PROGRAMMATIC I/O is the world’s first and largest event dedicated to the advancement of programmatic media & marketing.

CRM
DATA MANAGEMENT
MEASUREMENT
RETARGETING
VIEWABILITY
MULTI-CHANNEL
MOBILE APPS
FRAUD PREVENTION
ANALYTICS
NATIVE ADS
+ MORE

SPEAKERS


Speakers will be announced soon.

AGENDA



PRE-CONFERENCE EVENTS WEDNESDAY, OCT 28

12:30 - 4:30 pm

PROGRAMMATIC ESSENTIALS
WORKSHOP

@ MARRIOTT MARQUIS TIMES SQUARE

LEARN MORE

4:30 - 5:30 pm

PROGRAMMATIC I/O
EARLY REGISTRATION
HAPPY HOUR

@ MARRIOTT MARQUIS TIMES SQUARE

PICK UP YOUR BADGE EARLY & AVOID THE MORNING RUSH

7:00 - 10:00 pm

PROGRAMMATIC I/O
OFFICIAL WELCOME PARTY

CONFERENCE ATTENDEES WILL BE EMAILED LOCATION INFORMATION




PROGRAMMATIC I/O CONFERENCE, THURSDAY, OCT 29

Registration Opens

Welcome

John Ebbert, Executive Editor & CEO, AdExchanger

Becoming a Data-Driven Marketer

In this opening keynote, an experienced CMO will share their company’s path to becoming a data-driven brand.

The Evolution of the Agency Trading Desk

AdExchanger Research Lead Analyst Joanna O’Connell will share the results of her new research on the evolution and current state of agency trading desks.

Special Presentation

by Tremor Video

Programmatic Meets Creativity: Evolving Beyond DCO

With programmatic, both the buy and sell sides need to get creative with the concept of creativity itself. This panel of experts will explore what it means to move beyond dynamic creative optimization and embrace creativity in programmatic.

Morning Break

Presented by TiVo Research

Using Mobile To Improve Media Investment Accountability

One major marketer is shifting more of their media investment to mobile to take advantage of location information in-store, where 100% of their revenue comes from. In this session, learn how the brand is challenging their media buying partner to make every one of their media dollars trackable.

Privacy and Cookies

Special presentation, details coming soon.

The Sell-Side State Of Programmatic Media 2015

AdExchanger Research Analyst Catherine Oddenino shares the results of this year’s State of Programmatic Media Publishers study.

Special Presentation

Presented by Metamarkets

Lunch

Presented by DataXu

What Programmatic TV Means Today

A panel of experts involved in programmatic television campaigns today talks about the ins and outs of these buys.

Making Better Decisions with Data and Technology

A high-profile marketer will show how his brand mines, uses and activates data for measurement, insights and analytics.

B2B Programmatic Advertising

Whether because they haven’t found the scale they need in the exchanges or because they’re thinking too narrowly about their target audiences, B2B marketers have been slower to adopt programmatic. This panel of experts will discuss why programmatic is important in B2B marketing and how to get started.

Innovation Presentation

Presented by LiveRail

Afternoon Break

Presented by TiVo Research

Sophisticated Retargeting Strategies That Work

Retargeting has come a long way since it was introduced, but most marketers haven’t revisited their strategies to take advantage of new data and technologies. In this presentation, one marketer will share their advanced approach to retargeting for today’s always-on consumer.

The Next Generation of Profile-Building Data

Audience profiles can be made up of more than just historical purchase data and digital behaviors. This panel will bring together experts from a new wave of third-party data providers that offer unique insights to augment marketers’ understanding of their customers.

Closing Conversation

Special Closing Conversation / Keynote to be announced soon.

Happy Hour

Presented by BrightRoll

SPONSORS


Title









Led by the AdExchanger Research Team


Programmatic Essentials is a 3.5-hour workshop led by the AdExchanger Research team that teaches attendees the fundamentals of programmatic media & marketing.

This workshop, taking place the day before Programmatic I/O in New York, will provide 101 to 105 level insight on how programmatic is impacting the digital marketing landscape, key programmatic technologies and service players, programmatic media management models, and emerging trends in programmatic.

AGENDA
  • Introduction to programmatic
  • How programmatic creates new opportunities for fraud
  • Major players & the 6-5-3 framework
  • 6-5-3 interactive exercise
  • Future of programmatic

REGISTER

LOCATION



MARRIOTT GRAND MARQUIS TIMES SQUARE

1535 Broadway, New York, NY 10036
(212) 398-1900


DISCOUNTED HOTEL RATE FOR CONFERENCE ATTENDEES

We've reserved a block of rooms for our out-of-town guests at the Marriott Grand Marquis in Times Square. Here is a direct link to the discounted rate.

You can also call directly and reference AdExchanger's Programmatic I/O at (212) 398-1900.

Visit hotel website

If you have any questions, please contact events@adexchanger.com





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MEDIA FROM PROGRAMMATIC I/O SAN FRANCISCO APRIL 16TH, 2015

Partnering With The Publisher
Programmatic TV Is Here, And It’s Working