B2B marketing and how to get started.
Presented by LiveRail
Presented by TiVo Research
Retargeting has come a long way since it was introduced, but most marketers haven’t revisited their strategies to take advantage of new data and technologies. In this presentation, one marketer will share their advanced approach to retargeting for today’s always-on consumer.
Audience profiles can be made up of more than just historical purchase data and digital behaviors. This panel will bring together experts from a new wave of third-party data providers that offer unique insights to augment marketers’ understanding of their customers.
Special Closing Conversation / Keynote to be announced soon.
Presented by BrightRoll
Led by the AdExchanger Research Team
Programmatic Essentials is a 3.5-hour workshop led by the AdExchanger Research team that teaches attendees the fundamentals of programmatic media & marketing.
This workshop, taking place the day before Programmatic I/O in New York, will provide 101 to 105 level insight on how programmatic is impacting the digital marketing landscape, key programmatic technologies and service players, programmatic media management models, and emerging trends in programmatic.
MARRIOTT GRAND MARQUIS TIMES SQUARE
1535 Broadway, New York, NY 10036
DISCOUNTED HOTEL RATE FOR CONFERENCE ATTENDEES
We've reserved a block of rooms for our out-of-town guests at the Marriott Grand Marquis in Times Square. Here is a direct link to the discounted rate.
You can also call directly and reference AdExchanger's Programmatic I/O at (212) 398-1900.
If you have any questions, please contact firstname.lastname@example.org