APRIL 16, SAN FRANCISCO

Programmatic I/O - The New Global Anatomy of Digital Marketing

PROGRAMMATIC I/O is the world’s largest conference focused entirely on programmatic media and marketing.

Join hundreds of marketing executive thought leaders representing top brands, media agencies, publishers & tech providers as we explore the new global anatomy of digital marketing.

Speakers and agenda will be announced soon. PROGRAMMATIC I/O San Francisco will take place at the St. Francis Hotel. Every PROGRAMMATIC I/O event has sold out early, so if you know you're going, we recommend getting your ticket now.

SPONSORS


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APRIL 15, SAN FRANCISCO

Sponsored by  

Led by the AdExchanger Research Team


Melissa Parrish
Executive Director

Joanna O'Connell
Lead Analyst

Lizzie Komar
Associate Analyst

Programmatic Essentials is a 3.5-hour workshop led by the AdExchanger Research team that teaches attendees the fundamentals of Programmatic Media & Marketing.

This workshop, taking place the day before PROGRAMMATIC I/O in San Francisco, will provide 101 to 105 level insight on how Programmatic is impacting the digital marketing landscape, key Programmatic technologies and service players, Programmatic media management models, and emerging trends in Programmatic.

Agenda

  • Introduction to Programmatic
  • How Programmatic creates new opportunities for fraud
  • Major players & the 6-5-3 framework
  • 6-5-3 interactive exercise
  • Future of Programmatic
  • Learn More >


VENUE

Westin St. Francis Hotel

335 Powell Street
San Francisco, California 94102

We've reserved a room block for our out of town guests.
Book soon as rooms at the group rate are highly limited.